J LYONS MARKETING Tech Scout for New Technology

J LYONS MARKETING • STARTED AS MANUFACTURERS

REPRESENTATIVE DESIGN IN NEW TECHNOLOGY AT SENIOR LEVEL

• FIRST SUCESS WAS NEW CHEMISTRY BATTERY LITHIUM THIONYL Chloride THE DESIGN CYCLE THREE YEARS

• MAXELL BECAME THE MARKET LEADER IN AMR AUTOMATIC METER READING ( UTILITY METERS )

• SET TOP BOXES SWITCH FROM ANALOG TO DIGITAL MAXELL DOMINATE 90% MARKET SHARE

• JLM RESEARCHES THE GLOBE FOR NEW ENABLING TECHNOLOGY FOR NEXT GENERATION PRODUCTS

• JLM FULLY UNDERSTANDS NEW TECHNOLOGY DESIGN PROCESS

J LYONS MARKETING • A marketing company that a paid consultant to

exposure the “latest & greatest “

• JLM has the “ inside track ‘’ globally on the movers & shakers

• A natural fit as external tech scott

• JLM has 25 + years experience and relationships

• This is with startups , spin-off companies ,research institutes and Fortune 500

J LYONS MARKETING Roots As Tech Scout

• Started as a volunteer to gain access new technology roadmaps

• Experience grew to paid marketing consultant

• Fortune 500 companies on exclusive basis per vertical market

J LYONS MARKETING

“Technology means lower cost better performance”

–Thomas Edison

J J Lyons Marketing Coverage

Innovation Awards selected by Media

• 20. New Zealand• 19. Belgium• 18. Russia• 17. Austria• 16. United

Kingdom• 15. Netherlands• 14. Norway• 13. Australia• 12. France• 11. Canada

• 10. Taiwan• 9. Finland• 8. Switzerland• 7. Singapore• 6. Denmark• 5. Germany• 4. Japan• 3. United States• 2. Sweden• 1. South Korea

• 30. Israel• 29. Portugal• 28. Ireland• 27. Hong Kong• 26. Hungary• 25. China• 24. Poland• 23. Czech

Republic• 22. Italy• 21. Luxembourg

Bloomberg's Global Innovation Index

Most Innovative Countries

Innovation from Europe• Top 20 Innovation Countries Globally Europe has the

majority (13)

• Swiss number one globally in nano and microelectronics

• Finland rank number two wireless sector

• Germany number one for automotive related technology

• UK number one for medical / pharma

• Iceland number one in clean tech

Innovations Technology Awards

• Accenture Innovation Awards• CBET Awards• CES Innovation Awards• Deloitte Fast50• Fast Company "The World's Most Innovation Companies• Forbes’ Europe Fabulous 50• Forbes 50 Most Innovation companies• Fortune Global 100 Innovators• Frost & Sullivan Technology Innovation Awards• Edison Awards• EETimes Ace Awards• EETimes Silicon 60 list of emerging startups• European Elektra Awards• Mobile World Congress Awards• R&D 100 Awards• Red Herring Awards• WSJ Most Disruptive Innovative Companies

Start-Ups Companies

• Fast 50 start up companies per country

• World’s most innovative countries ( top 20 )

• Strong European base companies

• Selection by Innovation , Growth & VC Funded

• Best success has been license model to Fortune 500

Spin-off Companies

• World’s leading Research Institute Spin-offs companies

• World’s leading technology universities spin off - MIT ’s 50+ companies

• Fortune 500 commercialization of non- core technology

Research Institutes • World’s leading research institutes top 200 by

Nature Global Indexing

• Core based is by top 20 innovative countries

• Typically country ’s leading institute government sponsor

• Clients included CSIRO,Sintef,VTT,SRI,Johns Hopkins

• Global leaders in a defined technology IE Germany automotive , UK medical , Swiss -nano technology

 National  Research Labs • Market  access as tech marketing company  with

business development directors

• If a current  client or  pending  JLM still has a good penetration with leading research firms in top 20 Innovative Countries 

• New technology in prototype / demo ready no white papers and typically IP in-place   

• JLM   primary works with research firms that has  specific science expertise. 

• An example Germany ’ s  DFKI Language Technology Lab  ( globally one of the best ) Canada NCR  & Australia  CSIRO are strong in mining , New Zealand ’s AG Research agricultural 

• Majority Research Institutes lack marketing resources  and need external expertise 

• There is a market void of getting the best technology “ off the shelf “  and exposure to the market leaders

Fortune 500 Commericalization

• Non core technology with IP and major investment $3M+

• Product has real development and proven out

• Typically license out -exclusive rights with strategic alliance partner

Let’s work together !