JAELEA SKEHANPresentation

Mindframe

Talking about suicide: Supporting safe and responsible reporting of suicide in the

media

• A leading national organisation dedicated to reducing mental illness and suicide and improving wellbeing for all Australians

• Based in Newcastle, New South Wales– Established locally, working nationally

Hunter Institute of Mental Health

• Talking about suicide– Rates and trends in Australia

• Conversations Matter – How can we talk about suicide safely and effectively in

communities?

• Mindframe National Media Initiative – Risks and opportunities of media reporting suicide– Working with the media

Overview

Talking about suicide

When talking about suicide, it is important to be accurate and know about the most reliable and current

information.

How much do we know about current rates of suicide in Australia?

So what are the suicide trends in this country?

Is the problem getting worse?

Suicide is an important issue of community concern

Often confusion about what is meant by “discussing” or “talking about” suicide, and confusion about the evidence

Need to ensure we are not “too afraid” to talk about suicide, while respecting and understanding the risks.

Talking about suicide

We know:

• Talking to someone, one-on-one, directly about suicide will not increase their suicide risk (although the empirical evidence is weak);

• Media reporting of suicide deaths has been associated with increased risk for those who are vulnerable to suicide;

We don’t know:

• Whether group presentation about suicide will increase or decrease suicide risk (e.g. evidence from schools);

• Whether more general media reporting about suicide (or awareness campaigns) will increase or decrease risk.

What we do and don’t know

Practical online resources to support safe and effective community discussions about suicide.

The resources assist communities and professionals when:– They want to know how to talk about suicide more generally– They are worried about someone and want to know what to say– There has been a death and they want to know how best to handle

individual and community level conversations

The Mindframe National Media Initiative collaborates with the Australian media and other sectors to encourage responsible, accurate and sensitive portrayal of mental illness and suicide.With the aim of:• Promoting suicide prevention and mental

health promotion• Reducing risk to audiences• Decreasing stigma and discrimination

associated with mental illness.

Mindframe National Media Initiative

The Mindframe Approach

Potentially includes 4 broad groups:1. Not affected and not interested2. Some level of interest;3. Vulnerable, at risk4. Bereaved.

Understanding the target audience for media about suicide

• Reporting about suicide deaths has been associated with increased rates of suicide and suicide attempts using the same method or location and increased rates of suicide overall.

• People vulnerable to suicide may be drawn to stories about suicide and negatively impacted by these.

Impact of media reporting of suicide

Risk generally increases when reporting:• Details method and

location• Sensationalises suicide• Is prominent and repeated • Focuses on an individual

who has died (especially celebrities)

• Glamourises or glorifies the death

Impact of media reporting of suicide

• Reduce risk by supporting media to:– Report on method in general terms only

• e.g. ‘cocktail of drugs’ instead of detailing type and quantity of medication

– Remove specific details about new or unusual methods

– Describe location in general terms only• e.g. ‘at a nearby park’ rather than detailing

the exact location– Avoid use of detailed or dramatic photographs

or footage • e.g. images of people standing on ledges or

implements used to cause harm

Method and location

Language

The media has a role to play in raising awareness of suicide as a public health issue and prevention behaviourTo decrease risk it may be helpful to: • Provide context• Frame suicide as a tragic, avoidable

loss • Focus on the negative impact on

others• Explore stories of overcoming suicidal

ideation• Promote help-seeking information

Media’s role in suicide prevention

Helpful messages can include:– Increase understanding of risk

factors and warning signs – Information about social and

emotional wellbeing – Stories of hope and recovery– Information about support that

is available

Working with the media

Helpful messages can assist to:• Improve community understanding • Correct myths and stereotypes • Reduce the fear, shame and stigma • Increase understanding of the

challenges experienced by someone living with a mental illness or caring for someone with a mental illness

• Encourage people to seek help

Working with the media

• Media, mental health and suicide prevention sectors are already highly engaged

• Additional considerations:– Two way communication– Duty of care– User-generated content– Live blogging of events– International media• Different reporting standards

Social Media

• Supporting the media is essential in suicide prevention• As social media continues to grow so must the sector (including

research)

Look after yourselves

Discussing these issues can be distressing.

If you need support speak to someone you trust or contact a support service

Lifeline 13 11 14

Suicide Call Back Service 1300 659 467

Final words