James Munro - Portfolio

James Munro 1 Portfolio

Jam

es M

unro

: Portfolio.Art-Direction Design

Photography Videography


Hello, my name is James. Originally from New

Zealand, I have been working within fashion and

menswear for over five years, recently focusing on

larger campaigns that cover multiple channels. I

am experienced as a Graphic Designer, Photogra-

pher, Videographer and Art Director. Having start-

ed my creative career as a Photographer, my skills

are grounded in image making and I frequently

direct shoots and collaborate with third parties to

produce beautiful creative work. My photographic

background supports my great respect and admira-

tion for image making and it’s process, and informs

every creative venture.

Due to my broad knowledge base, I have an under-

standing of many disciplines and can, and enjoy

contributing this to my management and

participation with others on a project. I am experi-

enced in creating digital photography, digital video,

printed and digital design. My technical skills cover

Adobe Creative suite among others programmes.

I bring energy, drive and a fantastic eye. I will

always think of the larger picture and strive to

deliver it. I have a love for art, film and especially

music, of which I feel is the true birthplace of any

genre within fashion. Luxury fashion for me pro-

vides one of the greatest commercial realisations of

art, and I have a great desire to contribute to it.

Abo

ut.


Lookbooks &A

rt Direction.

Contents.

1

About

3

Lookbooks &

Art Direction

21

Design

27

Videography

30

Curriculum Vitae &

Contact Details

James Munro 5 PortfolioJames Munro 4 Portfolio

Drake’sSpring / Summer

‘17


Having created a successful visual language with

Autumn / Winter ’16, Drake’s required a punchier

statement for Spring / Summer, which is histor-

ically a harder season for the brand. To play off

the bold colours and patterns always present in

the collection, I set out to use art as a backdrop.

Abstract artist Ben Deakin’s surreal landscapes

presented a great pairing, and his artist studio

offered the rustic appeal that Drake’s has always

carried.

Imagery once again needed to be used across all

channels; the formal look-book, social imagery,

web assets and advertising. I also enlisted a video

production team to capture the action behind

the scenes, but endeavoured to create a film that

would compliment the collection as a whole, not

just reveal the inner workings of a menswear

shoot. I brought on electronic producer Paul

Brown from London band Zola Blood to compose

a piece for the film.

Prim

ary

look

book

imag

e.

Prim

ary

look

book

imag

e.

Prim

ary

look

book

imag

e.


‘Behind the Scenes’ video still.

‘Behind the Scenes’ video still.


Dou

ble

page

ad

conc

ept.

Roles included;

Art Direction

Video Direction

Photography

Graphic Design

Music Production


Drake’sAutumn / Winter

‘16


Seco

ndar

y/so

cial

look

book

imag

e.

Inst

agra

m f

eed

show

ing

look

book

imag

es.

Drake’s Autumn/Winter ‘16 season was the first

head-to-toe collection for the brand; hats, shoes,

outerwear and trousers completed the estab-

lished offering of ties, shirts and jackets.

The brief called for a contemporary direction to

compliment the classic English style. Imagery

would need to be split over a Primary look-book

and campaign, social imagery and web assets. To

allow for this I organised to shoot over two days,

separating the main shots from the secondary

imagery. Each day had a distinct look and feel.

I designed digital and printed versions of the

look-book for press and customers respectively,

printed and digital adverts, and web assets from

the imagery collected. We also managed the

release of images over social to coincide with

product releases throughout the season.

Prim

ary

look

book

imag

e.Pr

imar

y lo

okbo

ok im

age.


Roles included;

Art Direction

Photography

Graphic Design

Dou

ble

page

ad

conc

ept.


Mr. StartAutumn / Winter

‘15

Mr. Start’s clothes have always been simple, so

the aim of this look-book was to show the details

of the cloth used to make each garment. The 70’s

feel of the patterns prompted me to use props and

colour to evoke the style of the decade. I decided

on still life in order to allow the clothes to speak

for themselves.

I produced both a digital and printed lookbook.

Roles included;

Art Direction

Photography

Graphic Design


Design.

Prim

ary

look

book

imag

e.Pr

inte

d lo

okbo

ok.


RAYNER AND STURGES

Branding

Graphic Design

Photography

Rayner and Sturges are a shirt-making

company based in Somerset. In order to stand

out from their competitors, as a web presence

isn’t common amongst the garment industry,

Rayner & Sturges were looking to improve their

online identity. This simple website complete-

ly re-brands the company, offering a slicker

environment for their customers. This homepage

includes full bleed video.

This website is still under construction.

Mob

ile R

ayne

r &

Stu

rges

site

.

Des

ktop

Ray

ner

& S

turg

es s

ite.


M I N T V E LV E T

Graphic Design

Photography

I provided photography and graphic design for

womenswear brand Mint Velvet, including digital

design, product design and photography for

web assets and events. Mint Velvet’s aesthetic is

simple, light and considered.

Cho

cola

te p

acka

ge d

esig

n.

Web

mai

l des

ign

for

Mr.

Sta

rt.

M R . S TA R T

VA R I O U S A S S E T S

Art Direction

Photography

Graphic Design

I provided photography, graphic design and art

direction for a number of Mr. Start projects. My

main focus was on look-books and campaigns. I

also dealt with social campaigns, web mailers and

designing web assets.


Videography.

Dra

ke’s

hom

epag

e ba

nner

s.D

rake

’s e

dito

rial

imag

e la

yout

.


M R . S TA R T

V I D E O G R A P H Y

Videography

Direction

I produced several videos for Mr. Start

covering fashion shows and presentations for var-

ious seasons. I directed, shot, edited and sourced

music for each film.


Cur

ricul

um V

itae.

EMPLOYMENT H IS TORY:

Drake’s: Present

At Drake’s I am multi disciplinary, my workload

spans Art Direction, Photography and Graphic

Design.

Duties:

- Manage creative and visual output.

- Manage the creation of branded imagery.

- Direct shoots and campaigns.

- Conceptualise projects.

- Grow online and offline visual channels

through supplementary content and 3rwd

party collaborations.

- Manage 3rd party collaborators.

- Shoot, edit or direct branded video.

- Shoot seasonal marketing assets for web and

print marketing.

- Assist on design elements for visual media.

Mint Velvet: Graphic Designer, November 2015 -

March 2016

Duties:

- Digital, web, print, P.O.S. and packaging

design.

- Photography and directing shoots for

‘Magazine’ articles.

- Videography.

Mr. Start: Creative, June 2012 - October 2015

Duties:

- Digital, print and P.O.S. design.

- Photography and direction of larger projects,

such as look-books.

- Product photography.

- Videography.

- Online content management.

TEC HNICAL SK I L LS :

Software:

InDesign, Photoshop, Premier Pro, Lightroom,

Illustrator, After Affects , Final Cut Pro, Capture

One.

Hardware:

DSLR Photography, Studio Lighting, HD and 4K

video, Medium Format.

EDUCAT ION:

Auckland University of Technology

- Bachelor of visual arts majoring in photography

D.O.B.

28th March 1988

ADDRESS :

London E9

Excellent references available on request.

CONTACT:

[email protected]

+447762030472

Than

k yo

u.

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