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Page 1: James Eric Wood Dossier_0515
Page 2: James Eric Wood Dossier_0515

James  Eric  Wood  616.780.5534  |  [email protected]  | www.linkedin.com/in/jamesericwood1    

Global  Marketing  and  Sales  Leader:  VP  or  Director  Level    

15+  years  of  experience  in  designing  and  launching  high-­‐ROI  marketing  strategies  for    multinational  companies  in  the  CPG,  beauty,  and  retail  industries.    

Motivational  Leadership:  Passionate  about  inspiring  employees  to  deliver  top  performance  and  increase  profits  by  focusing  on  overall  company  goals.  Develop  staff  through  training,  career  planning,  and  coaching/mentoring.  Use  positive  leadership  style  to  direct  multicultural/regional  marketing  and  operations  teams.      Sales/Marketing  Strategies:  Proven  track  record  of  results  includes  doubling  sales  of  an  established  brand  and  increasing  incremental  sales  of  a  product  by  50%.  Background  in  developing  innovative  short-­‐  and  long-­‐term  strategies  and  penetrating  new  markets  for  businesses,  categories,  and  brands  ranging  from  $20M  to  $1B+.    

International  Focus:  Extensive  experience  in  leading  cross-­‐cultural  teams  across  Europe,  Asia,  and  North  America.  History  of  building  relationships  with  vendors  and  affiliates  around  the  world.  MBA  in  International  Business.    

Select  Areas  of  Expertise  Talent  Development  – Cross-­‐Functional  Team  Leadership  – Strategic  Planning  – Financial  Management  – Training  

Vendor  Relations  – Negotiations  – Market  Analysis  – Competitive  Intelligence – Integrated  Marketing  Campaigns  Marketing  Operations  – Communications  Strategies  – Product  Development  – New  Market  Penetration      

Digital  Marketing  – Online  Marketing  – Global  Mobile  Marketing  – Global  Social  Media  Marketing  Channel  Strategies  – Product  Marketing  – Packaging  – Category  Sales  

“Jim’s  natural  enthusiasm  is  catchy,  making  people  want  to  be  a  part  of  his  initiatives.”    

– Feedback  from  360-­‐degree  review  

Professional  Experience  J.W.  Business  Consulting,    August  2014  -­‐  Present  Brand  Management  &  Business  Solutions  Consultant   Sabbatical,  August  2013  –  July  2014    Amway  Corporation,  Ada,  Michigan  Private,  multibillion-­‐dollar  company  manufacturing/selling  health,  beauty,  and  home  care  products  in  80  countries.  Manager,  Global  Sales  and  Marketing,  2007  – 2013  Drove  global  product  sales,  online  engagement,  and  product  loyalty  by  formulating/directing  interactive  digital  marketing  strategies  and  web  market  research  branding  initiatives.  Built  comprehensive  ethnographic  and  competitive  business  strategy  to  meet  needs  of  consumers  in  various  geographic  markets.  Managed  P&L.  

• Ranked  in  top  10%  of  company  employees  every  year  of  tenure.  • Doubled  category  sales  of  home  care  products  by  developing/launching  5-­‐year  strategic  and  tactical  plans.    • Dramatically  increased  revenue  by  launching  2,800  SKUs  in  34  markets  throughout  Europe  and  Asia.  • Incrementally  increased  Feature  Makeup  category  sales  50%  by  targeting  new  demographic  and  penetrating  new  

global  region.  • Promoted  new  line  of  color  cosmetics  by  partnering  with  celebrity  makeup  artists  during  London  Fashion  Week  and  

a  subsequent  European  press  tour  throughout  London,  Paris,  and  Stockholm.  • Established  Corporate  Marketing’s  new  Digital  Brand  Experience  department,  and  standardized  staff  career  plans  

and  salary  ranges.  • Increased  sales  of  established  skincare  brand  100%  by  reformulating/repackaging  highly  regulated  product  and  

penetrating  new  markets  in  Europe  and  North  America.  • Spearheaded  effort  to  redesign  global  site  by  overseeing  efforts  of  Razorfish,  an  interactive  agency;  managed  5-­‐

figure  weekly  spend  with  firm.

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James  Eric  Wood –  Page  Two    

 

Senior  Brand  Manager,  Global  Sales  and  Marketing,  2003  – 2007  Charged  with  developing  short-­‐  and  long-­‐range  strategic  plans  by  evaluating  market  trends  and  financial  forecasts.  Led  internal  team  and  external  agencies,  managing  up  to  20  global  direct  and  indirect  reports.  Advised  affiliates  on  industry  developments  and  investment  strategies.  Positioned  affiliates  for  success  by  customizing  needs  to  local  markets,  advising  on  industry  developments,  and  proposing  investment  strategies.  

• Cut  5-­‐figures  in  expenses  by  eliminating  50  unnecessary  trademarks.  • Produced  comprehensive  guide  to  maintain  consistent  messaging  around  the  world  and  across  a  variety  of  

communication  channels.    Brand  Manager,  2001  – 2003  Associate  Brand  Manager,  2000  – 2001  Cultivated  solid  relationships  with  affiliates  based  in  Europe,  Asia,  and  North  America  and  internal  operations/manufacturing  staff.  

• Played  key  role  in  reducing  unnecessary  costs  and  increasing  efficiency  by  obtaining  leadership  approval  to  discontinue  60  underperforming  products.  

• Saved  millions  of  dollars  by  launching  series  of  operational  efficiencies.  • Drove  8-­‐figure  growth  by  developing  11  new  products  for  global  rollout,  each  with  a  profit  margin  of  50%  or  

greater;  elevated  profitability  3.7%  on  millions  of  dollars  in  revenue.    Product  Manager,  Corporate  Marketing,  1999  – 2000  Directed  cross-­‐functional  teams  during  home  care  product  development  process,  with  brands  generating  $100M/revenue.  Supported  affiliates  in  52  markets  by  providing  guidance  on  promotional  plans,  product  use,  and  troubleshooting.    

Forecasting  and  Planning  Analyst  II,  Personal  Shopper  Catalog  Division,  1996  – 1999  Analyzed/developed  forecasts  to  guide  purchase  order  process  and  maintain  profitable  inventory  levels.  Managed  vendor  relations  as  well  as  SKU  performance  and  selection.  Facilitated  communication  between  cross-­‐functional,  operational  teams.    

Earlier  Experience  Merchandise  Manager/Commissioned  Sales  Representative  for  various  locations  of  JCPenney  department  stores.  Conceptualized,  developed,  and  implemented  multi-­‐channel  marketing  and  promotional  campaigns  to  drive  product  sales.  Managed,  trained,  and  coached  40  direct  reports.  Functioned  as  Buyer  for  apparel,  shoes,  and  luggage.    

Education  Master  of  Business  Administration  (MBA),  International  Business,  2000  Studied  Abroad:  Hong  Kong,  Mainland  China,  Malaysia,  Singapore  Western  Michigan  University,  Kalamazoo,  Michigan    Bachelor  of  Arts  (BA),  Marketing,  1993  Michigan  State  University,  East  Lansing,  Michigan    

Of  Note  American  Marketing  Association,  Member  European  Marketing  Academy,  Member    

“Jim  is  very  supportive  of  his  staff  and  has  a  tremendous  motivating  effect  with  them.”  – Michael  Edwards,  VP  Global  Brands,  Amway  Corporation

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How I add Value James Wood

international audiences. By leveraging these strengths, I have played a key role in increasing revenue for multinational retail companies.

With a marketing leadership career that includes annually ranking in the top 10% of employees, I am now looking for my next challenge.

I DRIVE RESULTS.

Build world-class teamsDevelop international opportunities

Proven historical performance with strong transferable skills that transcend industry will deliver value to all stakeholders, including; the organization, human assets and

year, through innovation, competitive knowledge and developing strong, highly

Skills: Business Planning P&L, Long-range Planning, Cross-Cultural Team Leadership

Respect, Trust, Enterprise commitment & alignment to short and long-term organizational objectives, authority to make decisions without recall, growth potential

Values: Development of human assets, Variety, Risk taking

CAREER VALUESRecognition commensurate to achievementsAutonomy

LEADERSHIP PROFILEListenMentorMotivate

I bring new ideas and thinking to life by focusing on the customers needs through motivated teams who love to work in a trusting environment of expression and reaching their potential

Skills: Strong Intuition, Charismatic, Develop creative solutions

TARGET COMPANYCulture that thrives onTaking RisksBeing Inquisitive & adventurous

A company who values investment in people, holds its customer experience at the forefront of all business decisions, has a premium positioning with a creative and fun component that strives to exceed its customers expectations at all touch points.

Skills: Discovering and fostering human potential, ultimately delivering extraordinary

PERSONALITYDISC: Dominate IMyers-Briggs : ENFPStrength Finders: Arranger, Strategic, Achiever

In practice, my personalilty is warm and enthusiastic. I am very passionate and excitedabout life and this enthusiasm drives my ability to inspire and motivate others. With a

problems and Faced with any given scenario, I can quickly spot the relevant patternsand issues and develop a plan of action. My priorities are taking action, collaboration,and expressing enthusiasm

At a glance

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

Page 5: James Eric Wood Dossier_0515

James  Eric  Wood  616.780.5534  |  [email protected]  | www.linkedin.com/in/jamesericwood1  

Global  Marke3ng  and  Sales  Leader:  VP  or  Director  Level  

15+  years  of  experience  in  designing  and  launching  high-­‐ROI  marke<ng  strategies  for    mul<na<onal  companies  in  the  CPG,  beauty,  and  retail  industries.    

Mo3va3onal  Leadership:  Passionate  about  inspiring  employees  to  deliver  top  performance  and  increase  profits  by  focusing  on  overall  company  goals.  Develop  staff  through  training,  career  planning,  and  coaching/mentoring.  Use  posiKve  leadership  style  to  direct  mulKcultural/regional  markeKng  and  operaKons  teams.    Sales/Marke3ng  Strategies:  Proven  track  record  of  results  includes  doubling  sales  of  an  established  brand  and  increasing  incremental  sales  of  a  product  by  50%.  Background  in  developing  innovaKve  short-­‐  and  long-­‐term  strategies  and  penetraKng  new  markets  for  businesses,  categories,  and  brands  ranging  from  $20M  to  $1B+.  

Interna3onal  Focus:  Extensive  experience  in  leading  cross-­‐cultural  teams  across  Europe,  Asia,  and  North  America.  History  of  building  relaKonships  with  vendors  and  affiliates  around  the  world.  MBA  in  InternaKonal  Business.  

Select  Areas  of  Exper3se  Talent  Development  –  Cross-­‐FuncKonal  Team  Leadership  –  Strategic  Planning  –  Financial  Management  –  Training  

Vendor  RelaKons  –  NegoKaKons  –  Market  Analysis  –  CompeKKve  Intelligence  –  Integrated  MarkeKng  Campaigns  MarkeKng  OperaKons  –  CommunicaKons  Strategies  –  Product  Development  –  New  Market  PenetraKon      

Digital  MarkeKng  –  Online  MarkeKng  –  Global  Mobile  MarkeKng  –  Global  Social  Media  MarkeKng  Channel  Strategies  –  Product  MarkeKng  –  Product  Launches  –  Packaging  –  Category  Sales  

“Jim’s  natural  enthusiasm  is  catchy,  making  people  want  to  be  a  part  of  his  ini3a3ves.”    –  Feedback  from  360-­‐degree  review  

Professional  Experience  Sabba3cal,  2013  –  Present  

Amway  Corpora3on,  Ada,  Michigan  Private,  mulKbillion-­‐dollar  company  manufacturing/selling  health,  beauty,  and  home  care  products  in  80  countries.  Manager,  Global  Sales  and  Marke3ng,  2007  –  2013  Drove  global  product  sales,  online  engagement,  and  product  loyalty  by  formulaKng/direcKng  interacKve  digital  markeKng  strategies  and  web  market  research  branding  iniKaKves.  Built  comprehensive  ethnographic  and  compeKKve  business  strategy  to  meet  needs  of  consumers  in  various  geographic  markets.  Managed  P&L.  

✓ Ranked  in  top  10%  of  company  employees  every  year  of  tenure.  ✓ Doubled  category  sales  of  home  care  products  by  developing/launching  5-­‐year  strategic  and  tacKcal  plans.    ✓ Drama3cally  increased  revenue  by  launching  2,800  SKUs  in  34  markets  throughout  Europe  and  Asia.  ✓ Incrementally  increased  Feature  Makeup  category  sales  50%  by  targeKng  new  demographic  and  penetraKng  new  

global  region.  ✓ Promoted  new  line  of  color  cosmeKcs  by  partnering  with  celebrity  makeup  arKsts  during  London  Fashion  Week  

and  a  subsequent  European  press  tour  throughout  London,  Paris,  and  Stockholm.  ✓ Established  Corporate  Marke3ng’s  new  Digital  Brand  Experience  department,  and  standardized  staff  career  plans  

and  salary  ranges.  ✓ Increased  sales  of  established  skincare  brand  100%  by  reformulaKng/repackaging  highly  regulated  product  and  

penetraKng  new  markets  in  Europe  and  North  America.  ✓ Spearheaded  effort  to  redesign  global  site  by  overseeing  efforts  of  Razorfish,  an  interacKve  agency;  managed  5-­‐

figure  weekly  spend  with  firm.

Page 6: James Eric Wood Dossier_0515

James  Eric  Wood  –    Page  Two  

Senior  Brand  Manager,  Global  Sales  and  Marke3ng,  2003  –  2007  Charged  with  developing  short-­‐  and  long-­‐range  strategic  plans  by  evaluaKng  market  trends  and  financial  forecasts.  Led  internal  team  and  external  agencies,  managing  up  to  20  global  direct  and  indirect  reports.  Advised  affiliates  on  industry  developments  and  investment  strategies.  PosiKoned  affiliates  for  success  by  customizing  needs  to  local  markets,  advising  on  industry  developments,  and  proposing  investment  strategies.  

✓ Cut  5-­‐figures  in  expenses  by  eliminaKng  50  unnecessary  trademarks.  ✓ Produced  comprehensive  guide  to  maintain  consistent  messaging  around  the  world  and  across  a  variety  of  

communicaKon  channels.  

Brand  Manager,  2001  –  2003  Associate  Brand  Manager,  2000  –  2001  CulKvated  solid  relaKonships  with  affiliates  based  in  Europe,  Asia,  and  North  America  and  internal  operaKons/manufacturing  staff.  

✓ Played  key  role  in  reducing  unnecessary  costs  and  increasing  efficiency  by  obtaining  leadership  approval  to  disconKnue  60  underperforming  products.  

✓ Saved  millions  of  dollars  by  launching  series  of  operaKonal  efficiencies.  ✓ Drove  8-­‐figure  growth  by  developing  11  new  products  for  global  rollout,  each  with  a  profit  margin  of  50%  or  

greater;  elevated  profitability  3.7%  on  millions  of  dollars  in  revenue.  

Product  Manager,  Corporate  Marke3ng,  1999  –  2000  Directed  cross-­‐funcKonal  teams  during  home  care  product  development  process,  with  brands  generaKng  $100M/revenue.  Supported  affiliates  in  52  markets  by  providing  guidance  on  promoKonal  plans,  product  use,  and  troubleshooKng.  

Forecas3ng  and  Planning  Analyst  II,  Personal  Shopper  Catalog  Division,  1996  –  1999  Analyzed/developed  forecasts  to  guide  purchase  order  process  and  maintain  profitable  inventory  levels.  Managed  vendor  relaKons  as  well  as  SKU  performance  and  selecKon.  Facilitated  communicaKon  between  cross-­‐funcKonal,  operaKonal  teams.  

Earlier  Experience  Merchandise  Manager/Commissioned  Sales  Representa3ve  for  various  locaKons  of  JCPenney  department  stores.  Conceptualized,  developed,  and  implemented  mulK-­‐channel  markeKng  and  promoKonal  campaigns  to  drive  product  sales.  Managed,  trained,  and  coached  40  direct  reports.  FuncKoned  as  Buyer  for  apparel,  shoes,  and  luggage.  

Educa3on  Master  of  Business  Administra3on  (MBA),  Interna3onal  Business,  2000  Studied  Abroad:  Hong  Kong,  Mainland  China,  Malaysia,  Singapore  Western  Michigan  University,  Kalamazoo,  Michigan  

Bachelor  of  Arts  (BA),  Marke3ng,  1993  Michigan  State  University,  East  Lansing,  Michigan  

Of  Note  American  Marke3ng  Associa3on,  Member  European  Marke3ng  Academy,  Member  

“Jim  is  very  suppor.ve  of  his  staff  and  has  a  tremendous  mo.va.ng  effect  with  them.”  –  Michael  Edwards,  VP  Global  Brands,  Amway  Corpora.on

Page 7: James Eric Wood Dossier_0515

�Color Cosmetics

�James Wood

WORK EXAMPLECASE STUDY

SITUATION: Develop pipeline of new E. Funkhouser New York™ color cosmetic products and manage portfolio; improve profit margin.

Led cross-functional team of product development, supply chain, and global sales/marketing professionals in increasing speed to market, reducing quality issues, and negotiating cost of goods. Identified strong contract manufacturing partners, reduced number of core team members, and increased accountability to improve agility and decision-making process. Sponsored European press tour in Paris, London, and Stockholm, and joined by celebrity makeup artist; also, promoted products through London Fashion Week. Worked closely with Eddie Funkhouser.

CHALLENGE: Build trust with affiliates through product delivery/promotional support.Global affiliates were not convinced that Amway corporate headquarters would be capable of delivering quality products within their required time frame. Affiliates also felt that headquarters did not equip them with relevant promotional support for their local customers.

OBJECTIVES: • Increase portfolio profitability by introducing new products and eliminating unprofitable SKUs. • Collaborate with vendors to build collections that meet brand objectives, affiliate expectations, and

profitability targets. • Create promotional best practices for affiliates.

STRATEGY: • Analyzed portfolio and provided recommendations; developed category reviews for each collection. • Spearheaded onsite meetings in Europe and Japan to identify affiliate support and communication

needs. • Introduced strategy for strengthening relationships with global affiliates by communicating product

development updates each week.

RESULTS: Exceeded Objectives For Increasing Sales, Improving Profitability, And Generating Interest In New Products.

• Realized highest overall collection margin to date for E. Funkhouser New York™ brand; launched 2,800 product SKUs in 34 international markets, producing $33M in revenue.

• Reversed decline of financial returns by reducing total SKU count, developing operational efficiencies, and decreasing cost of goods; attained 13% Net Present Value on corporate investment.

• Drove 50% increase in Feature Makeup category sales.

REFERENCE: Marisa Grossnickle [email protected]

PRODUCT DEVELOPMENT & BRAND DEVELOPMENT

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

Page 8: James Eric Wood Dossier_0515

�Global Franchise Re-Stage

BRAND, PACKAGING, PRICING & FORMULA DEVELOPMENT

SITUATION: $330 Million Quasi Drug Prestige Skincare Franchise Losing Market Share With Global Operational Inefficiencies, Outdated Product Formulas & Packaging. This high profile project was charged with defining differentiated positioning supported by break-through R&D innovation to secure the market leadership position in 80 countries. Bringing together top minds from all functional disciplines and developing a strong working environment was critical to success.

CHALLENGE: Re-stage a global skin care franchise in 18 months. Increase sales & profitability in existing markets & expand geographically.Additionally, the program was charged with developing a long range Research & Development strategy to identify, develop and gain global regulatory approval for a new Quasi Drug active ingredient to drive exclusivity for the franchise.

OBJECTIVES: Develop internal core competency for Skin Brightening based on continuous intelligence gathering trends, competitive activity and consumer insights.• Identify own-able & sustainable differentiation for franchise • Design long range R&D investment strategy to achieve market leadership position • Increase revenue and profitability

STRATEGY: Fact based decision making drove the success of this program beginning with a comprehensive understanding of the consumer and competitive environment in the top 5 markets.• Conducted Primary research in Japan, Thailand, Korea, China & North America, resulting in a strong

product development concept which was differentiated and supported long range development plans. • Lead Advance Science team to develop patented Active Ingredient achieving Technical Regulatory

approval globally as an Quasi Drug status. • Develop new global brand & obtain Trademark across 80 countries • Design new packaging profiles and lead packaging engineers & vendors through development process. • Identify new global product claims and develop 6 new Quasi Drug prestige quality skincare products.

RESULTS: Exceeded objectives for increasing sales, improving profitability, & New global brand development in under 12 months

• Developed Business Case for new formula & packaging development receiving approval & funding. • Gained enterprise wide approval for a $50 Million - 10 year franchise investment strategy. • Consolidated 14 products to 5 global SKU’s increasing operationally efficiencies. • Improved franchise profitably by 3% - Retired 14 products and 2 brands • Increased revenue by 220% from $150 Million to $330 Million. • Developed & received global trademarks for a new global brand [80 countries].

James Wood CASE STUDY

REFERENCE: Melissa Hundey(Amway)[email protected]

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

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�Global Team Leadership

�James Wood

WORK EXAMPLECASE STUDY

HOME CARE GLOBAL PORTFOLIO - CORE COMPETENCY TEAM

SITUATION: Increase profitability by revamping global affiliate category’s portfolio

Provided corporate leadership to subject matter experts in largest markets, comprised of delegates from Europe, North America, and Asia. Made strategic decision to reduce product sku count, eliminate manufacturing inefficiencies, and develop new products within $1B global CPG category.

CHALLENGE: Achieving global objectives by gaining buy-in from 5 individual markets

Each affiliate previously prioritized the success of their market at the expense of the global goals. Silos existed between team members.

OBJECTIVES: • Consolidate portfolio by reducing number of brands, products, and SKUs. • Develop new, innovative products and update existing products. • Align brand content across all global markets.

STRATEGY: • Designed proposals to discontinue SKUs and reduce Cost of Goods Sold (COGS); gained

consensus among executive management and led team in executing plan. • Developed 3 new global brands by leveraging consumer research, branding elements, and

guidance from affiliates, agency, and media. • Built brand consolidation strategy after researching each area’s local needs, competitive

environments, and cultural nuances; directed team in aligning content across all markets. • Unified team of 5 local markets by fostering collaborative environment, holding in-person

meetings, and facilitating trust-building exercises.

RESULTS: Streamlined Portfolio, Drove Profit Growth, And Launched Products Globally.

• Eliminated 60 products by gaining approval from leaders – key to completing initiative. • Increased profits by millions of dollars each year. • Developed and launched 11 products globally, achieving 8-figure revenue growth

REFERENCE: Imran Zaman, Chief Marketing [email protected]

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

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�Digital Marketing

�James Wood

WORK EXAMPLECASE STUDY

GLOBAL WEBSITE RE-DESIGN - DIGITAL BRAND EXPERIENCESSITUATION: Partner with Razorfish on a large scale $40 Million statement of work, leading the global strategic framework for a revitalized, on-line customer experience.This time-critical project was charged with defining the global on-line footprint covering multiple brands over several channels with annual revenue of $11 Billion. The Design, Development and Deployment stages were given 12 months to go live.

CHALLENGE: Re-define the digital customer experience to become relevant for todays consumer and postured to support fast-paced technology changes in the future.Global digital properties across over 80 countries offered inconsistent customer experiences and lacked localization and engaging content required to drive brand engagement. Access to global consumer data surrounding the brand experience and customer journey were unavailable to the business team for critical decision making.

OBJECTIVES: Build a highly collaborate cross functional team located in the Global headquarters under the Marketing function with core team members from IT, Digital agencies, brand management and select top markets around the world.

• Deploy a re-designed global website with consistent branding within legacy IT systems • Increase revenue & time spent on site through engaging digital brand experiences • Drive interaction through community based infrastructure with data mining capabilities

STRATEGY: Define the customer journey across digital, physical and human interaction channels using ethnographic research to drive the development of a long range digital roadmap. Develop & maintain internal teams with cutting edge knowledge of the online content space and target consumers.

• Partner with Creative Agency to develop best-in-class digital experiences which are aligned with global marketing objectives

• Engage target consumers in a relevant way to trigger sales and brand advocacy. • Develop innovative marketing campaigns designed to grow unique digital audiences for each brand.

RESULTS: Exceeded objectives for increasing sales, improving profitability, and generating interest in new products.

• Deployed global digital branding package to over 80 countries and launched beta markets of fully loaded site within 18 months; consolidating all global properties to a single consistent brand messaging.

• Defined, Designed, Developed and Deployed unique brand experiences for the Corporate, Nutrition, Beauty, home and Personal Care brands.

• Increased access to global consumer data supporting fact based decision making

REFERENCES: Lisa Frazier (Razorfish) [email protected] + Teresa Davis (Amway) [email protected]

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

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�Internship Mentoring Program

�James Wood

WORK EXAMPLECASE STUDY

PROGRAM DEVELOPMENT - IMPLEMENTATIONSITUATION: Attract and secure talent from top-tier business school.

Established positive, long-term relationship between Amway Corporation and the University of Michigan’s Ross School of Business. Designed world-class capstone project to attract high-potential MBA student. Interviewed candidates; subsequently hired and mentored talented brand management intern within the Prestige Beauty division of Amway Corporation.

CHALLENGE: Provide valuable experience despite heavy workload and internal discontent

Client projects required priority and internship experience was condensed into a compressed period. Fellow interns did not share the same positive outlook.

OBJECTIVES: • Design and deliver a high-quality internship experience. • Develop enticing offer, identify top talent, and secure intern. • Mentor MBA student and provide practical experience and exposure to brand management at

Amway.

STRATEGY: • Showcased corporate offices by providing prospective interns with onsite tour. • Promoted opportunity by sharing responsibilities and takeaways: hands-on experience with brand

management work projects and a broad set of related skills. • Gathered feedback from candidates; devised program to align student goals with corporate

opportunities. • Designed and presented offer; secured high-performing intern who added value to the organization. • Developed “win-win” strategy and maximized time by achieving corporate objectives while

educating intern. • Turned negative chatter into mentoring moment and occasion for learning.

RESULTS: Exceeded Candidate’s Expectation Of Learning Experience While Simultaneously Delivering Value To Company.

• Hired intern who was ultimately brought on as a full-time brand management employee. • Coached intern to produce strong evaluation and communication processes with corresponding

action steps; well-received plan was implemented the following fiscal year. • Guided student in creating video to showcase her internship and enthusiasm for the Amway brand

and Corporate Marketing division; selected for “Best Video Award” from among 150+ submissions. • Exceeded intern’s expectations for individual mentoring, exposure to senior leaders, education in

brand management, and acquisition of new skills.

REFERENCES: Kathy Liu (Amway) [email protected]

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

Page 12: James Eric Wood Dossier_0515

�Professional Recommendations

�James Wood

IMRAN ZAMAN CHIEF MARKETING OFFICER, AMWAY CORPORATION,EUROPE James is able to demonstrate very strong leadership skills that not only

allowed him to manage a global portfolio of home products but he led a global strategic group to drive towards a long terms strategy . In such global meetings that was made up of key stakeholders from around the world, he demonstrated a great understanding of the diversity but ensured all were included in the process. Additionally he has been a very capable marketer and leader that has demonstrated great skills of building a successful brand from scratch, executing a portfolio range to meet the needs of the the global consumer base. He has a excellent personality that allows him to build rapports with all, especially his direct reports and peers.

ANDREW CLEWS BUSINESS INNOVATION ADVISOR, CALLAHAN INNOVATION,NEW ZEALAND Jim was a key member of the Home Products team at Amway over the years

that I was privileged to lead the group. His professionalism and positive attitude was second to none and he was particularly skilled at leading international teams charged with solving challenging business issues. During our time working together Jim completed a thorough analysis of a core piece of the company's product portfolio where tough decisions were required around heritage brands. There was a need to manage the added complexity of a raft of competing perspectives and heartfelt emotion shared across global markets with respect to these legacy products. Retaining a cool head and a focus on objectives was critical to his success in delivering a positive outcome for the business. I can recommend Jim as a great addition to any organization

JAZMINE YEARACK DIGITAL SPECIALIST, AMWAY CORPORATION,GLOBAL HEADQUARTERS, USA Early in my career I was lucky enough to work for Jim for several years. I was

switching from a career in dog grooming/competing into a corporate environment. Jim saw my talent and potential not my lack of experience, he interviewed and hired me to join the newly established department in Digital Marketing. Our team worked hard and had a wonderful time along the way. A few highlights include launching a new website in Europe for a new beauty brand in 22 countries, setting web standards for 80+ affiliates and multiple experiential/brand emersion meetings for external partners. Working for Jim has continued to be a highlight of my career, he continues to mentor me to this day. His integrity and leadership style is like no other, his passion for people and always doing the right thing is nearly impossible to find today. Jim is an inspiration, he knows how to build a team that works hard and has fun and will always be one of the smartest people I have ever had the pleasure of working with.

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

Page 13: James Eric Wood Dossier_0515

�How I add Value

�James Wood

ANNA HORNER BRAND MANAGER, AMWAY CORPORATION,EUROPE -LONDON,ENGLAND I feel privileged to have worked with James on a number of projects during

my time at Amway; from brand and product launches across Europe, to showcasing at London Fashion Week. James creates a perfect learning environment, where you feel inspired and enthused to exceed all set goals. A champion in communication with exceptional people skills, James made working on some challenging projects an enjoyable experience. I very much hope our professional paths may cross again in the future!

KATHY LIU ASSISTANT RAND MANAGER, AMWAY CORPORATION,GLOBAL HEADQUARTERS, USA Jim interviewed, hired, managed and mentored me in my MBA corporate

marketing internship at Amway in the summer of 2012. From the start, he was both an amazing manager, mentor and friend. Jim sought my ideas and input to develop my strategic summer project before I even started, allowing the internship experience to be one I can be truly motivated and engaged in. In addition to my capstone project, Jim encouraged me throughout the summer to engage in social activities and mini-projects that would further enhance my Amway experience. This led to a video development project that is now used as a corporate recruiting tool at universities. Jim went above and beyond to ensure I had the best available tools to succeed at Amway. This was the best internship experience I have ever had-it truly is the reason why I decided to take the full-time offer to come back to Amway. Anyone who has worked with Jim will recognize his unprecedented talent. He is an undeniable gem and asset to any company that values a true leader.

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546

Page 14: James Eric Wood Dossier_0515

Mobile: 616.780.5534 Email: [email protected] Website: www.linkedin.com/in/jamesewood Address: 3248 bentwood dr se, grand rapids, MI 49546


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