Itsme? its another Me! – by Neslihan | Ally | Serge | Anja

REFINING & CONTINUING THE ANALYSIS.

USER ANALYSIS.

knowledge worker 1.0.

knowledge worker have to manage themselves, they have to have autonomy continuing innovation has to be a part of the work, the task and the responsibility continuous learning on one part, continuous teaching

on the other part productivity is a matter of the quantity|quality of output knowledge

workers have many activities beyond their core task which take up their time and remove

their concentration, impacting productivity. He strongly advocates concentration of effort, with other tasks minimised or delegated.

knowledge is the basis for accomplishment measured for their actual performance and performance-oriented organization to require flexible and interconnected team worker.

USER ANALYSIS.

the knowledge workers benefit

• developing business intelligence

• increasing the value of intellectual capital

• gaining insight into customer preferences

“The most valuable assets of 20th century were its production equipment.

The most valuable asset of 21st century institution, whether business or non- business, will be its knowledge workers and their productivity”

(Peter Drucker 1999 Managing in a time of great change)

SOUL & ESSENCE.

itsme.

desktop metaphor

a new way of managing information

a lifestyle more than a workstation

design culture inside the desktop

stories & venues

find | browse & navigate among them

organize my life

rejuvenated spirit

sharing

update | organize

opensource OS

organizing tool

POSITIONING MAP.

work oriented leisure oriented

community

individual

STRATEGY.

TARGET.

http://www.slideshare.net/trib/i-am-knowledge-worker-20.

junior knowledge worker 2.0.

the daily business of a generation y young professionalis about staying flexible in mind for lifelong learning

• up to 25 years old

• stepping into work life | beginners

• potential knowledge worker

• fresh, flexible, collecting experiences

sociological approach is our main driver – serving the young mind

TARGET.

WHY CHOOSING THE JUNIOR KNOWLEDGE WORKER?

junior knowledge worker

TARGET.

growing up the “generation y” with itsme.a strategic idea…

influence.

senior knowledge worker

economicpower

FUTURE

TARGET.

junior knowledge worker 2.0.

TARGET.

WHAT CHALLENGES DO THEY HAVE?HOW TO SHARE AND LEARN FROM OTHERS?

TARGET.

junior knowledge worker 2.0.

hard to be new....to adapt…many things to learn..to analyse..to prioritize to connect..to manageto remind new duties…feeling different…don’t know how to measure

METAPHOR.

itsme.

• key concept create a imaginary meeting platform divided into two main topics – business & free time exchange ideas & talk about your daily experiences in work

the basic thought is sharing - by summarizing all the experiences of job starters | the platform acts

like a second brain collecting more experiences, cases and advice more than a single human being ever can

• itsme…

METAPHOR.

like my right hand.like my second brain…

…

FUNCTION |STRUCTURE.

built-in interaction platform.

• member can easily recognize each other • easily be linked and united together• users identify with their community• advantage for website administrator

it’s easy to manage membership status and data

itsme interface.

• educating users• build a bridge between software & device• software testing & development platform• customize theme colours

Built-in Interaction Platform

Example websiteGameSpotwww.gamespot.com

Media Platform-Forums, Unions, Blog, Videos- Dgg, Facebook, Email

Advantages

-Members can easily recognize each other and easily to be linked and united together.-Let users have identification with the community.-Easy to manage membership status.

Weakness

-Need to maintain data base and create or design its own pages and functions. (Blog, Videos, Forums…etc)

FUNCTION |STRUCTURE.

platform analysis. Outsourcing Platform

Example website Skittleswww.skittles.com

Media PlatformYoutube, flicker, facebook, twitter

Advantages

-Don’t need to build up membership data base.-Free resource for blog, videos…etc

Weakness

-Everyone has different “id” in each website. It’s difficult for users to recognize each other in different website. And it makes the community more difficult to be united.-Lack of identification with community. -Difficult to manage membership status.

STYLE.

dynamic | energetic| challenging | freecontemporary | conversing | logical |refreshing colours | pro-active | mobile communicative | multidisciplinary | positive | vivid | userfriendly | impressiveinteracting | adventurous | customized

HOW TO BUILD UP A COMMUNITY?

THE PLAN.

describing the idea.

• our keyconcept is to create a community space for junior knowledge worker, young professionals who are looking for advice, tips, information and support to struggle their daily business life

using same interface for the itsme community & device (usability)

educating the user | expansion strategy (start simple – keep on going more complex)

flexible website development (following dynamics – leisure|work oriented)

customized site (user-oriented) map – friend-location

interchange of ideas & experiences (user-generated content|open source)

tailored for specific target (junior knowledge worker)

aim -> building up your professional network (future economic power)

itsme interaction (company intranet-staff | public internet site-user) -> in exchange

software testing & development platform

providing personal space (uploading CV|work exambles) -> link-out (linked-in, slideshare, delicious) + print

PROJECT LAUNCH.

Execution plan | how to start.

• contacting the potential user university jobcenter|website|events|black board company research center public institutions company | human resources department web 2.0 sites (twitter|linkedin|xing|slideshare etc.) job search engines (posting articles-links+advertising) headhunter

• organizing the event meeting at real location (Milan) virtual meeting

• the launch

PROJECT LAUNCH.

how does it take place?

name: tomoko konno job: headhunter

PROJECT LAUNCH.

how does it take place?

spottinghigh potentials

meeting point of reference.

PROJECT.

itsme lounge.

joiningthe community

COMMUNICATION ACTIVITIES.

everyday life excerpts cases to be distributed.

Carlolast year at Univ preparing final thesis on“Moody” device

ITSME Organizing managing the complexity of info

Venue_

In resources dynamic content with RSS fed, I know info related to my project automatically to be uploaded

JenniferPopular girl in the schoolGood organizator of travel

ITSME Easy access to past hotel info agencies budget proposals |photo taken in few steps

past venue found, dragged to the new one and send to friends Happy to use her own photos that she easily reached to promote this trip

Sophie first job at IT Cosupporting the sales manager

ITSME Proactive features

Mng always asks everything ready in a minute today was a good day, she reminded her about an over-lapping appointment before she has realized

everyday life excerpts cases to be distributed.

COMMUNICATION ACTIVITIES.

Stefano HR Head at Consultancy Co’Need new candidates for a specific project

Ayse Finally found the job in Italy after her grad would like to update all HR Co’s and sites

ITSME Managing my information flow

Venue_

My CV + current contacts + documents related to the new project to be sent Confident : receiver having ITSME upload in one venue all documents sent. Nothing to be forgotten

ITSME Organized storage Highlights and labelling

Venue_ career days at Bocconi 08|09 Highlighting the topic of the project found the related student CV and contacts and sent to his assistant

PROJECT LAUNCH.

FUNCTION|STRUCTURE.

Future vision

…

BUILDING THE BRIDGE.

recognizing friends (visible&virtual way)

DESIGNING A NEW WORKSTATION & COMMUNICATING IT.