SocialSocial mediamedia

Example:How

Obama became

president through social media

From this

to to this…this…

A good message is simple, short,memorable, and even iconic

CHANGE

“Yes we can”

Because someone may want to spread your message for you…

Stencil for a make-your-own Obama message

Image stenciled on a building 500m from GlobalGiving’s old office.

Complex messages are hard to remember: USA government’s bank bailout.

(Don’t do this!)

??

?

?

Your message is a

cause! Time is ticking!

Give, Donate, Send money now.

You must take action.

We are competing.

Your friends will be the first to adopt your message:

my cause our cause

The Biggest

WordIs

You!

A good message will A good message will spread.spread.

Source: David Wilcox, The Social Reporter

Corporate

= control = democracy++

Source: “What’s next in media: by Neil Perkin

It’s OK to be a person.

GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?”

Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”

Your supporters need different messages and languages.

Where is this?

Where is this?

Hint: think strategically!

Strategic thinking:In Germanythere are

ZERO voters…

but they will be future

allies.

Not every message will applaud you.

But if you talk openly about failure, most people will

want to help you.

Obama won through social media

Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter

In the end:

Iconic Obama art becomes

everyone’s tool for self-expression.

The Internet is about

interacting… & dialogue!

The whole idea is to be in the conversation:

To raise your profile.

To interact with people in your sector/region.

Before your forced into it.

So your communication isn’t only asking for $.

80/20

“Being on the internet” means….

there are

A ‘blog’ is one of 200,000,000 conversations happening this minute!

is where all the people

are posting

and watching video.

Recent survey:

A quarter (25%) of “engaged” donors think the organizations they

support are NOT honest or ethical!

Viral marketing has a simple message, tells you why to share it, and how to “pass-on”

Make your message count

(and spread)

Engage people

BU

ILD

R

EL

AT

ION

SH

IPS

Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

BU

ILD

R

EL

AT

ION

SH

IPS

Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

Engage people…on GlobalGiving