It’s Time to Fund Your Cause!

Rick Reese YTB Funding Specialist719-217-4825

Questions for Nonprofit:Questions for Nonprofit:• “Nonprofit Founded ”  -- “Your Vision & Mission”

• “If you could name 3 key things you look for in choosing a fundraising product, what would they be?” 

• “Are there any immediate funding needs?”

• “Could you please give me an estimate of your supporter base?”  

• “What are your organization’s short-term and long-term goals?”  

• “Is there anyone other than yourself who will be making the final decision?”

 

• “Could you take me through the decision-making process for a new program such as ours?”

EnvironmentalEducational

Social

Religious

Medical

A Simple ShiftA Simple Shift

Simply stated, all you are saying to your member or supporters is this:

“We know you are going to book travel and shop online. All we are asking is that you do it through your organization’s website. You’ll receive competitive rates or better and you’ll be helping a cause you believe in.” Even a relatively low

participation rate can produce significant funds

Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts

Supplies

Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books &

Supplies Vacation & Travel Movie & Event Tickets Specialty Stores

Shop, Save, Share, & Earn!

Getting Paid to Do What We Already Do

Your Name Here

Organization’s Travel Site

Provides access to the travel

industry

Your Organization

earns 60% of the commission for travel booked on your site.

Free

Affiliat

e

Accou

nt

- 50/5

0 Cas

h Split

Welcome Sue

Organization’s Travel Site

Your Name Here

Provides access to the travel

industry

Your Organization

earns 60% of the commission for travel booked on your site.

ZamZuu

Go

Shopping!

Extra

s

Click to go Back

Book Travel!

Welcome to The Future of Online Distribution of Goods & Services

Shop Over 800 Stores Online!

A “One Stop Shop” On The Internet

YTB Travel & E-commerce YTB Travel & E-commerce

ProgramProgram

• Purchase Personalized Travel & E-commerce Website

• $199 to join, $50 a month (Hosting Fee beginning in your 2nd month)

• Access to billions of dollars worth of inventoryoThe same hotels oThe same planesoThe same cruise linesoThe same stores (over 800 retailers)

• All available 24 hours a day, 365 days a year

• Receive 60% of the commission paid to YTB

Turn Fun into Fortune!

Supporters visit organization’s Travel & Shopping site to

make online purchases

Organization’s booking engine provides competitive

online rates

Organization receives funds paid by third party

vendors

Develop Marketing Campaign

Internet Fundraising E-Commerce Model

60% of YTB’s

Commissions

Your organization earns commissions when members and supporters shop or book travel online

• 50 Shoppers generate $10 commission a monthRaise $500 per month

• 100 Shoppers generate $10 commission a month• Raise $1,000 per month

• 1000 Shoppers generate $10 commission a month Raise $10,000 per month

Passive Internet Fundraiser

YTB YTB Travel Commission Travel Commission ExamplesExamples

www.ytbtravel.com/District 49

Group Hotel Sale Group Sale: $8000 YTB 10%: $800 RTA 60%: $480

Domestic Airfare SalesYTB Booking Fees: $2.50

Passengers: 3Group Sale: $7.50

RTA 60%: $4.50

Note: Travel Commissions are paid on 25th of each month after

the travel is taken and the vendor has paid YTB (30 Days).

Group Cruise Travel Sale

Group Sale: $20,000

YTB 16%:   $3200

        RTA 60%:   $1920

YTBYTB Shopping Commission Shopping Commission ExamplesExamples

www.ytbtravel.com/District 49

Famous Footwear Product Purchased: $20

Zamzuu Commission 7%: $14   RTA 60%: $8.4

         

Best Buy Product Purchased: $2000

Zamzuu Commission 2%: $40 RTA 60%: $24

Note: Commissions are paid on 25th of each month after YTB is paid

Network Buying Power Example

Network = 2000

Monthly Customer purchase: $100

Product Purchased: $200,000

ZamZuu Commission 5%: $10,000

RTA 60%: $6000

Website Website ActivationActivation

Key YTB Milestones

1.Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping)- Use Organization’s FEIN-Organization’s Name: PRIMARY/SECONDARY - Point of Contact

2.Webmaster Meeting to Add “LINKS” to Org’s Website

3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc.

4. Marketing Meeting to Brainstorm, “How to Get the Word Out”

Marketing Marketing CampaignCampaign

•Emails •Flyers•Text Messaging•Facebook•Twitter•Refrigerator Magnets•Internet Banner on website•Bulletin Announcements•Banners on School Buses

Cyber Day Fundraising Project Cyber Day Fundraising Project

PlanPlanOnline Shopping & Booking Trends

•2012, the U.S. Online Holiday Shopping Season a Record $42.3 Billion for the Nov-Dec! A 14% increase over 2011!

•Consumers spent $2 billion with online retailers on 2012 Cyber Monday. That’s an 18% jump from last year. 22% of purchases made on mobile devices!

•2012 Black Friday online sales exceed $1.2 billion for the first time…topping store sales of 800 million!

•U.S. online travel spending reached $103 billion in 2012, up 9 percent from the previous year! 82% of all personal travel booked online!

•Expedia- $2.2 B ttw, Amazon- $7.6 B ttw, Carnival- $16B ttw

Super Bowl XLVIISuper Bowl XLVIIHow Much Business Does the Super Bowl Bring In?How Much Business Does the Super Bowl Bring In?

• Accommodations• Food, Drinks, Apparel• Sports Tickets• Airfare• Car Rental• Vacation Packages• Local Economy• And other costs…

2013 Super Bowl

$13 Billion

YTB Travel & E-commerce

Website

Cyber Day FundraiserCyber Day FundraiserGoal•Identify purpose for fundraising campaign and target amount to raise.

Objective •Supporters stop by the organization’s website on “Cyber Day” and take a look before they shop or book. Spend minimum of $10.00.

Schedule - Pick a CYBER DAY of the month to focus fundraising campaign •1st – 15th – 30th , 2013 Holidays, Spring Break,…Year Round Fundraiser!

Management Milestones •Purchase personalized, full service, YTB Travel & Ecommerce Website•Add Shopping & Travel “LINKS” to Organization’s Website•Walk-thru website features with key participants•Conduct advertising campaign - “To Get the Word Out”   Advertise•Campaign Slogan: “Stop n Look before You Shop or Book” or “Take a ______look before you shop or book.”•Emails, Flyers, Text Messaging, Facebook, Twitter, Refrigerator Magnets, Internet Banner on website, Bulletin Announcements, Banners on School Buses, etc.

Year Round FundraiserYear Round FundraiserConsumer Spending TrendsConsumer Spending Trends

• 2013 Super Bowl: $13 Billion

• 2013 Valentine’s Day Spending: $23 Billion

• 2013 Spring Break: 1.5 Million Students

• Easter (2012): $17 Billion

• Mother’s Day (2012): $19 Billion

• Father’s Day (2012): $11 Billion

• Halloween (2012): $8 Billion

Keys to SuccessKeys to Success

• Buy-in to a common goal & vision

• Simply request members & supporters… “Stop n Look before you Shop or Book!

• FREE Affiliate Program Registration – cash back in supporter’s pocket!

Nonprofit BenefitsNonprofit Benefits• Generate funds from existing network of members &

supporters.

• Get paid for performance and productivity…no glass ceiling on earnings.

• Low participation rate still produces significant revenue.

• Trackable commissions and reporting for online shopping and travel bookings.

• Online purchases and changes are handled directly with the vendors.

• Travel commissions are paid by third party merchants, not your supporters.

• The campaign requires virtually no management overhead.

• Non-contractual. No Long-term Commitment.

Next Step – Get Started Today

• Step 1: Set Up Organizationo Purchase Travel & E-commerce Program

• Step 2: Marketing & Campaign Awarenesso Get the Word Out to Members & Supporters

It is time to fund your VISION!

The WrapThe Wrap

It’s Time To Fund Your Vision!

• Internet Fundraising

o Contact Information:Rick Reese, YTB Director719-217-4825rickandbrendareese@gmail.com