REJUVENATING

RENEWALS 

HOW A SIMPLE SOFTWAREUPGRADE CHANGED THEGAME FOR THE ROYALCANADIAN REGIMENTASSOCIATION'S RENEWALSTRATEGY

A TESTIMONIAL FROM SANDYMCQUARRIE, RCRASSOCIATION MANAGER.

The Royal Canadian Regiment Association hadbeen watching renewal rates decline steadilyfor years. Having relied on renewals via apayment form included in their member'snewsletter for years, there was no denyingthat the channel's effectiveness was steadilydeclining. Sandy knew that the association needed torethink their renewal strategy, but wasconcerned about change management. TheRCR renewal processes was entrenched, andchanging it would have far-reaching impactson the organization.

Rejuvinating Renewals Page 2

DECADES-OLD

PROCESSES,

DECLINING

MEMBERSHIP

SANDY'S

PROBLEM:

SANDY'S

GOAL:

UPDATE THE RCR

ASSOCIATION'S

PAPER-BASED

RENEWAL STRATEGY

Sandy knew that the RCR association had toadopt new channels to capture renewals. Asmember demographics changed, the newgeneration of members weren't engaging asexpected. Adopting new renewal channels wouldn't beeasy. Having relied on the old method foryears, updating the process would impact theassociation's entire approach toadministration. In search of the tools help, the RCRAssociation tuned to Member365, and foundso much more.

"MAIL-IN RENEWALS WEREN'T WORKING. TIMES

WERE CHANGING, AND OUR ORGANIZATION HAD

TO CHANGE WITH THEM. WE REACHED OUT TO

MEMBER365 FOR BETTER TOOLS, AND GOT SO

MUCH MORE."

It wasn't hard for Sandy to find software thatcould process renewals and applicationsonline. His true challenge was finding a systemthat could integrate with the RCR Association'sexisting processes.  When he turned to Member365, he wasn'tprepared for just how impactful his search fora new system could be.

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"WE TURNED TO MEMBER365 FOR

A NEW WAY TO MANAGE

RENEWALS, AND FOUND A NEW

WAY TO MANAGE OUR ENTIRE

ORGANIZATION. 

THE SYSTEM SOLVED OUR

RENEWAL PROBLEM IN NO TIME,

BUT ALSO DRASTICALLY CUT

COSTS AND BOOSTED THE IMPACT

OF EVERY MEMBERSHIP-

MANAGEMENT TASK WE

PERFORM."

AUTOMATED RECURRING BILLING

Sandy was sold, but Member365 still hadmore to offer. Features like AutomatedRecurring Billing presented excitingopportunities to not only halt decliningmembership, but also automate time-consuming renewal administration. Sandy washoping for a system that would integrate withhis organization's processes, and founda system that could eliminate them!

RETHINKING MORE THAN

JUST RENEWALS

ONLINE OFFLINE INTEGRATION

Sandy's first surprise was learning just howpersonal Member365's approach to businesswas. His first call connected him directly to oneof the business owners, who immediatelyunderstood the administrative challengesfaced by the RCR Association. He explained that Member365 had beendesigned for organizations like the RCRassociation, and began to demonstrate howeasily it could be integrated into theirestablished processes.

SOLVING PROBLEMS WE DIDN'T

KNOW WE HAD

Member365 and the RCR Association begantheir partnership by solving decliningrenewals. Since then, Member365 has become theassociation's administrative foundation.Handing applications, renewals,communications, fundraisers, finances, andmore - the system has empowered the RCRassociation to rethink the way it handlesmore than just renewals. Approaching 5 years of positive partnership,both the RCR Association and Member365look forward to another 5!

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"OUR ORGANIZATION IS

MANAGED BY VOLUNTEERS.

THOUGH NONE OF OUR TEAM

MEMBERS ARE

PROFESSIONALS, MEMBER365

MAKES MANAGEMENT SO

EASY THAT ANYONE CAN DO

IT.

IF YOU'RE AN OLDER

ORGANIZATION LOOKING TO

UPDATE YOUR SYSTEMS, YOU

CAN EXPECT MEMBER365 TO

MAKE THE PROCESS EASY."