The End-2-End Agri Value Chain

Janani AgriServe

Vision

To provide end to end services to farmers at the farm gate

Strategies

• Harness the strengths of consortia partners to create a Agri Value Chain

• Create Micro Infrastructure at Village Level for delivery of products/services

• Aggregation Centers at Mandals

• Operations from Districts

• Transactions through a seamless ICT Network

AgriInput

Supplies

SkillDevelop

ment

AgriFinances

RiskManage

ment

MarketLinkages

InformationServices

Product Verticals

Information Services

Information

Services

AgroAdvisories Market

LandCrop

Specific

VillageCrop

Specific

Weather

Prices Buyers

Other

Input Power GovtSchemes

OtherCommer

cial

Market Linkages

MarketLinkages

Traceability

SupplyChain

&Logistics

Warehousing

QualityMonitoring

Soil Water Pest Product

OrganicCertification

Risk Management

Risk Manage

ment

WeatherData Price

N-Spot Future E-Mandi

QualityTesting

Agri Finances

AgriFinances

CropLoans

CommodityFinances

Skill Development

Skill Develop

ment

AgriExtension

AgriMarketSupportServices

AgriFinance

&Insurance

Warehouse

Management

SeedProduction

CropProductionProtection

Harvesting

SortingGradingPacking

ICTApplication

SoftSkills

AgriMachinery

& Equipments

PrimaryProces

sing

Agri Input Supplies

AgriInputs

Seeds Fertilizers

Pesticides

Nutrients

OrganicInputs

AgriMachinery

& Equipments

Information &Communicatio

nTechnology

Platform

Farm

FarmFarmFarmFarmFarmFarmFarmFarm

FarmFarmFarmFarmFarmFarmFarmFarmFarmFarmFarm

Farm

Farm

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Farmer

Village

Kiosk

Village

Kiosk

Village

Kiosk

Village

Kiosk

Mandal

Aggregator

District

Centers

Service

Provider

Service

Provider

State

HQ

Mandal

Aggregator

Value Chain Network

One center to cover 3 to 6 villages

300 farmers

All major crops

All integrated services

Equipped computer & broadband

Revenue through paid services

Franchise – Local Agriprenaur, Farmer Co-ops, Farmer Production Companies, NGOs,

12

Kiosk Operations

One center to cover 6 to 8 village kiosks

Equipped with computer & broadband

Automatic Weather Monitors

Commodity Trading Infrastructure

Warehouses

Franchisee – Agri Graduates / Agri Diploma Holders / Business Management Graduates

13

Mandal Aggregation Centers

Warehousing

Finance & Insurance services to farmers

N-spot

e-Mandi

Primay Processing of Agri commodities

Quality Testing

Weather Information

Aggregation of Input Supplies

Aggregation of Commodity for future trading and supplies

14

Mandal Level Activities

Operated by Consortia Partners

Agro Advisories

Weather Forecasting

Buyers Management

Quality Testing

Skill Development

Agri Input purchase Management

Franchisee Management

Operations Control & Monitoring

ICT & Data Management15

District Operation Center

Farmer receives advice

Farmer buys Inputs

Coordinator taking feed back, observation and taking photos of affected portion of crop - every 10

days

Farm Registration beginning of season

Crop Status and Weather Data transmitted to Agriculture Lab at

Hyderabad

Scientist(s) analysing data and preparing the advice to farmer

Typical Advice to Farmer sent to

Kiosk Farmer visits Kiosk

Agro Advisory Service

Proposed Consortia Partnership

Janani

Agri Input

Suppliers

IBM

SRAP

SPOKEN WEB

IIIT-HYD

Field Infrastructure

NCMSL

N-Spot

NCDEX

Governments

NCMSL Services

Corporates

Banks / FIs

18

Thank You

Can We Join Hands?

S Sundara Rajan, CEO, Janani Group

9030741404 – ceo@jananigroup – www.jananigroup.com