JAMA
2015 Print Edition Rate Card Number 70 Effective January 1, 2015
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d 49 yII-2
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JAMA 2015 Print Edition Rate CardPage 2
Editor Howard C. Bauchner, MD Boston University School of Medicine
Insertion Order or Billing Questions (312) 464-2455 (312) 464-5840 Fax
Production Questions Tim Burke (312) 464-2401 [email protected] Please include in the email the specific issue of JAMA in which your ad is running. (Note: JAMA is a weekly.)
Display + Online Advertising 119 Cherry Hill Road Suite 330 Parsippany, NJ 07054-1114 (973)263-9191 (973) 263-9898 Fax
Multimedia Account Managers Maureen Reichert [email protected]
Nancy Souza [email protected]
Recruitment, Hospital Branding and CME (800) 262-2260 (312) 464-5909 Fax [email protected]
Sales Manager: Thalia Moss [email protected]
Sr. Sales Representatives: Susan Henning [email protected]
Mike Harvey [email protected]
Domestic Subscription Rates (800) 262-2350
Online Site Licensing (312) 464-4371
Reprints Sue Lovenberg Manager, Reprint Communications (312) 464-0776 [email protected]
Contacts
JAMA 2015 Print Edition Rate Card Page 3
Rates1. Effective Date and Discounts
a) Effective Rate Date: January 1, 2015
b) Agency Commission: Fifteen percent of gross billings on space, color, cover, and preferred position charges. In consid-eration of such discount, Publisher shall have the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which the advertiser or its agent ordered and for which advertising was published.
c) Short-Rates and Rebates: Advertisers will be short-rated if they do not use the amount of space upon which their advertis-ing has been billed during the 12-month contract period. Money will be rebated if they earn a higher frequency rate.
d) First-time Advertisers: First-time advertisers/agencies must complete a credit application and prepay advertising to ensure proper placement. Call Advertising Services at (312) 464-2455 for assistance and credit approval information.
2. Earned Rates
a) Policy: Rates are subject to change upon 60 days notice to current advertisers. Full ROB pages, fractionals, and insert pages each count as one time toward the earned frequency during one contract year. Space purchased by a parent com-pany and its subsidiaries may be combined for computation of the earned rate.
b) Combined Frequency Savings: All pages in JAMA and the JAMA Specialty journals combine to determine an advertiser’s earned frequency level.
c) Prescibing Information (PI) / Important Safety Information (ISI) Discount: Advertisers earn a 50% discount beginning with the 3rd PI/ISI page. Excluding demos.
d) Advertiser Savings Program Guidelines: The Advertiser Sav-ings Program is effective with January 2015 insertion orders.
• The 2015 Advertiser Savings Program is based on an advertiser’s 2014 gross advertising in all of the American Medical Associa-tion’s (AMA) print and digital media.
• When an advertiser’s 2015 gross advertising exceeds its 2014 gross advertising, the advertiser will be afforded the next highest earned savings for all additional 2015 dollars that surpassed the 2014 amount.
• The Advertiser Savings Program follows all policies pertaining to existing AMA combined earned frequency previously established by the AMA. This combined earned frequency policy is outlined in Section 2b of this rate card. This program does not apply to the purchasing agency spend; only recognized advertiser parent
companies and their subsidiaries earn savings in the Advertiser Savings Program.
e) Product Continuity Program: The JAMA Product Continuity (PC) Program is a product insertion program that begins with Jan-uary 2014 insertions. The program begins with a minimum of 18 product insertions in JAMA. The following are product savings at the various insertion levels:
LEVEL MINIMUM JAMA INSERTIONS PERCENTAGE
1 18 7%
2 24 15%
3 30 20%
4 36 25%
5 48 30%
Program Components
1) The minimum number of insertions at each level must be com-mitted to within a calendar year so that savings can be realized immediately. One full page is the minimum insertion size.
2) The JAMA PC Program earned discount percentage will be added to the product’s Corporate Advertiser Savings Program earned discount percentage. The total of these two discounts will be taken off the product’s gross insertion expenditure.
3) An advertiser can project what JAMA PC Program level they will end the year at and begin to realize savings immediately. If the product does not meet, or exceeds its projected level, that product will be short-rated or rebated accordingly. However, if the product is pulled off the market because of an FDA ruling, the established savings percentage will remain and the compa-ny will not be penalized for loss of product continuity.
4) All of a product’s indications work to build a product’s inser-tion level.
Product Continuity Program Launch Component
If you have a new product, and it launches into the marketplace after January, you can still take advantage of the savings gener-ated by the PC Program.
• New products launched February through December are eligible
• You must commit to an average of either 2, 3, or 4 insertions a month from launch through the end of the year (minimum inser-tions not required for first month of launch)
• Launch Component Discount Levels: 2 insertions a month (average): 15% Discount 3 insertions a month (average): 25% Discount 4 insertions a month (average): 30% Discount
JAMA 2015 Print Edition Rate CardPage 4
3. Rates for Calendar Year 2015
a) Full Run, Run of Book Advertising*
FREQ 1P 2/3P 1/2P 1/3P 1/4P 1/6P
1 15,257 13,263 10,373 7,777 5,485 3,891
6 14,650 12,752 9,966 7,477 5,275 3,732
12 14,026 12,203 9,546 7,154 5,050 3,574
24 13,612 11,844 9,255 6,941 4,895 3,478
36 13,336 11,602 9,064 6,795 4,803 3,405
48 12,760 11,094 8,673 6,500 4,587 3,249
72 12,655 11,002
96 12,564 10,926
144 12,462 10,842
192 12,367 10,768
264 12,295 10,693
336 12,223 10,637
432 12,132 10,566
528 12,007 10,447
624 11,815 10,281
720 11,583 10,075
816 11,319 9,832
912 11,049 9,561
1008 10,782 9,274
b) Mini Edition, Run of Book Advertising*
FREQ 1P 2/3P 1/2P 1/3P 1/4P 1/6P
1 12,965 11,271 8,813 6,608 4,662 3,303
6 12,442 10,837 8,472 6,354 4,484 3,171
12 11,919 10,370 8,110 6,076 4,292 3,041
24 11,565 10,067 7,866 5,896 4,157 2,953
36 11,388 9,903 7,739 5,801 4,104 2,908
48 10,842 9,427 7,367 5,521 3,898 2,761
72 10,773 9,370
96 10,693 9,303
144 10,622 9,241
192 10,567 9,201
264 10,494 9,129
336 10,413 9,061
432 10,349 9,015
528 10,207 8,872
624 10,048 8,737
720 9,848 8,565
816 9,639 8,386
912 9,428 8,210
1008 9,208 8,019
4. Color
Color Charge per page or fraction
B/W Rate Plus FULL RUN MINI
Matched Color 1,580 1,335
2 Color 1,180 1,005
3 Color 3,350 2,820
4 Color 3,350 2,820
5 Color 4,925 4,155
Metallic Ink 1,935 1,645
The 4-color rate applies to ad units with two standard and/or matched colors.
5. Bleed
No charge
6. Covers and Positions
Special positions are available for ad units of one page or more and are non-cancellable. Each position is available for each of the four cycles with 12 issues per cycle.
a) Covers
4C Rate Plus
2nd Cover 3,990
4th Cover 5,690
b) Positions
B/W Rate Plus
Opp 1st In This Issue 2,650
Opp 2nd In This Issue 2,650
Preceding Staff List 1,750
Following Staff List 1,750
Preceding Medical News 1,050
Opp 1st Reading 1,720
Other Requested Positions 1,050
Use of 4-color is mandatory on 2nd and 4th covers.
* These rates do not apply for inserts. Please see Insert Rates (Section 9) in this rate card. If frequency exceeds 1008x, consult publisher.
JAMA 2015 Print Edition Rate Card Page 5
Insert Rates and Information7. Availability and Acceptance
Availability: The AMA reserves the right to select the issues of in-sert placement.
8. Circulation Selections
a) JAMA Insert Circulation Selections by specialty—please see Section 30 in this rate card.
b) For any custom demographic inserts please call Advertising Services (312) 464-2455 for a written price quote.
c) Mechanical Charges: All insert mechanical and production charges are included in all the rates below.
d) Plate Change Charge: All inserts that contain a trailing page of ROB (run of book) will incur a plate change charge. Please call your sales representative for more information and a quote
9. Insert Rates for Calendar Year 2015
2-Page Insert Rates
CIRC UNDER 20,000
20,001- 30,000
30,001- 40,000
40,001- 50,000
50,001- 60,000
60,001- 70,000
70,001- 80,000
80,001- 90,000
90,001- 100,000
100,001- 120,000
120,001- 150,000
150,001- 180,000
180,001- 210,000
210,001- 240,000
240,001- 270,000
FULL RUN
1 - - - - - - - - - - - - - - - -
6 11,350 12,082 13,836 14,714 16,914 18,380 19,694 20,868 21,890 23,062 24,526 25,726 27,452 28,334 29,504 30,380
12 10,914 11,614 13,298 14,138 16,242 17,644 18,904 20,030 21,008 22,126 23,532 24,688 26,336 27,174 28,298 29,138
24 10,626 11,304 12,934 13,750 15,796 17,156 18,380 19,472 20,418 21,506 22,864 23,988 25,590 26,406 27,492 28,312
36 10,430 11,098 12,698 13,498 15,496 16,832 18,028 19,094 20,030 21,092 22,430 23,632 25,092 25,890 26,960 27,756
48 10,026 10,662 12,192 12,956 14,866 16,148 17,294 18,318 19,212 20,226 21,502 22,556 24,054 24,816 25,838 26,602
72 9,954 10,588 12,102 12,860 14,762 16,022 17,162 18,176 19,060 20,066 21,340 22,422 23,868 24,626 25,632 26,396
96 9,892 10,520 12,026 12,778 14,664 15,922 17,048 18,052 18,928 19,936 21,190 22,260 23,698 24,452 25,462 26,216
144 9,820 10,444 11,938 12,686 14,552 15,798 16,918 17,916 18,786 19,784 21,026 22,118 23,516 24,266 25,268 26,010
192 9,758 10,370 11,856 12,594 14,448 15,684 16,800 17,790 18,652 19,642 20,878 22,010 23,352 24,094 25,082 25,818
264 9,702 10,316 11,792 12,526 14,374 15,600 16,708 17,688 18,548 19,532 20,762 21,868 23,218 23,958 24,938 25,676
336 9,656 10,264 11,728 12,460 14,298 15,516 16,616 17,592 18,452 19,428 20,650 21,710 23,088 23,822 24,800 25,536
432 9,592 10,194 11,652 12,382 14,200 15,412 16,500 17,470 18,324 19,292 20,508 21,584 22,932 23,662 24,630 25,354
528 9,500 10,100 11,542 12,264 14,068 15,264 16,344 17,302 18,140 19,102 20,308 21,296 22,704 23,424 24,384 25,104
624 9,366 9,958 11,376 12,084 13,860 15,040 16,100 17,046 17,870 18,822 19,996 20,988 22,360 23,068 24,014 24,720
720 9,206 9,788 11,172 11,868 13,604 14,764 15,804 16,730 17,538 18,470 19,624 20,580 21,942 22,638 23,558 24,254
816 9,018 9,582 10,944 11,620 13,314 14,446 15,464 16,370 17,162 18,064 19,202 20,180 21,464 22,138 23,046 23,728
912 8,832 9,378 10,708 11,370 13,028 14,130 15,124 16,008 16,776 17,664 18,766 19,758 20,974 21,636 22,520 23,182
1008 8,642 9,182 10,474 11,122 12,736 13,816 14,784 15,646 16,400 17,258 18,342 19,318 20,496 21,140 22,002 22,650
JAMA 2015 Print Edition Rate CardPage 6
4-Page Insert Rates
6-Page Insert Rates
CIRC UNDER 20,000
20,001- 30,000
30,001- 40,000
40,001- 50,000
50,001- 60,000
60,001- 70,000
70,001- 80,000
80,001- 90,000
90,001- 100,000
100,001- 120,000
120,001- 150,000
150,001- 180,000
180,001- 210,000
210,001- 240,000
240,001- 270,000
FULL RUN
1 - - - - - - - - - - - - - - - -
6 21,600 23,064 26,572 28,328 32,728 35,660 38,288 40,636 42,680 45,024 47,952 50,352 53,804 55,568 57,908 59,660
12 20,728 22,128 25,496 27,176 31,384 34,188 36,708 38,960 40,916 43,152 45,964 48,276 51,572 53,248 55,496 57,176
24 20,152 21,508 24,768 26,400 30,492 33,212 35,660 37,844 39,736 41,912 44,628 46,876 50,080 51,712 53,884 55,524
36 19,760 21,096 24,296 25,896 29,892 32,564 34,956 37,088 38,960 41,084 43,760 46,164 49,084 50,680 52,820 54,412
48 18,952 20,224 23,284 24,812 28,632 31,196 33,488 35,536 37,324 39,352 41,904 44,012 47,008 48,532 50,576 52,104
72 18,808 20,076 23,104 24,620 28,424 30,944 33,224 35,252 37,020 39,032 41,580 43,744 46,636 48,152 50,164 51,692
96 18,684 19,940 22,952 24,456 28,228 30,744 32,996 35,004 36,756 38,772 41,280 43,420 46,296 47,804 49,824 51,332
144 18,540 19,788 22,776 24,272 28,004 30,496 32,736 34,732 36,472 38,468 40,952 43,136 45,932 47,432 49,436 50,920
192 18,416 19,640 22,612 24,088 27,796 30,268 32,500 34,480 36,204 38,184 40,656 42,920 45,604 47,088 49,064 50,536
264 18,304 19,532 22,484 23,952 27,648 30,100 32,316 34,276 35,996 37,964 40,424 42,636 45,336 46,816 48,776 50,252
336 18,212 19,428 22,356 23,820 27,496 29,932 32,132 34,084 35,804 37,756 40,200 42,320 45,076 46,544 48,500 49,972
432 18,084 19,288 22,204 23,664 27,300 29,724 31,900 33,840 35,548 37,484 39,916 42,068 44,764 46,224 48,160 49,608
528 17,900 19,100 21,984 23,428 27,036 29,428 31,588 33,504 35,180 37,104 39,516 41,492 44,308 45,748 47,668 49,108
624 17,632 18,816 21,652 23,068 26,620 28,980 31,100 32,992 34,640 36,544 38,892 40,876 43,620 45,036 46,928 48,340
720 17,312 18,476 21,244 22,636 26,108 28,428 30,508 32,360 33,976 35,840 38,148 40,060 42,784 44,176 46,016 47,408
816 16,936 18,064 20,788 22,140 25,528 27,792 29,828 31,640 33,224 35,028 37,304 39,260 41,828 43,176 44,992 46,356
912 16,564 17,656 20,316 21,640 24,956 27,160 29,148 30,916 32,452 34,228 36,432 38,416 40,848 42,172 43,940 45,264
1008 16,184 17,264 19,848 21,144 24,372 26,532 28,468 30,192 31,700 33,416 35,584 37,536 39,892 41,180 42,904 44,200
CIRC UNDER 20,000
20,001- 30,000
30,001- 40,000
40,001- 50,000
50,001- 60,000
60,001- 70,000
70,001- 80,000
80,001- 90,000
90,001- 100,000
100,001- 120,000
120,001- 150,000
150,001- 180,000
180,001- 210,000
210,001- 240,000
240,001- 270,000
FULL RUN
1 - - - - - - - - - - - - - - - -
6 31,850 34,046 39,308 41,942 48,542 52,940 56,882 60,404 63,470 66,986 71,378 74,978 80,156 82,802 86,312 88,940
12 30,542 32,642 37,694 40,214 46,526 50,732 54,512 57,890 60,824 64,178 68,396 71,864 76,808 79,322 82,694 85,214
24 29,678 31,712 36,602 39,050 45,188 49,268 52,940 56,216 59,054 62,318 66,392 69,764 74,570 77,018 80,276 82,736
36 29,090 31,094 35,894 38,294 44,288 48,296 51,884 55,082 57,890 61,076 65,090 68,696 73,076 75,470 78,680 81,068
48 27,878 29,786 34,376 36,668 42,398 46,244 49,682 52,754 55,436 58,478 62,306 65,468 69,962 72,248 75,314 77,606
72 27,662 29,564 34,106 36,380 42,086 45,866 49,286 52,328 54,980 57,998 61,820 65,066 69,404 71,678 74,696 76,988
96 27,476 29,360 33,878 36,134 41,792 45,566 48,944 51,956 54,584 57,608 61,370 64,580 68,894 71,156 74,186 76,448
144 27,260 29,132 33,614 35,858 41,456 45,194 48,554 51,548 54,158 57,152 60,878 64,154 68,348 70,598 73,604 75,830
192 27,074 28,910 33,368 35,582 41,144 44,852 48,200 51,170 53,756 56,726 60,434 63,830 67,856 70,082 73,046 75,254
264 26,906 28,748 33,176 35,378 40,922 44,600 47,924 50,864 53,444 56,396 60,086 63,404 67,454 69,674 72,614 74,828
336 26,768 28,592 32,984 35,180 40,694 44,348 47,648 50,576 53,156 56,084 59,750 62,930 67,064 69,266 72,200 74,408
432 26,576 28,382 32,756 34,946 40,400 44,036 47,300 50,210 52,772 55,676 59,324 62,552 66,596 68,786 71,690 73,862
528 26,300 28,100 32,426 34,592 40,004 43,592 46,832 49,706 52,220 55,106 58,724 61,688 65,912 68,072 70,952 73,112
624 25,898 27,674 31,928 34,052 39,380 42,920 46,100 48,938 51,410 54,266 57,788 60,764 64,880 67,004 69,842 71,960
720 25,418 27,164 31,316 33,404 38,612 42,092 45,212 47,990 50,414 53,210 56,672 59,540 63,626 65,714 68,474 70,562
816 24,854 26,546 30,632 32,660 37,742 41,138 44,192 46,910 49,286 51,992 55,406 58,340 62,192 64,214 66,938 68,984
912 24,296 25,934 29,924 31,910 36,884 40,190 43,172 45,824 48,128 50,792 54,098 57,074 60,722 62,708 65,360 67,346
1008 23,726 25,346 29,222 31,166 36,008 39,248 42,152 44,738 47,000 49,574 52,826 55,754 59,288 61,220 63,806 65,750
JAMA 2015 Print Edition Rate Card Page 7
8-Page Insert Rates
10. Sizes and Specifications
2 page: 8-1/8in x 10-3/4in (single leaf).
4 page: 16-1/4in x 10-3/4in folds to 8-1/8in x 10-3/4in.
6 page: 2 page piece (see above for size) should be glued (inter-leaved) inside the 4-page unit.
For inserts greater than 6 pages contact publisher for specifica-tions.
Stock: All inserts are subject to publisher’s approval. 80# stock preferred. For BRCs please see your sales representative for more information.
11. Trimming
Inserts jog to the foot. Inserts trim to finished size of the book: 7-7/8in x 10-1/2in.
Trimming: 1/8in off all 4 sides.
Margin for live matter: 3/8in from trim edge.
12. Quantity
Quantities required are: Full Run = 338,000 JAMA Mini = 202,500 Insert quantity for special demos is determined by the circulation. Please refer to the following circulation ranges to determine the required insert quantity: 0-25,000 = 20%25,001 – 50,000 = 15%50,001- 100,000 = 10% Over 100,000 = 7%
CIRC UNDER 20,000
20,001- 30,000
30,001- 40,000
40,001- 50,000
50,001- 60,000
60,001- 70,000
70,001- 80,000
80,001- 90,000
90,001- 100,000
100,001- 120,000
120,001- 150,000
150,001- 180,000
180,001- 210,000
210,001- 240,000
240,001- 270,000
FULL RUN
1 - - - - - - - - - - - - - - - -
6 42,100 45,028 52,044 55,556 64,356 70,220 75,476 80,172 84,260 88,948 94,804 99,604 106,508 110,036 114,716 118,220
12 40,356 43,156 49,892 53,252 61,668 67,276 72,316 76,820 80,732 85,204 90,828 95,452 102,044 105,396 109,892 113,252
24 39,204 41,916 48,436 51,700 59,884 65,324 70,220 74,588 78,372 82,724 88,156 92,652 99,060 102,324 106,668 109,948
36 38,420 41,092 47,492 50,692 58,684 64,028 68,812 73,076 76,820 81,068 86,420 91,228 97,068 100,260 104,540 107,724
48 36,804 39,348 45,468 48,524 56,164 61,292 65,876 69,972 73,548 77,604 82,708 86,924 92,916 95,964 100,052 103,108
72 36,516 39,052 45,108 48,140 55,748 60,788 65,348 69,404 72,940 76,964 82,060 86,388 92,172 95,204 99,228 102,284
96 36,268 38,780 44,804 47,812 55,356 60,388 64,892 68,908 72,412 76,444 81,460 85,740 91,492 94,508 98,548 101,564
144 35,980 38,476 44,452 47,444 54,908 59,892 64,372 68,364 71,844 75,836 80,804 85,172 90,764 93,764 97,772 100,740
192 35,732 38,180 44,124 47,076 54,492 59,436 63,900 67,860 71,308 75,268 80,212 84,740 90,108 93,076 97,028 99,972
264 35,508 37,964 43,868 46,804 54,196 59,100 63,532 67,452 70,892 74,828 79,748 84,172 89,572 92,532 96,452 99,404
336 35,324 37,756 43,612 46,540 53,892 58,764 63,164 67,068 70,508 74,412 79,300 83,540 89,052 91,988 95,900 98,844
432 35,068 37,476 43,308 46,228 53,500 58,348 62,700 66,580 69,996 73,868 78,732 83,036 88,428 91,348 95,220 98,116
528 34,700 37,100 42,868 45,756 52,972 57,756 62,076 65,908 69,260 73,108 77,932 81,884 87,516 90,396 94,236 97,116
624 34,164 36,532 42,204 45,036 52,140 56,860 61,100 64,884 68,180 71,988 76,684 80,652 86,140 88,972 92,756 95,580
720 33,524 35,852 41,388 44,172 51,116 55,756 59,916 63,620 66,852 70,580 75,196 79,020 84,468 87,252 90,932 93,716
816 32,772 35,028 40,476 43,180 49,956 54,484 58,556 62,180 65,348 68,956 73,508 77,420 82,556 85,252 88,884 91,612
912 32,028 34,212 39,532 42,180 48,812 53,220 57,196 60,732 63,804 67,356 71,764 75,732 80,596 83,244 86,780 89,428
1008 31,268 33,428 38,596 41,188 47,644 51,964 55,836 59,284 62,300 65,732 70,068 73,972 78,684 81,260 84,708 87,300
JAMA 2015 Print Edition Rate CardPage 8
Issues and Closing Dates
ISSUE DATE CYCLE CLOSING DATE MATERIALS DATE
1/6/15 1 12/4/14 12/12/14
1/13/15 2 12/10/14 12/19/14
1/20/15 3 12/17/14 12/26/14
1/27/15 4 12/23/14 1/2/15
2/3/15 1 12/30/14 1/9/15
2/10/15 2 1/8/15 1/16/15
2/17/15 3 1/15/15 1/23/15
2/24/15 4 1/22/15 1/30/15
3/3/15 1 1/29/15 2/6/15
3/10/15 2 2/5/15 2/13/15
3/17/15 3 2/12/15 2/20/15
3/24-31/2015 4 2/19/15 2/27/15
4/7/15 1 3/5/15 3/13/15
4/14/15 2 3/12/15 3/20/15
4/21/15 3 3/19/15 3/27/15
4/28/15 4 3/26/15 4/3/15
5/5/15 1 4/2/15 4/10/15
5/12/15 2 4/9/15 4/17/15
5/19/15 3 4/16/15 4/24/15
5/26/15 4 4/23/15 5/1/15
6/2/15 1 4/30/15 5/8/15
6/9/15 2 5/7/15 5/15/15
6/16/15 3 5/14/15 5/22/15
6/23-30/2015 4 5/21/15 5/29/15
ISSUE DATE CYCLE CLOSING DATE MATERIALS DATE
7/7/15 1 6/4/15 6/12/15
7/14/15 2 6/11/15 6/19/15
7/21/15 3 6/18/15 6/26/15
7/28/15 4 6/25/15 7/3/15
8/4/15 1 7/2/15 7/10/15
8/11/15 2 7/9/15 7/17/15
8/18/15 3 7/16/15 7/24/15
8/25/15 4 7/23/15 7/31/15
9/1/15 1 7/30/15 8/7/15
9/8/15 2 8/6/15 8/14/15
9/15/15 3 8/13/15 8/21/15
9/22-29/2015 4 8/20/15 8/28/15
10/6/15 1 9/3/15 9/11/15
10/13/15 2 9/10/15 9/18/15
10/20/15 3 9/17/15 9/25/15
10/27/15 4 9/24/15 10/2/15
11/3/15 1 10/1/15 10/9/15
11/10/15 2 10/8/15 10/16/15
11/17/15 3 10/15/15 10/23/15
11/24/15 4 10/22/15 10/30/15
12/1/15 1 10/29/15 11/6/15
12/8/15 2 11/5/15 11/13/15
12/15/15 3 11/12/15 11/20/15
12/22-29/2015 4 11/19/15 11/27/15
2014 Issuance and Closing
JAMA 2015 Print Edition Rate Card Page 9
13. Shipping Insert
All inserts must be clearly marked as to journal, issue date(s) and quantity per issue and attach a sample to each carton:
Guy Theodozio JAMA (issue date) Quad Graphics, Inc. 1900 W. Sumner Street Hartford, WI 53027
Appointments for delivery of inserts are required. Please call (414) 566-2100 at least 24 hours in advance to schedule.
Inserts should be shipped in telescopic cartons (T-boxes). Stack inserts with approximately 50 head to foot, and then 50 foot to head. Place a sheet of corrugated cardboard every 4-5 inches within stacks of inserts or Pack inserts in standard cartons with 50 head to foot and then 50 foot to head. Do not shrink wrap or slip sheet between each book or item.
14. Disposition of Material Contact Production Services at (312) 464-2401 if you do not want excess inserts destroyed—there may be a storage charge for holding excess inserts.
15. First Issue
January 1, 2015
16. Frequency
48 times per year
17. Issue Dates
First 4 Tuesdays of each month. The year is divided into 4 cycles for 2nd cover, 4th cover, and other special positions.
18. Mailing Date
Entered as periodical class mail at up to 250 nationwide postal entry points.
19. Insertion Orders
Insertion orders are due 35 days (5 weeks) prior to the issue date. Please send to:
Advertising Services, 41st FloorAmerican Medical Association330 North Wabash Ave.Suite 39300Chicago, IL 60611-5885
or fax to (312) 464-5840. Please confirm all cancellations in writing, prior to the closing date. For questions regarding insertion orders call Advertising Services at (312) 464-2455.
20. Ad Material/Inserts Closing Dates
Digital files and inserts are due 28 days (4 weeks) prior to issue date. Extensions may be granted, if requested prior to Closing Date, by contacting Production Services at (312) 464-2401.
JAMA 2015 Print Edition Rate CardPage 10
Editorial21. Theme and Index Issues
Theme Issues: Each year JAMA publishes 5 to 6 theme issues with articles dedicated to an important medical subject.
22. Clinical Features Useful to the Practicing Physician
Every issue of JAMA contains a variety of the following clinically useful articles, including Original Contributions, Review Articles, Clinical Crossroads, Clinical Review, Grand Rounds, Rational Clinical Examination, Viewpoints, and Commentaries. Each week, clinically relevant articles are featured in the section, Clinician’s Corner, and for online Continuing Medical Education.
23. Other Useful Features
• A reader-friendly design
• Full-text, e-mail alerts, topic collections, audio commentaries, video, and Continuing Medical Education available online at www.jama.com
• The Patient Page, summarizing new medical information for physicians to give to their patients
• Medical News and Perspectives
24. Editorial Objectives
To promote the science and art of medicine and the betterment of the public health
Critical Objectives
1. To maintain the highest standards of editorial integrity inde-pendent of any special interests
2. To publish original, important, well-documented, peer-re-viewed articles on a diverse range of medical topics
3. To provide physicians with continuing education in basic and clinical science to support informed clinical decisions
4. To enable physicians to remain informed in multiple areas of medicine, including developments in fields other than their own
5. To improve health and health care internationally by elevating the quality of medical care, disease prevention, and research
6. To foster responsible and balanced debate on issues that af-fect medicine and health-care
7. To anticipate important issues and trends in medicine and healthcare
8. To inform readers about nonclinical aspects of medicine and public health, including the political, philosophic, ethical, legal, environmental, economic, historical, and cultural
9. To recognize that, in addition to these specific objectives, The Journal has a social responsibility to improve the total human condition and to promote the integrity of science
10. To achieve the highest level of ethical medical journalism and to produce a publication that is timely, credible, and enjoyable to read
25. Average Issue Information
a) Average Number of Articles per Issue: 10-12 Major articles/papers, 13 Features and departments
b) Average Paid Ad Pages per Issue: 56
c) Average Editorial Pages per Issue: 92
d) Average Folio Size: 152
e) Ad/Edit Ratio: 34%/66%
26. Origin of Editorial
a) Submitted: Approximately 6,700 manuscripts
b) Acceptance Rate: 9% of unsolicited manuscripts
c) Peer Review: Approximately 3,960 peer reviewers review JAMA’s manuscripts each year. Most often JAMA’s manuscripts are sent to 3 peer reviewers.
d) Impact Factor: JAMA’s impact factor is 30.387
JAMA 2015 Print Edition Rate Card Page 11
27. Description of Circulation Parameters
JAMA is received by physicians in 222 specialties. For a detailed breakout of JAMA’s circulation, please refer to Section 30.
a) Office Based: 200 different specialties and sub-specialties.
b) Hospital Based: 171 different specialties and sub-specialties.
c) Osteopathic Specialties: 146 different specialties and sub-specialties.
d) Medical Students: 15,255
28. Demographic Selection Criteria
Qualified Paid Circulation: see July 2014 BPA Audit
29. Circulation Verification
Audit: BPA Audit, July 2014
Inking: AAAA offset standard
Circulation
30. Projected Circulation
SPECIALTY CODE OFFICE HOSPITAL TPC
Family Medicine FM 60,011 5,863 65,874
General Practice GP 3,362 100 3,462
Internal Medicine IM 69,916 13,389 83,305
Osteopath DO 17,656 646 18,302
Cardiovascular Dis CD 15,557 2,518 18,075
JAMA Estimated Mini Edition 189,018
FULL RUN INCLUDES MINI & THESE SPECIALISTS:
Addiction Med ADM 39 9 48
Aerospace Med AM 8 25 33
Allergy A 78 2 80
Allergy & Immno AI 518 50 568
Anes, Crit Care CCA 58 33 91
Anesthesiology AN 3,221 1,319 4,540
Critical Care Med CCM 104 107 211
Dermatology D 2,039 313 2,352
Diabetes DIA 19 2 21
Emergency Med EM 1,615 1,372 2,987
Endocrinology END 533 164 697
FPS, OTO FPS 89 4 93
FP, Geriatric Med FPG 88 25 113
Gastroenterology GE 1,529 316 1,845
Gen Surgery GS 2,628 1,494 4,122
Gynecological Oncology GO 65 28 93
Gynecology GYN 255 19 274
Hematology HEM 102 23 125
Hematology/Oncology HO 4,492 1,931 6,423
IM, Geriatrics IMG 290 155 445
Infectious Disease ID 4,267 1,423 5,690
Maternal & Fetal Med MFM 94 30 124
Neonatal-Perinatal Med NPM 226 129 355
Nephrology NEP 1,022 191 1,213
Neurology N 1,527 433 1,960
Neurology, Child CHN 76 51 127
Obstetrics & Gynecology OBG 4,046 851 4,897
Occupational Med OM 165 48 213
Oncology ON 2,968 653 3,621
SPECIALTY CODE OFFICE HOSPITAL TPC
Ophthalmology OPH 2,552 273 2,825
ORS, Ped Ortho OP 47 22 69
ORS, Sports Med OSM 199 35 234
Otolaryngology OTO 1,359 322 1,681
Pathology,Anatomic/Clinical PTH 597 423 1,020
Ped Cardiology PDC 108 49 157
Ped Hem-Onc PHO 29 44 73
Pediatrics PD 3,164 1,222 4,386
Pharmacology, Clin PA 4 2 6
Phs Med & Rehab PM 1,033 285 1,318
Preventive Med, Gen GPM 88 65 153
Psychiatry P 2,482 1,144 3,626
Psychiatry, Child CHP 508 209 717
Psychoanalysis PYA 20 0 20
Pulmonary Disease PUD 994 351 1,345
Radiology R 772 277 1,049
Radiology, Diagnostic DR 1,484 787 2,271
Radiation Oncology RO 628 216 844
Reproductive Endo REN 128 9 137
Rheumatology RHU 587 112 699
Surgery, Plastic PS 829 102 931
Surgery, Colon & Rectal CRS 221 52 273
Surgery, Critical Care CCS 92 61 153
Surgery, Head & Neck HNS 23 10 33
Surgery, Neurological NS 913 267 1,180
Surgery Orthopedic ORS 2,488 603 3,091
Surgery, Pediatric PDS 78 36 114
Surgery, Thoracic TS 542 183 725
Surgery, Urological U 1,182 282 1,464
Surgery, Vascular VS 411 97 508
Other Specialties OS 2,406 1,104 3,510
Unspecified US 503 2,069 2,572
Sub-Total 225,134 44,429 269,563
Students --- 15,255
All Others --- 31,176
Grand Total 315,994
JAMA 2015 Print Edition Rate CardPage 12
31. Requirements for Advertising
Acceptance Advertising is subject to approval by the AMA, which reserves the right to reject advertising deemed not in keeping with the publication’s standards. Advertising orders are accepted sub-ject to the terms and provisions of the current rate card, and the conditions set forth in Principles Governing Advertising in Publica-tions of the American Medical Association. Contact your JAMA account manager for a copy of these principles, or find them on our Web site at www.jama.com.
32. Ad Format and Placement Policy
No conditions, printed or otherwise, appearing on an insertion or-der, billing instruction, or copy instructions that conflict with the AMA’s stated policies shall be binding on the publisher. Position-ing of advertising is at the discretion of the publisher except when a preferred position has been confirmed in writing by Advertising Services. Advertisements are dispersed between and within se-lected editorial departments and are rotated fairly.
33. Services
a) Combination Earned Frequency: See Section 2b
b) Advertiser Savings Program: See Section 2d
c) Product Continuity Program: See Section 2e
d) Online Availability: JAMA is available full-text on-line at www.jama.com
34. Classified Advertising
Sales Manager, Thalia Moss Phone: (800) 262-2260 Fax: (312) 464-5909, e-mail: [email protected]
35. Domestic Subscriptions and Site Licensing
Saskia Bolore (312) 464-4371, e-mail: [email protected]
36. Ad Page Dimensions
STANDARD WIDTH
PAGE DEPTH
BLEED PAGE WIDTH DEPTH
1 Page 7 in 10 in 8-1/8 in 10-3/4 in
Spread 16 10-3/4
2/3 Page 4-5/8 10 5-3/16 10-3/4
1/2 Page/Vertical
3-3/8 10 4 10-3/4
1/2 Page/Horizontal
7 4-7/8 8-1/4 5-1/4
1/3 Page/vertical
2-1/4 10 2-7/8 10-3/4
1/3 Page/horizontal
4-5/8 4-7/8
1/4 Page 3-3/8 4-7/8
1/6 Page 2-1/4 4-7/8
Trim size 7-7/8 in x 10-1/2 in. Keep live matter 1/4 in from trim. Half-page horizontal bleed bottom only.
Production Information
JAMA 2015 Print Edition Rate Card Page 13
37. Digital Ad Specifications
Digital Files
The preferred digital file format is:
• PDFX-1a
For processing of formats not listed, contact Tim Burke, Phone (312) 464-2401. Fax (312) 464-5840.
Digital Proofing • Color proofs made from supplied files and meeting SWOP speci-
fications must be provided with data files.
• Include 6mm 100%, 75%, 50%, 25%, 5% C, M, Y, K patches on color proof.
• Black text and LW file are to be merged and overprint the 3/C underneath.
• Keep all registration marks, color bars and crop lines outside of 4C bleed.
Instructions / Standards • All images/scans and Pantone colors must be in CMYK mode.
• Four color solids should not exceed SWOP density of 340%.
• When supplying digital ads in spread format, it is preferred they be sent as a spread rather than single pages.
• Single page image area should be no more than trim plus bleed.
• Keep all registration marks, color bars and crop lines outside of 4C bleed.
• All digital files will be retained for twelve months.
Labeling Requirements
• Issue date, advertiser name and ad number.
• Agency name, agency contact and phone number.
• Return address for materials. Discs can be returned to the agency after the ad, in its final form, has been digitally archived by the printer. Printer prefers to keep the original disc until the press run has been successfully completed.
• Directory printout of disc contents must be included.
38. Shipping Digital Files
Easiest way to send:
Email your ad (or the link) to Tim Burke at [email protected] Please include in the email the specific issue of JAMA in which your ad is running. (Note: JAMA is a weekly.)
Or, send digital files, progressive proof, SWOP standard color proof, conversion material, and color patches in wrapper marked with date of issue to:
Brian Donald / Imaging Email: [email protected] (262) 673-1617
JAMA (issue date) Quad Graphics Inc. 1900 West Sumner Street Hartford, WI 53027
