JAFRA Cosmetics International, Inc. COMPANY FACT SHEET

More information is available online at www.JAFRA.com.

About the JAFRA BrandJAFRA Cosmetics International, Inc. is one of the world’s leading manufacturers of beauty products, offering a complete range of skincare, fragrance, makeup and bath & body, with operations in 15 countries around the globe. The privately-held company has more than 550,000 Independent Consultants) and annual revenue in excess of half a billion U.S. dollars. Since 2004, JAFRA has been a member of the Vorwerk Group, a family enterprise established in 1883 with headquarters in Germany.

Worldwide Headquarters2451 Townsgate Road, Westlake Village, CA 91361

Birth of a Global Company

JAFRA’s BeginningsFounded in 1956 by Jan and Frank Day in Malibu, California, JAFRA offers women a compelling income opportunity through the direct selling of exclusive beauty products. JAFRA’s unique name was derived by combining its co-founders’ first names (JA + FRA). Jan and Frank studied the ancient beauty secrets of the Egyptians and the legendary Royal Jelly Milk Balm was born. Royal Jelly became an overnight success and it has remained JAFRA’s signature product to this day.

USA- 1956Mexico- 1979

Germany Austria - 1978

Netherlands

Switzerland- 1981Italy- 1978

Brazil- 2008

Russia- 2006

Indonesia- 2013

JAFRA Executive CommitteeMauro Schnaidman President & Chief Executive OfficerJames Christl Senior Vice President & Chief Financial Officer Matt Petersen Senior Vice President & Chief Marketing Officer Paulo Moledo President of JAFRA USAMari Loli Sanchez Cano President of JAFRA Mexico

Gerardo Buxade Senior Vice President of Operations Jackie Trask Senior Vice President, Worldwide Human ResourcesMark Funaki Vice President & General CounselClint McKinlay Vice President, Sales Development, International Markets

Company Highlights ▪JAFRA offers more than 700 innovative beauty and skincare products that bring affordable luxury to the consumer through a diverse and expansive portfolio. JAFRA’s overall philosophy in product development is a unique combination of science and nature, resulting in effective and ecologically-friendly product formulations. ▪Product collections include Skincare, Fragrance, Makeup and Bath & Body. Building on the success of the Royal Jelly line which kicked off the business, JAFRA Skincare has expanded to include innovative lines such as the unique Advanced Dynamics regimens and the breakthrough cosmeceutical skin care line, JAFRA PRO, followed by the groundbreaking introduction of the Royal Jelly Ritual in 2015. ▪JAFRA opened a new manufacturing complex in Querétaro, Mexico in early 2010. The $30 million plant is 256,000 square feet, has 850 employees and manufactures over 1,500 SKUs.

▪JAFRA is committed to empowering women and enabling them to reach their full potential. JAFRA fully lives and embraces its slogan: ‘freedom to be you.’ ▪JAFRA’s mission is to transform the lives of millions of women around the world. The company has expanded its global presence to include Asia, with market entry into Indonesia in 2013. ▪JAFRA’s parent company, Vorwerk, is a top Direct Selling corporation, ranking fourth on the 2016 DSN Global 100 List. ▪JAFRA has been listed as one of the top 100 beauty companies in the world and is number one in Fragrance Sales in Mexico.

JAFRA Markets (10)JAFRA Distributorships (5)

JAFRA Cosmetics International, Inc. JAFRA’S BRAND STORY

More information is available online at www.JAFRA.com.

We celebrate the unique spirit within every woman. And all those little, lovable things that make you imperfectly perfect and individually beautiful. We celebrate all that you are, all that you do and all that you’re capable of.

That’s why we create beauty products and business opportunities that cater to all that you need. Allowing you to explore, discover, reinvent and reveal your true potential. And always radiate your unique, beautiful self.

At JAFRA, we believe in making confidence contagious, spreading success and inspiring individuality. We’re here to make your best even better, your smile a little wider, and your future all the brighter.

JAFRA—freedom to be you.

We celebrate the unique spirit within every woman.

JAFRA Cosmetics International, Inc. JAFRA: HOME OF ROYAL JELLY

More information is available online at www.JAFRA.com.

ROYALACTIVE PEPTIDE: JAFRA’S NEW DISCOVERY in the SCIENCE of BEAUTY

We at JAFRA are the experts in the science of royal jelly, dedicated to the research and mastery of this extraordinary ingredient. Endlessly inspired by this natural resource, we have not only identified the key ingredient in royal jelly, we’ve developed a way to synthesize and concentrate it so it penetrates deeper. JAFRA’s researchers partnered with a Swiss lab to simulate the specific, natural protein in the queen bee’s daily food, called royalactin, the secret to her extraordinary longevity.

The result: JAFRA’s RoyalActive Peptide, a stunning achievement in skin care science that delivers incredible beauty benefits to skin of all ages.

This exceptional and exclusive ingredient accelerates the rejuvenation of the skin, delays the appearance of extrinsic skin aging, improves the appearance of skin architecture and helps maintain the look of skin’s vitality. RoyalActive Peptide is found exclusively in JAFRA Global Longevity Balm, part of our new Royal Jelly Ritual, specially designed to address your skin’s ever-changing needs.

This latest innovation comes as part of the new Royal Jelly Ritual. Introduced in 2015, the Royal Jelly is the most exciting launch in our history. JAFRA’s new Royal Jelly Ritual brings the latest skin care innovation in one luxurious, customizable system.

Sixty years ago, our founder, Jan Day, presented a challenge to her product chemist: “Create the finest skincare product you know how. We don’t care how much it costs.” Out of this quest, the original Royal Jelly was born.

Renowned for centuries, reserved for royalty and revered by scientists, royal jelly is the miracle element born of bees that enriches JAFRA’s Royal Jelly skin care collection with potent vitamins and nutrients for true vitality and beautiful skin. The honeybee’s royal jelly is a discovery like no other. Rich, creamy and potent, this nutrient-dense substance is found in the honeycomb, a miraculous food with distinct properties that help the queen bee live 40 times longer than worker bees.

JAFRA was the first to bring our groundbreaking Royal Jelly skin care products — now legendary — to women’s daily beauty routines.

POWERFUL, PROVEN RESULTS92% of women said their skin felt more moisturized & 91% of women stated their skin felt renewed, effectively cleansed and softer **Percent of women agreeing in an independent consumer test who tried Royal Jelly Gentle Cleansing Milk

83% of women noticed a dramatic improvement in moisture, tone and elasticity * *Percent of women agreeing in an independent clinical test after one month of use who tried Smooth and Firm Skin Nutrients

82% of women said skin regained its youthful radiance * *Percent of women agreeing in an independent consumer test who tried Royal Jelly Global Longevity Balm with Royal Active Peptide

JAFRA Cosmetics International, Inc. THE JAFRA DIRECT SELLING OPPORTUNITY

Giving Women the Power to Transform their lives through Teamwork, Choices and SuccessWomen are constantly seeking balance as they strive for a fulfilling life with financial independence. For many, the traditional workforce does not fit their needs, so they search for other ways to set their own goals, earn extra income and be rewarded for their achievements.

Over half a million women around the world have found a successful career selling JAFRA beauty and skin care products. They have their own home-based businesses as independent JAFRA Consultants, which allows them to work at their own pace and achieve a level of financial independence.

JAFRA has a reputation as a cosmetics and skin care innovator and has been listed as one of the top 100 beauty companies in the world. The JAFRA brand offers a selection of more than 700 quality products within the Skin Care, Fragrance, Color cosmetics and Toiletries categories.

Joining the JAFRA FamilyJoining and starting a JAFRA business is easy – both financially and practically. It takes only a matter of minutes to join JAFRA. Consultants don’t have to worry about taking out a loan, stocking inventory or paying for costly overhead. Joining JAFRA means: ▪Consultants control their own schedules and determine the amount of time they devote to their business. ▪Consultants can choose to be their own boss or bring extra income into their family while maintaining a quality of life. ▪Consultants are able to find success regardless of age, education or background.

“Launching a small business can be expensive,” said Matt Petersen, Chief Marketing Officer of JAFRA. “JAFRA – and its direct sales approach – has removed the financial barriers and the risks, so our Consultants can focus on maximizing their earning potential.”

New Consultants automatically become part of a team of peers. In this nurturing environment, they learn marketing skills, build new relationships and benefit from their team’s extensive marketing experience. Consultants receive: ▪Professional online sales and marketing tools ▪Access to frequent events, meetings and training seminars ▪Support from a corporate national sales team, whose mission is to work hand-in-hand with Consultants to help them achieve their goals and dreams

Flexible Selling ModelLaunched in 1956 in Malibu, California by entrepreneurs Jan and Frank Day, JAFRA experienced immediate success as a direct sales company with a ‘home party’ marketing model. Over the decades, marketing has changed dramatically. JAFRA now supports a variety of flexible and innovative selling systems for its Consultants, including selling one-on-one or in small group environments, as well as marketing via websites, blogs and through social networking avenues.

More information is available online at www.JAFRA.com.

JAFRA’s Company Slogan: ‘freedom to be you’With the slogan “freedom to be you,” JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful. JAFRA believes in making confidence contagious, spreading success and inspiring individuality.

JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential.

“The sky is the limit with JAFRA,” said Petersen. “We’re committed to helping women in all parts of the world reach their full potential, and our compensation program is proof of this commitment. We offer our Consultants the opportunity for personal and professional growth. Through their own efforts, they can transform their lives and achieve the lifestyle they want and deserve.”

More information is available online at www.JAFRA.com.

JAFRA Cosmetics International, Inc. MISSION AND VALUES

OUR MISSIONTo transform the lives of

millions of women around the world

OUR VALUESWe Value People who...

Have passion to serve our customers

Develop leaders and leadership

Work together as a team

Act with trust and integrity

Are inspired by the power of people

JAFRA Cosmetics International, Inc. JAFRA EXECUTIVE COMMITTEE

More information is available online at www.JAFRA.com.

MAURO SCHNAIDMAN JAFRA President & Chief Executive OfficerMauro Schnaidman is a seasoned Brazilian executive and was appointed President and Chief Executive Officer of JAFRA Cosmetics International, Inc. in October 2013. Reporting directly to Vorwerk’s Executive Board, Mauro is responsible for the overall management of JAFRA, which has an international network of more than 550,000 independent Consultants worldwide. His international expertise has spanned over 20 years in various industries and continents. From his early executive days at Pepsi and Unilever, to his management roles within Revlon and AOL, to his most recent position as President of Sara Lee Coffee and Tea Southern Europe, Mauro has contributed to major expansion and growth within top companies

throughout America, USA and Europe. Mauro graduated from the Escola de Engenharia Mauá, and studied Leadership at the IMD Business School and EDP at the University of Pennsylvania – The Wharton School. Mauro is a member of the CEO Council for the WFDSA (World Federation Direct Selling Association). He is also an active member of WPO (World Presidents’ Organization) and Ambassador of Barcelona in Los Angeles at Barcelona Global Initiative. He is fluent in English, Portuguese and Spanish.

MATT PETERSEN Senior Vice President & Chief Marketing OfficerMatt Petersen was appointed Senior Vice President and Chief Marketing Officer of JAFRA Cosmetics International in August 2014. In his current position and as a member of JAFRA’s Management Board, Matt leads the Worldwide Marketing and R&D teams in strengthening the JAFRA brand and optimizing business results. After receiving his B.A. degree from Boston College and beginning his career with the Walt Disney Company, Matt gained extensive leadership experience through diverse Marketing roles at Mattel and PepsiCo. Prior to joining JAFRA, Matt held numerous high-level positions at Mattel and was most recently Vice President of U.S. Marketing, a role in which he was responsible for strategy, marketing programs,

media and social and promotional programs. Previous roles proved his creativity and passion for marketing while demonstrating his strengths in global branding, consumer-focused creative, portfolio development and product packaging design.

PAULO MOLEDO President of JAFRA USAPaulo Moledo was appointed President of JAFRA USA in April 2014. Reporting directly to the CEO, Paulo manages the direction of JAFRA’s USA market, while also contributing to the overall growth of the company as a member of JAFRA’s Management Board. Paulo’s résumé boasts achievements in high growth attainment, operating margin expansion, inventory reduction, and significant external debt reduction. Prior to joining JAFRA, Paulo served as General Manager for Avon Mexico and Argentina, where he was responsible for sales, marketing, communications, supply chain and finance. In addition to various roles at Avon, Paulo previously held positions for companies such as Ford Motor Company, Revlon and AOL. Paulo

received a Bachelor’s Degree in Economics from MacKenzie University in Brazil and an MBA in International Business from the University of Miami. Paulo is fluent in English, Spanish and Portuguese.

JAMES CHRISTL Senior Vice President & Chief Financial OfficerJames Christl was appointed Senior Vice President and Chief Financial Officer of JAFRA Cosmetics International, Inc. in January 2017 and is a member of JAFRA’s Management Board and Executive Committee. Reporting directly to Vorwerk’s Executive Board, James is responsible for the overall Financial Management of JAFRA as well as leading JAFRA’s Information Technology teams. James has extensive experience as CFO with global companies such as Warnaco, Technicolor, and most recently with Cole Haan an APAX portfolio company. He has a proven track record driving growth, margin expansion, business transformation, profitability, and both financial and IT discipline. James received his Bachelor’s degree in

Business Economics from the University of California Santa Barbara and an MBA in Finance from Loyola Marymount University. He also holds a CPA license in the state of California.

JAFRA Cosmetics International, Inc. JAFRA EXECUTIVE COMMITTEE

More information is available online at www.JAFRA.com.

MARK FUNAKI Vice President & General CounselMark Funaki was appointed Vice President and General Counsel of JAFRA Cosmetics International, Inc. in 2004. He became a member of JAFRA’s Executive Committee in January 2014. In his current positions, Mark manages corporate legal affairs, provides legal guidance on all aspects of the company’s business and supervises all in-house legal staff. He has been an asset to JAFRA since 2000, when he joined the company as Associate Counsel. Prior to working at JAFRA, Mark was an Associate at Cades Schutte LLP, where he practiced corporate and transactional law. Mark received a B.A. degree in Public Policy

from Duke University and his J.D. from Vanderbilt University Law School.

CLINT MCKINLAY Vice President, Sales Development, International MarketsClint McKinlay became a part of the JAFRA team as the Vice President of Sales Development for International Markets in January of 2017. Before JAFRA, he managed revenue generation and growth as the Vice President of Field Development at Shaklee Corporation, a billion dollar direct sales company that focuses on healthy lifestyles. Before his time at Shaklee, Clint was the National Director of Field Development & Training at Rodan + Fields Dermatologists, where he directly managed sales growth from just under $25 million annually to more than $300 million annually. He has a Bachelor’s of Arts in Marketing Communications from

Brigham Young University.

GERARDO BUXADE Senior Vice President of OperationsGerardo Buxade became the Senior Vice President of Operations at JAFRA in February 2017. He has direct leadership over the global manufacturing operations at JAFRA as well as the JAFRA Manufacturing Facility in Queretaro, Mexico. He is also a member of the Executive Committee. Gerardo has more than 20 years of experience in multiple esteemed positions at Procter & Gamble, including Associate Director of Supply Network Operations for Mexico. At P&G, he managed supply network, design, customer service, inventory and logistics for all categories in Mexico, resulting in sales over $1.5 billion. He also led a supply

chain synchronization program that significantly reduced inventory while bringing together the entire supply network in a way that met the needs of consumer demand. Gerardo holds a Bachelor’s Degree in Mechanical Engineering from the University de las Américas Puebla, UDLA Mexico.

JACKIE TRASK Senior Vice President, Worldwide Human ResourcesJackie Trask was appointed Senior Vice President, Worldwide Human Resources in April 2011 and became a member of JAFRA’s Executive Committee in July 2013. In her current position, Jackie leads Human Resources at the global level, driving the accomplishment of worldwide business goals while cultivating an engaging work culture and commitment from employees. Prior to joining JAFRA in December 2006, Jackie led several HR organizations or HR functional areas for companies, including Triad Financial Corporation, Conexant Systems, Gateway and Pepsico. She has been a Human Resources consultant

for the Hay Group and Towers Perrin. Jackie received a B.A. degree, Cum Laude from Harvard University and her MBA from the Wharton School, with a specialization in Strategic Human Resources.

OUR HISTO

RY

1956JAFRA is founded by Jan and Frank Day.The first JAFRA Beauty Party is held:Jan and Frank make $26 and book 2 more beauty parties.

AUGUST 6th

begins here...

A revolution in beautybegan in 1956...

1957Royal Jelly Milk Balm is introduced and remains signature product line.

1966JAFRA opens its own lab in Santa Monica, CA.

1961Signature body care line, Royal Almond, is introduced.

1973JAFRA becomes a subsidiary of Gillette Corporation.Consultants: 5,000Sales: US$ 4 million

1974JAFRA opens its first corporate offices at Warner Center, Canoga Park, CA.JAFRA joins Direct Selling Association.

1977Jandé (made especially for Jan Day) debuts as JAFRA’s premier fragrance.

1978Groundbreaking year for HQ in Westlake Village, CA.Market Opens in Italy, Austria, Netherlands and Germany.

JAFRA Cosmetics International, Inc. COMPANY TIMELINE

VISION

1985Color Care Program (New Packaging, Supertones and Tinted Moisturizer with SPF) is launched.

1986JAFRA celebrates 30 years!JAFRA introduces its Professional Nail Care Line.

Innovation and

1987Introduced Skin Care Line (Generation II) for 4 skin types + Hypoallergenic/Fragrance Free.

1993Men’s Skin Care Line is introduced.Skin Care Line, Generation III, is introduced.

19841st product brochure literature featuring product pictures & pricing available to Consultants.JAFRA launches new PABA-free, oil-free, water resistant Suncare Line.

1992The city of Thousand Oaks celebrates JAFRA Day!

May 2nd

Mexico reaches 100,000 Consultants!1991

1981Switzerland market opens.Skin care line introduced.

1979Mexico market opens.

1980JAFRA HQ Opening Ceremony in Westlake Village, CA.

JAFRA milestones

Continued G

rowth...

1998

Royal Jelly Vitamins & Define Your Body are introduced.

2002

JAFRA is acquired by Vorwerk & Co. KG Holding, the World’s 4th largest direct selling company. Consultant Base: 410,000Sales Revenue: US$ $417 million

2004

Vorwerk celebrates 75 years in Direct Sales.JAFRA ranked #5 in the Top 10 Global Fragrance Brands.

2005

2007Dynamics Skin Care line launches.JAFRA ranks #5 among “Top 25 Private Companies.”JAFRA ranks #9 among “America’s 500 largest Sales Forces: Direct Sales.” New Mission, Vision and Values Campaign launched.

2006JAFRA celebrates 50 years!Russia market opens.

2000“Circle of Excellence” created to honor top JAFRA Consultants Worldwide.Tech Beauty Service (TBS) Skin Care line is introduced.

1995Time Corrector Night Moisturizer is introduced.

1994European distributors established.

APRIL 30thJAFRA is acquired by Clayton, Dubilier & Rice. Consultants: 248,000Sales: US$ 245 million

Spa line, Tender Moments Baby Line are launched.

2001

FUTURE...A look to the

2010Consultant Base: 550,000Sales Revenue: US$ 500+ million India Market Opens.New Corporate Website launched. New Color Line introduced.

Royal Jelly Advanced with Sirtuin Activators & Cellspan Complex introduced.Brazil Market opens.

2008

2013Indonesia Market opens.JAFRA reaches out to younger demographics through launches like JAFRA Vibe.Vorwerk celebrates its 130 Year Anniversary.Mauro Schnaidman joins JAFRA as President & Chief Executive Officer.

Men’s Dynamics Line introduced.Manufacturing Plant opens in Querétaro, Mexico. Employees Worldwide: 1,657

2009

2012

JAFRA celebrates its 55th Anniversary! JAFRA PRO introduced.

2011

JAFRA’s Royal Jelly Ritual is introduced.2015

Worldwide Corporate Social Media Strategy launches.Introduction of beautifully revamped market websites.JAFRA awarded DSA digital media award for corporate website.

2014JAFRA launches skincare line, Advanced Dynamics. JAFRA rebrands with new “freedom to be you” tagline.

JAFRA Cosmetics International, Inc. THE VORWERK GROUP

More information is available online at www.JAFRA.com.

Family Enterprise With A Long Tradition133 years of company history, 3.5 billion euros in sales, 625,500 employees and sales consultants in 71 countries – that’s Vorwerk.

Vorwerk & Co. KG was founded in Wuppertal in 1883. During the course of its 133-year history, the company, originally a carpet factory, has grown into a highly diversified, global corporate group. Vorwerk nevertheless remains a family enterprise to this day.

Since 1930, Vorwerk’s core business has been the direct selling of high-quality products. The Vorwerk product range includes household appliances (the Kobold vacuum cleaner and the Thermomix kitchen appliance) and the first-class JAFRA cosmetics. The akf banking group, the Vorwerk carpet factories and the HECTAS Group as an associate company all belong to the Vorwerk entrepreneurial family. Superior products and a special customer approach are something all divisions have in common, and what makes Vorwerk so special.

The headquarter of the Vorwerk Group is located in Wuppertal.

SubsidiariesDistributors

Learn more about Vorwerk: www.vorwerk.com