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Augmented Reality

‘The combination of Augmented Reality with print will provide value beyond what is possible with either print-only or digital only content.’

PEREY RESEARCH AND CONSULTING

Augmented Reality is not a futuristic dream, it’s here now .

Augmented Reality (AR) allows for a digitally enhanced view of printed items, connecting you with more meaningful content in your everyday life.

With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds, links – directly on top of printed items.

AR integrates offline and online .

J Thomson’s AR service integrates offline and online content. Our clients simply choose which pages will be interactive in their printed documents, whether it be a business card, leaflet, brochure, poster, banner or catalogue.

J Thomson’s AR team do the rest.

Experience interactive print.

The free to download app is available for iPhone and Android smartphones with more than 33 million installations worldwide and pre-installationson 1 in 3 AR capable smartphones sold worldwide this year.

Benefits for Publishers and Readers.

For Publishers• Reach wider audiences• Truly Interactive multimedia content• Enhance your publication• Interaction with any online content• Doesn't interfere with your design layout• Reduce carbon footprint

To the Reader• Easy and Intuitive to use free app• Reduce carbon footprint• See videos play on top of advertising in magazines or on posters. • Watch as food packaging comes alive with links to helpful recipes. • Instantly buy items straight from your phone just by scanning your favorite newspaper, magazine or catalogue.• Users can interact with their printed resources through mobile devices, greatly enhancing the learning experience.

On average, the click-through rate for AR customers through the App is 87%, which means almost 9 out of 10 users that scanned a page with the app engaged with a call-to-action and interacted with the content. This is unprecedented when compared to any other industry standards.

AR with ecommerce.

Hidden Creative revealed a 135% increase in likelihood to buy when viewing an AR version of a product versus looking at a product image. AR has apositive impact on valueperception – with surveyedparticipants valuing the AR product 33% higher than the non AR product.

Smart phones and Tablets.

J Thomson’s AR works on all Apple products and Android products.

IT Research company Gartner predicts that smartphone and tablet sales will increase to 1.2 billion this year and will top 2 billion by 2015.

According to Juniper research, mobile augmented reality apps will generate nearly £200 million in revenues this year and reach £3 billion by 2017.

Partner with us and enjoy the journey.

J Thomson are excited to offer a service that is set to revolutionise both the print industry and the way you communicate with your audience.

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OVERVIEW

Introduction

J Thomson’s Web2Print is a fully automatedtemplate-based system for the easy creation and ordering of:• Business Cards, Letterheads, Compliment Slips• Stock Items• Flyers• Brochures• Posters/Banners• Direct Mail with variable data• Personalised Greetings Cards and Invites• Promotional Items – Mugs, Keyrings, USB sticks, Mouse Mats etc

BenefitsBrand Consistency - Set and control amendments to your branding rules and make any changes in one place. Disperse the collateral throughout the organisation quickly.

Customised Content - Allow remote locations, field representatives, or franchisees to personalise the marketing collateral to match their specific audience or location information.

Digital Asset Management - Keep all of your marketing collateral and digital assets in one place, making it easy to manage your brand.

Control of Time - Save time by streamlining and centralising your ordering process via your custom branded Web2Print portal.

Clear Traceability – Every aspect of product ordering is recorded and can be accessed 24/7.

BenefitsBudget Control - Set up specific budgets to ensure budget constraints are kept.

Inventory Control - Keep track of stored materials and receive timely alerts as and when stock levels deplete.

Approval Process - When concerns about your marketing purchases arise, our Web2Print solution can create peace of mind by having an approval process in place prior to production.

. . . as easy as ordering a DVD from Amazon.

J Thomson’s Web2Print is the most user friendly web to print system on the market, that’s why it’s embraced by so many of our clients. It usually takes around 10 minutes training to allow the user to become competent enough to order their first product.

Permissions

The administrator can control what users see, limiting them to only the products that are relevant or applicable to them.

The system can be setup to allow individual users to purchase products or alternatively it can be set up to ensure single or multi supervisor authorisation is required.

Existing users can log in using their unique email address and password.

New users can log in here. This facility is optional and can be hidden if clients prefer to assign user names and passwords for security reasons.Alternatively, new users can sign up but be denied access to the site until the administrator ‘approves’ their credentials.

Menus

The ‘Home’ tab will take you to the start page.

The ‘Edit My Details’ tab allows you to change any details you have submitted.

The ‘Saved Projects’ tab allows you to access previously saved projects and take them to completion.

The ‘Order History’ tab allows you to examine or recall or reorder previous jobs.

The ‘Open Catalogue’ tab gives you access to the various categories and products within them.

The ‘Shopping Basket’ tab allows you to view orders and edit them if necessaryprior to purchase.

The ‘Log Out’ tab allows you to leave the site securely .

The ‘Help’ link, when activated, provides help topics relating to the process you are presently working on.

Menus

After log in, you are taken to the Catalogue page displaying the various categories.

Catalogue Page

Categories are folders containing ‘Products’. For instance a Stationery folder can contain products such as business cards, letterheads and compliment slips. Double clicking on the folder will display the products within.

Catalogue Page

3 business card products are in this Stationery folder. Double clicking on the business card product will launch the editing window.

Products

Products

Users are presented with an empty template of the chosen business card . . .

. . . along with a list of fields that are required to build the card.

In this instance users can chose from a preset library of different coloured templates.

We’ll choose the red card.

Image Library

With their template chosen the user then completes the required fields.

After completion of the fields the user clicks on the ‘save text and update’ button.

A preview appears to allow a visual check.

The user is then asked to verify the reverse of the card.

Ordering

When everything has been checked - ‘Add to Basket’

Before the user can proceed, the system asks for the artwork to be checked one final time.(This process is optional but recommended to reduce errors).

Shopping basket

The user is asked to check a box as having approved the artwork.

Proofing

The user can now proceed to enter delivery details.

Purchasing

The user’s address details are pre populated.

Delivery details

They simply click the check box to use their existing details as the delivery address.

Alternatively the user can key in a new address or select from a pre formatted drop down menu.

DIRECT MAIL

Direct Mail usually has it’s own category containing only DM products.

Simply select a product to edit.

The template has already been tagged to accept variable data.

Click ‘Attach a customer list’ to start the process.

To add new data click on the ‘Create a new list’ button.

The system holds any previous lists you have uploaded for future use.

Click on the ‘Browse’ button.

Direct Mail & Variable Data

Select a .csv or excel data file.

Direct Mail & Variable Data

Go to ‘next step’

The user clicks on the relevant radio button whether the file uploadedis a .csv file or Excel file.

Direct Mail & Variable Data

Match the ‘heads’ tagged with the template to the ‘column heads’ in the imported spreadsheet.

Click on the ‘finish’ button to complete the upload of the variable data.

The user decides whether the marketing product will be sent first or second class.The system will automatically call on the first or second class PPI graphic to be printed on the marketing product.

The user can ‘flick’ through the records and view the results.

The data also previews on the reverse of the card.

The item is then added to the basket and ordered.

services

thank you

Please ask yourJ Thomson Sales

Executivefor a live demonstration.

is part of