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Business ecosystem creation –Supporting collaborative business concept development
Jaakko Talvitie, TIVIT Ltd.
TIVIT Business Forum, 12 April 2011
Some business ecosystems in consumer ICT markets
What makes a business ecosystem?
• A business ecosystem is a collection of businesses and companies collaborating or competing by utilising a common and shared set of assets
– A business ecosystem is founded on an ecosystem core
• Ecosystem core
– Platforms, technologies, processes, standards or other assets common to and used by members of the ecosystem in their businesses
Ecosystem creation – what do we mean?• The world in 7 days?
– Has been done once in world history and even that is widely disputed
• The next global winner ecosystem in ICT?
– Microsoft and Nokia are giving it a try
– Facebook is a serious contender
• Business ecosystems exist also in a smaller scale!
– A few companies is enough to form a business ecosystem
– Public institutions can also contribute to business ecosystems
• As buyers of products and services – creating demand
• As regulators – regulation can form an ecosystem core
– Value networks can be viewed as business ecosystems, although in many cases an ecosystem core cannot be indicated
• Working in a business ecosystem is a competence – let’s learn this together!
Benefits• A working business ecosystem provides several benefits for companies
– Market creation: accelerated development of new markets
– Market expansion: market coverage and volume not possible for any party alone
– Market access: an open, accessible market with transparent operation
– Access to complementary competences and business models
• TIVIT ecosystem creation support aims to:
– Help companies in taking the initial step from an ecosystem concept into a sustainable business ecosystem
– Provide a collaboration platform for business concept development, combining the benefits of in-house and joint development
– Support business concept development by providing funding channels (Tekes), a model agreement, and by acting as a neutral ecosystem facilitator
• TIVIT is initially targeting its R&D programs (examples this afternoon) as sources of business ecosystem seeds and business concepts
– Open to any company consortia with an ICT focus
Ecosystem concept
Ecosystemcore
Businessconcept
Businessconcept
Businessconcept
Businessconcept
Businessconcept
Ecosystem concept architecture
January 2011 TIVIT business ecosystem creation
Ecosystem concept
• Defined and documented ecosystem idea
• A collection of prorotype business models with a common core
Ecosystem core
• Platforms, technologies, processes or standards common to and shared by business concepts
• Can also be a feature or a part of the ecosystem concept (virtual core)
Business concept
• A prototype business model
• A prototype value network
TIVIT business ecosystem & business concept development process
January 2011 TIVIT business ecosystem creation
Ecosystemidea
Ecosystem & business concept
planning
Business conceptdevelopment & trials
Wrap-up
- Ecosystem idea
approval
- EPM nomination
- Players and roles
- Key use cases
- Initial system
specifications
- Business case
evaluations
- Ecosystem concept
description (ECD)
approval
- Informing Tekes
- Service
development
- Product
development.
- Technology
development.
- Integration
- Testing
- Trial preparations
- Trials and data
gathering
- Data analysis
- Business case
reviews
- Transfer plans
- Marketing and
publicity plans
- Transfer of learning
- Ecosystem support
plans
- Final
documentation
- Result seminars
and publications
- Funding reporting
completed
Opportunity exists
Ecosystem & businessconcepts defined
Ecosystem & conceptacceptance
Programcompleted
E0 E2 E3E1
- Commitments
- Ecosystem Frame
Agreement (EFA)
- Technology plans
- Product plans
- Service plans
- Trial plans
- Integration plans
- Ecosystem program
plan
- Business concept
plans
- Tekes applications
TIVIT services in ecosystem creation support• Program preparation phase
– Consortium building
– Ecosystem idea formulation and presentation
– Ecosystem Concept Description editing and presentation
– Ecosystem Frame Agreement facilitation
– Ecosystem program plan facilitation and editing
– Funding application coordination
• Program execution phase
– Facilitation of Ecosystem Steering Group activities and meetings
– Tekes reporting coordination and editing
– Progress reporting in TIVIT Board
– Ecosystem support plans contribution, coordination and editing
– Facilitation of consortium meetings, workshops and forums
– Final documentation coordination and editing
– Facilitation of consortium collaboration and operations (online tools etc.)
– Results seminar facilitation
– PR and communication