A Presenta*on from Big Data 22 February 2013 Measuring Live Population Movements & Web Behaviour via a Mobile Carriers Big Data All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org James Randall Ipsos MORI
Transcript
1. APresenta*onfrom BigData 22February2013 Measuring Live
Population Movements & Web Behaviour via a Mobile Carriers Big
Data AllcopyrightownedbyTheFuturePlaceandthepresentersofthematerial
Formoreinforma:onaboutNewMReventsvisitNewMR.org JamesRandall
IpsosMORI
2. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 How
MR harnesses the power of BIG Data Case Studies on Mobile Operators
James Randall, Ipsos MORI [email protected]
@jamesLDRandall
3. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 BIG
Data new approaches need new partnerships Delivering: DataAnaly:cs
MobileBased Sampling Assets 27MillionCustomers 1bnrowsofdataperhour
Uniquedatasets Role Analy:csexper:se InvestmentinReal:me
Analy:csandBigData Assets LargestUKResearchEn:ty Majorkeyclients
1000+researchers&analysts Role ResearchandAnaly:csexper:se
InsighTulrepor:ng& DataVisualisa:on Routetomarketfor
Innova:veResearch
4. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
LEAP FAITH... THE OF LEAP FAITH... THE OF
5. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
WhoaWendsfootballmatchesand whatdotheybrowsewhilstthere?
.wedliketobeWerunderstandthe onlineopportunityatlivespor:ng events.
Canyouprovideacostfor anonlineortelephone survey? A typical client
brief
6. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
What about using EE location & URL Behavioural Data? 6
Wecaniden*fymobileuseatthematchvs.controlloca*ons
Iden*fythedemographics byloca*on Web&webbased appbytaxonomy:
Shopping Finance SocialNetworking Search Mapping Iden*fythevolumeof
peoplebyloca*on Measure: No.ofinterac*ons No.ofsessions
7. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
A[er How do we do it?
GeofencestadiaviacelltowerstosamplethoseaRendingthematch 14:0008:00
DuringBefore 2x Football Na:on
8. James Randall, Ipsos MORI, UK Big Data, 22 February
2013
9. James Randall, Ipsos MORI, UK Big Data, 22 February
2013
10. James Randall, Ipsos MORI, UK Big Data, 22 February
2013
11. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
24%customers usingMobile Web/Apps
121,343customersiden*edbetween9amand9pm 7%CommerceBased
4.5%m-commerceonly 53dierentsites 2.5%physicalretailer
83dierentsites Oxford Circus Mobile Shopping - Saturday 24/11
391wentonLinkedInwhile364visitedoneAdultSIte
12. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 12
Key concepts 1.Popula:on Movements 2.Mobile Adver:sing 3.Video
Streaming 4.MobileFinance 5.WebAnaly:cs
13. James Randall, Ipsos MORI, UK Big Data, 22 February 2013 Q
& A JamesRandall IpsosMORI RayPoynter
VisionCri:calUniversity
14. James Randall, Ipsos MORI, UK Big Data, 22 February 2013
James Randall, Ipsos MORI [email protected]
@jamesLDRandall