11-02-2009
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Because uncertainty is the greatest threat
MILITARY DEFENSE I HOMELAND SECURITY
Business with the UK MoD
Feb. 05 2009
Bruhn NewTech
Jacob Perch Nielsen
Because uncertainty is the greatest threat
Agenda
MILITARY DEFENSE I HOMELAND SECURITY
� Bruhn NewTech, who we are
� History
� Bruhn NewTech Limited
� Do’s and Don’t’s
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Because uncertainty is the greatest threat
Our mission
Bruhn NewTech’s core aim is to help civil defence and military armed forces around the world effectively prepare for and manage life-threatening scenarios.
Combining CBRNE and information technology expertise, we develop warning and reporting systems that support critical decision-making, enhance the momentum of operations –and ultimately help military and civilian personnel protect human lives.
MILITARY DEFENSE I HOMELAND SECURITY
Because uncertainty is the greatest threat
NBC-ANALYSIS.Risk-management solution.
� CBRN hazard prediction, and warning & reporting solution
� Full CBRN situational awareness
� Stand-alone or integrated in C4I networks
� CBRN experts
� Recognized supplier within NATO
� Widely used by Armed Forces with +8,000 users worldwide
Global Reach Solutions in operational use with the Defence and civil emergency services in 23 NATO and 5 Partnership for Peace (PfP) nations
Note: NBC (Nuclear, Biological, Chemical) and CBRN (Chemical, Biological, Radiological, Nuclear) are synonymous and describes in standardised
NATO terms the threats to defence forces and civilians
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Because uncertainty is the greatest threat
Because uncertainty is the greatest threat
Sweden NBCRV.
� Platform
� Patria/SISU XA-203S 6x6 APC
� Prime contractor
� BAE Systems Bofors
� CBRN sub-systems integration
� Bruhn NewTech
� SensAware™
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Because uncertainty is the greatest threat
Network Enhanced Capability
Because uncertainty is the greatest threat
Bruhn NewTech Inc. Bruhn NewTech A/S
International presence.Local strength.
� Local offices in:
� Denmark
� United States
� United Kingdom
� Agent representation
� Worldwide coverage
Bruhn NewTech Ltd.
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Because uncertainty is the greatest threat
Major milestones in our history
1985 NBC-ANALYSIS development begins
1989 Bruhn NewTech A/S established to develop CBRN software for NATO countries
Win Royal Danish Air Force, the first major customer
1990 NBC-ANALYSIS launches internationally
First international sale to UK MoD for the first Gulf War
1995 Win UK MoD national license for BRACIS
Bruhn NewTech Inc. opens in USA
1997 Win US DoD national license for JWARN
Bruhn NewTech Ltd. opens on the MoD premises of UK Defence NBC Center
1999 First version of Explosive Ordnance Disposal (EOD) solution, later known as EOD Frontline developed for UK MoD
2000 Win several US DoD CBRN subsystems integration contracts
2002 SensAware™ developed in cooperation with the US Army
2003 Bruhn NewTech provides major EOD and decontamination capabilities to UK MoD prior to the Iraqi operation
2004 Win first major CBRN protection solutions contracts in the Middle and Far East
NATO CBRN battalion uses NBC-ANALYSIS and EOD Frontline in their support for the Athens 2004 Olympics
Win first major CBRN subsystems integration contracts in Europe
2006 All headquarters under SACEUR/NATO operational control are mandated to use NBC-ANALYSIS in NATO operations
2007 Win new UK MoD national license for 2nd generation BRACIS
MILITARY DEFENSE I HOMELAND SECURITY
Because uncertainty is the greatest threat
Bruhn NewTech in the UK
1990 NBC-ANALYSIS contract with UK MoD to deploy in the first Gulf War
1995 Win UK MoD national license with NBC-Analysis
1997 Bruhn NewTech Ltd. Office on the premises of UK Defence NBC Centre
1999 First version of Explosive Ordnance Disposal (EOD) solution, developed
for UK MoD
2007 Win new UK MoD national license for 2nd generation CBRN warning
and reporting system
2009 Sales office in Salisbury
MILITARY DEFENSE I HOMELAND SECURITY
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Because uncertainty is the greatest threat
Do’s and Don’t’sIf you want to maintain and grow your business
Do
� Have something the MoD wants
� Listen to the MoD
� Be British
� Be patient
� Be true to yourself
Don’t
� Be arrogant
� Be Danish
� Pretend to be someone else
MILITARY DEFENSE I HOMELAND SECURITY
Because uncertainty is the greatest threat
But
� They do speak a decent language
� They do have an open mind
� They are friendly
� There are no strong buy English preferences
:
In Short:
� It is only hard work to do business with the UK MoD
MILITARY DEFENSE I HOMELAND SECURITY
The UK MoD business is famous for
being lumpy or even sporadic
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Because uncertainty is the greatest threat
Thank you!
Because uncertainty is the greatest threat
MILITARY DEFENSE I HOMELAND SECURITY