J O I KNatural luxury

JOIK – the companyNatural cosmetics brand JOIK was established in 2005 and today we are proud to offer a

full range of facial care and home-spa products, soaps and scented soywax candles.

All our products are handmade in Estonia in small batches using only the finest ingredients to ensure high quality and ultimate pampering.

All our products are formulated to be skin-friendly, free of parabens,

petrochemicals, sulphates and other harmful ingredients.

JOIK products are not tested on animals.

We believe a home-spa experience should be a feast for the eyes,

so we pay high attention to simple yet stylish packaging.

JOIK is biggest Estonian natural cosmetics producer.

JOIK – the nameThe name JOIK comes from the word „joik“ – the ancient singing style of nature-loving Sami people. Joik is a unique form of cultural expression, conveying emotions and describing people, animals and nature. Joik carries on traditions but is at the same time in constant development and in line with contemporary world. The company JOIK carries similar values – we appreciate

ancient skills of using nature to the best advantage of health and wellbeing but evolve continuously and create products that suit modern people and carry emotion.

JOIK is

Northern, pure and minimal style.

Using nature to our best advantage, but also caring for nature.

All the goodness from nature combined with luxurious emotions of scent and colour.

JOIK is natural luxury.

JOIK – marketingOur main marketing strategy is to take best advantage of word-of-mouth advertising and be vigorously active in social media.

We've been mentioned in numerous press publications, countless beauty blogs all over the world and have thousands of mentions on social media sites like Facebook, Twitter, Instagram, Pinterest etc. In fact, our Japanese partner found us from a fashion blog.

Our USP is the appearance and aroma of our products.

We feel that natural cosmetics can also be luxurious.

JOIK – press samples

JOIK – productionAll JOIK products are hand - made and packaged in Estonia in our modern, yet cozy production facility situated in the outskirts of Tallinn, capital of Estonia.We control with utmost care the ingridients used in our products as well as the whole production process

JOIK – distribution strategyWe take good care of where our brand is sold. We aim at specialized cosmetics and/orhome accessories shops or such departments in upper scale department stores, shops fornatural products & health stores, design stores, beauty clinics, pharmacies, spas etc,so that the slogan “natural luxury” can always be applied.

Biggest department stores & chains in Estonia:

Stockmann, Tallinn Departement Store, Selver, I.L.U

International stores & chains :

Netherlands : De Tuinen, Douglas

UK: web Love Lula https://www.lovelula.com/

Singapore : Naiise.com

Latvia: Stockmann Departement Store

Italy: Shoppable

JOIK – on shelvesWe pay lot’s of attention how our products are displayed on shelves

• JOIK brand is displayedtogether

• Tester products for cosmetics

JOIK – biggest export markets – 2016 data

JOIK is currently sold more than 24 countries worldwide

• Germany

• Finland

• Czech Republic

• Netherlands, Norway, Singapore, Poland, Latvia, Lithuania, Sweden, Republic of Algir, Australia, Austria, Italy

Germany

JOIK – product rangeNatural cosmetics

• an assortment of more than 20 mild and skin-friendly soaps,

• a full range of facial care that includes natural products for cleansing, moisturizing and nourishing,

• Anti – Age products

• bath salts, salves and lotions for perfectly groomed hands and feet

• bath-products, scrubs, lotions and oils for an ultimate home-spa experience

• extra mild baby products

• shower products

• JOIK for men

JOIK – product rangeFor home

• more than 30 different candle scents for every taste from Apricot to Vanilla to Spicy Cranberry

• scented pearls – small aroma beads packed in an elegant organza bag.

• luxury reed diffusers – with it’s sophisticated package makes also wonderful gift

JOIK – soaps rangeIn JOIK soap collection there are more than twenty wonderful soaps, all handmade in cold-process

method using only the best quality ingredients. Formulated with rich and moisturizing vegetable oils and butters, naturally grown herbs, fruit juices and milks, gentle exfoliants and clays, essential oils and the finest fragrances.

Find your favourite among our fine selection of soaps - whether you are looking or exfoliating soaps, 100% natural or something for the gentle skin of babies – we have got them all.

All JOIK soaps lather well, are skinfriendly and smell really good.

We have 23 different soaps.

JOIK – bath rangeJOIK bath-products include a selection of wonderfully moisturizing bath-truffles, luxurious bath

milks and pampering bath salts.

All our bath products are made with high quality ingredients and are at least 98% natural.

JOIK – body rangeJOIK range of body products includes wonderful bodyscrubs, nourishing and moisturizing bodylotions and

bodyoils for different purposes.

All our body products are made with high quality ingredients and are at least 98% natural.

JOIK – shower rangeJOIK range of shower products includes innovative and moisturizing shower oils and new

shower foams

JOIK – hand and foot rangeJOIK hand & foot line offers a good selection of products for your hand and foot care routine – from nice

footbath salts to cuticle oil - everything you need for happy and beautiful hands and feet.

All products in this selection are made with high quality ingredients and are at least 98% natural.

JOIK – facial rangeJOIK facial care brings you a full range of products you need for everyday skincare - to cleanse,

moisturize, nourish and refresh.

Made with best natural ingredients JOIK facial products take care of your skin without burdening it.

All JOIK facial care products are at least 98% natural, without artificial fragrances or colourants.

JOIK – anti age range

JOIK anti-age products are at least 98% natural, without artificial fragrances and colourants

Suitable for skin with first signs of ageing and mature skin

JOIK – baby range

JOIK baby products are specially formulated for the gentle skin of babies. Free from artificial colorants, fragrances and preservatives – we only use super-moisturizing and mild natural ingredients.

These products are wonderful for grownups too!

Natural luxury JOIK for men

Whole range of men products – shaving cream, natural deodorant, day cream, shower oil and facial foam.

Natural luxury

JOIK Gift boxes NEWFacial gift

boxes

JOIK „ Limited Edition“ Advent Calendar

Design for JOIK 2016 advent calendar –Britt Samoson

Design for JOIK 2017 advent calendar –ceramist Liisu Arro

JOIK Advent calendar is a fourth release from a project "JOIK in cooperation with Estonian designers".

JOIK – winning awards Over the years, JOIK has won several awards. The most recent ones include:In February 2017 Estonian magazine for beauty professionals "Iluguru" (Beauty guru) has awarded JOIK Cleanising Facial Foam with cucumber and watercress extract as winner in category „Best natural cosmetic product". The jury was comprised of high-level beauty specialists and opinion leaders in the business, which gives us confidence that our home-spa products are on the same level as any high-end salon cosmetic products.

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In november 2015 biggest Estonian women’s magazine Anne & Stiil professional jury voted JOIK rejuvenating eye cream as a winner in category facial care.

In March 2016 our new products won in total of 3 categories at the "Buduaar Favourites" award ceremony. Buduaar is a quarterly women's magazine and website and JOIK received 3 public favourites -voted by more than 15 000 Estonian women. We competed against both Estonian as well as well-known international brands.

JOIK instore

Attractive and practical display stands for retail

2017 new visuals

THANK YOU!