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CBSRadio
Television
Outdoor
CBS RadioOwns radio stations in 29 markets across the United States
Owns three radio stations in Orlando:
WOMX – Mix 105.1 FM
WOCL – Sunny 105.9 FM
WJHM – 102 Jamz FM
How Do Advertisers Use Radio?
1)Radio Commercials
2)Radio Station's Website
3)Station Events
Client Opportunities on WebsitesOnline Streaming CommercialsWhen commercial plays a synchronized banner appears
Client Opportunities on WebsitesBranding on streaming player
Client banner is fixed in streaming player
Client Opportunities on WebsitesOnline Videos
When streaming player is activated the video Pre-Roll launches
Client Opportunities on Websites
Digital EndorsementsBobby Smith - Mix 105.1 on-air personality endorsing AT&T
Client Opportunities on WebsitesE-Mail Newsletters
Weekly newsletters are sent to listeners, databases range from 8,000 – 13,000
Client advertisement
Client Opportunities on WebsitesRotating Banner Ads
These are run of site bannerscan link to clients website. Clients can pay a premium tohave their fixed on certainpages of the radio station website
CBS Radio Has Expanded Its Reach
In June, 2008 CBS Radio launched an exclusive agreement with AOL Radio to offer advertisers the opportunity to reach listeners across the world.
In January 2009, CBS Radio launched their agreement with Yahoo! Radio to also offer advertisers the opportunity to reach listeners world-wide
Geo-targeting is used to effectively run a campaign across markets
Create a partnership with the #1 Online Create a partnership with the #1 Online Radio Company in the WorldRadio Company in the World
CBS Radio + AOL Radio + Yahoo Music deliver CBS Radio + AOL Radio + Yahoo Music deliver nearly 500,000,000 monthly impressions.nearly 500,000,000 monthly impressions.
Advertisers can target the entire country with
29 CBS markets, AOL and Yahoo!
GeotargetingWe can harness the power of greater distribution with the ability to serve different ads within the same stop sets depending on the location of the user.
Like the distribution for CBS Radio stations across AOL platforms…
400+ streaming stations
The Y! Music Player
150 stations
There is distribution of CBS Radio stations across Yahoo! platforms
•An iPhone application has been created
•Search for stations by genre, location (manual or GPS) or brand (Y! or CBS)
•Set favorites
•Send stations to friends
•E-commerce available for all songs
As well as distribution across Apple devices
How Does This Relate To You?
As technology changes the face of advertising, broadcasting organizations will need to offer advertising products that are cutting edge and in essence
are obtrusive in the viewers lives. With these changes bring the need for companies to hire people who have a background in graphics, video, animation.
Examples of this include:
Video applicationsDigital billboards
Animated graphics
Digital Billboard on I-4near Fairbanks Avenue exit
▶ Receive Accurate and thorough documentation confirming execution at end of campaign
Performance Monitoring
My Contact Information:
Phone: 407-919-1348
E-mail: [email protected]
Linkedin: http://www.linkedin.com/in/wendytaylororlando
Facebook:www.facebook.com/
Twitter: http://twitter.com/wendytaylor2