Mercedes-Benz

Gateways, Platforms & Doorways

@spoonybear

Instead of trying to interrupt what our

audience are interested in, we need to become

what they're interested in

Our brand philosophy

Advertising

Engagement

“Super bowl, super social:, ‘fireworks bring you to the brand, you stay for the warming fire’. In Yeo Valley’s case, this

meant live event TV every weekend, with an ongoing bedrock of conversation and

additional content on Twitter...”

Super Social Stuff

Brand letting you

into a moment.

Embracing every

touchpoint