Annual Report
Fiscal Year Oct 1 2018– Sept 29, 2019
Janesvi l le Mobi l iz ing 4 Change
April 1, 2020
Message from the Board Chair & Director…………………………………………………..
Messages from Organizational and City Personnel………………………………………..
Agency Overview………………………………………………………………………………
Strategic Prevention Framework……………………………………………………………..
Drug Free Communities Support Program………………………………………………….
Sober Truth On Preventing Underage Drinking…………………………………………….
Heroin Task Force……………………………………………………………………………..
Office on Women’s Health & Rock County Prevention Network………………………….
United Way Blackhawk Region & Project AWARE…………………………………………
Activities…………………………………………………………………………………………
Financial Data…………………………………………………………………………………..
Board of Directors
Lonnie Brigham, Jr, Chair Billy Bob Grahn, Vice-Chair
Kaitlyn Hathorn, Treasurer Carrie Kulinski, Secretary
Amanda Suarez Bryn Hanson
Chad Sullivan Erin Bleicher
Jay Williams Jenny Hallett
Jonathon Widner Mark Bumpus
Mary Orley Pam Outhouse
Staff
Erin Davis, Director
Kathleen Comeau, Evaluator & Project Coordinator
Shari Faber, Project Coordinator
Xandi Finn, Project Coordinator
Jane Golberg, Project Coordinator
Table of Contents
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Messages from the Board Chair &
Director
The JM4C coalition members, board members and staff are contributing to a healthier, safer
environment for Janesville’s youth. We are proud that 2019 was a successful year, full of
meaningful interactions with youth and community members.
JM4C could not do the work that it does without the involvement of the many individuals and
agencies that contribute their efforts to reducing youth substance use. In FY 2019 almost
2,300 volunteer hours were donated and local media contributed more than $140,000 in
prevention messaging. Altogether, the community, local agencies and individuals contributed
$245,085 to the goal of keeping youth safe.
In addition to thanking our Board Members, Coalition Members and volunteer partners, I
would like to take a moment to additionally thank Janesville Access Television, or JATV, for
its $110,000 contribution to our federal match requirement. I would also like to thank the
United Way Blackhawk Region for believing in our mission and what we do, and for making
us a funded partner in 2019.
In 2019 we made great progress toward our goals. Thanks to strong community engagement,
JM4C will continue to challenge cultural norms, mobilize partners and drive the community to
create local solutions for local problems.
Lonnie Brigham, Jr.
Lonnie Brigham, Jr. Erin Davis
Board Chair Director
Messages from the City Manager &
Hedberg Public Library Director
The City of Janesville is proud to work with a community-based
organization like JM4C. Substance abuse and mental health are
significant challenges faced by communities all across the country,
including Janesville. Sadly, these issues have continued to negatively
impact our youth. JM4C’s scope of work has proven to play an important
role in advocacy, awareness, and action to combat these issues and
protect the youth within our community. This past year, JM4C began
partnering with the United Way Blackhawk Region to expand its services,
and continues to receive federal, state and local dollars to fund programs
to improve outcomes for youth. Many of these programs focus on youth
with elevated risk of developing substance abuse or mental health issues.
JM4C is an excellent organization that serves the community in numerous ways. We are
excited to continue our partnership this coming year. On behalf of the City of Janesville,
thank you to the board, staff, and volunteers of JM4C for your dedication, and to the many
community members who support JM4C’s efforts.
A Division of the City of Janesville and Hedberg Public Library, Janesville
Mobilizing 4 Change (JM4C) continues to make positive change here in
our community. Over 8 years ago we began a partnership whereby the
City/Library served as the fiscal agent for the JM4C coalition, and over
those years the coalition has expanded from a single federal grant (Drug
Free Communities Grant) to multiple federal, state and county grants that
have addressed varying types of health issues. Their scope of service
has gone from educating youth about the dangers of alcohol and
prescription drug abuse to including youth mental health issues, LGBTQ
awareness, heroin and opiate abuse. The coalition is strongly supported
by members of the community and you frequently see them at drug
roundups, training sessions, in our schools, Reality Mazes, and many
other community events. This Annual Report will highlight a number of
their activities and show how they have been effective at educating our
community about several of the many issues affecting our society.
Janesville Mobilizing 4 Change (JM4C) is an organization that operates as a
department of the City of Janesville, with Hedberg Library serving as the fiscal
agent. In addition, JM4C operates as a private non-profit agency securing
additional funding to expand its prevention efforts to address youth substance use
and mental health issues.
JM4C receives local, county, state and federal funding to implement projects both
within the City of Janesville and throughout Rock County. Serving as the backbone
organization for community change, JM4C leads the collective impact approach
through committees, working groups and networks in Janesville and Rock County.
The JM4C Board of Directors represents a diverse group of stakeholders. The
JM4C Board serves to guide the strategic direction and collaborations through their
leadership roles in the community and shared communications about community
initiatives within their professional organizations.
Agency Overview
Problem Root
Causes Local Conditions
JM4C utilizes the Strategic Prevention Framework in all of its
strategic planning. This process is data driven, dynamic and
iterative. It relies on a team approach that involves diverse
community partners in each step of the process.
Assessment: Community partners help to identify and
prioritize the problems in their community, clarify the impact, and
assess the community readiness for change and the available
resources.
Capacity: JM4C engages community residents, service
providers, and leaders across disciplines as partners in prevention efforts. JM4C
develops strong partners by increasing prevention knowledge through trainings. JM4C
strengthens its internal organization through policies and procedures that help the team
work together effectively and raises community awareness to increase the readiness for
prevention.
Planning: Community partners help JM4C to prioritize substance use problems.
Once problems are identified, interventions are selected to address root causes
associated with the problem. A strategic plan that aligns with the logic model and
addresses local conditions is developed.
Implementation: JM4C balances fidelity of evidenced based programs with
adaptations to meet local circumstances. Factors that support the success of prevention
efforts include favorable prevention history within the community, leadership and
support from key stakeholders, provider qualifications and skills. JM4C creates a clear
action plan and monitors progress.
Evaluation: JM4C conducts systematic collection and analysis of information
about prevention activities to reduce uncertainty, improve effectiveness and facilitate
decision making.
Woven through each step in the Strategic Prevention Framework is cultural competency
that addresses system barriers that contribute to disparities. Sustaining prevention
efforts beyond grant funding is also incorporated into the strategic plan.
Strategic Prevention Framework
The Drug-Free Communities (DFC) Support Program is focused on preventing and
reducing substance abuse among youth. Created in 1997 by the Drug-Free Communities
Act, it is directed by the White Hose Office of National Drug Control Policy (ONDCP).
The grant is administered by the Substance Abuse Mental Health Services
Administration (SAMHSA) through Sept 2020. The
administration of the DFC grant will be administered
by the Center of Disease Control and Prevention
(CDC) beginning in Oct 2020. The goals of the DFC
grant are (1) Strengthen collaboration between local
agencies to address substance use and (2) Reduce Youth Substance.
JM4C has received DFC funding since 2012 to address youth alcohol and prescription
drug abuse. Underage drinking and prescription drug misuse rates among youth in
Janesville has decreased since the start of DFC funding. Currently Janesville is lower
than the WI state average in past 30-day alcohol use among high school students.
The 2019 Youth Risk Behavior Survey data revealed that 27% of Janesville High school
students reported drinking alcohol in the past 30 days as compared to the 29.5% WI High
School average in 2019.
Following a needs assessment in 2019, the coalition decided to include a focus on youth
vaping with DFC funding, since state funding allowed for a focus on prescription drugs.
A SAMHSA stipend provided funds to launch a podcast. The podcast, called Together 4
Change, includes a variety of substance use prevention topics including: alcohol,
LGBTQ+ issues, and adverse childhood experiences. The goal of the podcast is to reach
a broader audience.
Youth 2Youth There is a Youth 2 Youth (Y2Y) group in two high schools and three
middle schools. These groups meet twice a month to plan activities related to reducing
substance use among peers. A representative from each high
school attends monthly coalition board meetings and
participates in coalition activities.
Y2Y activities include drug facts games, sidewalk chalk for
tobacco free, post prom and recruitment and recognition. Close
to 100 youth participated in these events during the 2018/19
grant year.
Drug Free Communities Support Program
Sober Truth on Preventing Underage
Drinking
The Sober Truth On Preventing Underage Drinking (STOP) Act grant is an extension to the
DFC program. JM4C was awarded this 4-year grant in 2016. JM4C used this grant to
target the factors that put LGBTQ+ youth at risk for alcohol use, and to increase LGBTQ+
youth awareness of the risk of harm of underage alcohol
use.
An LGBTQ+ Advisory Committee has met monthly to
assist with planning and supporting youth and
community LGBTQ+ activities throughout Janesville.
JM4C has also provided trainings and technical
assistance to school and law enforcement professionals.
A listening session with Law Enforcement and Rock
County professionals informed the focus of the training.
JM4C co-hosted a statewide conference on Safe Schools Safe Communities that was
attended by over 300 people.
A family support group began in May 2019 and continues to meet monthly. This group is
specific to families with transgender and non-binary/gender nonconforming children. With
over 15 families from the area, this group has provided support, with JM4C
providing speakers to address topics relevant to transgender children.
JM4C partnered with the library to host the Pride in the Park event in June
2019 with over 75 people in attendance. Spectrum Series presentations
during in 2018 at the library provided topics on Intersectionality of Faith and
LGBTQ+, Understanding Non-Binary, and a parent panel. Presentations at
the library have attracted audiences of up to 20 people.
High School LGBTQ youth reported a 5 percentage point decrease in alcohol use on the
2018 YRBS as compared to the 2016 YRBS. LGBTQ High School youth also reported 4
percentage point decreases in prescription drug misuse. In 2019, the YRBS was analyzed
by the Department of Public Instruction, and released weighted results that are not able to
be compared with previous YRBS results. However, local county and state YRBS results
indicate that LGBT High School Youth in Janesville reported using alcohol at the same rate
as the WI High School average for LGBT youth at 35%. Prescription drug misuse among
LGBT high school youth remains higher in Janesville (25%) than the WI High School LGBT
average of 18.5%.
The Heroin Task Force
JM4C has been contracted by Rock County Human Services since 2016 to implement
countywide prevention activities through a statewide block grant. In that time, it has
funded activities through the Rock County Prevention Network (network of coalitions) and
developed the Heroin Task Force.
The Heroin Task Force created three subcommittees: Neonatal Abstinence Syndrome;
Opioid Involved Death; and Adolescent Use. In the 2018/2019 grant year, the Heroin Task
Force recognized that there was a need to expand the focus to include other substance
use. The name was changed to the Substance Misuse Task Force.
The Neonatal Abstinence Syndrome Committee’s goal was to reduce the number of
infants born with a dependence on opioids. The committee achieved their goal and
disbanded in 2018. The Opioid Involved Death Committee expanded its focus to include
more substances and the committee was renamed The Harm Reduction Committee. This
committee continues to meet monthly and has grown to include recovery coaches/peer
support, Public Health, Law Enforcement and the faith community. They compiled a list of
resources of 900 flyers were distributed through the various agencies.
The 2018 Rock For Recovery Event had 260 people in attendance which was an increase
from 200 people from 2017.
Narcan training held in March 2019 with Mercy MD-1 resulted in law enforcement officers
now being able to carry Narcan in their squad cars if they choose to.
JM4C created an Opioid Report for Rock County following the SCAODA strategic pillars of
prevention, intervention, and recovery. Efforts across Rock County were compiled around
each pillar creating a comprehensive report of the services available.
The Office of Women’s Health (OWH)
The OWH project focuses on creating a trauma-informed community of support utilizing an
upstream approach to preventing opioid misuse in women. The goal is to decrease
prescription opioid misuse among high school
females in Janesville by mitigating the impact of
Adverse Childhood Experiences (ACEs) through
the implementation of trauma-informed and
gender-responsive systems of care. ACEs are
traumatic childhood experiences that can have
long term negative consequences on lives.
Utilizing a collective impact model, JM4C serves
as the backbone organization, bringing together
partner organizations to collaborate in creating a trauma informed community.
Documentary screenings of several films about childhood adversity were held for
professionals and public viewing, with a total of 393 people in attendance.
Handle With Care training and protocols were established between law enforcement and
school personnel to identify children in need of ‘handing with care’ due to a traumatic event.
This new collaboration has resulted in 50 referrals. Trauma sensitive practices training was
held for educators and a trauma parenting class was held for parents. One school offered a
trauma group for seven students.
The Office on Women’s Health (OWH)
Rock County Prevention Network
The Rock County Prevention Network includes DFC funded coalitions in
Rock and Green Counties that works collaboratively on several funding
initiatives, in addition to each coalition’s DFC funding. JM4C coordinates
the activities for this group.
The Partnership for Success grant focuses on prescription drug misuse
across Rock County. In addition, Place of Last Drink data was collected
through an Alliance for WI Youth stipend, to inform law enforcement which
licensed establishments may be over-serving and provide server training opportunities.
Vape carts assembled with items representing vape ingredients were created for each Rock
County coalition through an SSM Health grant. The carts were used as displays for
students, parents, schools and at community events.
United Way Programming
United Way awarded JM4C with funds to begin Youth Wellness & Education Activities in
July 2019. This grant enhances previous prevention activities and focuses on reducing youth
underage drinking, vaping, prescription drug misuse, and bullying.
Programs such as Life of an Athlete will be brought to the Janesville
School District, as well as Tall Cop Says Stop (High in Plain Sight
presentation), and anti-bullying programming will be increased from
a single awareness campaign to targeted anti-bullying curriculum
and activities.
In July 2019 JM4C began offering Prevention in the Park. This
program, held in Janesville’s 4th Ward, is designed to provide youth
an opportunity for substance free activities while also providing substance misuse education,
reducing risk factors for substance misuse, and increasing protective factors. Four activities
were held between July and September 2019, with a total of 115 youth attending these
activities.
Project AWARE
Project AWARE was funded through Substance Abuse Mental
Health Services Administration (SAMHSA) from 2015-2019. This
project involved training adults in Youth Mental Health First Aid
(YMHFA) in order to equip them with the skills to help youth in crisis
and make referrals to mental health professionals.
This project ended in June 2019. A total of 586 adult were trained in
YMHFA and reported making 686 referrals to mental health services
for youth.
The 2018 YRBS indicated that there was a 16% decrease among
9th grade students and a 29% decrease among 11th grade
students reporting suicide attempts.
Strengthening Organizational Capacity
JM4C conducted a policy review with its Board of Directors to ensure that policies and
procedures were relevant and current.
A Coalition Self Assessment survey was administered to coalition members. Responses
were anonymous. Results indicated that coalition members perceived staff as effective and
committed to the vision and mission. They felt that coalition leaders promoted equal status
and had good organizational skills. Orientation training for new members was identified as a
need, as well as additional training for board members.
Most of the training recipients in 2018/2019 were staff and Law Enforcement. The majority
of the training for coalition members was received through conferences.
JM4C is a change agent and employs the 7 Strategies for Change in all activities it does. In
the 2018/2019 grant year, JM4C utilized all 7 strategies. The first three strategies are
Providing Information, Enhancing Skills, and Providing Support. These impact individuals.
The remaining four strategies directly impact the environment and have the ability to
achieve measurable change in the community. JM4C supported Compliance checks in
Janesville (Changing consequences); Collaborated on a Prescription Drug Take Back Day
(Enhancing Access);
Posted Please Drink
Responsibly posters
(Physical Design); and
supported policy change
with the Janesville Police
Department allowing
officers to carry Narcan in
their squads following
Narcan training.
An Agent for Change
Resources
In the 2018/12019 grant year, JM4C had a
diverse portfolio of grants that included
federal, state, county, and local donations.
The diverse funding is represented in the
range of activities and population reach
that JM4C achieved.
The fiscal year for most grants is Oct 1-
Sept 29, however the Rock County Grant
follows the calendar year, and the OWH
grant’s fiscal year is July - June.
General funds include carry-
over funds from the first 5
years of DFC funding. In
addition, donations from
Rotary Club, United Way
funds and SSM Health Mini-
grant funds are included in the
General Funds category.
Fundraising efforts yielded
$916.72 during the 2018/2019
grant year.
DFC requires that JM4C
match 125% of the federal
dollars received. Match
resources include community
resources donated through
collaborations and volunteers.
In 2018/2019, the most match
was received through media,
followed by volunteer time.
To achieve its goals, JM4C
engages involvement from 12
sectors of the community.
This diverse involvement represents valuable community resources. This involvement is
integral to the success of each of JM4C’s projects.
Expenditures
$209 $37 $1494 $909 $2695 $5042
$250 $274 $550 $213 $768 $3541
$7507 $979 $8456 $3270 $1799 $14826 $2100 $74269 $5989
$334 $2565 $509 $301 $33897 $1346
$182 $948 $16 $197 $340 $366 $2750 $3086 $555
$4108 $1950 $8531 $3920 $2514 $1700 $89386 $12546
$35705 $225 $8296 $5559 $215
$2620 $842 $525 $1760 $307 $3244 $3350 $41678
$4938 $201 $365 $1185 $212 $35686 $3602
JM4C’s largest expense is Salary & Benefits. JM4C has 4.3 FTE that educate, create and
implement campaigns, reach out to youth, parents and the community, and promote positive
policy change. In FY2019 $87,043 was spent on Adult Alcohol & Rx Reduction, Opioid
Initiatives and Youth Wellness & Education - these expense categories include the cost of
curricula and education, programs designed to reduce risk factors and increase protective
factors for substance misuse, anti-bullying initiatives and anti-vaping education. Additionally,
JM4C works to change the perception of harm of using substances by utilizing print media,
radio and social media. In FY2019 JM4C spent $27,063 on these campaigns. Finally,
increasing the capacity of professionals and the community to work in substance misuse
prevention is integral to the success of the mission. JM4C spent $20,604 ensuring partners
have the knowledge to address issues facing the community.