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JANET EVANOVICH SMOKIN’ SEVENTEEN PRE-PUBLICATION PLANS ONLINE MARKETING Video trailer distributed to online accounts, video portals, blogs, and book/entertainment sites Retailer-aligned ads on Google and Facebook to drive preorders Mobile website and custom iPhone application launches Facebook platform launches to grow fan base and attract new fans PROMOTIONS Samplers distributed across the country at beauty conventions, shopping events, airline shuttles, and via Evanovich fans Consumer contest: Win a trip to the Jersey Shore Authorless event kits available PUBLICITY •Specially-designed press kit Major pre-pub account outreach ON SALE JUNE 21, 2011 PUBLICITY Author book signing tour timed to on-sale week and movie release National TV appearances National radio interviews National review and feature attention Online interviews and features TV and radio satellite tours NATIONAL ADVERTISING Network TV ads on the Today show in author’s strong markets: Philadelphia, Detroit, Minneapolis, Seatle, Phoenix and Dallas National cable TV ads National print advertising in USA Today National outdoor advertising campaign in New York, New Jersey, Philadelphia, Los Angeles: transit ads and phone kiosks ONLINE Interactive banner ads featuring video and audio on sites including the New York Times, the Los Angeles Times, and book/entertainment sites Mobile banner ads and mobile text ads Facebook ads using targeted creative MOVIE TIE-IN Cross-promotions with One for the Money movie, tentatively set to release July 8, 2011, from Lakeshore Entertainment
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Page 1: JANET EVANOVICH - a1018.g.akamai.neta1018.g.akamai.net/.../pdf/Summer_2011/Evanovich_Marketing_plans_Sheet.pdf · JANET EVANOVICH SMOKIN’ SEVENTEEN PRE-PUBLICATION PLANS ONLINE

JANET EVANOVICHSMOKIN’ SEVENTEEN

PRE-PUBLICATION PLANSONLINE MARKETING •Video trailer distributed to online

accounts, video portals, blogs,and book/entertainment sites

•Retailer-aligned ads on Google andFacebook to drive preorders

•Mobile website and custom iPhoneapplication launches

•Facebook platform launches to grow fan base and attract new fans

PROMOTIONS•Samplers distributed across the country

at beauty conventions, shopping events,airline shuttles, and via Evanovich fans

•Consumer contest: Win a trip to theJersey Shore

•Authorless event kits available

PUBLICITY•Specially-designed press kit•Major pre-pub account outreach

ON SALE JUNE 21, 2011 PUBLICITY•Author book signing tour timed to

on-sale week and movie release •National TV appearances•National radio interviews•National review and feature attention•Online interviews and features•TV and radio satellite tours

NATIONAL ADVERTISING•Network TV ads on the Today show

in author’s strong markets: Philadelphia, Detroit, Minneapolis, Seatle, Phoenix and Dallas

•National cable TV ads•National print advertising in USA Today•National outdoor advertising campaign

in New York, New Jersey, Philadelphia, Los Angeles: transit ads and phone kiosks

ONLINE•Interactive banner ads featuring

video and audio on sites including the New York Times, the Los Angeles Times,and book/entertainment sites

•Mobile banner ads and mobile text ads •Facebook ads using targeted creative

MOVIE TIE-INCross-promotions with

One for the Money movie, tentatively set to release

July 8, 2011, from Lakeshore Entertainment

Page 2: JANET EVANOVICH - a1018.g.akamai.neta1018.g.akamai.net/.../pdf/Summer_2011/Evanovich_Marketing_plans_Sheet.pdf · JANET EVANOVICH SMOKIN’ SEVENTEEN PRE-PUBLICATION PLANS ONLINE

JANET EVANOVICHSMOKIN’ SEVENTEEN

PROMOTIONS•Party Packs for fans •Cross-promotions with Dark Horse Comics

LIBRARY MARKETING•Appearances at major library conventions

On sale June 21, 2011Hardcover • 9780345527684 • $28.00/$33.00CeBook • 9780345527691 • $28.00/$28.00CBANTAM • THE RANDOM HOUSE PUBLISHING GROUP • WWW.EVANOVICH.COM

ONGOING PROMOTION

author photo: © Roland Scarpa

PUBLICITY•Major author keynote speaking

opportunities•Targeted outreach to special niche

markets

ONLINE MARKETING•Ongoing banner ads on major websites

and Facebook •Promotion in Random House e-newsletters:

Random Reads, RHRC, Mystery, What’sNew, and Fiction (150,000 subscribers total)


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