The media societyJ201 Introduction to Mass CommunicationSept 8 -2017
Professor Hernando Rojas201.journalism.wisc.edu#sjmc201
The media society
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The Media society – agenda for today
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① Professionalization of human communication.
② Rise of the mass scale.
③ Mediatization.
④ Personalization of media?
Humans as story tellers
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Humans as story tellers
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We don’t use WALLS anymore to tell our stories…
Today
Traditionally stories told by families, schools, groups…
Humans as story tellers become professionals
Humans as story tellers
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From interpersonal modes of story telling, we have developed forms that make possible mass audiences.
① Reach mass audiences, not an individual.
② It is mediated (print, radio, TV, computer, game consoles, mobiles, etc.).
③ We consume a lot of it…
Mass Communication
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“The process by which a person, group of people, or large organization creates a message and
transmits it through some type of medium to a large, anonymous, heterogeneous audience.”
— Kevin J. Pearce
TV viewing per day…
Mass Communication
① Mediation becomes part of our experience of “real” things
② Powerful forces shape our perceptions of experience.
Humanitarian crisis in Europe Aleppo: city under siege Houston: Hurricane Harvey
Mass Communication
① Mediation becomes part of our experience of “real” things
② Powerful forces shape our perceptions of experience.
North Korea’s nuclear test
Mass Communication
① Mediation becomes part of our experience of “real” things
② Powerful forces shape our perceptions of experience.
Life style appeals
The personalization “myth”
A sixth sense…
Today’s main points
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① Storytelling has become professionalized.
② Mass scale and extent of communications on the rise.
③ Increasingly our experiences are mediated.
④ New communication technologies “personalize” what essentially continues to be mass communication.
Questions
See you on Monday…