Date post: | 12-Aug-2015 |
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Business |
Upload: | informa-australia |
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James WhittakerHEAD OF RESPONSIBLE SOURCING AND QUALITY
Coles Supermarkets Limited
• Coles are owned by Wesfarmers
(ASX listed company)
• Established in 1914 – 101 years!
• 775 supermarkets nationally
• Around 100,000 team members
• 15 million customers per week
Coles Supermarkets
Coles Strategy and Values
Growth plan
We aspire to be Australia’s best food retailer and to achieve this we are committed to:
· Reducing the cost of a weekly shopping basket
· Gaining a competitive advantage in Fresh foods
· Becoming the easiest place to shop in Australia
· Delivering service centred around craft skills
2006
Supplier Approval Program
2007
No tartrazine2010
20112012
2013
2015
Brand Standards Introduced
Coles Brand Roadmap
What do our customers tell us
It can get very complicated
Quality Reset
World Class Standards
World Class Training
• Coles Quality Academy – industry knowledgebase
• World class training function provided by Coles
• Linked with Registered Training Organisations
• Global leading research organisations
• Collaboration between industry experts
• Coles and Suppliers aligning understanding
KISS – Keep it simple stupid
Graze – Case Study
What is Graze?
• First Coles Brand 100% pasture-fed range beef
• Launched in October 2014
• Positioned beneath Finest
• 11 products in Graze range
• MSA Graded
• Standards beyond feed and traceability
• Driven by Customer insight and trends
Design and verification
http://www.grazebeef.com/ Grass-fed, 100% reared and fed on
pasture & Free to Roam
100% Australian, sourced directly from
Australian farms by Coles cattle buyers,
ensuring we select the best grass-fed
cattle
Farm-Assured, all Graze farmers look
after the welfare of every animal
Graze farmers respect and nurture the
soil & environment
The meat is aged for 14 days for
superior tenderness and full flavour
Graze beef is certified MSA. This
assures eating quality for customers
Telling the story
Key Learnings
• Think Global but act local
• Supplier collaboration and partnership is key
• Get the basics right
• Keep it simple
• Be clear on your goal and relentless in its pursuit
• If at first you don’t succeed….
The right quality drives sales and customer loyalty