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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Application Experience SolutionDeliver an Optimal Application Experience from Anywhere
Enterprise Networking IT ChallengesCisco Global IT Impact Survey, May 2013
71% are deploying more applications today than a year ago
73% applications are rolled out without IT knowledge
38% IT is brought into the planning during rollout time or a day before
78% the network is more critical to delivering applications than a year ago
41% the network is not ready for BYOD
38% the network is not ready for cloud
30% the network is not ready for DC consolidation/virtualization
APP REALITIES NETWORK CHALLENGES
Surveyed 1300+ IT Decision Makers from 13 countries
The Application Landscape Is Changing
50%of CIOs expect to operate
via the Cloud by 2015
90% of organizations
backhaul traffic through DC
6Xmore mobile data traffic by
2015, 2/3 will be video
BranchData Centers
Cloud
Cloud DC Consolidation Mobility
Applications are moving to the Data Center and Cloud
Internet Edge is moving to the Branch
Sources: Gartner 2012; Metzler Cloud Networking Report 2011; Cisco Visual Networking Index 2013;
IT ChallengesTrade-offs Within the New Application Landscape
Application Visibility and Control
• Unable to prioritize critical traffic
• Difficult to resolve issues
User Experience
Security and Cost Containment
• Reduced user productivity
• Increase in help desk calls
• Compromised performance from backhauling to DC
• Higher WAN Costs
Network IT Complexity with Overlay Appliances
Firewall Internet
Internal Resources
Corporate Network
AccessRouterWAAS
Firewall and VPN WAN Path
Control
Branch
Application Visibility and
ControlServers
AccessRouter
Firewall Internet
Internal Resources
Corporate Network
Cisco’s Approach: One Network with Unified Services
WAAS
Branch
Firewall and VPN WAN Path
Control
ServersApplication Visibility and
Control
L2-L3Transport
L4-L7Application
Services
Simplify Application
Delivery
One NetworkUNIFIED SERVICES
Routing Redefined
Cisco’s Approach: One Network with Unified Services
Control
Optimization
Security
Visibility
Routing
App Hosting
CloudConnectors
Cisco Application ExperienceOptimal Application Experience with IT Simplicity
Cloud
Data Center
Branch
Application-Centric Networking
ISR-AX
CSR1000V
ASR1000-AX
VisualizeNetwork-wide
visibility & control
OptimizeBetter Performance
for Users
SecureConsistent end-to-end
Security
Optimal Application Experience with IT Simplicity
Business Applications Run Better
50–70% bandwidth reduction
2x VDI Sessions
Faster document processing
Local application hosing
Dynamic, optimal WAN path selection
Probe-less deployment
Wired/Wireless view of 1000+ apps
Rapid root cause analysis
Simplified and scalable VPN
Comprehensive threat defense
Cloud Web Security
LOWER TCO
Network-WideVisibility and Control
Any-to-AnySecurity
Visualize Optimize Secure
Identify and Monitor 1000+ Applications NativelyAX Comes with Integrated Application Visibility and Control (AVC)
CapacityPlanning
Monitoring and Troubleshooting
L7 Classification
Performance Collection
• Integrated DPI engine (NBAR2) recognizes 1000+ applications
• In-service application signature update
• Collect traffic statistics and 50+ performance metrics
• Export information using open export protocols such as netflow-v9 and IPFIX
TopTalkers
Bandwidth
Latency
Netflow-v9IPFIX
Maximize Application PerformanceControl Application Bandwidth Usage and Selects Optimal Path
Application-aware QoS Intelligent Path Selection
• Identify 1000+ applications using NBAR2 and control bandwidth with Cisco industry leading QoS
• Limit unwanted traffic and prioritize critical applications
• Deliver critical applications over the path which can meet application performance requirement using PfR
• Automatic load share to maximize bandwidth use on available links
WAN 1
WAN 2
Stop Bittorrent and Netflix. Prioritize Salesforce.com, Oracle
BackupBackup
File Services (5MB File)
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
First Optimized with WAASFile Drag and Drop Over native WAN
Second Pass Optimized with WAAS
Email (5MB Attachment)
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
First Optimized with WAASSend and Receive Email over native WAN
Second Pass Optimized with WAAS
VDI (Citrix)
20 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Time in Seconds
Launch Citrix XenDesktop with WAAS
Launch Citrix XenDesktop Over Native Citrix ICA/SSL
Site Navigation Over Native Citrix ICA/SSL
Site Navigation with WAAS
20 4 6 8 10 12 14 16 18 20 22 24 26 28 30Time in Seconds
First Optimized with WAASSharepoint File Download over Native WAN
Second Pass Optimized with WAAS
Optimize and Enhance Thousands of ApplicationsAX Includes with Cisco WAAS WAN Optimization
24xFaster
17xFaster
30xFaster
3-8xFaster
(5MB Document)
Performance Improvements with Cisco WAAS
80% improvement in response time
25% reduction in bandwidth costs
Certified by SAP for integration with the SAP NetWeaver® technology platform 7.0.
Host Business-critical Applications Locallywith UCS E-Series Server Blades
Server Virtualization• Consolidate physical servers to
reduce costs
• Improve application uptime and failure recovery time
• Shorten time-to-deployment for new apps
Blade Form Factor• Eliminate wires, components
and save space
• Rapidly provision hardware with plug-and-play modularity
• Right-size hardware profile for the lean branch office
Network Compute Storage
Bankin a Box
Storein a Box
Clinicin a Box
Schoolin a Box
Intelligent WAN (iWAN) SolutionOptimized Connectivity over any Transport
PfR MCs
ASR1K
ASR1K
Branch
AVC-PfR,WAAS
Master Controller (MC)Border Router (BR)
Email VMs
Email Path
Video Path
AVC-PfR BR
Headquarter
WAAS Cluster
4G/LTE
MPLSDMVPN
ASR1K
ASR1K
Internet DMVPN
APP
OS
APP
OS
APP
OS
APP
OS
TransportIndependent
Intelligent Path Control
Secure Connectivity
• DMVPN IPSec overlay design
• Consistent operational model
• Simple transport migrations
• Scalable and Modular design
• Performance Routing (PfR) full utilization of all bandwidth
• Application best path based on delay, loss, jitter and path preference
• Improved network availability
• Suite-B certified IPSecencryption
• ASA and IOS Firewall/IPScomprehensive threat defense
• Cloud Web Security (CWS) for direct Internet Access
ApplicationOptimization
• Application Visibility and Control (AVC)
• WAAS Application Acceleration and bandwidth savings
UC UCS-E Cloud Connectors
Switching/WLAN
WAN Optimization
AVCISR/ASR WAN PathControl
3G/4G
ADDITIONAL SERVICESNETWORKING SERVICES REQUIRED
?? ?
?
?
InternetCorporateNetwork
CapEx + 3 Years Support
Dire
ct C
osts
Branch solution comparing Cisco ISR-AX vs. Juniper/Riverbed similar offer
Cisco ISR-AX TCO Advantage and Payback
Cisco Alternative Option $-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
HW&SW SupportSolution Purchase (CapEx)
Fast Payback
Investment for 25 Branches = $82K
Each running 2911-AX with T1 connection
Bandwidth cost assumptions based on Gartner “How and When to Cost-Justify WAN Optimization, Oct 2012
Defer 10 Mbps Upgrade
7 Month Payback
76%Savings
Example: San Francisco MPLS VPN vs. Dual Business Internet ($ per month)
MPLS VPN CoS1 MPLS VPN CoS2 MPLS VPN CoS3 iWAN
$303 $274 $260$140
$1,014
$885 $830
$220
Big Cost Delta for MPLS vs InternetCan Shift Funds from Connectivity to Enabling New Services
Simple Example
$665 savings/monthx 12 monthsx 1000 sites
= $8M per year
Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site
10 Mbps
1.5 Mbps
Dual Internet Links Combined
for Ent SLA
-75%
NETWORK CONNECTIVITY
SECURITY
APPLICATION SERVICES
Routing (L2/L3, IPv6, MPLS, etc.)
Wired/Wireless Support (Ethernet, 3G/4G, WiFi)
VPN
Threat Defense (Firewall/IPS)
Probe-less Application Visibility
Quality of Service (QoS)
WAN Path Controller (PfR)
Media Monitoring (Medianet)
WAN Optimization
Application Hosting Option
Cisco ISR-AX: Competitive View
Cisco 4451-X ISRPurpose Built Application Delivery Platform
ROUTING REDEFINED WITH ISR-AX
Security
Routing
Visibility
Control
Optimization
Cisco ISR 4451-X
WORLD CLASS ARCHITECTURE
FUTURE PROOFED FOR SERVICES
PAY AS YOU GROW
Cisco ASR1000-AX
Extending Application Experience to the WAN
• Cisco Application Visibility and Control (AVC)- Application-based optimal path selection - Quality of Service (QoS)- Application usage statistics- Application performance statistics- Probe-less visibility to over 1,200 applications
• WAN optimization• Cisco AppNav managing and optimizing WAAS resources• Cisco Virtual Wide Area Application Services (vWAAS) License (optional)
• Security (optional)• IP Security (IPsec), and multiple Secure Cisco VPN protocols• Firewall
Available on Cisco ASR 1001 (5G) and ASR 1002-X (5G, 10G, 20G and 36G)Upgrade PIDs also available
Customer Success with Cisco Application Experience
SLA monitoring per application
Migrate from paper-based to EMR System
Scale virtual desktops without
sacrificing performance
Specialized apps with large, latency
sensitive files
GuaranteedPerformance and
User Quality
Differentiated Service offering Metrics by App
Improved patient care & physician
productivity
Greater productivity: onboard acquisition employees in days
Architecture/ConstructionNebraska
Service ProviderFrance
HealthcareMichigan
BiopharmaceuticalNorth Carolina
VISUALIZE
OPTIMIZE
SECURE
Cisco AX: Routing Redefined
Optimal Application Experience with IT Simplicity
20–35% LOWERthan standalone
WAN Optimization Appliances
Cisco AX
Thank You
Pricing and Availability
MODEL NEW OFFER PRICING PREVIOUS PRICING
Cisco 4451-AX ISR C4451-X-AX/K9 N/A
Cisco 3900-AX ISR
C3945E-AX/K9 $24,700 N/A
C3945-AX/K9 $19,700 $24,495
C3925E-AX/K9 $21,700 N/A
C3925-AX/K9 $16,200 $20,995
Cisco 2900-AX ISR
C2951-AX/K9 $12,900 $17,695
C2921-AX/K9 $6,700 $12,195
C2911-AX/K9 $5,700 $9,195
C2901-AX/K9 $3,595 $4,295
Cisco 1900-AX ISR C1941-AX/K9 $2,995 $3,595
C1921-AX/K9 $2,945 N/A
Cisco ASR 1001-AX ASR1001-5G-AX $32,000+ N/A
Cisco ASR 1002-AX ASR1002X-AX $45,000+ N/A
Up to
45% Reduced Price
WORK IN PROGRESS
Cisco ISR-AX—What’s Inside?Build on the Cisco ISR G2
Operational Simplification and Manageability
Application Visibility and Control WAN Optimization Security Hardware for
ISR-AX• NBAR2• Medianet (Media
Monitoring)• QoS• PfR( Intelligent Path
Selection)
• Application Acceleration• TCP Compression• Data Redundancy
Elimination
• VPN Encryption• IOS Firewall • Intrusion Prevention
• SRE or Max DRAM• Option for UCS-E
Series Server