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iVOX research facilitatorsCorporate intro & research solutions
Leuven, Belgium, 2011
N° 1 polling agency
Indigov
• Sister-company of iVOX• Spin-off K.U. Leuven• Research consultancy• Qualitative & Quantitative research experts
Targets
147%
142%
147%
178%
Core business
iVOX Panel125 000 Belgian customersRepresentative samples
– Sex– Age– Language– Education– Region– Social Class– Household Size– …
Niche panels– Automotive– Banking– Food– FMCG– Media– Politics– B2B– …
iVOX Panel
Unique Mix of Recruitment Channels
• More than 1000 selection criteria• Response rates of 30-45%• Intense panel management & incentive handling
Ideal for-Ad hoc research-Pre- & post testing-Media trackers-Concept testings-Awareness-Brand positioning-…
Proximity Panels
• International cooperation of local panel providers• International research via 1 contact office
Socratos
• Enterprise application service for online market research.
• Turn key solution.• Manage and fulfil the complete research process by
web.• Unique in features, scalability and easy of use.
Socratos
• Survey & panel management software– ‘one-stop-solution’ for online research– Conduct your research under own management– Online and user friendly environment– Cloud computing – no installation required
Socratos’ advantages
*What You See Is What You Get
Faster & Better
Automate time-consuming tasks
Integrate with current dashboards via API
Cloud computing: no need for local implementation
No need for previous knowledge or constant IT support
Clear total cost of ownership
License structure with no hidden costs & clear ROI
Satisfied Users
User-friendly WYSIWYG* with clear overviews & help functions
Extended user management functions to provide users with needed rights & restrictions
Satisfied IT department
Satisfied Financial Department
Dedicated Panel
• Own customer panel for– Research– Marketing– Communication
with community environment• Fast & accurate insights of brand fans• Extended profiling for research & MarCom purposes
Dedicated Panel
iVOX TOOLS
Easy to useEasy to useFunFun
ModularModularUser generated contentUser generated content Web 2.0Web 2.0
Client look&feelClient look&feel
Web basedWeb basedInteractiveInteractive
Full serviceFull service
CustomizedCustomized
iVOX TOOLS• Interactive web apps
• Gain insights of different niche groups
• Different approaches based upon research needs
• Involve customers with positive research experience
• Create viral buzz & website traffic (integration with social media)
iCommunity
• Online Research Community• 50-150 customers
– Discussion on different ideas, concepts, insights, …• Duration: 3 weeks – 3 months• Gradual construction towards brand co-creation• Interactive environment with
moderator and panel manager
iCommunity• Neutral or branded
– Different profiles: users, non-rejectors, non-users, …
• Different purposes– General: insights in the market– Specific: brand attitude– Co-creation– …
iCommunity
iFocus
• Online discussion group• 1,5 - 2 h• Moderated• Gain insights from 10 participants via
intensive discussion
iFocus
iDEA
• Crowd sourcing, Wisdom of Crowds• Input of ideas/views/opinions• Evaluation / rating of the input of others• Qualitative list of outcomes rated
opinions/views/MarCom ideas• Viral buzz effect
iDEA
iCOMPARE
• Profiling / Segmentation of participants• Cluster analysis based on previous defined
profiles• Output = segmentated database with contact
information• Compare with friends &
famous people• Viral buzz effect
iCOMPARE
iREPORTS
• Interactive reporting environment• Live data representation• Click through graphs for more details• Integration of filters & segments
Research Value Chain
In- versus outsourcing: partnership
Involvement
References– Market research companies– Creative agencies– Media (buyers)– Marketing– Consultancy– Government– Universities– Telecom– Finance– FMCG– …