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Concept Note EAP Venture By: Sitash and Manik Co-founders, Jade Magnet www.jademagnet.c om
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Concept Note
EAP Venture
By:Sitash and ManikCo-founders, Jade Magnetwww.jademagnet.com
www.jademagnet.comCopyright 2010 – Jade Magnet
Creativity is at the very epicenter of the universe.
Jade Magnet is all about tapping creative talentacross the world using the crowdsourcing platform
www.jademagnet.comCopyright 2010 – Jade Magnet
It’s difficult to source creative skills
The platform is the solution
Access to unlimited creative talent
Cost-quality tussle Quality available at multiple price points
On-the-ground execution is disconnected from generation of creative solutions
Ecosystem has end-to-end solution providers
Takes years for business acceptability The platform makes creative providers business-ready from day 1
www.jademagnet.comCopyright 2010 – Jade Magnet
Restaurant needs launch advertising
Start-up needs a new brochure
Large FMCG needs fresh ideas
Market Research firm
Small agency.
2-3 people
Media space owner
results
$
$campaign
ideas
$
To the target audience
Friend’s friend who
designs
Small agency
Printer
Ideas &designs
ideas$
$Final printed brochure
In-house creative team
Large agency
Market Research
firm
Technology team(s)
Printer / fabricator
$
People’s inputs
$
Same old ideas
People’s inputs
$
Internet campaign
$
material
ideas
The creative market - today
www.jademagnet.comCopyright 2010 – Jade Magnet
“Uncluttering” the creative market
Post the brief on platform
IndependentAccount Manager
$ MarketingEnthusiasts
ExperiencedStrategists
Restaurant needs launch
campaign
Ideas and strategy for the
advert
Designers
Design
Media Space &Technology
Partners
www.jademagnet.comCopyright 2010 – Jade Magnet
Platform Players
Clients
THEY ARE- Small & Medium
Businesses in India & US
- Non-profit orgs / NGOs (India & US)
- Governments
REACHING THEM- Alliances with local
associations, businesses which address the same market with a different service
- Independent Account Managers will automatically get clients to the platform
Providers
THEY ARE- Freelance
designers- Small agencies- Creative students- Mature agencies - Moonlighters
REACHING THEM- Direct marketing
with data from job websites
- Road shows and provider meets
- Referral programs- Partnerships with
academics in design and communication
Partners
THEY ARE- Printers- Fabricators- Media Space
owners- Internet ad
networks- Equipment rentals- Technologists
REACHING THEM- Local business
road shows- Print and internet
media marketing- PR- Referral programs
A/C Managers
THEY ARE- Small biz owners- Creative agencies- PR firms- Individual
entrepreneurs
REACHING THEM- Local business
road shows- Print and internet
media marketing- PR- Direct marketing
with data from job websites
Independent
www.jademagnet.comCopyright 2010 – Jade Magnet
Sitash | Co-founder & CEOSitash is responsible for building the ecosystem.
Muki | Angel Investor & MentorMuki leverages 16 years of experience in the field of creative and marketing solutions.
Manik | Co-founder & CMOManik is responsible for managing client acquisitions and platform marketing.
The People
www.jademagnet.comCopyright 2010 – Jade Magnet
Some customers
www.jademagnet.comCopyright 2010 – Jade Magnet
Thank you for your time!
Sitashwa SrivastavaCo-Founder & [email protected]+91-9902433688
Manik KinraCo-Founder & [email protected]+91–9986049185
Connect with us
www.jademagnet.com
