iTVInteractivity comes to

Television

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What is iTV? Pay-per-view movies Surfing the Web on TV Ordering more information or a

coupon from an advertiser Chatting online with other

viewers of Survivor

What is iTV? Purchasing a CD of the band

playing on “The Tonight Show” Check stock quotes while

watching CNBC Playing along with Wheel of

Fortune

What is the potential for iTV?

Selecting which camera angle you want in your favorite sporting event

Participating in a live news opinion poll Making a bid on a live auction buying the tie that Frasier is wearing,

that lamp on Friends, or a translator for deciphering Dennis Miller on Monday Night Football

What about the advertiser?

Get closer to the consumer Target consumers in a more

focused way Engender a sense of immediacy

with the consumer Get closer to the point of sale

You need to learn the lingo.

Electronic Programming Guide (EPG) Interface Synchronous T-commerce Vertical Blanking Interval (VBI)

iTV - IThe First Attempt August

‘99

How would you like a free pizza with 2

toppings and soda?

Thanks for the order, your free

pizza and soda are on the way!

iTV - IThe Results

150 Pizza’s given away 10,000 WebTV owners in the Bay

Area Criteria: Watching the Star Trek

Marathon - Have WebTV - Seen one of the Domino’s spot that ran 13 times during the 12 hour marathon - Want Pizza!

iTV - IISing a song

March 16, 2000

iTV - IIThe Results

Based on the WebTV viewers who were watching the Melissa Etheridge concert

46% responded to the message

What about the viewer?

iTVA Boom or Bust?

iTVThe Reality

Dealing with Domino’s was more complicated than CDNow

All responses are funneled through RespondTV

If the interaction runs longer than 30 seconds

iTVThe Reality

The odds are it is happening right now on your station and you’re not getting any pizza

Revenue sharing - everyone wants a piece of the pizza

Thank You

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