MBA COURSE HAND OUTS
IV SEMESTER
2017-2018
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A PROGRAM : MBA., IV-Sem.
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : LOGISTICS & SUPPLY CHAIN MANAGEMENT MBA401
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : N SAMBASIVA RAO
COURSE COORDINATOR : D KALYANI
PRE-REQUISITES: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
COURSE EDUCATIONAL OBJECTIVES (CEOs) : Apply and gain in-depth
knowledge on the integrated purchasing, logistics, materials and supply chain
management. Identify the integration between the various elements in the supply chain
process. Learn how to establish benchmark of the organization by taking best practices of
the world class organisatons. Design transportation networks and use of deferent modes
of transportation. Develop strategies for successful global supply chain management
Apply the latest IT tools and techniques to evaluate supply chain systems.
COURSE OUTCOMES (COs) After completion of the course, the student will be able to After completion of the course, the student will be able to
CO1: Examine the design and performance of supply networks and processes in
different business process.
CO2: Configure logistics networks and assess their performance impacts on
efficiency and service levels.
CO3: Develop capabilities in logistics, coordination for supply chain integration,
inventory management, risk pooling, procurement, product and process design,
and international supply chain management.
CO4: Design supply chain contracts for effective governance of supply chain
relationships.
CO5: Diagnose information integration problems across the supply chain and their
consequent impacts in deploying physical and financial resources optimally.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
CO S PO1 PO2 PO3 PO4 PO5
CO1 3 - - 1 -
CO2 1 - 2 - 3
CO3 - 3 2 - 1
CO4 - 2 3 - -
CO5 - - 2 - 3
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 K.Sridhara butt, “Logistics and Supply Chain management”, Himalaya Publishers, New
Delhi, 2009
T2 D.K.Agarwal, “Logistics and Supply Chain management”, Mc millan Publishers, 2011
BOS APPROVED REFERENCE BOOKS:
R1 Sunil Chopra and Peter Meindl, “ Supply Chain Management: Strategy, Planning &
Operations”, Pearson Education, New Delhi, 2004.
R2 Donald J Bowerfox and David J Closs, “ Logistics Management: The integrated Supply Chain Process”,TMH, 2003.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): SECTION -A
UNIT-I : Introduction to Supply Chain Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
1. Introduction to
Subject 1 04-12-2017
TLM1 All co s T1
2. Course Outcomes 1
05-12-2017 TLM1
All co s T1
3. Introduction to UNIT-
I 1
07-12-2017 TLM1
CO1 T1
4. Concept,Objectives 1
08-12-2017 TLM1 CO1
T1
5. Scope and Functions of Supply Chain
1 11-12-2017
TLM1 CO1 T1
6. Process view of a SC;
Impact of S CFlows. 1
12-12-2017 TLM1
CO1
T1
7. Facilities, Inventory, Transportation
1 14-12-2017
TLM1 CO1 T1
8. Information, Sourcing, Pricing;
1 15-12-2017 TLM2
CO1 T1
9.
Obstacles to Achieve Strategic fit; Role of Aggregate Planning in S C,
1 18-12-2017
TLM1
CO1
T1
10. Methods and Managing Supply and Demand
1 19-12-2017
TLM1 CO1
T1
11.
Competitive
Advantage and S C
Strategies
1 21-12-2017 TLM2
CO1
T1
12. Achieving Strategic fit. 1
22-12-2017 CO1
T1
13. Review the
chapter/assignment 1
25-12-2017 TLM6 CO1
14. Tutorial. 1 26-12-2017 TLM3 CO1
No. of classes required to
complete UNIT-I 14 No. of classes taken:
UNIT-II : Logistics Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
15. Introduction to unit 2 1
28-12-2017 TLM1 CO2 T1
16. , Difference between
Logistics and Supply
1 29-12-2017
TLM1 CO2 T1
Chain
17. Inbound, Inter and
Outbound Logistics
1
02-01-2018
TLM1 CO2 T1
18.
Integrated Logistics
Management; 3PL,
4PL, Intermodal and
Reverse Logistics.
1
04-01-2018 TLM2
CO2 T1
19. The Marketing and
Logistics interface
1
05-01-2018
TLM1 CO2 T1
20. Customer Service and
Customer Retention
1
08-01-2018
TLM1 CO2 T1
21. Service-Driven
Logistics System,
1
09-01-2018
TLM1 CO2 T1
22.
Setting customer
Service Priorities and
Service Standards.
1
11-01-2018
TLM1 CO2 T1
23. Review the
chapter/assignment
1 12-01-2018 TLM6
CO2
24. TUTORIAL 1
15-01-2018 TLM3 CO2
No. of classes required to
complete UNIT-II 10 No. of classes taken:
UNIT-III : Supply Chain Relationship, Sourcing in Supply Chain & Pricing
S.
No
.
Topics to be covered
No. of
Classes
Requir
ed
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
25. Introduction to unit 3 1
16-01-2018 TLM1 CO3 T1
26. Bench marking - Objectives
1 18-01-2018
TLM1 CO3 T1
27. Bench marking Cycle, Process and types
1 19-01-2018
TLM1 CO3 T1
28. Setting Bench marking Priorities
1 29-01-2018
TLM1 CO3 T1
29. Role of Sourcing in Supply Chain Management
1 30-01-2018
TLM1 CO3 T1
30. Supplier Scoring and Assessment
1 01-02-2018 TLM2
CO3 T1
31. Supplier Selection and Controlling;
1 02-02-2018
TLM1 CO3 T1
32. Sourcing Planning and Analysis;.
1 05-02-2018
TLM1 CO3 T1
33. The Procurement process 1
06-02-2018 TLM1 CO3 T1
34. Global Sourcing 1
08-02-2018 TLM1 CO3 T1
35. Global Sourcing 1
09-02-2018 TLM1 CO3 T1
36.
The role of Revenue Management in Supply Chain.
1
12-02-2018
TLM1 CO3 T1
37. Review the
chapter/assignment
1 13-02-2018 TLM6
CO3
38. TUTORIAL 1
15-02-2018 TLM3 CO3
No. of classes required to
complete UNIT-III No. of classes taken:
UNIT-IV : Network design in Supply Chain& Coordination in Supply Chain
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
39. The role of distribution in the Supply Chain Management
1
16-02-2018
TLM1 CO4 T1
40. factors influencing distribution network design
1
19-02-2018
TLM1 CO4 T1
41. Transportation Fundamentals
1 20-02-2018 TLM2
CO4 T1
42. The role of Transportation in Supply Chain
1
22-02-2018
TLM1 CO4 T1
43. Factors influencing Transportation Decisions
1 23-02-2018
TLM1 CO4 T1
44. Modes of transportation 1
26-02-2018 TLM1 CO4 T1
45. Transportation documentation
1 22-02-2018 TLM2
CO4 T1
46. Introduction, Lack of Supply Chain Coordination
1
27-02-2018
TLM1 CO4 T1
47. the Bullwhip effect 1
01-03-2018 TLM1 CO4 T1
48. Impact of Lack of Coordination
1 05-03-2018
TLM1 CO4 T1
49. Obstacles to Coordination in Supply Chain
1 06-03-2018
TLM1 CO4 T1
50. Managerial levers to achieve Coordination.
1 08-03-2018
TLM1 CO4 T1
51. Review the chapter/assignment
1 09-03-2018 TLM6
52. TUTORIAL 1
12-03-2018 TLM3
No. of classes required to
complete UNIT-IV No. of classes taken:
UNIT-V : Global Logistics and Global Supply Chain, IT in Supply Chain
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
53. 1
13-03-2018 TLM1 CO5 T1
54. The role of IT in the Supply Chain
1 15-03-2018
TLM1 CO5 T1
55. The Supply Chain IT framework; CRM, Internal SCM
1
16-03-2018
TLM1 CO5 T1
56. SRM; The future of IT in Supply Chain
1 19-03-2018
TLM1 CO5 T1
57. Supply Chain IT in Practice.
1 20-03-2018 TLM2
CO5 T1
58. Logistics in Global Economy
1 22-03-2018
TLM1 CO5 T1
59.
Change in Global Logistics, Global Supply Chain business
1
23-03-2018
TLM1 CO5 T1
60. Global Strategy; Global Purchasing, Global SCM.
1 26-03-2018 TLM1
CO5 T1
61. Review the chapter/assignment
1 27-03-2018 TLM6 CO5 T1
62. TUTORIAL 1 29-03-2018 TLM3 CO5
No. of classes required to
complete UNIT-V No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
63.
64.
65.
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and
practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary
teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue
higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision
making. 3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and ethical aspects of business.
5. Ability to lead themselves and others in the achievement of
organizational goals, contributing effectively to a team environment.
(N SAMBASIVA RAO) Mrs. D. KALYANI Dr. V. V. NARSI REDDY Dr.A.ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A PROGRAM : MBA, IV-Sem.
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : Logistics and Supply Chain Management (MB401)
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : D Kalyani
COURSE COORDINATOR : D Kalyani
PRE-REQUISITES: Logistics and supply chain management COURSE EDUCATIONAL OBJECTIVES (CEOs):
This course aims to make the students to, apply and gain in-depth knowledge on
the integrated purchasing, logistics, materials and supply chain management. Identify the
integration between the various elements in the supply chain process. Learn how to establish
benchmark of the organization by taking best practices of the world class organisatons.
Design transportation networks and use of deferent modes of transportation. Develop
strategies for successful global supply chain management Apply the latest IT tools and
techniques to evaluate supply chain systems.
COURSE OUTCOMES (COs):
After completion of the course, the student will be able to
CO1: Examine the design and performance of supply networks and processes in
different business process.
CO2: Configure logistics networks and assess their performance impacts on
efficiency and service levels.
CO3: Develop capabilities in logistics, coordination for supply chain integration,
inventory management, risk pooling, procurement, product and process design,
and international supply chain management.
CO4: Design supply chain contracts for effective governance of supply chain
relationships.
CO5: Diagnose information integration problems across the supply chain and their
consequent impacts in deploying physical and financial resources optimally
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
COs Logistics and Supply Chain Management PO1 PO2 PO3 PO4 PO5
CO1 Examine the design and performance of supply networks and processes in different business process
3 1
CO2 Configure logistics networks and assess their performance impacts on efficiency and service levels.
1 2 3
CO3 Develop capabilities in logistics, coordination for supply chain integration, inventory management, risk pooling, procurement, product and process design, and international supply chain management
3 2 1
CO4 Design supply chain contracts for effective governance of supply chain relationships
2 3
CO5 Diagnose information integration problems across the supply chain and their consequent impacts in deploying physical and financial resources optimally
2 3
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 K.Sridhara Butt, “Logistics and Supply Chain management”, Himalaya publishers,
New Delhi,2009
BOS APPROVED REFERENCE BOOKS:
R1 Sunil Chopra and Peter Meindl,”Supply chain management: Strategy, planning &
Operations”, Pearson Education, New Delhi, 2004.
R2 Donald J Bower fox and David J Closs, “Logistics Management: The integrated supply
chain Process”, MH, 2003.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-B
UNIT-I : Introduction to Supply Chain Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
1. Introduction to
Subject & CO’S 1 5-12-17 TLM1
All COs T1
2.
UNIT-I
Introduction to
supply chain
management
concept
1 6-12-17 TLM1
CO1 T1
3. Objectives ,Scope
of SCM 1 7-12-17 TLM1
CO1 T1
4. Functions of
supply chain
management
1 8-12-17 TLM1
CO1 T1
5. Process view of
supply chain 1 12-12-17 TLM1
CO1 T1
6. Impact of supply
chain flows 1 13-12-17 TLM1
CO1 T1
7.
Supply chain
drivers: Facilities,
Inventory,
Transportation,
Information,
Sourcing, Pricing
1 14-12-17 TLM1
CO1 T1
8. Obstacles to
achieve strategic
fit
1 15-12-17 TLM1
CO1 T1
9. Role of aggregate
Planning in supply
chain
1 19-12-17 TLM1
CO1 T1
10. Methods and
managing supply
and demand
1 20-12-17 TLM1
CO1 T1
11.
Supply chain
Performance: Competitive
advantage
1 21-12-17 TLM1
CO1 T1
12. Supply chain
strategies 1 22-12-17 TLM1
CO1 T1
13. Achieving
strategic fit 1 26-12-17 TLM1
CO1 T1
14. Case Analysis 1 27-12-17 TLM6 CO1 e-
source
No. of classes
required to
complete
UNIT-I
14 No. of classes taken:
UNIT-II : Logistics Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
15.
Introduction,
Difference
between Logistics
and Supply Chain
management
1 28-12-17 TLM1
CO2 T1
16. Inbound, Inter and
outbound Logistics 1 29-12-17 TLM1
CO2 T1
17. Integrated
Logistics
Management
1 02-01-18 TLM1
CO2 T1
18. Maximizing
productivity and
cash flow
1 03-01-18 TLM1
CO2 T1
19. 3PL, 4PL 1 04-01-18 TLM1 CO2 T1
20. Intermodal and
Reverse Logistics 1 05-01-18 TLM1
CO2 T1
21.
Supply Chain
Customer
Service: The
marketing and
Logistics interface
1 09-01-18 TLM1
CO2 T1
22. Customer Service
in Logistics 1 10-01-18 TLM1
CO2 T1
23. Customer
Retention in
Logistics
1 11-01-18 TLM1
CO2 T1
24. Service-Driven
Logistics System 1 12-01-18 TLM1
CO2 T1
25. Setting Customer
Service Priorities’ 1 16-01-18 TLM1
CO2 T1
26. Customer Service
Standards 1 17-01-18 TLM1
CO2 T1
27. Service Priorities’
Customer Service
Standards
1 18-01-18 TLM1
CO2 T1
28. Case Analysis 1 19-01-18 TLM6 CO2 e-
source
No. of classes required to
complete
UNIT-II 14 No. of classes taken:
I-MID EXAM 22-01-18 TO 27-01-18
UNIT-III : Supply Chain Relationship
S.No. Topics to be
covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
29. Bench Marking-
Objectives 1 30-01-18 TLM1
CO3 T1
30.
Bench Marking
Cycle, Process,
and types, Setting
Bench Marking
Priorities
1 31-01-18 TLM1
CO3 T1
31.
Sourcing in
Supply Chain:
Role of sourcing
in Supply Chain
Management
1 01-02-18 TLM1
CO3 T1
32. Supplier Scoring
and Assessment 1 02-02-18 TLM1
CO3 T1
33. Supplier
Selection and
controlling
1 06-02-18 TLM1
CO3 T1
34. The Procurement
Process 1 07-02-18 TLM1
CO3 T1
35. Sourcing
Planning and
analysis
1 08-02-18 TLM1
CO3 T1
36. Global Sourcing 1 09-02-18 TLM1 CO3 T1
37.
Pricing and
Revenue in
Supply Chain: Introduction
1 14-02-18 TLM1
CO3 T1
38.
The role of
revenue
Management in
Supply Chain
1 15-02-18 TLM1
CO3 T1
39. Case analysis 1 16-02-18 TLM6 CO3 e-source
No. of classes required to
complete UNIT-III 11 No. of classes taken:
UNIT-IV : Network Design in Supply Chain Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
40.
The role of
distribution in
Supply Chain
Management
1 20-02-18 TLM1
CO4 T1
41. Factors influencing
distribution
network design
1 21-02-18 TLM1
CO4 T1
42. Transportation
Fundamental’s: 1 22-02-18 TLM1
CO4 T1
The role of
transportation in
supply chain
43. Factors influencing
Transportation
Decisions
1 23-02-18 TLM1
CO4 T1
44. Modes of
Transportation 1 27-02-18 TLM1
CO4 T1
45. Transportation
documents 1 28-02-18 TLM1
CO4 T1
46.
Coordination in
supply chain:
Introduction, Lack
of coordination in
supply chain
1 01-03-18 TLM1
CO4 T1
47. Bullwhip Effect ,
Impact of Lack of
Coordination
1 06-03-18 TLM1
CO4 T1
48. Obstacles to
coordination in
Supply Chain
1 07-03-18 TLM1
CO4 T1
49. Managerial levers
to achieve
coordination.
1 08-03-18 TLM1
CO4 T1
50. Case Analysis 1 09-03-18 TLM6 CO4 e-
source
No. of classes required to
complete UNIT-IV 11 No. of classes taken:
UNIT-V : IT in Supply Chain
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
51. The role of IT in Supply
Chain, The supply Chain
IT frame work
1 13-03-18 TLM1
CO5 T1
52. CRM, Internal
SCM,SRM 1 14-03-18 TLM1
CO5 T1
53. The future of IT in
Supply Chain, Supply
Chain IT in Practice
1 15-03-18 TLM1
CO5 T1
54.
Global Logistics and
Global Supply Chain:
Logistics in Global
Economy
1 16-03-18 TLM1
CO5 T1
55. Changes in Global
Economy and Global
Logistics
1 20-03-18 TLM1
CO5 T1
56. Global Supply Chain
Business Process 1 21-03-18 TLM1
CO5 T1
57. Global Strategy; Global
Purchasing; Global SCM 1 22-03-18 TLM1
CO5 T1
58. Case study Analysis 1 23-03-18 TLM6 CO5 e-
source
No. of classes required to
complete UNIT-V 08 No. of classes taken:
1. Presentations 1 27-03-18
2. Presentations 1 28-03-18
3. Presentations 1 29-03-18
No. of classes required to
complete Presentations: 03 No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
4.
5.
6.
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and practical approach to problem solving and function effectively as
skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary
teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to
the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision
making. 3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and ethical aspects of business.
5. Ability to lead themselves and others in the achievement of
organizational goals, contributing effectively to a team environment.
D.Klayani D.Klayani Dr.V.V.Narsi Reddy Dr.A.Adisesha Reddy
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT SEC-A Part-A
PROGRAM : MBA, IV-Semester
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : ENTREPRENEURSHIP (MB402)
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : T.Chandrasekhar Yadav
COURSE COORDINATOR : T.Chandrasekhar Yadav
PRE-REQUISITES : None
Course Educational Objectives:
To understand the nature of entrepreneurship.
To motivate the Entrepreneurial instincts.
To help in analysing the various options to select the most appropriate product suiting to the students.
To give a clear picture about the process and involved in setting up an small scale industrial settings and bigger settings.
To make the potential entrepreneurs know about the possible risks and failures of the product make them learn how to overcome these problems.
COURSE OUTCOMES (COs)
• Impart basics of managerial skills and understandings to be a successful
entrepreneur.
• Develops the various businesses related skills to establish various forms of business.
• Learns the basic legal dimensions on Intellectual Property Rights.
• Able to develop entrepreneurial strategy at entry level and growth stage.
• Finds the role of government in Entrepreneurship Development Program.
COURSE ARTICULATION MATRIX (Correlation between COs & POs)
Cos PO1 PO2 PO3 PO4 PO5
CO1 2 - 3 1 -
CO2 1 1 - 3 2
CO3 - - 3 2 -
CO4 2 - 3 - 2
CO5 2 - - 1 2
Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOK:
P.Narayana Reddy: Entrepreneurship. Cengage learning, New Delhi,2010
BOS APPROVED REFERENCE BOOKS:
R1 Hisrich : Entrepreneurship, TMH,New Delhi, 2009
R2 Vasantha Desai Entrepreneurship, TMH,New Delhi, 2009
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section – A
UNIT-I:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
1. Introduction to Subject
1 6-12-'17 TLM1 --
P.N
ara
yan
a R
eddy: E
ntr
epre
neu
rsh
ip. C
en
gage learn
ing, N
ew
Delh
i,2010
2. Course Outcomes 1 8-12-'17 TLM1 --
3. Syllabus Orientation
1 9-12-'17 TLM1 --
4. Entrepreneurship-
Introduction 1 11-12-'17 TLM1/2 1
5. Concept,
entrepreneurship 1 13-12-'17 TLM1/2 1
6. Economic
development 1 15-12-'17 TLM1/2 1
7. Characteristics of
Entrepreneurs 1 16-12-'17 TLM1/2 1
8. characteristics of
Entrepreneurs 1 18-12-'17 TLM1/2 1
9. Evolution of
Entrepreneurship, 1 20-12-'17 TLM1/2 1
10.
Theories of
entrepreneurship,
, process 1 22-12-'17 TLM1/2 1
11. Approaches and
Process 1 23-12-'17 TLM1/2 1
12. Environment for
entrepreneurship 1 27-12-'17 TLM1/2 1
13. Case Study 2 29-12-'17&30-12-17
TLM6 --
No. of classes required to complete UNIT-I
14 No. of classes taken:
UNIT-II:
S.No. Topics to be covered No. of
Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning
Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
14. Introduction
1 3-1-'18 TLM1/2 2
P.N
ara
yan
a R
eddy: E
ntr
epre
neu
rsh
ip. C
en
gage learn
ing, N
ew
Delh
i,2010
15.
Small Business,
Importance in
Indian economy 1 5-1-'18 TLM1/2 2
16. Types of Ownership 1 6-1-'18 TLM1/2 2
17. Sole trading
1 8-1-'18 TLM1/2 2
18. Partnership
1 10-1-'18 TLM1/2 2
19. Joint stock company
1 12-1-'18 TLM1/2 2
20. Features of Various types of businesses
1 13-1-'18 TLM1/2 2
21. Corporate
Entrepreneurship,
Intrapreneurship
1 15-1-'18 TLM1/2 2
22. Women Entrepreneurship
1 17-1-'18 TLM1/2 2
23. State Enterprises in India
1 19-1-18 TLM1/2 2
24. Quiz 1 20-1-'18 -- -- --
25. I Mid Exams -- 22-1-'18-
27-1-'18 -- -- --
No. of classes required to complete UNIT-II
11 No. of classes taken:
UNIT-III:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
26.
UNIT-III:
Establishing
entrepreneurs
hip Aspects of
Promotion
1 29-1-'18 TLM1/2 3
P.N
ara
yan
a R
eddy: E
ntr
epre
neu
rsh
ip. C
en
gage learn
ing, N
ew
Delh
i,2010
27.
Establishment
entrepreneurship Opportunity Analysis
2 31-1-'18-
02-2-'18 TLM1/2 3
28.
SWOT
Analysis 1 3-2-'18 TLM1/2 3
29.
Technological
Competitivene
ss 2
5-2-'18-
7-2-'18 TLM1/2 3
30.
Entrepreneu
rs legal and
regulatory
systems
2 10-2-'18
12-2-'18 TLM1/2 3
31.
Patents and
trademarks,
IPR’s 2
14-2-18
16-2-18 TLM1/2 3
32. Case Study 1 17-2-'18 TLM6 --
No. of classes required to complete UNIT-III
11 No. of classes taken:
UNIT-IV:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
33.
Entrepreneurial
Strategy 1 19-2-'18 TLM1/2 4
P.N
ara
yan
a
Reddy:
En
trepre
ne
urs
hip
.
Cen
gage
learn
ing,
New
Delh
i,2010
34. Generation of
new entry 2
21-2-'18
23-2-'18 TLM1/2 4
Opportunity,
35.
Decisions
under
Uncertainty 1 24-2-'18 TLM1/2 4
36.
Entry strategy,
new entry
exploitation,
Environmental
Instability
1 26-2-'18 TLM1/2 4
37.
First-Mover
disadvantages 1 28-2-'18 TLM1/2 4
38.
Risk reduction
strategies 1 02-3-'18 TLM1/2 4
39.
Market scope
strategy,
Managing
Newness
1 3-3-'18 TLM1/2 4
40. Imitation strategies
1 5-3-'18 TLM1/2 4
41.
Imitation strategies and Managing
Newness
1 7-3-'18 TLM1/2 4
42. Case Study 1 9-3-'18 TLM6 --
No. of classes required to complete UNIT-IV
11 No. of classes taken:
UNIT-V:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
43. Entrepreneurship
Development 1 10-3-'18 TLM1/2 5
P.N
ara
yan
a R
eddy:
En
trepre
neu
rsh
ip. C
en
gage
learn
ing, N
ew
Delh
i,2010
44.
Role of
Government in
entrepreneurship 2
12-3-'18
14-3-18 TLM1/2 5
45.
Entrepreneurship
Development in
RA 2
16-3-'18
17-3-18
TLM1/2 5
46. Need for EDP’s
2 19-3-'18
21-3-18 TLM1/2 5
47. Objectives for EDP’s,
1 23-3-'18 TLM1/2 5
48. Course contents
and 1 24-3-'18
TLM1/2 5
49. curriculum of
EDP’s 1 26-3-'18
TLM1/2 5
50. Phases of EDP’s 1 28-3-'18 TLM1/2 5
51. Evaluation of EDP’s
1 30-3-'18 TLM1/2 5
52. Case Study 1 31-3-18 TLM6 ---
53. II Mid Exams -- 2-4-18 -
7-4-18 -- -- --
54. Preparation -- 9-4-'18 -
13-4-'18 -- -- --
55. Semester End Exams
-- 16-4-'18 -
5-5-'18 -- -- --
No. of classes required to complete UNIT-V
13 No. of classes taken:
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical
approach to problem solving and function effectively as skilled managers who
can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics,
Team work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher
studies, start independent ventures, thereby contributing to the fields of
Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Mr. T. CHANDRA SEKHAR Mr. T. CHANDRA SEKHAR Dr. V. V. NARSI REDDY Dr. A.ADISESHA REDDY
Course Instructor Course
Coordinator Module
Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT SEC-B Part-A
PROGRAM : MBA, IV-Semester
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : ENTREPRENEURSHIP (MB402)
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : T.Chandrasekhar Yadav
COURSE COORDINATOR : T.Chandrasekhar Yadav
PRE-REQUISITES : None
Course Educational Objectives:
To understand the nature of entrepreneurship.
To motivate the Entrepreneurial instincts.
To help in analysing the various options to select the most appropriate product suiting to the students.
To give a clear picture about the process and involved in setting up an small scale industrial settings and bigger settings.
To make the potential entrepreneurs know about the possible risks and failures of the product make them learn how to overcome these problems.
COURSE OUTCOMES (COs)
• Impart basics of managerial skills and understandings to be a successful
entrepreneur.
• Develops the various businesses related skills to establish various forms of business.
• Learns the basic legal dimensions on Intellectual Property Rights.
• Able to develop entrepreneurial strategy at entry level and growth stage.
• Finds the role of government in Entrepreneurship Development Program. COURSE ARTICULATION MATRIX (Correlation between COs & POs)
Cos PO1 PO2 PO3 PO4 PO5
CO1 2 - 3 1 -
CO2 1 1 - 3 2
CO3 - - 3 2 -
CO4 2 - 3 - 2
CO5 2 - - 1 2
• Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOK:
P.Narayana Reddy: Entrepreneurship. Cengage learning, New Delhi,2010
BOS APPROVED REFERENCE BOOKS:
R1 Hisrich : Entrepreneurship, TMH,New Delhi, 2009
R2 Vasantha Desai Entrepreneurship, TMH,New Delhi, 2009
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section – A
UNIT-I:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
1. Introduction to Subject
1 5-12-'17 TLM1 --
P.N
ara
yan
a R
eddy: E
ntr
epre
neu
rsh
ip. C
en
gage learn
ing, N
ew
Delh
i,2010
2. Course Outcomes 1 7-12-'17 TLM1 --
3. Syllabus Orientation
1 9-12-'17 TLM1 --
4. Entrepreneurship-
Introduction 1 11-12-'17 TLM1/2 1
5. Concept,
entrepreneurship 1 12-12-'17 TLM1/2 1
6. Economic
development 1 14-12-'17 TLM1/2 1
7. Characteristics of
Entrepreneurs 1 16-12-'17 TLM1/2 1
8. characteristics of
Entrepreneurs 1 18-12-'17 TLM1/2 1
9. Evolution of
Entrepreneurship, 1 19-12-'17 TLM1/2 1
10.
Theories of
entrepreneurship,
, process 1 21-12-'17 TLM1/2 1
11. Approaches and
Process 1 23-12-'17 TLM1/2 1
12. Environment for
entrepreneurship 1 26-12-'17 TLM1/2 1
13. Case Study 2 28-12-'17&30-12-17
TLM6 --
No. of classes required to complete UNIT-I
14 No. of classes taken:
UNIT-II:
S.No. Topics to be covered No. of
Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning
Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
14. Introduction
1 2-1-'18 TLM1/2 2
P.N
ara
yan
a R
eddy: E
ntr
epre
neu
rsh
ip. C
en
gage learn
ing, N
ew
Delh
i,2010
15.
Small Business,
Importance in
Indian economy 1 4-1-'18 TLM1/2 2
16. Types of Ownership 1 6-1-'18 TLM1/2 2
17. Sole trading
1 8-1-'18 TLM1/2 2
18. Partnership
1 9-1-'18 TLM1/2 2
19. Joint stock company
1 11-1-'18 TLM1/2 2
20. Features of Various types of businesses
1 13-1-'18 TLM1/2 2
21. Corporate
Entrepreneurship,
Intrapreneurship
1 15-1-'18 TLM1/2 2
22. Women Entrepreneurship
1 16-1-'18 TLM1/2 2
23. State Enterprises in India
1 18-1-18 TLM1/2 2
24. Quiz 1 20-1-'18 -- -- --
25. I Mid Exams -- 22-1-'18-
27-1-'18 -- -- --
No. of classes required to complete UNIT-II
11 No. of classes taken:
UNIT-III:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
26.
UNIT-III:
Establishing
entrepreneurs
hip Aspects of
Promotion
1 29-1-'18 TLM1/2 3
P.N
ara
yan
a R
eddy: E
ntr
epre
neu
rsh
ip. C
en
gage learn
ing, N
ew
Delh
i,2010
27.
Establishment
entrepreneurship Opportunity Analysis
2 30-1-'18-
01-2-'18 TLM1/2 3
28.
SWOT
Analysis 1 3-2-'18 TLM1/2 3
29.
Technological
Competitivene
ss 2
5-2-'18-
6-2-'18 TLM1/2 3
30.
Entrepreneu
rs legal and
regulatory
systems
2 8-2-'18
10-2-'18 TLM1/2 3
31.
Patents and
trademarks,
IPR’s 2
12-2-18
13-2-18 TLM1/2 3
32. Case Study 1 15-2-'18 TLM6 --
No. of classes required to complete UNIT-III
11 No. of classes taken:
UNIT-IV:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
33.
Entrepreneurial
Strategy 1 17-2-'18 TLM1/2 4
P.N
ara
yan
a
Reddy:
En
trepre
ne
urs
hip
.
Cen
gage
learn
ing,
New
Delh
i,2010
34. Generation of
new entry 2
19-2-'18
20-2-'18 TLM1/2 4
Opportunity,
35.
Decisions
under
Uncertainty 1 22-2-'18 TLM1/2 4
36.
Entry strategy,
new entry
exploitation,
Environmental
Instability
1 24-2-'18 TLM1/2 4
37.
First-Mover
disadvantages 1 26-2-'18 TLM1/2 4
38.
Risk reduction
strategies 1 27-2-'18 TLM1/2 4
39.
Market scope
strategy 1 1-3-'18 TLM1/2 4
40.
Managing
Newness 1 3-3-'18 TLM1/2 4
41. Imitation
strategies 1 5-3-'18 TLM1/2 4
42.
Imitation
strategies and Managing Newness
1 6-3-'18 TLM1/2 4
43. Case Study 1 8-3-'18 TLM6 --
No. of classes required to complete UNIT-IV
12 No. of classes taken:
UNIT-V:
S.No. Topics to be covered No. of
Classes Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
44. Entrepreneurship
Development 1 10-3-'18 TLM1/2 5
P.N
ara
yan
a R
eddy:
En
trepre
neu
rsh
ip.
Cen
gage learn
ing, N
ew
Delh
i,2010
45.
Role of
Government in
entrepreneurship 2
12-3-'18
13-3-18 TLM1/2 5
46.
Entrepreneurship
Development in 2
15-3-'18
17-3-18
TLM1/2 5
RA
47. Need for EDP’s
2 19-3-'18
20-3-18 TLM1/2 5
48. Objectives for
EDP’s, 1 22-3-'18 TLM1/2 5
49. Course contents
and 1 24-3-'18
TLM1/2 5
50. curriculum of
EDP’s 1 26-3-'18
TLM1/2 5
51. Phases of EDP’s 1 27-3-'18 TLM1/2 5
52. Evaluation of
EDP’s 1 29-3-'18 TLM1/2 5
53. Case Study 1 31-3-18 TLM6 ---
54. II Mid Exams -- 2-4-18 -
7-4-18 -- -- --
55. Preparation -- 9-4-'18 -
13-4-'18 -- -- --
56. Semester End
Exams --
16-4-'18 -
5-5-'18 -- -- --
No. of classes required to complete UNIT-V
13 No. of classes taken:
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical
approach to problem solving and function effectively as skilled managers who
can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics,
Team work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher
studies, start independent ventures, thereby contributing to the fields of
Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Mr. T. CHANDRA
SEKHAR
Mr. T. CHANDRA
SEKHAR
Dr. V. V. NARSI REDDY Dr. A.ADISESHA REDDY
Course Instructor Course
Coordinator
Module
Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A PROGRAM : MBA, IV SEM SEC-A
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : International Financial Management-MB4F01
L-T-P STRUCTURE : 4-1-0
COURSE CREDITS : 4
COURSE INSTRUCTOR : R.JEYALAKSHMI
COURSE COORDINATOR : R.JEYALAKSHMI
PRE-REQUISITES: Indian financial market and institutions. COURSE EDUCATIONAL OBJECTIVES (CEOs) : COURSE OUTCOMES (COs)
After completion of the course, the student will be able to
CO1: Basic understanding of International Financial Management, theories and Balance Of
Payment (BOP)
CO2: Expertise with regard to Function and structure of foreign Exchange markets,
Exchange rates mechanism/movement.
CO3: Knowledge with regard to concepts like arbitrage, parity theories and shall be able to
demonstrate the relationship between inflation interest rates& Exchange rates. CO4: Proficiency in long-term Asset Liability Management like international capital
budgeting and international capital structure
CO5: Proficiency in short term Asset Liability Management like international cash
receivable management and international inventory management.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 - - 2 - CO2 3 - - 2 1 CO3 2 - - 2 1 CO4 2 2 - 2 1 CO5 2 - - 3 -
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 : Apte, P G., International Financial Management, Tata McGraw Hill, New Delhi.
T2 : Jeff Madhura, International Financial Management, Thomsons- South Western 2008.
BOS APPROVED REFERENCE BOOKS:
R1 Madhuvij, International Financial Management. Excel books, New Delhi.
R2 Abdullah, F.A. Financial management for the Multinational Fir,. Englewood Cliffs,
New Jersey
R3 Bhalla V.K. International Financial Management, Anmol Publications,
New Delhi R4 Eitman.Stone Hills, Moffett, Multinational Business finance, Addition Wesley, New Delhi.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-A
UNIT-I : International Financial Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text Book
followed
HOD
Sign
Weekly
1. Syllabus discussion 1 05/12/17 TLM1 CO1
2. C0 discussion 1 07/12/17 TLM1 CO1
3. IFM- introduction 1 09/12/17 TLM1 CO1 T2
4. Dimensions 1 11/12/17 TLM1 CO1 T2
5. Goals 1 12/12/17 TLM1 CO1 T2
6. Globalization of
world economy 1 14/12/17 TLM1
CO1 T2
7. Theories of IB 1 16/12/17 TLM1 CO1 T2
8. International
Business Methods 1 18/12/17 TLM1
CO1 T2
9. International Flow
of Funds Balance of
Payments (Bop)
1 19/12/17 TLM1 CO1 T2
10. Fundamentals of
Bop 1 21/12/17 TLM1
CO1 T2
11. Accounting
components of BOP 1 23/12/17 TLM1
CO1 T2
12. Economic and
Monetary Union
(EMU)
1 26/12/17 TLM1
CO1 T2
13. Case Study 1 28/12/17 TLM6 CO1 E-
sources
No. of classes required to
complete UNIT-I 13 No. of classes taken:
UNIT-II : Foreign Exchange Market
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
Cos
Text
Book
followed
HOD
Sign
Weekly
14. Structure of the
Forex markets 1 30/12/17 TLM1
CO2 T2
15. Function, major
participants 1 01/01/18 TLM1
CO2 T2
16. Types of transactions
and settlements dates 1 02/01/18 TLM1
CO2 T2
17. Foreign exchange
quotations 1 04/01/18 TLM1
CO2 T2
18. Process of arbitrage 1 06/01/18 TLM1 CO2 T2
19. Speculation in the
forward market 1 08/01/18 TLM1
CO2 T2
20. Currency Futures 1 09/01/18 TLM1 CO2 T2
21. Options Markets
Overview of the
other markets
1 11/01/18 TLM1
CO2 T2
22. Euro currency market 1 16/01/18 TLM1 CO2 T2
23. International Stock
market 1 18/01/18 TLM1
CO2 T2
24. Case study 1 29/01/18 TLM6 CO2 E-
sources
No. of classes required to
complete UNIT-II 11 No. of classes taken:
UNIT-III : Exchange Rates Measuring exchange rate movements
S.
No
.
Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learni
ng
Outco
me
COs
Text Book
followed HOD
Sign
Weekly
25. Factors influencing
exchange rates 1 30/01/18 TLM1
CO3 T2
26. Government influence on
exchange rates 1 01/02/18 TLM1
CO3 T2
27. Exchange rate systems 1 03/02/18 TLM1 CO3 T2
28. International arbitrage and
interest rate parity 1 04/02/18 TLM1
CO3 T2
29. International arbitrage and
interest rate parity 1 05/02/18 TLM1
CO3 T2
30. Relationship between
inflation 1 06/02/18 TLM1
CO3 T2
31. Relationship between
inflation 1 08/02/18 TLM1
CO3 T2
32. Interest rates and
exchange rates 1 12/02/18 TLM1
CO3 T2
33. Interest rates and
exchange rates 1 15/02/18 TLM1
CO3 T2
34. Purchasing Power Parity 1 17/02/18 TLM1 CO3 T2
35. Purchasing Power Parity 1 19/02/18 TLM1 CO3 T2
36. International Fisher Effect 1 20/02/18 TLM1 CO3 T2
37. Case study 1 22/02/18 TLM6 CO3 E-
sources
No. of classes required to
complete UNIT-III 13 No. of classes taken:
UNIT-IV : Long term Asset -liability Management Foreign Direct Investment
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
38. International Capital
Budgeting 1 24/02/18 TLM1
CO4 T2
39. International Capital
structure and cost of
capital
1 26/02/18 TLM1 CO4 T2
40. International Capital
structure and cost of
capital
1 27/02/18 TLM1 CO4 T2
41. International Financing
Equity 1 01/03/18 TLM1
CO4 T2
42. International Financing
Equity 1 03/03/18 TLM1
CO4 T2
43. Bond financing 1 05/03/18 TLM1 CO4 T2
44. Bond financing 1 06/03/18 TLM1 CO4 T2
45. Parallel loans 1 08/03/18 TLM1 CO4 T2
46. Parallel loans 1 12/03/18 TLM1 CO4 T2
47. Case study 1 13/03/18 TLM6 CO4 E-
sources
No. of classes required to
complete UNIT-IV 10 No. of classes taken:
UNIT-V : Short-term Asset-Liability Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
48. International Cash
management 1 15/03/18 TLM1
CO5 T2
49. Accounts receivable
management 1 17/03/18 TLM1
CO5 T2
50. Inventory management 1 19/03/18 TLM1 CO5 T2
51. Payment methods of
international trade 1 20/03/18 TLM1
CO5 T2
52. Trade finance methods 1 22/03/18 TLM1 CO5 T2
53. Export - Import bank of
India 1 24/03/18 TLM1
CO5 T2
54. Recent amendments in
EXIM policy 1 26/03/18 TLM1
CO5 T2
55. Regulations and
guidelines 1 27/03/18 TLM1
CO5 T2
56. Presentation 1 29/03/18 TLM1
57. Presentation 1 02/04/18 TLM1
58. Presentation 1 03/04/18 TLM1
59. Presentation 1 05/04/18 TLM1
60. Presentation 1 07/04/18 TLM1
No. of classes required to
complete UNIT-V 13 No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
61. Stock market Trading 1 29/01/18 TLM5 C02 online
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
1. To train the students of the management program for logical and practical approach to
problem solving and function effectively as skilled managers who can respond to changing
environment in a social and global context.
2. To groom the students to work in multicultural and multidisciplinary teams for effective
problem solving and understand the principles of group dynamics, Team work and growth of management profession.
3. To encourage and train the students as away that they can pursue higher studies, start
independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs) 1. Apply knowledge of management theories and practices to solve business problems.
2. Foster analytical and critical thinking abilities for data-based decision making.
3. Ability to develop value based leadership ability
4. Ability to understand analysis and communicate global, economical, legal and ethical
aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
R.JEYALAKSHMI R.JEYALAKSHMI R.JEYALAKSHMI Dr. A.ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A PROGRAM : MBA, IV SEM SEC-B
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : International Financial Management-MB4F01
L-T-P STRUCTURE : 4-1-0
COURSE CREDITS : 4
COURSE INSTRUCTOR : R.JEYALAKSHMI
COURSE COORDINATOR : R.JEYALAKSHMI
PRE-REQUISITES: Indian financial market and institutions. COURSE EDUCATIONAL OBJECTIVES (CEOs) : COURSE OUTCOMES (COs) After completion of the course, the student will be able to
CO1: Basic understanding of International Financial Management, theories and Balance Of
Payment (BOP)
CO2: Expertise with regard to Function and structure of foreign Exchange markets,
Exchange rates mechanism/movement.
CO3: Knowledge with regard to concepts like arbitrage, parity theories and shall be able to
demonstrate the relationship between inflation interest rates& Exchange rates. CO4: Proficiency in long-term Asset Liability Management like international capital
budgeting and international capital structure
CO5: Proficiency in short term Asset Liability Management like international cash
receivable management and international inventory management.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 3 - - 2 - CO2 3 - - 2 1 CO3 2 - - 2 1 CO4 2 2 - 2 1 CO5 2 - - 3 -
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 : Apte, P G., International Financial Management, Tata McGraw Hill, New Delhi.
T2 : Jeff Madhura, International Financial Management, Thomsons- South Western 2008.
BOS APPROVED REFERENCE BOOKS:
R1 Madhuvij, International Financial Management. Excel books, New Delhi.
R2 Abdullah, F.A. Financial management for the Multinational Fir,. Englewood Cliffs,
New Jersey
R3 Bhalla V.K. International Financial Management, Anmol Publications, New Delhi
R4 Eitman.Stone Hills, Moffett, Multinational Business finance, Addition Wesley, New Delhi.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-B
UNIT-I : International Financial Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
1. Syllabus discussion 1 05/12/17 TLM1
2. CO discussion 1 06/12/17 TLM1
3. IFM- introduction 1 08/12/17 TLM1 CO1 T2
4. Dimensions, Goals 1 11/12/17 TLM1 CO1 T2
5. Globalization of
world economy 1 12/12/17 TLM1
CO1 T2
6. Theories of IB 1 13/12/17 TLM1 CO1 T2
7. International
Business Methods 1 15/12/17 TLM1
CO1 T2
8. International Flow
of Funds Balance of
Payments (Bop)
1 18/12/17 TLM1 CO1 T2
9. Fundamentals of
Bop 1 19/12/17 TLM1
CO1 T2
10. Accounting
components of BOP 1 20/12/17 TLM1
CO1 T2
11. Economic and
Monetary Union
(EMU)
1 22/12/17 TLM1 CO1 T2
12. Case Study 1 26/12/17 TLM6 CO1 E-
sources
No. of classes required to
complete UNIT-I 12 No. of classes taken:
UNIT-II : Foreign Exchange Market
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
13. Structure of the
Forex markets 1 27/12/17 TLM1
CO2 T2
14. Function, major
participants 1 29/12/17 TLM1
CO2 T2
15. Types of transactions
and settlements dates 1 01/01/18 TLM1
CO2 T2
16. Foreign exchange
quotations 1 02/01/18 TLM1
CO2 T2
17. Process of arbitrage 1 03/01/18 TLM1 CO2 T2
18. Speculation in the
forward market 1 05/01/18 TLM1
CO2 T2
19. Currency Futures 1 08/01/18 TLM1 CO2 T2
20. Options Markets
Overview of the
other markets
1 09/01/18 TLM1
CO2 T2
21. Euro currency market 1 10/01/18 TLM1 CO2 T2
22. International Stock
market 1 12/01/18 TLM1
CO2 T2
23. Case study 1 16/01/18 TLM6 CO2 E-
sources
No. of classes required to
complete UNIT-II 11 No. of classes taken:
UNIT-III : Exchange Rates Measuring exchange rate movements S.
No
.
Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
24. Factors influencing
exchange rates 1 17/01/18 TLM1
CO3 T2
25. Government influence on
exchange rates 1 19/01/18 TLM1
CO3 T2
26. Exchange rate systems 1 29/01/18 TLM1 CO3 T2
27. International arbitrage and
interest rate parity 1 30/01/18 TLM1
CO3 T2
28. International arbitrage and
interest rate parity 1 31/01/18 TLM1
CO3 T2
29. Relationship between
inflation 1 02/02/18 TLM1
CO3 T2
30. Relationship between
inflation 1 04/02/18 TLM1
CO3 T2
31. Interest rates and
exchange rates 1 05/02/18 TLM1
CO3 T2
32. Interest rates and
exchange rates 1 06/02/18 TLM1
CO3 T2
33. Purchasing Power Parity 1 07/02/18 TLM1 CO3 T2
34. Purchasing Power Parity 1 09/02/18 TLM1 CO3 T2
35. International Fisher Effect 1 12/02/18 TLM1 CO3 T2
36. Case study 1 14/02/18 TLM6 CO3 E-
sources
No. of classes required to
complete UNIT-III 13 No. of classes taken:
UNIT-IV : Long term Asset -liability Management Foreign Direct Investment
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
37. International Capital
Budgeting 1 16/02/18 TLM1
CO4 T2
38. International Capital
structure and cost of
capital
1 19/02/18 TLM1 CO4 T2
39. International Capital
structure and cost of
capital
1 20/02/18 TLM1 CO4 T2
40. International Financing
Equity 1 21/02/18 TLM1
CO4 T2
41. International Financing
Equity 1 23/02/18 TLM1
CO4 T2
42. Bond financing 1 26/02/18 TLM1 CO4 T2
43. Bond financing 1 27/02/18 TLM1 CO4 T2
44. Parallel loans 1 28/02/18 TLM1 CO4 T2
45. Parallel loans 1 05/03/18 TLM1 CO4 T2
46. Case study 1 06/03/18 TLM6 CO4 E-
sources
No. of classes required to
complete UNIT-IV 10 No. of classes taken:
UNIT-V : Short-term Asset-Liability Management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
47. International Cash
management 1 07/03/18 TLM1
CO5 T2
48. Accounts receivable
management 1 09/03/18 TLM1
CO5 T2
49. Inventory management 1 12/03/18 TLM1 CO5 T2
50. Payment methods of
international trade 1 13/03/18 TLM1
CO5 T2
51. Trade finance methods 1 14/03/18 TLM1 CO5 T2
52. Trade finance methods 1 16/03/18 TLM1 CO5 T2
53. Export - Import bank of
India 1 19/03/18 TLM1
CO5 T2
54. Recent amendments in
EXIM policy 1 20/03/18 TLM1
CO5 T2
55. Recent amendments in
EXIM policy 1 21/03/18 TLM1
CO5 T2
56. Regulations and
guidelines 1 23/03/18 TLM1
CO5 T2
57. Presentation 1 26/03/18 TLM1
58. Presentation 1 27/03/18 TLM1
59. Presentation 1 28/03/18 TLM1
60. Presentation 1 02/04/18 TLM1
61. Presentation 1 03/04/18 TLM1
62. Presentation 1 04/04/18 TLM1
63. Presentation 1 06/04/18 TLM1
No. of classes required to
complete UNIT-V 17 No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
64. Stock market Trading 1 29/01/18 TLM5 C02 online
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam
Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
1. To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and
global context. 2. To groom the students to work in multicultural and multidisciplinary teams for effective problem
solving and understand the principles of group dynamics, Team work and growth of management profession.
3. To encourage and train the students as away that they can pursue higher studies, start independent
ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems. 2. Foster analytical and critical thinking abilities for data-based decision making. 3. Ability to develop value based leadership ability 4. Ability to understand analysis and communicate global, economical, legal and ethical aspects of
business. 5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively
to a team environment.
R.JEYALAKSHMI R.JEYALAKSHMI R.JEYALAKSHMI Dr. A.ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
Name of the faculty: P.SIVA REDDY (T-727) Semester: IV
A.Y:2017-18
Course Title: FINANCIAL RISK MANAGEMENT (FRM) MB4F02 Dt: 04-12-2017
Section: SEC-A
COURSE HANDOUT
Part-A PROGRAM : PG., IV-Sem. MBA
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : FINANCIAL RISK MANAGEMENT (MB4F02)
L-T-P STRUCTURE : 3-1-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : P. Siva Reddy
COURSE COORDINATOR : P. Siva Reddy
PRE-REQUISITES: COURSE EDUCATIONAL OBJECTIVES (CEOs) :
1. The primary objective of this course is to familiarize the student with various tools available to mitigate the risk
2. This course emphasizes on various techniques used in hedging the risk of various assets
3. The basic objective of the course is to acquaint the students about the pros and cost of using the risk management tools and techniques.
COURSE OUTCOMES (COs)
After completion of the course, the student will be able to CO-1 get an idea about the regulatory framework of financial derivatives
CO-2 understand the operations of derivatives exchanges, and be able to
compare and contrast Exchange Traded and Over The Counter (OTC)
instruments
CO-3 gain good knowledge about different types of forwards, futures, swaps
and options, the principal differences between them, and where and how they
are traded
CO-4 identify the advantages and disadvantages of using financial instruments
according to various market conditions and identify the relationship of financial
derivatives with their underlying assets
CO-5 understand the risks of all types of financial derivatives and derivatives
portfolios, and efficient ways of managing those risks.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
COs PO1 PO2 PO3 PO4 PO5
CO1 2 - - 1 - CO2 1 - 2 - - CO3 - 3 - - 1 CO4 3 - - 1 1 CO5 1 - - 2 -
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 Introduction to Futures & Options; Hull, John C. Prentice Hall
T2 Commodity and Financial Derivatives, S. Kevin, PHI
BOS APPROVED REFERENCE BOOKS:
R1 Option & Futures Dubufsky, David A. McGrawHill
R2 Futures & Options Edwards, Franklin R/M, Cind W. McGrawHill
Part-B
UNIT- 1Introduction to Risk Management
Lect No
Topics to be covered No. of classes required
Tentative date of completion
Actual date of completion
Teaching learning methods
Learning outcome Cos
Text book followed
Remarks
1 Elements of uncertainty
05-12-2018 TLM 1 CO1 T-1
2 Sources of risk, Types of risk
06-12-2018 TLM 1 CO1 T-1
3 Implications of various risks for firm
07-12-2018 TLM 1 CO1 T-2
4 limitations of risk management
08-12-2018 TLM 1 CO1 T-2
5 Corporate Risk Management- overview
12-12-2018 TLM 1 CO1 T-1
6 Total risk and Expected cash flows
13-12-2018 TLM 1 CO1 T-1
7 Evolution of risk management.
14-12-2018 TLM 1 CO1 T-1
8 Approaches to risk management& process
15-12-2018 TLM 1 CO1 T-2
9 Risk management guidelines,
19-12-2018 TLM 1 CO1 T-2
10 Risk management in 20-12-2018 TLM 1 CO1 T-1
practice
11 Case study discussion
21-12-2018 TLM 1 CO1 T-1
12 Tutorial- 1 22-12-2018 TLM 1 CO1 R-1
No. of classes required to complete unit-1
No. of classes taken:
UNIT – II Introduction to Derivatives:
Lect No
Topics to be covered No. of classes required
Tentative date of completion
Actual date of completion
Teaching learning methods
Learning outcome Cos
Text book followed
Remarks
13 Historical perspective
26-12-2018 TLM 1 CO2 T-1
14 Types of derivatives-features
27-12-2018 TLM 1 CO2 T-1
15 Derivatives trading in India
28-12-2018 TLM 1 CO2 T-2
16 Derivative exchanges 29-12-2018 TLM 1 CO2 T-2
17 Mechanism of markets
02-01-2018 TLM 1 CO2 T-1
18 Clearing house and role
03-01-2018 TLM 1 CO2 T-1
19 Participants in derivative market
04-01-2018 TLM 1 CO2 T-1
20 Trading techniques 05-01-2018 TLM 1 CO2 T-2
21 Credit derivatives- hedging tools
09-01-2018 TLM 1 CO2 T-2
22 Hedging tools 10-01-2018 TLM 1 CO2 T-1
No. of classes required to complete unit-2
No. of classes taken:
UNIT – III Futures-
Lect No
Topics to be covered No. of classes required
Tentative date of completion
Actual date of completion
Teaching learning methods
Learning outcome Cos
Text book followed
Remarks
23 The fundamentals of futures contract
11-01-2018 TLM 1 CO3 T-1
24 Overview, Types of futures
12-01-2018 TLM 1 CO3 T-1
25 Mechanics of future trading, Major characteristics
16-01-2018 TLM 1 CO3 T-2
26 Exchange organization, Trading process
17-01-2018 TLM 1 CO3 T-2
27 Price quotations: Hedging with Commodity futures
18-01-2018 TLM 1 CO3 T-1
28 Speculation with Commodity futures
19-01-2018 TLM 1 CO3 T-1
22-01-2018 to 27-01-2018 I mid exams
29 Hedging tools 30-01-2018 TLM 1 CO3 T-1
30 Hedging with Interest rate futures
31-01-2018 TLM 1 CO3 T-1
31 Speculation with Interest rate futures
01-02-2018 TLM 1 CO3 T-2
32 Hedging with Currency futures
02-02-2018 TLM 1 CO3 T-2
33 Speculation with Currency futures
06-02-2018 TLM 1 CO3 T-1
34 Hedging with Stock Index futures.
07-02-2018 TLM 1 CO3 T-1
35 Speculation with Stock Index futures.
08-02-2018 TLM 1 CO3 T-1
36 Optimal hedge ratio, Pricing of Index Futures Contracts
09-02-2018 TLM 1 CO3 T-2
37 Stock Index Arbitrage.
13-02-2018 TLM 1 CO3 T-2
38 Applications of Index Futures and Beta Management
15-02-2018 TLM 1 CO3 T-1
39 Case discussion Tutorial 2
16-02-2018 TLM 1 CO3 T-1
No. of classes required to complete unit -3
No. of classes taken:
Unit 4- Options
Lect No
Topics to be covered No. of classes required
Tentative date of completion
Actual date of completion
Teaching learning methods
Learning outcome Cos
T-1 Remarks
40 Generic options, factors affecting option prices
20-02-2018 TLM 1 CO4 T-2
41 Types of options; Interest rate options
21-02-2018 TLM 1 CO4 T-2
42 Currency options and Trading strategies
22-02-2018 TLM 1 CO4 T-1
43 Option pricing models.
23-02-2018 TLM 1 CO4 T-1
44 Options on futures contracts
27-02-2018 TLM 1 CO4 T-1
45 Exotic options; Elementary Inventory strategies
01-03-2018 TLM 1 CO4 T-2
46 Complex Investment Strategies: Covered Call Writing
06-032-2018 TLM 1 CO4 T-2
47 Protective Put, spreads, Options Sensitivities
07-03-2018 TLM 1 CO4 T-1
48 Straddles and Strangles
08-03-2018 TLM 1 CO4 T-1
49 Evaluation of Option Based Investment Strategies, Risk Associated with Options
09-03-2018 TLM 1 CO4 R-2
No. of classes required to complete unit 4
No. of classes taken:
Lect No
Topics to be covered No. of classes required
Tentative date of completion
Actual date of completion
Teaching learning methods
Learning outcome Cos
Text book followed
Remarks
50 UNIT – V Swaps: Evolution of swap market
13-03-2018 TLM 1 CO5 T-1
51 Swap terminology 14-03-2018 TLM 1 CO5 T-1
52 Swap terminology 15-03-2018 TLM 1 CO5 T-2
53 structures of standard coupon and currency swaps
16-03-2018 TLM 1 CO5 T-2
54 structures of standard coupon and currency swaps
21-03-2018 TLM 1 CO5 T-1
55 Motivations underlying swaps
22-03-2018 TLM 1 CO5 T-1
56 Types of swaps 23-03-2018 TLM 1 CO5 T-1
57 Mechanics of swap transactions
24-03-2018 TLM 1 CO5 T-2
58 Valuation and Application of swaps
27-03-2018 TLM 1 CO5 T-2
59 Case discussions 28-03-2018 TLM 1 CO5 T-1
60 Case discussions 29-03-2018 TLM 1 CO5 T-1
No. of classes required to complete unit 5
No. of classes taken:
II MID EXAMS FROM (02-04-2018 TO 07-04-2018)
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
62.
63.
64.
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
EVALUATION PROCESS:
Evaluation Task Cos Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and
practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a
social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of
group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue
higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environmen
Signature
Name of the
faculty
Name of the course
Co-ordinator
Name of the Module Co-
ordinator
HOD
P. SIVA
REDDY
Mr. P. SIVA REDDY Dr. A.ADISESHA REDDY Dr. A.ADISESHA REDDY
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
Name of the faculty: P.SIVA REDDY (T-727) Semester: IV
A.Y:2017-18
Course Title: FINANCIAL RISK MANAGEMENT (FRM) MB 4F02 Dt: 04-12-2017
Section: SEC-B
COURSE HANDOUT
Part-A PROGRAM : PG., IV-Sem. MBA
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : FINANCIAL RISK MANAGEMENT (MB4F02)
L-T-P STRUCTURE : 3-1-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : P. Siva Reddy
COURSE COORDINATOR : P. Siva Reddy
PRE-REQUISITES: COURSE EDUCATIONAL OBJECTIVES (CEOs) :
1. The primary objective of this course is to familiarize the student with
various tools available to mitigate the risk 2. This course emphasizes on various techniques used in hedging the
risk of various assets
3. The basic objective of the course is to acquaint the students about the
pros and cost of using the risk management tools and techniques. COURSE OUTCOMES (COs)
After completion of the course, the student will be able to CO-1 get an idea about the regulatory framework of financial derivatives
CO-2 understand the operations of derivatives exchanges, and be able to
compare and contrast Exchange Traded and Over The Counter (OTC)
instruments
CO-3 gain good knowledge about different types of forwards, futures, swaps
and options, the principal differences between them, and where and how they
are traded
CO-4 identify the advantages and disadvantages of using financial instruments
according to various market conditions and identify the relationship of financial
derivatives with their underlying assets
CO-5 understand the risks of all types of financial derivatives and derivatives
portfolios, and efficient ways of managing those risks.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
COs PO1 PO2 PO3 PO4 PO5
CO1 2 - - 1 - CO2 1 - 2 - - CO3 - 3 - - 1 CO4 3 - - 1 1 CO5 1 - - 2 -
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 Introduction to Futures & Options; Hull, John C. Prentice Hall
T2 Commodity and Financial Derivatives, S. Kevin, PHI
BOS APPROVED REFERENCE BOOKS:
R1 Option & Futures Dubufsky, David A. McGrawHill
R2 Futures & Options Edwards, Franklin R/M, Cind W. McGrawHill
Part-B
UNIT- 1Introduction to Risk Management
Lec
t
No
Topics to be covered No. of
classes
required
Tentative
date of
completion
Actual
date of
completi
on
Teachin
g
learnin
g
method
s
Learning
outcome Cos
Text
book
follow
ed
R
e
m
ar
ks
1 Elements of uncertainty 04-12-2018 TLM 1 CO1 T-1
2 Sources of risk, Types of
risk
07-12-2018 TLM 1 CO1 T-1
3 Implications of various
risks for firm
08-12-2018 TLM 1 CO1 T-2
4 limitations of risk
management
09-12-2018 TLM 1 CO1 T-2
5 Corporate Risk
Management- overview
11-12-2018 TLM 1 CO1 T-1
6 Total risk and Expected
cash flows
14-12-2018 TLM 1 CO1 T-1
7 Evolution of risk
management.
15-12-2018 TLM 1 CO1 T-1
8 Approaches to risk
management& process
16-12-2018 TLM 1 CO1 T-2
9 Risk management
guidelines,
18-12-2018 TLM 1 CO1 T-2
10 Risk management in
practice
21-12-2018 TLM 1 CO1 T-1
11 Case study discussion 22-12-2018 TLM 1 CO1 T-1
12 Tutorial- 1 23-12-2018 TLM 1 CO1 R-1
No. of classes required to
complete unit-1
No. of classes taken:
UNIT – II Introduction to Derivatives:
Lec
t
No
Topics to be covered No. of
classes
required
Tentative
date of
completion
Actual
date of
completi
on
Teachi
ng
learnin
g
method
s
Learning
outcome Cos
Text
book
follo
wed
Re
mar
ks
13 Historical perspective 27-12-2018 TLM 1 CO2 T-1
14 Types of derivatives-
features
28-12-2018 TLM 1 CO2 T-1
15 Derivatives trading in
India
29-12-2018 TLM 1 CO2 T-2
16 Derivative exchanges 30-12-2018 TLM 1 CO2 T-2
17 Mechanism of markets 04-01-2018 TLM 1 CO2 T-1
18 Clearing house and role 05-01-2018 TLM 1 CO2 T-1
19 Participants in derivative
market
06-01-2018 TLM 1 CO2 T-1
20 Trading techniques 08-01-2018 TLM 1 CO2 T-2
21 Credit derivatives-
hedging tools
11-01-2018 TLM 1 CO2 T-2
22 Hedging tools 12-01-2018 TLM 1 CO2 T-1
No. of classes required to
complete unit-2
No. of classes taken:
UNIT – III Futures-
Lec
t
No
Topics to be covered No. of
classes
required
Tentative
date of
completion
Actual
date of
completi
on
Teachi
ng
learnin
g
method
s
Learning
outcome Cos
Text
book
follo
wed
Re
mar
ks
23 The fundamentals of
futures contract
13-01-2018 TLM 1 CO3 T-1
24 Overview, Types of
futures
15-01-2018 TLM 1 CO3 T-1
25 Mechanics of future
trading, Major
characteristics
18-01-2018 TLM 1 CO3 T-2
26 Exchange organization,
Trading process
19-01-2018 TLM 1 CO3 T-2
27 Price quotations:
Hedging with
Commodity futures
20-01-2018 TLM 1 CO3 T-1
28 Speculation with
Commodity futures
20-01-2018 TLM 1 CO3 T-1
22-01-2018 to 27-01-2018 I mid exams
29 Hedging tools 27-01-2018 TLM 1 CO3 T-1
30 Hedging with Interest
rate futures
29-01-2018 TLM 1 CO3 T-1
31 Speculation with Interest
rate futures
01-02-2018 TLM 1 CO3 T-2
32 Hedging with Currency
futures
02-02-2018 TLM 1 CO3 T-2
33 Speculation with
Currency futures
03-02-2018 TLM 1 CO3 T-1
34 Hedging with Stock
Index futures.
05-02-2018 TLM 1 CO3 T-1
35 Speculation with Stock
Index futures.
08-02-2018 TLM 1 CO3 T-1
36 Optimal hedge ratio,
Pricing of Index Futures
Contracts
9-02-2018 TLM 1 CO3 T-2
37 Stock Index Arbitrage. 10-02-2018 TLM 1 CO3 T-2
38 Applications of Index
Futures and Beta
Management
12-02-2018 TLM 1 CO3 T-1
39 Case discussion
Tutorial 2 27-01-2018 TLM 1 CO3
No. of classes required to
complete unit -3
No. of classes taken:
Unit 4- Options
Lec
t
No
Topics to be covered No. of
classes
required
Tentative
date of
completion
Actual
date of
completi
on
Teachi
ng
learnin
g
method
s
Learning
outcome Cos
Text
book
follo
wed
Re
mar
ks
40 Generic options, factors
affecting option prices
16-02-2018 TLM 1 CO4 T-1
41 Types of options; Interest
rate options
17-02-2018 TLM 1 CO4 T-1
42 Currency options and
Trading strategies
19-02-2018 TLM 1 CO4 T-2
43 Option pricing models. 22-02-2018 TLM 1 CO4 T-2
44 Options on futures
contracts
23-02-2018 TLM 1 CO4 T-1
45 Exotic options;
Elementary Inventory
strategies
24-02-2018 TLM 1 CO4 T-1
46 Complex Investment
Strategies: Covered Call
Writing
26-02-2018 TLM 1 CO4 T-1
47 Protective Put, spreads,
Options Sensitivities
01-03-2018 TLM 1 CO4 T-2
48 Straddles and Strangles 03-03-2018 TLM 1 CO4 T-2
49 Evaluation of Option
Based Investment
5-03-2018 TLM 1 CO4 T-1
Contents beyond the Syllabus
S.No. Topics to be covered
No. Of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
65.
66.
67.
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Strategies, Risk
Associated with Options
No. of classes required to
complete unit 4
No. of classes taken:
UNIT – V Swaps:
Lec
t
No
Topics to be covered No. of
classes
required
Tentative
date of
completion
Actual
date of
completi
on
Teachi
ng
learnin
g
method
s
Learning
outcome Cos
Text
book
follo
wed
Re
mar
ks
50 Evolution of swap
market
8-03-2018 TLM 1 CO5 T-1
51 Swap terminology 9-03-2018 TLM 1 CO5 T-1
52 Swap terminology 10-03-2018 TLM 1 CO5 T-2
53 structures of standard
coupon and currency
swaps
12-03-2018 TLM 1 CO5 T-2
54 structures of standard
coupon and currency
swaps
15-03-2018 TLM 1 CO5 T-1
55 Motivations underlying
swaps
16-03-2018 TLM 1 CO5 T-1
56 Types of swaps 17-03-2018 TLM 1 CO5 T-1
57 Mechanics of swap
transactions
19-03-2018 TLM 1 CO5 T-2
58 Valuation and
Application of swaps
22-03-2018 TLM 1 CO5 T-2
59 Case discussions 23-03-2018 TLM 1 CO5 T-1
60 Case discussions 24-03-2018 TLM 1 CO5 T-1
No. of classes required to
complete unit 5
No. of classes taken:
II MID EXAMS FROM (02-04-2018 TO 07-04-2018)
EVALUATION PROCESS:
Evaluation Task Cos Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and
practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a
social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of
group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue
higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Signature
Name of the
faculty
Name of the course
Co-ordinator
Name of the Module
Co-ordinator
HOD
P. SIVA
REDDY
P. SIVA REDDY Dr. A.ADISESHA REDDY Dr. A.ADISESHA REDDY
. LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
PROGRAM : MBA IV-Semester. ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : CONSUMER BEHAVIOUR MB4M01 L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3 COURSE INSTRUCTOR : Dr.Y.VENKATA RAMANA COURSE COORDINATOR : Dr.Y.VENKATA RAMANA PRE-REQUISITE: Nil
COURSE OBJECTIVES: In this course student will learn about:
To enable students understand perspectives of consumers and their behavior.To understand the complexity of analysis Consumer Behavior. To find out the solutions by applying Consumer decision making process. To get updated with contemporary uses in Consumer Behavior.
COURSE OUTCOMES (CO’s): At the end of the course, the student will be able to: CO1: Students could know the difference between influenced buying pattern and impulse buying
pattern.
CO2: They can develop awareness on consumer behavior and its influence on buying process
CO3: Students are well versed in analyzing the consumer trends and psychology.
CO4: To define the conception of consumer behaviour and reveal its importance in the context of marketing.
CO5: To describe the target market and determine the positioning strategy according to consumer
characteristics and behaviour.
COURSE ARTICULATION MATRIX (Correlation between Cos&Pos,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 - - -
1 -
CO2 - -
2 - -
CO3
- 3
- - -
CO4 3
CO5 2
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight(Low), 2 - Moderate(Medium), 3 - Substantial (High
BOS APPROVED TEXT BOOKS:
T1:Consumer Behaviour –Insights from Indian market.Ramanuj Majumdar PHI.
BOS APPROVED REFERENCE BOOKS:
R1: Schiffman LG and Kanuk,LL-Consumer Behaviour-Pearson Education –Latest Edition.
R2: Hawkins.Best coney-Consumer Behaviour-TMH,New Delhi.
R3: Roger D Black Well et al,Consumer Behaviour,9/e.Thomson,New Delhi.
R4: Henry Vesael .Consumer behaviour.6/e.Thomson.
UNIT-I: Introduction:
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
Cos
Text
Book
followed
HOD
Sign
Weekly
1. An overview –Introduction, need
for understanding consumer
behavior.
01 05-12-17 TLM1
CO1 T1
2. Course outcomes 01 05-12-17 TLM1 CO1 T1
3. Introduction: An overview –
Introduction, need for
understanding consumer behavior
01 07-12-17 TLM1 CO1 T1
4. Introduction, need for
understanding consumer behavior 01 08-12-17 TLM1
CO1 T1
5. Consumer insights: 01 11-12-17 TLM1 CO1 T1
6. Live examples 01 12-12-17 TLM1 CO1 T1
7. Diversity in Indian markets 01 14-12-17 TLM1 CO1 T1
8. Changing pattern of Indian
consumer behavior 01 15-12-17 TLM1
CO1 T1
9. Factors influencing consumer
behavior 01 18-12-17 TLM1
CO1 T1
10. Micro factors influencing
consumer behavior 01 19-12-17 TLM1
CO1 T1
11. Understanding the buying decision process.
01 21-12-17 TLM1 CO1 T1
12. Industrial consumer behavior 01 22-12-17 TLM1 CO1 T1
13. Unit –I Revision 01 26-12-17 TLM1 CO1 T1
No. of classes required to complete UNIT-I 13 No. of classes taken:
UNIT-II : Factors influencing consumer Behaviour
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
14. Factors influencing consumer
Behaviour 01 28-12-17 TLM1
CO2 T1
15. Factors influencing consumer
Behaviour 01
29-12-17 TLM1
CO2 T1
16. Effect of personal factors 01 02-01-18
TLM1 CO2 T1
17. Effect of personal factors
01 04-1-18
TLM1 CO2 T1
18. Influence of reference groups
01 05-1-18
TLM1 CO2 T1
19. Influence of reference groups
01 08-1-18
TLM1 CO2 T1
20. Culture and western influence on
consumer behavior 01
09-01-18 TLM1
CO2 T1
21. Culture and western influence on
consumer behavior 01
11-01-18 TLM1
CO2 T1
22. Culture and western influence on
consumer behavior 01
12-01-18 TLM1
CO2 T1
23. Review 01 16-01-18
TLM1 CO2 T1
24. Unit-II Revision 01 18-01-18
No. of classes required to complete UNIT II 11 No. of classes taken:
UNIT-III : Consumer as an Individual
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
25. Consumer as an Individual:
consumer motivation 01 19-01-18 TLM1
CO3 T1
26. I Mid Exam 22-01-18 CO3
27. I Mid Exam 23-01-18 CO3
28. I Mid exam 25-01-18 CO3
29. Consumer as an Individual 01 29-01-18 TLM1 CO3 T1
30. Consumer as an Individual 01 30-01-18 TLM1 CO3 T1
31. Consumer motivation 01 01-02-18 TLM1 CO3 T1
32. Consumer motivation 01 02-02-18 TLM1 CO3 T1
33. Perception, beliefs and attitudes 01 05-02-18 TLM1 CO3 T1
34. Perception, beliefs and attitudes 01 06-02-18 TLM1 CO3 T1
35. Learning experience 01 08-02-18 TLM1 CO3 T1
36. Learning experience 01 09-02-18 TLM1 CO3 T1
37. Personality and self image
01 12-02-18 TLM1 CO3 T1
38. Personality and self image
01 13-02-18 TLM1 CO3 T1
No. of classes required to complete UNIT-
III 11
No. of classes taken:
UNIT-IV : Consumer decision making process
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
39. UNIT-IV:The Consumer decision
making process 01 15-02-2018 TLM1
CO4
T1
40. The decision making process 01 16-02-2018 TLM1 CO4 T1
41. Impulse buying decision 01 19-02-2018 TLM1 CO4 T1
42. Decision making criteria, 01 20-02-2018 TLM1 CO4 T1
43. Factors influencing decision making 01 22-02-2018 TLM1 CO4 T1
44. Purchase decisions 01 23-02-2018 TLM1 CO4 T1
45. And reason model 01 26-02-2018 TLM1 CO4 T1
46. Nicosia model 01 27-02-2018 TLM1 CO4 T1
47. The Howard sheath model 01 01-03-2018 TLM1 CO4 T1
48. The Howard sheath model 01 05-03-2018 TLM1 CO4 T1
49. Engel-kollat-Blackwell model 01 06-03-2018 TLM1 CO4 T1
50. Engel-kollat-Blackwell model 01 08-03-2018 TLM1 CO4 T1
51. Bettman’s information processing
model 01 09-03-2018 TLM1
CO4 T1
52. Sheth-newman gross model 01 12-03-2018 TLM1 CO4 T1
53. Sheth-newman gross model 01 13-03-2018 TLM1 CO4 T1
No. of classes required to complete UNIT-
IV 15
No. of classes taken:
UNIT-V : Contemporary issues in consumer Behaviour:
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
54. Demographic picture of the Indian
market 01 15-03-2018 TLM1
CO5 T1
55. Drivers of change
01 16-03-2018 TLM1
CO5 T1
56. Consumer trends 01 19-03-2018 TLM1 CO5 T1
57. Consumer trends
01 20-03-2018 TLM1 CO5 T1
58. Consumer trends
01 22-03-2018 TLM1 CO5 T1
59. Significance of rural markets 01 23-03-2018 TLM1 CO5 T1
60. Significance of rural markets 01 26-03-2018 TLM1 CO5 T1
61. Rural consumer behavior 01 27-03-2018 TLM1 CO5 T1
62. New consumption patterns 01 29-03-2018 TLM1 CO5 T1
63. Products-category wise 01 30-03-2018 TLM1 CO5 T1
64. II Mid exam 01 02-04-2018 TLM1 CO5 T1
65. II Mid exam
01 03-04-2018 TLM1 CO5 T1
66. II Mid exam
01 05-04-2018 TLM1 CO5 T1
67. II Mid exam
01 06-04-2018 TLM1 CO5 T1
No. of classes required to complete UNIT-
V 10
No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
68. Corporate social Responsibility 01 15-03-2018 TLM2 CO2 T1
69. Tata People and cancer Research
treatments 01 23-03-2018 TLM2 CO2
T1
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Problem Solving TLM7 Seminars or GD
TLM2 PPT TLM5 Programming TLM8 Lab Demo
TLM3 Tutorial TLM6 Assignment or Quiz TLM9 Case Study
ACADEMIC CALENDAR:
Description From To Weeks
I Phase of Instructions-1 05-12-2017 20-01-2018 7
I Mid Examinations 22-01-2018 27-01-2018 1
II Phase of Instructions 29-01-2018 31-03-2018 9
II Mid Examinations 02-04-2018 07-04-2018 1
Preparation and Practical’s 09-04-2018 13-04-2018 1
Semester End Examinations 16-04-2018 05-05-2018 2
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination 1,2 A1=40
II-Mid Examination 3,4,5 A2=40
Evaluation of Mid Marks: A=75% of Max(A1,A2)+25% of Min(A1,A2) 1,2,3,4,5 A=40
Semester End Examinations 1,2,3,4,5 B=60
Total Marks: A+B 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and practical
approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems. 2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.A.Adisesha Reddy)
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
----------------------------------------------------------------- COURSE HANDOUT Section-B
PROGRAM : MBA IV-Semester. ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : CONSUMER BEHAVIOUR MB4M01 L-T-P STRUCTURE : 4-0-0 COURSE CREDITS : 3
COURSE INSTRUCTOR : DR.Y.VENKATA RAMANA COURSE COORDINATOR : DR.Y.VENKATA RAMANA PRE-REQUISITE: Nil
COURSE OBJECTIVES: In this course student will learn about:
To enable students understand perspectives of consumers and their behavior.
To understand the complexity of analysis Consumer Behaviour.
To find out the solutions by applying Consumer decision making process.
To get updated with contemporary uses in Consumer Behaviour. COURSE OUTCOMES (CO’s): At the end of the course, the student will be able to:
CO1: Students could know the difference between influenced buying pattern and impulse
buying pattern.
CO2: They can develop awareness on consumer behavior and its influence on buying process
CO3: Students are well versed in analyzing the consumer trends and psychology.
CO4: To define the conception of consumer behaviour and reveal its importance in the context of
marketing.
CO5: To describe the target market and determine the positioning strategy according to consumer
characteristics and behaviour.
COURSE ARTICULATION MATRIX (Correlation between Cos&Pos,PSOs):
Cos PO1 PO2 PO3 PO4 PO5
CO1 - - -
1 -
CO2 - -
2 - -
CO3 -
3 - - -
CO4 3
CO5 2
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight(Low), 2 - Moderate(Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1:Consumer Behaviour –Insights from Indian market.Ramanuj Majumdar PHI.
BOS APPROVED REFERENCE BOOKS:
R1: Schiffman LG and Kanuk,LL-Consumer Behaviour-Pearson Education –Latest Edition.
R2: Hawkins.Best coney-Consumer Behaviour-TMH,New Delhi.
R3: Roger D Black Well et al,Consumer Behaviour,9/e.Thomson,New Delhi.
R4: Henry Vesael .Consumer behaviour.6/e.Thomson.
COURSE DELIVERY PLAN (LESSON PLAN): Section-B
UNIT-I: Introduction:
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
Cos
Text
Book
followed
HOD
Sign
Weekly
1. An overview –Introduction, need
for understanding consumer
behavior.
01 06-12-17 TLM1
CO1 T1
2. Course outcomes 01 06-12-17 TLM1 CO1 T1
3. Introduction: An overview –
Introduction, need for
understanding consumer behavior
01 07-12-17 TLM1 CO1 T1
4. Introduction, need for
understanding consumer behavior 01 09-12-17 TLM1
CO1 T1
5. Consumer insights: 01 11-12-17 TLM1 CO1 T1
6. Live examples 01 13-12-17 TLM1 CO1 T1
7. Diversity in Indian markets 01 14-12-17 TLM1 CO1 T1
8. Changing pattern of Indian
consumer behavior 01 16-12-17 TLM1
CO1 T1
9. Factors influencing consumer
behavior 01 18-12-17 TLM1
CO1 T1
10. Micro factors influencing
consumer behavior 01 20-12-17 TLM1
CO1 T1
11. Understanding the buying decision process.
01 21-12-17 TLM1 CO1 T1
12. Industrial consumer behavior 01 23-12-17 TLM1 CO1 T1
13. Unit –I Revision 01 27-12-17 TLM1 CO1 T1
No. of classes required to complete UNIT-I 13 No. of classes taken:
UNIT-II : Factors influencing consumer Behaviour
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
14. Factors influencing consumer
Behaviour 01 28-12-17 TLM1
CO2 T1
15. Factors influencing consumer
Behaviour 01
30-12-17 TLM1
CO2 T1
16. Effect of personal factors 01 03-01-18
TLM1 CO2 T1
17. Effect of personal factors
01 04-01-18
TLM1 CO2 T1
18. Influence of reference groups
01 06-01-18
TLM1 CO2 T1
19. Influence of reference groups
01 08-01-18
TLM1 CO2 T1
20. Culture and western influence on
consumer behavior 01
10-01-18 TLM1
CO2 T1
21. Culture and western influence on
consumer behavior 01
11-01-18 TLM1
CO2 T1
22. Culture and western influence on
consumer behavior 01
17-01-18 TLM1
CO2 T1
23. Review, Unit-II Revision 01 18-01-18
TLM1 CO2 T1
24. I MID EXAM 01 22-01-18
No. of classes required to complete UNIT II 11 No. of classes taken:
UNIT-III : Consumer as an Individual
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
25. I MID EXAM 24-01-18
26. I MID EXAM 25-01-18
27. I MID EXAM 27-01-18
28. Consumer as an Individual:
consumer motivation 29-01-18
29. Consumer as an Individual 01 31-01-18 TLM1 CO3 T1
30. Consumer as an Individual 01 01-02-18 TLM1 CO3 T1
31. Consumer motivation 01 03-02-18 TLM1 CO3 T1
32. Consumer motivation 01 05-02-18 TLM1 CO3 T1
33. Perception, beliefs and attitudes 01 07-02-18 TLM1 CO3 T1
34. Perception, beliefs and attitudes 01 08-02-18 TLM1 CO3 T1
35. Learning experience 01 10-02-18 TLM1 CO3 T1
36. Learning experience 01 12-02-18 TLM1 CO3 T1
37. Personality and self image
01 14-02-18 TLM1 CO3 T1
38. Personality and self image
01 15-02-18 TLM1 CO3 T1
No. of classes required to complete UNIT-
III 11
No. of classes taken:
UNIT-IV : Consumer decision making process
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
39. UNIT-IV:The Consumer decision
making process 01 17-02-2018 TLM1
CO4
T1
40. The decision making process 01 19-02-2018 TLM1 CO4 T1
41. Impulse buying decision 01 21-02-2018 TLM1 CO4 T1
42. Decision making criteria, 01 22-02-2018 TLM1 CO4 T1
43. Factors influencing decision making 01 24-02-2018 TLM1 CO4 T1
44. Purchase decisions 01 26-02-2018 TLM1 CO4 T1
45. And reason model 01 28-02-2018 TLM1 CO4 T1
46. Nicosia model 01 01-03-2018 TLM1 CO4 T1
47. The Howard sheath model 01 03-03-2018 TLM1 CO4 T1
48. The Howard sheath model 01 05-03-2018 TLM1 CO4 T1
49. Engel-kollat-Blackwell model 01 07-03-2018 TLM1 CO4 T1
50. Engel-kollat-Blackwell model 01 08-03-2018 TLM1 CO4 T1
51. Bettman’s information processing
model 01 12-03-2018 TLM1
CO4 T1
52. Sheth-newman gross model 01 14-03-2018 TLM1 CO4 T1
53. Sheth-newman gross model 01 15-03-2018 TLM1 CO4 T1
No. of classes required to complete UNIT-
IV 15
No. of classes taken:
UNIT-V : Contemporary issues in consumer Behaviour:
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
54. Demographic picture of the Indian
market 01 17-03-2018 TLM1
CO5 T1
55. Drivers of change
01 19-03-2018 TLM1
CO5 T1
56. Consumer trends 01 21-03-2018 TLM1 CO5 T1
57. Consumer trends
01 22-03-2018 TLM1 CO5 T1
58. Consumer trends
01 24-03-2018 TLM1 CO5 T1
59. Significance of rural markets 01 26-03-2018 TLM1 CO5 T1
60. Rural consumer behavior 01 28-03-2018 TLM1 CO5 T1
61. New consumption patterns 01 29-03-2018 TLM1 CO5 T1
62. Products-category wise 01 31-03-2018 TLM1 CO5 T1
63. II MID Exam 01 02-04-2018
64. II Mid exam 01 04-04-2018
65. II Mid exam
01 05-04-2018
66. II Mid exam
01 07-04-2018
No. of classes required to complete UNIT-
V 10
No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
67. Corporate social Responsibility 01 15-03-2018 TLM2 CO2 T1
68. Tata People and cancer Research
treatments 01 23-03-2018 TLM2 CO2
T1
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Problem Solving TLM7 Seminars or GD
TLM2 PPT TLM5 Programming TLM8 Lab Demo
TLM3 Tutorial TLM6 Assignment or Quiz TLM9 Case Study
ACADEMIC CALENDAR:
Description From To Weeks
I Phase of Instructions-1 05-12-2017 20-01-2018 7
I Mid Examinations 22-01-2018 27-01-2018 1
II Phase of Instructions 29-01-2018 31-03-2018 9
II Mid Examinations 02-04-2018 07-04-2018 1
Preparation and Practical’s 09-04-2018 13-04-2018 1
Semester End Examinations 16-04-2018 05-05-2018 2
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination 1,2 A1=40
II-Mid Examination 3,4,5 A2=40
Evaluation of Mid Marks: A=75% of Max(A1,A2)+25% of Min(A1,A2) 1,2,3,4,5 A=40
Semester End Examinations 1,2,3,4,5 B=60
Total Marks: A+B 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES(PEO’s)
To train the students of the management program for logical and practical
approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
(Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.Y.Venkata Ramana) (Dr.A.Adisesha
Reddy)
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING
SCHOOL OF MANAGEMENT STUDIES (Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi,
NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A
PROGRAM : M.B.A IV-Sem. Section-A
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : CUSTOMER RELATIONSHIP MANAGEMENT, MB4M02
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : Dr.V.V.NARSI REDDY
COURSE COORDINATOR : Dr.V.V.NARSI REDDY
PRE-REQUISITES: Basic concepts of marketing management
Course Educational objectives:-
To familiarize the students with emerging trends in customer relations in the Indian
Business and to manage these relations in an effective manner to increase customer
loyalty.
To make students understand the importance in making/ managing customer
Relations which would be vital for success of business organization
To give greater insights into dynamics of relationships for better understanding by
students.
COURSE OBJECTIVES:
Realize the customer relations changes the business opportunities.
Prove relationship strategy asa prerequisite for success of a business
Take decisions by creating customer centric organizational culture
Improve the quality customer data base
Understand the difference between customer relationship management and experience
management.
MB4M02 COURSE OBJECTIVE PO1 PO2 PO3 PO4 PO5
CO1 Realize the customer relations changes the business
opportunities. 2 1
CO2 Prove relationship strategy asa prerequisite for success
of a business 1 2
CO3 Take decisions by creating customer centric
organizational culture 2 2
CO4 Improve the quality customer data base 1 1
CO5 Understand the difference between customer
relationship management and experience management. 2
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’
1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 CRM Concepts and cases – Alok kumar Roy- Prentice Hall India
T2 CRM –Jagdish sheth -Customer Relationship Management : A Strategic Perspective-
Macmillan India Ltd. 2005
BOS APPROVED REFERENCE BOOKS:
R1 Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals, Simon Knox – Customer
Relationship Management: Perspectives from the market place – Elsevier 2002.
R2 Federico Rajola – Customer Relationship Management: Organizational; and
Technological Perspectives – Springer 2003
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-A
UNIT-I : Introduction to CRM
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
1. Introduction to
Subject 1 06-12-17 TLM1
CO1 T1
2. Course Outcomes 1 07-12-17 TLM1 CO1 T2
3. Introduction to
UNIT-I 1 08-12-17 TLM1
CO1 T1
4. CRM as business
strategy 1 11-12-17 TLM1
CO1 T1
5. CRM as business
strategy 1 13-12-17 TLM1
CO1 T1
6. CRM as business
strategy 1 14-12-17 TLM1
CO1 T1
7. Elements of CRM 1 15-12-17 TLM1 CO1 T1
8. Elements of CRM 1 18-12-17 TLM1 CO1 T1
9. Process and systems 1 20-12-17 TLM2 CO1 T1
10. Process and systems 1 21-12-17 TLM1 CO1 T1
11. Process and systems 1 22-12-17 TLM2 CO1 T1
12. Applications and
success 1 27-12-17 TLM1
CO1 T1
13. Applications and
success 1 28-12-17 TLM2
CO1 T1
14. Applications and
success 1 29-12-17 TLM1
CO1 T1
No. of classes required to
complete UNIT-I 14 No. of classes taken:
UNIT-II : Strategy and organization of CRM
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
15. Customer supplier
relationships 1 03-01-18 TLM2
CO2 T2
16. Customer supplier
relationships 1 04-01-18 TLM2
CO2 T2
17. Dynamic in
relationships 1 05-01-18 TLM1
CO2 T2
18. Dynamic in
relationships 1 08-01-18 TLM2
CO2 T2
19. communities 1 10-01-18 TLM1 CO2 T2
20. As integral business
strategy 1 11-01-18 TLM1
CO2 T2
21. As integral business
strategy 1 12-01-18 TLM2
CO2 T2
22. Nature and context of
Crm strategy 1 15-01-18 TLM1
CO2 T2
23. Nature and context of
Crm strategy 1 17-01-18 TLM1
CO2 T2
24. Results oof
successful strategy 1 18-01-18 TLM2
CO2 T2
25. Results oof
successful strategy 1 19-01-18 TLM1
CO2 T2
26. MID-1 22-01-18
27. MID-1 24-01-18
28. MID-1 25-01-18
No. of classes required to
complete UNIT-II 11 No. of classes taken:
UNIT-III : Customer relationship management S.
No
.
Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
29. Emerging trends and
perspectives 1 29-01-18 TLM1
CO3 T1
30. Emerging trends and
perspectives 1 31-01-18 TLM1
CO3 T1
31. Cost benefit analysis 1 01-02-18 TLM1 CO3 T1
32. Cost benefit analysis 1 02-02-18 TLM2 CO3 T1
33. Customer value 1 05-02-18 TLM1 CO3 T1
34. Customer life time value 1 07-02-18 TLM2 CO3 T1
35. Customer life time value 1 08-02-18 TLM1 CO3 T2
36. Customer profitability 1 09-02-18 TLM1 CO3 T2
37. Customer profitability 1 12-02-18 TLM2 CO3 T2
38. Customer centric
organization structure 1 14-02-18 TLM1
CO3 T2
39. Customer centric
organization structure 1 15-02-18 TLM1
CO3 T2
No. of classes required to
complete UNIT-III 11 No. of classes taken:
UNIT-IV : Individualized customer proposition
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
40. Individualized customer
position 1 15-02-18 TLM1
CO4 T1
41. Individualized customer
position 1 16-02-18 TLM2
CO4 T1
42. customization 1 19-02-18 TLM1 CO4 T1
43. customization 1 21-02-18 TLM1 CO4 T1
44. Customer satisfaction 1 22-02-18 TLM2 CO4 T1
45. Relationship policy 1 23-02-18 TLM1 CO4 T2
46. Loyalty programs 1 26-02-18 TLM1 CO4 T2
47. Improvement of customer
database 1 28-02-18 TLM1
CO4 T2
48. Improvement of customer
database 1 01-03-18 TLM2
CO4 T2
No. of classes required to
complete UNIT-IV 09 No. of classes taken:
UNIT-V : customer retention and customer experience management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
49. Customer retention 1 05-03-18 TLM1 CO5 T1
50. Changing roles of CRM 1 07-03-18 TLM2 CO5 T1
51. Customer retention mgt 1 08-03-18 TLM1 CO5 T2
52. Customer retention mgt 1 09-03-18 TLM1 CO5 T2
53. Customer recall mgt 1 12-03-18 TLM2 CO5 T2
54. Customer recall mgt 1 14-03-18 TLM1 CO5 T2
55. Experience mgt 1 15-03-18 TLM1 CO5 T2
56. Cross selling 1 16-03-18 TLM1 CO5 T2
57. Report&presentation 1 19-03-18
58. Report&presentation 1 21-03-18
59. Report&presentation 1 22-03-18
60. Report&presentation 1 23-03-18
No. of classes required to
complete UNIT-V 08 No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
61. Recent trends in CRM 1 26-03-18 TLM1 CO2 T2
62. Recent trends in CRM 1 28-03-18 TLM1 CO2 T2
63. MID-II 02-04-18
64. MID-II 04-04-18
65. MID-II 06-04-18
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (descriptive + objective)=A 1,2 A=35
II-Mid Examination(descriptive + objective)=B 3,4,5 B=35
Report writing and presentation=C 1,2,3,4,5 C=05
Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations=D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES (PEO’s)
To train the students of the management program for logical and practical approach to
problem solving and function effectively as skilled managers who can respond to
changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics, Team
work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start
independent ventures, thereby contributing to the fields of Education and Business
world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
Dr.V.V.Narsireddy Dr.V.V.Narsireddy Mr. D. VENKATESWARLU Dr. A.ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING
SCHOOL OF MANAGEMENT STUDIES (Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi,
NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A
PROGRAM : M.B.A IV-Sem. Section-B
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : CUSTOMER RELATIONSHIP MANAGEMENT, MB4M02
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : Dr.V.V.NARSI REDDY
COURSE COORDINATOR : Dr.V.V.NARSI REDDY
PRE-REQUISITES: basic concepts of marketing management
Course Educational objectives:-
To familiarize the students with emerging trends in customer relations in the Indian
Business and to manage these relations in an effective manner to increase customer
loyalty.
To make students understand the importance in making/ managing customer
Relations which would be vital for success of business organization
To give greater insights into dynamics of relationships for better understanding by
students.
COURSE OBJECTIVES:
Realize the customer relations changes the business opportunities.
Prove relationship strategy as a prerequisite for success of a business
Take decisions by creating customer centric organizational culture
Improve the quality customer data base
Understand the difference between customer relationship management and experience
management.
MB4M02 COURSE OBJECTIVE PO1 PO2 PO3 PO4 PO5
CO1 Realize the customer relations changes the business
opportunities. 2 1
CO2 Prove relationship strategy asa prerequisite for success
of a business 1 2
CO3 Take decisions by creating customer centric
organizational culture 2 2
CO4 Improve the quality customer data base 1 1
CO5 Understand the difference between customer
relationship management and experience management. 2
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’
1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 CRM Concepts and cases – Alok kumar Roy- Prentice Hall India
T2 CRM –Jagdish sheth -Customer Relationship Management : A Strategic Perspective-
Macmillan India Ltd. 2005
BOS APPROVED REFERENCE BOOKS:
R1 Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals, Simon Knox – Customer
Relationship Management: Perspectives from the market place – Elsevier 2002.
R2 Federico Rajola – Customer Relationship Management: Organizational; and
Technological Perspectives – Springer 2003
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section-B
UNIT-I : Introduction to CRM
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
1. Introduction to
Subject 1 05-12-17 TLM1
CO1 T1
2. Course Outcomes 1 07-12-17 TLM1 CO1 T2
3. Introduction to
UNIT-I 1 08-12-17 TLM1
CO1 T1
4. CRM as business
strategy 1 11-12-17 TLM1
CO1 T1
5. CRM as business
strategy 1 12-12-17 TLM1
CO1 T1
6. CRM as business
strategy 1 14-12-17 TLM1
CO1 T1
7. Elements of CRM 1 15-12-17 TLM1 CO1 T1
8. Elements of CRM 1 18-12-17 TLM1 CO1 T1
9. Process and systems 1 19-12-17 TLM2 CO1 T1
10. Process and systems 1 21-12-17 TLM1 CO1 T1
11. Process and systems 1 22-12-17 TLM2 CO1 T1
12. Applications and
success 1 26-12-17 TLM1
CO1 T1
13. Applications and
success 1 28-12-17 TLM2
CO1 T1
14. Applications and
success 1 29-12-17 TLM1
CO1 T1
No. of classes required to 14 No. of classes taken:
complete UNIT-I
UNIT-II : Strategy and organization of CRM
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
15. Customer supplier
relationships 1 02-01-18 TLM2
CO2 T2
16. Customer supplier
relationships 1 04-01-18 TLM2
CO2 T2
17. Dynamic in
relationships 1 05-01-18 TLM1
CO2 T2
18. Dynamic in
relationships 1 08-01-18 TLM2
CO2 T2
19. communities 1 09-01-18 TLM1 CO2 T2
20. As integral business
strategy 1 11-01-18 TLM1
CO2 T2
21. As integral business
strategy 1 12-01-18 TLM2
CO2 T2
22. Nature and context of
Crm strategy 1 15-01-18 TLM1
CO2 T2
23. Nature and context of
Crm strategy 1 16-01-18 TLM1
CO2 T2
24. Results oof
successful strategy 1 18-01-18 TLM2
CO2 T2
25. Results oof
successful strategy 1 19-01-18 TLM1
CO2 T2
26. MID-1 22-01-18
27. MID-1 23-01-18
28. MID-1 25-01-18
No. of classes required to
complete UNIT-II 11 No. of classes taken:
UNIT-III : Customer relationship management S.
No
.
Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
29. Emerging trends and
perspectives 1 29-01-18 TLM1
CO3 T1
30. Emerging trends and
perspectives 1 30-01-18 TLM1
CO3 T1
31. Cost benefit analysis 1 01-02-18 TLM1 CO3 T1
32. Cost benefit analysis 1 02-02-18 TLM2 CO3 T1
33. Customer value 1 05-02-18 TLM1 CO3 T1
34. Customer life time value 1 06-02-18 TLM2 CO3 T1
35. Customer life time value 1 08-02-18 TLM1 CO3 T2
36. Customer profitability 1 09-02-18 TLM1 CO3 T2
37. Customer profitability 1 12-02-18 TLM2 CO3 T2
38. Customer centric
organization structure 1 13-02-18 TLM1
CO3 T2
39. Customer centric
organization structure 1 15-02-18 TLM1
CO3 T2
No. of classes required to
complete UNIT-III 11 No. of classes taken:
UNIT-IV : Individualized customer proposition
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
40. Individualized customer
position 1 16-02-18 TLM1
CO4 T1
41. customization 1 19-02-18 TLM1 CO4 T1
42. customization 1 20-02-18 TLM1 CO4 T1
43. Customer satisfaction 1 22-02-18 TLM2 CO4 T1
44. Relationship policy 1 23-02-18 TLM1 CO4 T1
45. Loyalty programs 1 26-02-18 TLM1 CO4 T2
46. Improvement of customer
database 1 27-02-18 TLM1
CO4 T2
47. Improvement of customer
database 1 01-03-18 TLM2
CO4 T2
No. of classes required to
complete UNIT-IV 09 No. of classes taken:
UNIT-V : customer retention and customer experience management
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
48. Customer retention 1 05-03-18 TLM1 CO5 T1
49. Changing roles of CRM 1 06-03-18 TLM2 CO5 T1
50. Customer retention mgt 1 08-03-18 TLM1 CO5 T2
51. Customer retention mgt 1 09-03-18 TLM1 CO5 T2
52. Customer recall mgt 1 12-03-18 TLM2 CO5 T2
53. Customer recall mgt 1 13-03-18 TLM1 CO5 T2
54. Experience mgt 1 15-03-18 TLM1 CO5 T2
55. Cross selling 1 16-03-18 TLM1 CO5 T2
56. Report&presentation 1 19-03-18
57. Report&presentation 1 20-03-18
58. Report&presentation 1 22-03-18
59. Report&presentation 1 23-03-18
No. of classes required to
complete UNIT-V 08 No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
60. Recent trends in CRM 1 26-03-18 TLM1 CO2 T1
61. Recent trends in CRM 1 27-03-18 TLM1 CO2 T2
62. MID-II 02-04-18
63. MID-II 03-04-18
64. MID-II 06-04-18
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (descriptive + objective)=A 1,2 A=35
II-Mid Examination(descriptive + objective)=B 3,4,5 B=35
Report writing and presentation=C 1,2,3,4,5 C=05
Evaluation of Mid Marks: A+B=75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations=D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAM EDUCATION OBJECTIVES (PEO’s)
To train the students of the management program for logical and practical approach to
problem solving and function effectively as skilled managers who can respond to
changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics, Team
work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start
independent ventures, thereby contributing to the fields of Education and Business
world.
PROGRAM OUTCOMES
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
Dr.V.V.Narsireddy Dr.V.V.Narsireddy Mr. D. VENKATESWARLU Dr. A.ADISESHA REDDY
Course Instructor Course Coordinator Module Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT Part-A
PROGRAM : MBA, IV-Semester
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : Strategic Human Resource Management (MB4H01)
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : Dr. L.Srinivas
COURSE COORDINATOR : Dr. L.Srinivas
PRE-REQUISITES : None
Course Educational Objectives:
The main objective of this course is to instill among students a critical understanding of the relationship between the HR strategy and corporate strategies.
The students would be made to analyse the strategic role played by specific HR systems and processes in business organizations.
The students would be made to understand the distinction between traditional HRM and SHRM as also their strategies.
The course also allows students to identify various approaches to evaluating human resource function
COURSE OUTCOMES (COs) 1. The student will be able to understand the importance of human resources and
investing in HR and analyse risks associated with such investments. 2. By adopting suitable approaches to SHRM, the student will be able to integrate
HRM function with the business. 3. The student will be able to understand HR strategies adopted by firms in
different industries and lead his firm/business successfully. 4. The student will be able to apply various theories and approaches learnt, to
improve the practice of SHRM in the corporate world. 5. The student will realize the importance of Work-Life balance and integration in
today’s stress oriented business world and ensure successful implementation of programmes to reap benefits.
COURSE ARTICULATION MATRIX (Correlation between COs & POs)
COs PO1 PO2 PO3 PO4 PO5
CO1 1 2 -- -- 3
CO2 3 1 -- -- --
CO3 3 2 1
CO4 3 2 1
CO5 2 3 2
Note: 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOK: Tanuja Agarwala, Strategic Human Resource Management, 7th Impression,
Oxford University Press, New Delhi, 2009.
BOS APPROVED REFERENCE BOOKS:
R1 Charles R. Greer, Strategic Human Resource Management – A General
Managerial Approach, 2nd Edition, 7th Impression, Pearson Education, New Delhi, 2009.
R2 Kesho Prasad, Strategic Human Resource Management – Text and Cases, McMillan, 2005.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Section – HR Specialization
UNIT-I:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
1. Introduction
to Subject 1 6-12-'17 TLM1 --
Tan
uja
Agarw
ala
, S
trate
gic
Hu
man
Resou
rce M
an
agem
en
t, 7
th I
mpre
ssio
n, O
xfo
rd
Un
ivers
ity P
ress, N
ew
Delh
i, 2
009.
2. Course Outcomes
1 7-12-'17 TLM1 --
3. Syllabus Orientation
1 8-12-'17 TLM1 --
4. UNIT-I: SHRM: An Introduction
1 11-12-'17 TLM1/2 1
5. HR Strategy 1 13-12-'17 TLM1/2 1
6. Human Resources as Assets
1 14-12-'17 TLM1/2 1
7. Human Resources as Assets
1 15-12-'17 TLM1/2 1
8. The VRIO Framework
1 18-12-'17 TLM1/2 1
9. The VRIO Framework
1 20-12-'17 TLM1/2 1
10.
The Investment Perspective of Human
Resources
1 21-12-'17 TLM1/2 1
11. Risks involved in Investing
1 22-12-'17 TLM1/2 1
12.
Factors determining the investment orientation of an organization
2 27-12-'17 -28-12-'17
TLM1/2 1
13. Case Study 1 29-12-'17 TLM6 --
No. of classes required to complete UNIT-I
14 No. of classes taken:
UNIT-II:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
14.
UNIT-II: Evolution of SHRM: Shift from HRM to SHRM
1 1-1-'18 TLM1/2 2
Tan
uja
Agarw
ala
, S
trate
gic
Hu
man
Resou
rce M
an
agem
en
t, 7
th I
mpre
ssio
n, O
xfo
rd U
niv
ers
ity P
ress, N
ew
Delh
i,
2009.
15. Objectives of SHRM
1 3-1-'18 TLM1/2 2
16. Differences
between HRM
and SHRM
1 4-1-'18 TLM1/2 2
17. Differences in
their
strategies
1 5-1-'18 TLM1/2 2
18.
Link between
HR strategy
and Business
strategy
1 8-1-'18 TLM1/2 2
19. Strategic Fit: A Conceptual Framework
1 10-1-'18 TLM1/2 2
20.
Different Approaches
to SHRM: Best Fit Approach
1 11-1-'18 TLM1/2 2
21. Configuration
Approach 1 12-1-'18 TLM1/2 2
22. Best Practice
Approach 1 17-1-'18 TLM1/2 2
23. HR Practices Life Cycle
1 18-1-'18 TLM1/2 2
24. Quiz 1 19-1-'18 -- -- --
25. I Mid Exams -- 22-1-'18-
27-1-'18 -- -- --
No. of classes required to complete UNIT-II
11 No. of classes taken:
UNIT-III:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
26.
UNIT-III:
Theoretical
Perspectives
of SHRM
1 31-1-'18 TLM1/2 3
Tan
uja
Agarw
ala
, S
trate
gic
Hu
man
Resou
rce
Man
agem
en
t, 7
th I
mpre
ssio
n, O
xfo
rd U
niv
ers
ity
Pre
ss, N
ew
Delh
i, 2
009.
27. SHRM in Indian context
2 1-2-'18-
2-2-'18 TLM1/2 3
28. Indian versus Western Approaches
1 5-2-'18 TLM1/2 3
29. Alternative HR Strategies
2 7-2-'18-
8-2-'18 TLM1/2 3
30.
Compensation system in the globalised environment
2 9-2-'18
12-2-'18 TLM1/2 3
31. Case Study 1 14-2-'18 TLM6 --
No. of classes required to complete UNIT-III
9 No. of classes taken:
UNIT-IV:
S.No. Topics to be
covered
No. of Classes
Required
Tentative Date of
Completion
Actual Date of
Completion
Teaching Learning Methods
Learning Outcome
COs
Text Book
followed
HOD Sign
Weekly
32. UNIT-IV: HR Environment
1 15-2-'18 TLM1/2 4
Tan
uja
Agarw
ala
, S
trate
gic
Hu
man
Resou
rce
Man
agem
en
t, 7
th I
mpre
ssio
n,
Oxfo
rd U
niv
ers
ity P
ress, N
ew
Delh
i, 2
009.
33. Environment Trends and HR challenges
2 16-2-'18
19-2-'18 TLM1/2 4
34. HRM: A changing
1 21-2-'18 TLM1/2 4
function
35. Partnership of HR and Line Managers
1 22-2-'18 TLM1/2 4
36. Role of HR Manager in 21st century
1 23-2-'18 TLM1/2 4
37. HR Evaluation: Definition and overview
1 26-2-'18 TLM1/2 4
38.
Contemporary Approaches to HR Evaluation: Balanced Score Card
1 28-2-'18 TLM1/2 4
39. HR Score Card 1 1-3-'18 TLM1/2 4
40. Bench Marking 1 5-3-'18 TLM1/2 4
41. Business Excellence Model (BEM)
1 7-3-'18 TLM1/2 4
42. Workforce Diversity
1 8-3-'18 TLM1/2 4
No. of classes required to complete UNIT-IV
12 No. of classes taken:
UNIT-V:
S.No. Topics to be
covered
No. of
Classes Required
Tentative
Date of Completion
Actual
Date of Completion
Teaching
Learning Methods
Learning
Outcome COs
Text
Book followed
HOD
Sign Weekly
43.
UNIT-V: Significance of Training and Development
1 9-3-'18 TLM1/2 5
Tan
uja
Agarw
ala
, S
trate
gic
Hu
man
Resou
rce M
an
agem
en
t,
7th
Im
pre
ssio
n, O
xfo
rd U
niv
ers
ity
Pre
ss, N
ew
Delh
i, 2
009.
44. Special forms of Training and Development
1 12-3-'18
TLM1/2 5
45.
New Developments in Training and Development
1 14-3-'18
TLM1/2 5
46. Compensation and Rewards
1 15-3-'18 TLM1/2 5
47. Career Management: An
SHRM Approach
1 16-3-'18 TLM1/2 5
48. Work-life balance 1 19-3-'18 TLM1/2 5
49. Work-life Integration
1 21-3-'18
TLM1/2 5
50. Work-life Initiatives and their benefits
1 22-3-'18 TLM1/2 5
51.
Strategic Approach to Work-life Integration
1 23-3-'18 TLM1/2 5
52. Presentations 3
26-3-'18
28-3-'18
29-3-'18
--- ---
53. II Mid Exams -- 2-4-18 -
7-4-18 -- -- --
54. Preparation -- 9-4-'18 -
13-4-'18 -- -- --
55. Semester End Exams
-- 16-4-'18 -
5-5-'18 -- -- --
No. of classes required to complete UNIT-V
9 No. of classes taken:
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical
approach to problem solving and function effectively as skilled managers who
can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for
effective problem solving and understand the principles of group dynamics,
Team work and growth of Management profession.
To encourage and train the students as a way that they can pursue higher
studies, start independent ventures, thereby contributing to the fields of
Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business
problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyse and communicate global, economical, legal and
ethical aspects of business.
5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Dr. L.Srinivas Dr. L.Srinivas Dr. L.Srinivas Dr. A.ADISESHA REDDY
Course Instructor Course
Coordinator Module
Coordinator HOD
LAKIREDDY BALI REDDY COLLEGE OF ENGINEERING SCHOOL OF MANAGEMENT STUDIES
(Autonomous & Affiliated to JNTUK, Kakinada & Approved by AICTE, New Delhi, NAAC Accredited with ‘A’ grade, Accredited by NBA, Certified by ISO 9001:2015)
L B Reddy Nagar, Mylavaram-521 230, Krishna District, Andhra Pradesh.
COURSE HANDOUT
Part-A PROGRAM : MBA., IV Sem
ACADEMIC YEAR : 2017-18
COURSE NAME & CODE : Management Of Change - MB4HO2
L-T-P STRUCTURE : 4-0-0
COURSE CREDITS : 3
COURSE INSTRUCTOR : Dr T Rajasekhar
COURSE COORDINATOR : Dr T Rajasekhar
PRE-REQUISITES: Management Of Change / Theory/Tools. COURSE EDUCATIONAL OBJECTIVES (CEOs) : 1. This course provides students with a model based critical understanding of
organizational culture.
2. The main objective is to students thoroughly aware of various factors involved in
facilitating and managing change.
3. The course also shows how organizational culture influences change process.
4. The course makes students realize the significant role played by human resources in dealing with change.
COURSE OUTCOMES (COs)
1. The students will be able to develop knowledge about dynamics involved in facilitating and managing change.
2. The student will develop a through understanding of organizational processes and
strategies to leverage change.
3. The student will be able to achieve support from all the concerned personnel in managing
change.
4.The student will be getting awareness relating the impact of culture dimensions for Organizations.
5. The student will understand the nature of human resistance to change and will be able
to strategically deal with it to overcome the same.
COURSE ARTICULATION MATRIX (Correlation between COs&POs,PSOs):
COs PO1 PO2 PO3 PO4 PO5
CO1 2 1 2 2 2 CO2 2 2 2 1 1 CO3 2 2 1 2 1 CO4 2 2 2 1 2 CO4 2 2 2 2 2
Note: Enter Correlation Levels 1 or 2 or 3. If there is no correlation, put ‘-’ 1- Slight (Low), 2 – Moderate (Medium), 3 - Substantial (High).
BOS APPROVED TEXT BOOKS:
T1 Harigopal. K., Management Of Organizational Change, Leerage Transformation, 2nd
edition.Response Books. New Delhi. 2006.
T2 Adrin Thornhill, Managing Change, Pearson Education, New Delhi. 2008.
BOS APPROVED REFERENCE BOOKS:
R1 Harigopal. K., Management Of Organizational Change, Leerage Transformation, 2nd
edition.Response Books. New Delhi. 2006.
R2 SomnathChatopadhyaya and Udai Pareek, Managing Organizational Change, Oxford
& IBH, New Delhi. 1982.
Part-B
COURSE DELIVERY PLAN (LESSON PLAN): Both A & B sections Elective in
HR : Management of Change
UNIT-I : Understanding Chnage
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
1. Introduction to
Subject 2
5-12-17 to
7-12-17 TLM1
1 T1
2. Course Outcomes 2 8-12-17 to
11-12-17 TLM1
1 T1
3. Understanding of
Change: Nature of
Change
1 12-12-17 TLM1
1 T1
4. Understanding
Change: Nature of
Change
1 14-12-17 TLM1
1 T1,
R2
5. Managing Change 1 15-12-17 TLM1 1 T1
6. Forces of Change:
External –
Internal;
1 18-12-17 TLM1
1 T1
7. Types of Change 1 19-12-17 TLM1 1 T1
8. Models of
Organisational
Change:
1 21-12-17 TLM1
1 T1
9. Lewin’s Model –
Planning Model 1 22-12-17 TLM1
1 T1
10. Lewin’s Model –
Planning Model 1 26-12-17 TLM1
1 T1
11. Action Research
Model –
Integrative Model
1 28-12-17 TLM1
1 T1
12. Action Research
Model –
Integrative Model
1 29-12-17 TLM1
1 T1, R2
13. Review/Test 1 2-01-18 TLM1 1 T1
14. Tutorials -1 1 4-01-18 TLM3 1 T1
No. of classes required to
complete UNIT-I 4 +12 =16 No. of class3es taken:
UNIT-II : Managing Change
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
15. Managing Change:
The Current Status 1 5-01-18 TLM1
2 T1
16. Designing the New
Status, Impact
Analysis
1 8-01-18 TLM1
2 T1
17.
Transformation
Planning:
Structural
Considerations
1 9-01-18 TLM1
2 T1 R2,
18.
Management
Processes –
Managing HR &
Culture
Management –
Information
Technology
1 11-01-18 TLM1
2 T1
19. Creating the
Support Systems:
Management
Support
1 12-01-18 TLM1
2 T1,
R2
20. Employee Support
& Internal Support:
Power Groups
1 18-01-18 TLM1
2 T1
21.
Administrative
Systems &
Procedures;
Sustaining the
Momentum
1 19-01-18 TLM1
2 T1 R2,
22. Review 1 20-01-18 TLM1 2 T1
23. Mid-1 Exams 22-01-18 to
27-01-17
2 T1
24. Tutorials -3 1 29-01-18 TLM3 2 T1
No. of classes required to
complete UNIT-II 09 No. of classes taken:
UNIT-III : Strategic Leverages to Change S.
No
.
Topics to be covered No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
25. Changing Trends in
1 30-01-18 TLM1 3 T1
Work Environment
26. Organisational
Restructuring 1 1-02-18 TLM1
3 T1
27. Reorganizing Work:
Outsourcing –
Insourcing
1 2-02-18 TLM1
3 T1
28. Vertical Integration –
Horizontal Integration 1 5-02-18 TLM1
3 T1
29. Organisational
Networking 1 6-02-18 TLM1
3 T1
30. Process Oriented
Strategies:
Benchmarking
1 8-02-18 TLM1
3 T1,
R2
31. Value Management,
Business Reengineering 1 9-02-18 TLM1
3 T1
32.
Competitor & Customer
Oriented Strategies,
Positioning of the
Company & Customer Focus
1 12-02-18 TLM1
3 T1
33. Review/Test 1 13-02-18 TLM1 3 T1,
R2
34. Review/Test 1 15-02-18 TLM1 3 T1
35. Tutorials -5 1 16-02-18 TLM3 3 T1
36. Tutorials -6 1 19-02-18 TLM3 3 T1
37. Tutorials -7 1 20-02-18 TLM3 3 T1
No. of classes required to
complete UNIT-III 13 No. of classes taken:
UNIT-IV : Organisational Culture & Change
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
38. Corporate Culture &
Dealing with Change 1 22-02-18 TLM1
4 T1,
R2
39. Corporate Culture &
Dealing with Change
1 23-02-18 TLM1
4 T1
40. Case studies : Corporate
Culture & Dealing with
Change
1 26-02-18 TLM1
4 T1
41. Identifying and
diagnosing
organizational culture
1 27-02-18 TLM1
4 T1
42. Identifying and
diagnosing 1 01-03-18 TLM1
4 T1,
R2
organizational culture
43. Developing new culture 1 02-03-18 TLM1 4 T1
44. Developing new culture 1 05-03-18 TLM1 4 T1
45. Assessing cultural risk
1 06-03-18 TLM1 4 T1
46. Check list for cultural
change
1 08-03-18 TLM1
4 T1
47. Review /Test
1 09-03-18 TLM1 T1
48. Tutorials - 8
1 12-03-18 TLM1 T1
No. of classes required to
complete UNIT-IV 11
No. of classes taken:
UNIT-V : Managing change through people
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
Weekly
49. Managing change
through people
1 13-03-18 TLM1
5 T1,
R2
50.
Dealing with
Individuals and
Human response to
Change
1 15-03-18 TLM1
5 T1
51.
The Three ‘R’s of
Management- Reason
Management,
Relationship
Management, Results
Management
1 16-03-18 TLM1
5 T1
52.
The Three ‘R’s of
Management- Reason
Management,
Relationship
Management, Results
Management
1 19-03-18 TLM1
5 T1, R2
53. Checklist for
overcoming Resistance
to Change
1 20-03-18 TLM1
5 T1
54. Dealing with Groups –
Sensitivity Training 1 22-03-18 TLM1
5 T1
55. Team Building – Self
Managed Work 1 23-03-18 TLM1
5 T1 R2,
Teams(SMT’s)
56. Team Based
Compensation 1 27-03-18 TLM1
5 T1
57. Overcoming
Organisational
Resistance to Change.
1 29-03-18 TLM1
5 T1, R2
58. Review/Test 1 30-03-18 TLM1 T1
59. Tutorials - 9 1 01-04-18 TLM1 T1
60. Mid-II. Exams
02-04-18
to 07-04-
18
No. of classes required to
complete UNIT-V 11 No. of classes taken:
Contents beyond the Syllabus
S.No. Topics to be covered
No. of
Classes
Required
Tentative
Date of
Completion
Actual
Date of
Completion
Teaching
Learning
Methods
Learning
Outcome
COs
Text
Book
followed
HOD
Sign
61. Advanced Topics 1 30-03-18 TLM5 1 Internet
62. Advanced Topics 1 01-04-18 TLM5 2 Internet
Teaching Learning Methods
TLM1 Chalk and Talk TLM4 Demonstration (Lab/Field Visit)
TLM2 PPT TLM5 ICT (NPTEL/Swayam Prabha/MOOCS)
TLM3 Tutorial TLM6 Group Discussion/Project
Part - C
EVALUATION PROCESS:
Evaluation Task COs Marks
I-Mid Examination (Descriptive+ Objective) =A 1,2 A=35
II-Mid Examination (Descriptive+ Objective) =B 3,4,5 B=35
Evaluation of Mid Marks: A+B =75% of Max(A,B)+25% of Min(A,B) 1,2,3,4,5 A+B=35
Evaluation of Report Writing and Seminar Presentation =C 1,2,3,4,5 C=5
Cumulative Internal Examination : A+B+C 1,2,3,4,5 A+B+C=40
Semester End Examinations =D 1,2,3,4,5 D=60
Total Marks: A+B+C+D 1,2,3,4,5 100
PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)
To train the students of the management program for logical and practical approach to problem solving and function effectively as skilled managers who can respond to changing environment in a social and global context.
To groom the students to work in multicultural and multidisciplinary teams for effective problem solving and understand the principles of group dynamics, Team work and growth of Management profession.
To encourage and train the students as away that they can pursue higher studies, start independent ventures, thereby contributing to the fields of Education and Business world.
PROGRAMME OUTCOMES (POs)
1. Apply knowledge of management theories and practices to solve business problems.
2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability. 4. Ability to understand, analyse and communicate global, economical, legal
and ethical aspects of business. 5. Ability to lead themselves and others in the achievement of organizational
goals, contributing effectively to a team environment.
Dr.T.Rajasekhar Dr.T.Rajasekhar Dr.T.Rajasekhar Dr.Adisesha Reddy
Course Instructor Course Coordinator Module Coordinator HOD