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011 THE EDUCATIONAL AUTHORITY www.wearablesmag.com October 2011

Cheat Sheet: Embossing & Debossing

Sweaters & Vests Showcase

+

Watching The Clock

Benefits of part-time help

Magic's Bright

OutlookTrends from top

fashion show

Bohemian Rhapsody

Recreate this retail favorite

The fit issueU Proven sizing strategiesU Comprehensive glossaryU Fit tips for real people

Casual CrackdownLatest in corporate apparel

22 OCTOBER 2011 WEARABLES • wearablesmag.com

FASHIONSENSE

Future Looks Bright at MAGIC ShowBY C.J. MITTICA

PHOTOGRAPHY BY JAKE MILLER

The only thing brighter

than the outlook at

the MAGIC Fashion

Show was the clothing. That’s

the positive takeaway from

the mega-fashion industry

trade show, held in Las Vegas

August 22-24. Despite clouds

of economic uncertainty sur-

rounding the show, brands and

buyers both reported strong

interest and sales. Seemingly,

the prolonged retail slump of

the apparel industry coupled

with the specter of higher

prices did not put a damper on

the industry’s outlook heading

into 2012.

Which is good news, considering that a somber mood would be com-pletely at odds with next season’s con-tinued obsession with ultra-brights. The trend – which started this past spring and carried over into the current fall season – has clothing lines eagerly demonstrating their affi nity for color in classic items like dresses and jackets as well as more unusual fare, such as brightly-colored shorts and chinos for men. “This color thing has really taken hold in men’s,” Barry Miguel, presi-dent of popular jeans maker Seven For All Mankind, told Women’s Wear Daily.

The military look continues to thrive. Top Gun Fashion showed off military jackets with fi tted silhouettes and unique material combinations.

Cockpit USA (asi/43022) showed

off a multitude of items in camo as well as its newest line of bombers.

wearablesmag.com • WEARABLES OCTOBER 2011 23

Trendsetter American Apparel (asi/35297) is featuring its

expanded neon line with items like cropped tops and hoodies.

Original Penguin by Munsingwear, a division of Perry Ellis International (asi/77715), tapped into the men’s brights trend with sherbet and pastel hues for shorts, chinos, blazers and more.

The preppy trend is being extended to

the urban scene with pieces like this mul-

timedia polo from Hawke & Dumar

with embroidery and Chenille patches.

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24 OCTOBER 2011 WEARABLES • wearablesmag.com

FASHIONSENSE

Several leading men’s brands were in on the trend. Original Penguin by Munsingwear – a brand of Perry Ellis International (asi/77715) – exhibited shorts, pants, jackets and shirts in a range of day-glo oranges, sherbet pinks, yellows and more. Popular trendsetter American Apparel (asi/35297) has expanded its line of neons to hoodies, crop tops and raglan shirts. And well-known brand Victorinox (asi/93755) leveraged the trend with a wave of strikingly-hued nylon jackets. Taking note of the dazzling infl ux, trendwatcher Fashion Snoops highlighted a number of key colors for spring, including brights like orangeade, poppy and ink.

However, it wasn’t all about color on the MAGIC fl oor. Here are some other enduring trends to look out for next spring.

Khaki: The fashion industry’s affection for classic Americana never really goes away. Heritage denim had its moment the past couple years,

Trends dominate at the MAGIC Fashion Show in Las Vegas, but the show is also the place for major launches and inter-esting news. Here’s what was making waves at the show and elsewhere.

Golf Attire, Reinvented: The MAGIC and PROJECT shows are the key events of Las Vegas’ “Fashion Week,” but they are not the only apparel shows on the strip. The PGA Expo at the Venetian peeled back the curtain on the latest in golf wear, and one name in particu-lar was looking to signifi cantly change the future of the category: Ashworth. John Ashworth, founder of his eponymous line, unveiled his latest independent collection. Named Linksoul, the new line included luxury cotton polos, interlock knit shirts, cotton/linen chambray wovens and cashmere sweaters. “It’s Déjà vu … the golf market is saturated in polyester cloth-ing again,” said John Ashworth when the brand was announced. “The Linksoul brand will represent a shift to a natural look and feel with unique performance features, designed for on or off the course.”

Weather or Not: Not too content to roll out a spring line, popular jacket-maker Weatherproof (asi/68318) got the jump on the competition by revealing its fall 2012 line. Its 32 Degrees Heat collection showed new jackets that upped the fashion quotient – such as puffer jackets with rich details like a Sherpa lining – while expanding the technology into a whole range of items, including hats, gloves, pullovers and more. “We see 32 Degrees Heat becoming a wardrobe collection,” President Fred-die Stollmack told Women’s Wear Daily.

Mobile Solutions: Apparel continues to tap into the burgeoning mobile technology scene. Technology company Zappar teamed up with Hybrid Apparel to launch an initial range of 20 “Augmented Reality” T-shirts at the show. When a user downloads the Zap-par app and views the shirt through a smartphone or tablet, the design comes to life and moves around. Safe to say, the technology has defi nite applications for logoed apparel down the line.

MAGIC HappeningsKhaki is surging as the key piece in next spring’s Americana trend. Look for it in shirts and jackets, like this piece from Original Penguin by Munsin-gwear (asi/77715).

Outerwear supplier Weatherproof (asi/68318)

skipped ahead to fall 2012, showing off its

expanded 32 Degrees Heat collection, includ-

ing this puffer jacket with fashion details like

Sherpa lining.