J. Roberto B. de MarcaIEEE FellowMember National Academy of Engineering (BR)Member, Brazilian Academy of Sciences

IEEE 2013 President Elect Candidate

Chair, IEEE Future Directions Comm.Presentation at R1 Board Meeting

August 2012

Important Issues

• Declining Membership In USA• One IEEE Concept• Infrastructure Costs

Infrastructure Costs

• Rising Infrastructure costs can affect financial viability of individual units (p.ex.,growing piece of Xplore revenues being used for infrastructure)

• Final budget responsibility should rest with volunteers

• IEEE BoD must take a harder look at initiatives with big financial impact (ex, creating ieee domain)

• IEEE must continue to be run as .org and not as .com

Is IEEE Strangling its Golden Geese?

President’s Message

IEEE Communications Magazine

September 2001

Decrease of Membership in R1-R6

• Less focus on services target at academia.• Increase collaboration with industry. • Continuing education: IEEE needs to do a

much better job. • For professional life learning

• understand the needs of young professionals.

• Revisit issue of lower cost access to information by members.

FDC Industry Advisory Committee

Yrjo Neuvo (Former CTO and Board member, Nokia, Finland)

Hugh Bradlow (CTO Telstra International, Australia)

Heiner Stuttgen (VP, NEC Europe, Germany)

Paul Farrar Jr. (VP, IBM, USA)

Jeffrey Voas (NIST, USA)

Hideo Kuwahara (Fujitsu, Japan and President IEEE Photonics Society)

6

04/10/237

The IEEE Technology Time Machine 2012

www.ttm.ieee.org

World Class Committee and Speakers5/23-25, Dresden Germany

Decrease of Membership in R1-R6

• Less focus on services target at academia.• Increase collaboration with industry. • Continuing education: IEEE needs to do a

much better job. • For professional life learning

• understand the needs of young professionals.

• Revisit issue of lower cost access to information by members.

One IEEE Concept

• One IEEE is a very good concept and important.• We should all work together to improve services

to all our constituencies, from members, to community to mankind.

owever for One IEEE to work it is important that in each instance all stakeholders involved see some benefit in their participation. The One IEEE concept cannot be used to simply transfer resources from one unit to other or an excuse to transfer control of activities to corporate staff or to direct supervision by the BOD

6/29/201210

Planned Smart Grid Conferences11

IEEE Smart Grid Ecosystem

Smart Grid Product/Service EcosystemNewsletter

• Editorial Support• Staff Support • Article Pipeline

Newsletter

• Editorial Support• Staff Support • Article Pipeline

Web Portal

• Content Update• E-Commerce Engine• “Opt-In” Group• Search Engine Optimization

Web Portal

• Content Update• E-Commerce Engine• “Opt-In” Group• Search Engine Optimization

Smart Grid World Forum

• 2010 – Brussels• 2011 – China• 2012 – Switzerland

Smart Grid World Forum

• 2010 – Brussels• 2011 – China• 2012 – Switzerland

Marketing

• Brand• Logo• Collateral

• Brochures• Inserts• Conference Support• Competitive Positioning

Marketing

• Brand• Logo• Collateral

• Brochures• Inserts• Conference Support• Competitive Positioning

Communications,Public Relations

• Press Releases• Interviews• Placed By-lines•Supported Media Events

Communications,Public Relations

• Press Releases• Interviews• Placed By-lines•Supported Media Events

Social Media

• IEEE Smart Grid LinkedIn Group• IEEE SG Twitter site• YouTube• Wikipedia

Social Media

• IEEE Smart Grid LinkedIn Group• IEEE SG Twitter site• YouTube• Wikipedia

Articles

• 8,500+ in Xplore

Articles

• 8,500+ in Xplore

Publications

• Transactions on Smart Grid• Transactions On Sustainable Energy• Journal of Photovoltaics

Publications

• Transactions on Smart Grid• Transactions On Sustainable Energy• Journal of Photovoltaics

SG- SpecificConferences

• ISGT• SmartGrid Comm• Smart Measurements for Future Grids

SG- SpecificConferences

• ISGT• SmartGrid Comm• Smart Measurements for Future Grids

Conferences withSmart Grid Content

• IEEE PES T&D• IEEE Power Line Communications• Applied Measurements for Power Systems

Conferences withSmart Grid Content

• IEEE PES T&D• IEEE Power Line Communications• Applied Measurements for Power Systems

Standards

• IEEE 2030• IEEE 1547.4• IEEE 1701, 1702• IEEE 1901• 90+ additional SG-related

Standards

• IEEE 2030• IEEE 1547.4• IEEE 1701, 1702• IEEE 1901• 90+ additional SG-related

Direct NIC

Funding

Related

Significantly larger than the sum of its parts

ContinuingEducation

• Smart grid for MGA Metro Area Workshops• Smart grid boot camp

ContinuingEducation

• Smart grid for MGA Metro Area Workshops• Smart grid boot camp

12

One IEEE Concept

• One IEEE is a very good concept and important.• We should all work together to improve services to

all our constituencies, from members, to community to mankind.

• However for OneIEEE to work it is important that in each instance all stakeholders involved see some benefit in their participation. The One IEEE concept should not be used to simply transfer resources from one unit to another or an excuse to transfer control of activities to corporate staff or to direct supervision by the BOD

One IEEE Concept (2)

• We must continue to empower IEEE units so that they are motivated to contribute to the overall good.

Recent IEEE activity MGA Board member (2010 – 2011)Member, IEEE Spectrum Editorial Board

(2011 -2012)Chair, IEEE Humanitarian Technology

Challenge Steering Committee (2008 – 2011)Chair, IEEE Future Directions Committee

(2009 – 2010, 2012)– Executive Chair, IEEE TTM 2011

– Chair, Steering Committee, SGWF (2010, 2011)

Volunteer Credentials: Relevant Leadership Positions

- President, IEEE Communications Society (2000 - 2001)

- Division III Director (2004 – 2005)- IEEE Secretary (2006)- IEEE Vice President, Technical Activities and

TAB Chair (2008)

Credentials: Broad and long-term IEEE experience

• Membership: Member MGA Board, TAB/RAB Section Chapter Support Comm.; Society VP for Membership; Vice-Chair, Rio de Janeiro Section

• IEEE Standards Board (Member, 2005)• Finance: IEEE Audit Committee (Member, Chair); IEEE

Sales and Marketing• Awards: IEEE Intl. Communication Award Comm

(member and Chair); ComSoc Awards Chair; ComSoc Fellow Evaluation Comm. Chair

• Strategic Planning : Chair of TAB and ComSoc Strategic Planning Committees;

• Publications, Conferences.

Professional Experience

• Industry:• AT&T Bell Laboratories

• NEC Europe

• EMBRATEL, Brazil

• Government• Scientific Director, managing a US$ 300 million

budget• Approved initial funding for National Research

Network.

Professional Experience (2)

• .Academia• Hong Kong University of Science and

Technology

• Politecnico di Torino

• Pontifical Catholic University of Rio de Janeiro (PUC/Rio)

Thanks very much!!

Questions?

roberto4ieeepres@gmail.com

www.robertodemarca.org

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Back up Slides

Accomplishments as Society President

Strengthned ComSoc leadership in the key telecommunication technology areas;

Society Membership reached 62000 members, an all time record;

Society had record revenue years

Developed a coherent package of products and activities for a then evolving technology;

Established partnership with other Societies to address new technology areas;

Enhanced web-based products;

Established mechanisms for interaction with industry.

Created a Global Chapter Chair Congress

Created IEEE Transactions on Wireless Comm.

Revamped the IEEE Communications and Networking Conf. , now its premier event in this area.

Accomplishments as IEEE Vice President, Technical Activities (1)Strengthened relations with other boards:

Held joint Sessions with MGA and PSPBAppointed Society Membership Adhoc Committee to partner and

leverage MGA expertise in addressing society membership decline and value offered to members.

Worked with PSPB on timeliness issue.Successfully worked with EAB to develop a framework for IEEE

Certification Business.

re-established contacts with industry leaders to improve the quality of our products to practitioners;

Initiated development of a technology roadmap (Technology Navigator tool) for IEEE-TA and IEEE.

Accomplishments as IEEE Vice President, Technical Activities (2)

Significantly improved the operations of the Society Review Committee.

Appointed a task force to analyze TA Business Models that made very important recommendations for the future of IEEE TA and that were endorsed by TAB.

Pushed the successful solution of long-standing items such as: new conference publications revenue distribution algorithm and policy regarding conference no-shows, creation of Technical Commitees.

Accomplishments as a Society Volunteer.

• I led teams that successfully changed the structure of ComSoc flagship conferences and added focus to the long term planning of their technical programs.

• I led the development of IEEE WCNC to become the premier ComSoc Wireless conference.

• I served as General Chair of three ComSoc Major Conferences (GLOBECOM, Infocom e WCNC).

• Recently I was co-General Chair of the first ever on-line ComSoc conference, IEEE GreenCom.

• Early on in my volunteer career I was the proponent of the creation of the very successful and long lasting Student Travel Grant program

• In the 90’s was one of the leaders of ComSoc globalization process.