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June 7, 2022 Aaron Stuart Product Manager Research In Motion [email protected] Wireless Applications for the Enterprise: Taking Your BlackBerry Deployment Beyond Email
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April 10, 2023
Aaron StuartProduct ManagerResearch In [email protected]
Wireless Applications for the Enterprise: Taking Your BlackBerry Deployment Beyond Email
© Beginfinite Inc, Confidential & Proprietary2
Agenda
•BlackBerry Wireless Solution Overview
•Mobilizing Business Applications•Mobile Applications for BlackBerry
Customers• Solutions for IT Professionals• Solutions for Sales and Field Service Teams• Applications for Individual Users
•Open Q&A
© Beginfinite Inc, Confidential & Proprietary3
Leading wireless email, IM & PIM solution for mobile professionals
BlackBerry® is a complete solution, composed of multiple components and services:
• Wireless devices optimized for always-on data experience• Simplified Wireless Connectivity to the Intranet and
Internet• Always-On Push Technology & Network-Independence• Integrated Security & Management for Organizations• Wireless Application Development Platform• Community of Third Party Vendors providing value-added
wireless applications for business and personal use
BlackBerry Wireless SolutionOverview
© Beginfinite Inc, Confidential & Proprietary4
BlackBerry® Enterprise Solution• Adopted by organizations who are deploying wireless
solutions as a business tool to improve employee productivity and competitiveness
• Includes BlackBerry® Enterprise ServerInstalled behind the firewall & integrated with Email and Instant Messaging (IM) servers
• Provides always-on, secure VPN connectivity to the intranet for the BlackBerry® Browser, custom applications and Third Party applications
• Extensive IT Security Policies and Management Tools to remotely manage devices, users, applications and data
BlackBerry Wireless SolutionFor the Enterprise
© Beginfinite Inc, Confidential & Proprietary5
Email Server
BlackBerry Enterprise
Server
Email/PIM
IM
Instant MessagingServer
Application & Web Servers
HTTP(S)
BlackBerry® Mobile Data System (BlackBerry MDS)(Browser)(Custom Apps)(3rd Party Apps)
GPRS EDGE
CDMA EvDO
iDEN
BlackBerry Wireless SolutionFor the Enterprise
© Beginfinite Inc, Confidential & Proprietary6
BlackBerry Wireless Solution enables new wireless applications to be deployed without the need to:• Purchase or manage new wireless connections or new pricing
plans• Worry about security beyond the firewall• Worry about remote connectivity & support for multiple networks
(including roaming!)• Worry about how to deploy to hundreds of users in an
organization
Easily extend existing business applications and processes wirelessly • Low cost to develop & ease of deployment• Choice of application models
– BlackBerry Browser– Custom Rich-Client Applications– Third Party Solutions from BlackBerry Partner Community
BlackBerry Wireless Solution For the Enterprise – Beyond Email
© Beginfinite Inc, Confidential & Proprietary7
Mobilizing Business Applications Introduction
Why are organizations interested in wireless applications beyond email?
• Common Benefits and ROI:– Improve access to information and streamline processes– Increase productivity and reduce costs
• People are now relying on their mobile device for daily activities
– Greater expectations, New opportunities!
How are enterprises rolling out custom applications?
• Baby steps – Start simple!• Targeted groups and functions
– Address specific needs of specific groups of users
• Mix of internal development and third-party solutions– Important step is understanding what the options are and identifying
the best approach!– Partner community can deliver pre-built applications for a variety of
needs
© Beginfinite Inc, Confidential & Proprietary8
Mobilize Your IT Professionals• Remote Network and Systems Management• IT Help Desk – Trouble Ticket Dispatch and
Management
Mobilize Your Field Service and Sales Force• Form-based Remote Data Collection• Sales Force Automation and CRM functions• Service Request Management and Fleet Tracking
Mobile Applications for Individual Users• Location-Based Services• Personal Productivity• Information Services and Multi-Media
Mobilizing Business Applications Sample Opportunities
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Common Goals of IT Operations in an Organization:• Maintain the highest possible up-time for all business critical
applications• Resolve end-user trouble tickets and corporate network or system
outages as quickly as possible• Keep internal employees, business partners and end-customers
satisfied and productive• Minimize costs related to system monitoring and management
Common Challenges:• Remote Systems Management
– Managing and monitoring corporate systems 24/7 and while away from the office– Minimizing downtime and optimizing performance
• Trouble Ticket Management– Managing help desk tickets efficiently in large campus environments
• Doing more with less!
Mobile Solutions for IT ProfessionalsIntroduction
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Mobile Solutions for IT ProfessionalsRemote Network & Systems ManagementRemotely manage Windows & UNIX servers• User management & Permissions• Access to event logs, statistics, task manager• File explorer, Command prompt• Restart services, reboot servers• Secure Telnet, SSH, Terminal Emulation
Access and manage specific applications• BlackBerry Enterprise Server• Direct access to Novell® Console, Microsoft®
Exchange• IIS, SQL Server, Oracle®, DB2, Teradata
Free Trial Installs in Minutes!• Leverages secure connection to intranet provided
by BlackBerry Enterprise Server
Remotely manage Windows & UNIX servers• User management & Permissions• Access to event logs, statistics, task manager• File explorer, Command prompt• Restart services, reboot servers• Secure Telnet, SSH, Terminal Emulation
Access and manage specific applications• BlackBerry Enterprise Server• Direct access to Novell® Console, Microsoft®
Exchange• IIS, SQL Server, Oracle®, DB2, Teradata
Free Trial Installs in Minutes!• Leverages secure connection to intranet provided
by BlackBerry Enterprise Server
© Beginfinite Inc, Confidential & Proprietary11
Mobile Solutions for IT ProfessionalsMobile IT Help DeskRemote Trouble Ticket Dispatch and Management• Virtual real-time distribution of Help Desk tickets
and alerts to BlackBerry devices• Local access to case details, history and other
relevant information• Accept/Reject, Open/Close and update cases from
BlackBerry
Third Party solutions available for common IT Help Desk products• Remedy, Clarify, HEAT, Peregrine• Leverage secure connection to intranet provided
by BlackBerry Enterprise Server• Leverage BlackBerry push technology for virtual
real-time alerts and updates
Remote Trouble Ticket Dispatch and Management• Virtual real-time distribution of Help Desk tickets
and alerts to BlackBerry devices• Local access to case details, history and other
relevant information• Accept/Reject, Open/Close and update cases from
BlackBerry
Third Party solutions available for common IT Help Desk products• Remedy, Clarify, HEAT, Peregrine• Leverage secure connection to intranet provided
by BlackBerry Enterprise Server• Leverage BlackBerry push technology for virtual
real-time alerts and updates
© Beginfinite Inc, Confidential & Proprietary12
Challenges:• Business impact of downtime of internal IT systems and
public web sites increasing• Growing responsibilities without increasing resources
Solution:• Deployed remote network and systems management
solution for BlackBerry to 80% of IT administrators• Remote management of Linux®, UNIX and Windows®
servers• Remote terminal emulation and command line access• Third party solution leveraging BlackBerry Enterprise Server
security model
Results:• Decreased response time from hours to minutes• Email service interruptions nearly eliminated• No need for on-site staff 24/7, savings of $140,000/year• Customer service improved for external web sites
Results:• Decreased response time from hours to minutes• Email service interruptions nearly eliminated• No need for on-site staff 24/7, savings of $140,000/year• Customer service improved for external web sites
“We’ve cut our speed to respond from hours to minutes. If I have
my BlackBerry device with me, I feel
confident that my servers are running.”
“When I’m commuting into work in the
morning, I can log in to make sure things
are running correctly. It’s an easy and
convenient way to do daily system
administration tasks.”
Success Story – IT OperationsU.S. Department of Agriculture
© Beginfinite Inc, Confidential & Proprietary13
Success Story - IT Help DeskNortheastern University
•Challenges• Missed service level agreements leading to dissatisfied customers (NEU
has over 2,200 students and faculty)• Technicians needed to travel back and forth between resolving issues to
lookup information
•Solution• Third party solution routes each support issue to the appropriate
technician as an ‘actionable alert’• Full fledged smart client with online and offline functionality• Pre-built adapter to BMC Remedy got the customer up and running in
hours
Results:• Technicians spend more time with customers and
less time traveling back to their desks• Able to commit to greater SLA’s
Results:• Technicians spend more time with customers and
less time traveling back to their desks• Able to commit to greater SLA’s
© Beginfinite Inc, Confidential & Proprietary14
Many organizations have mobile service technicians and sales professionals• Remote access to information can be critical, but difficult and
costly
Mobile Sales Force Automation:• Account Management: Proactive & Reactive• Activity, Task & Opportunity Management• Order Entry, Inventory & Product Status Updates
Mobile Field Service Technicians:• On-site customer service; Account & work order management• Remote maintenance & asset replacement• Inspection & remote data collection• Transportation & shipping
Mobile Solutions for FSA and SFAIntroduction
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Mobile Solutions for Sales ProfessionalsCustomer Relationship ManagementEmpowering the Mobile Sales Force:• Remote Account Management
– View and Update Account Information and Order Histories
• Opportunity & Lead Management– Real-time access to Opportunities, Leads, Context-Sensitive
Alerts
• Onsite Sales Closure– Sales Order Status, Inventory Lookup, Onsite Order Entry
• Enhanced Sales Administration– Call Reporting, Sales Funnel Status Reporting
Third Party solutions available for common CRM products• SAP®, Siebel, Salesforce.com, PeopleSoft• Goldmine, ACT!, SalesLogix, Sage, etc.
Empowering the Mobile Sales Force:• Remote Account Management
– View and Update Account Information and Order Histories
• Opportunity & Lead Management– Real-time access to Opportunities, Leads, Context-Sensitive
Alerts
• Onsite Sales Closure– Sales Order Status, Inventory Lookup, Onsite Order Entry
• Enhanced Sales Administration– Call Reporting, Sales Funnel Status Reporting
Third Party solutions available for common CRM products• SAP®, Siebel, Salesforce.com, PeopleSoft• Goldmine, ACT!, SalesLogix, Sage, etc.
© Beginfinite Inc, Confidential & Proprietary16
Mobile Solutions for Field ServiceDispatch and Job Management
Empowering the Mobile Field Force:• Work Order Management
– Accept, Update, Close work orders in real-time
• Enhanced Productivity– Eliminate data re-entry & reduce travel time
• Onsite Closure– Access to back-end information & expert resources
• Simplified Data Collection and Asset Management– Consolidate multiple devices and processes into one solution
Third Party solutions available for common Dispatch and Service Management products• Remedy, Clarify, HEAT, Peregrine, Indus, Astea• SAP, Siebel
Empowering the Mobile Field Force:• Work Order Management
– Accept, Update, Close work orders in real-time
• Enhanced Productivity– Eliminate data re-entry & reduce travel time
• Onsite Closure– Access to back-end information & expert resources
• Simplified Data Collection and Asset Management– Consolidate multiple devices and processes into one solution
Third Party solutions available for common Dispatch and Service Management products• Remedy, Clarify, HEAT, Peregrine, Indus, Astea• SAP, Siebel
© Beginfinite Inc, Confidential & Proprietary17
Success Story – Sales Force Automation J.J. Barnicke (Property Management)
Challenge:– Sales people needed instant access to property
information when on-site at real estate property– Required wireless access to CRM data to help grow
customer relationships
Solution:• BlackBerry Enterprise Solution with Third Party
solution to extend CRM, property information and sales force automation tools to BlackBerry devices
“Now, when our clients engage us in the field, and we’re walking them through probable solutions, we’re no longer estimating the costs or key physical attributes of buildings or commercial space. Our sales professionals have that information at their fingertips on the BlackBerry device.”
Vice President, Information and E-Business, J.J. Barnicke
Results:• Improved onsite service to customers, customer
acquisition and retention• Deployment was simple and fit seamlessly with
their current infrastructure
© Beginfinite Inc, Confidential & Proprietary18
Mobile Solutions for Individual UsersIntroduction
Various types of applications for end-users:• Location-Based Services• Personal Productivity• Information Services and Multi-Media
© Beginfinite Inc, Confidential & Proprietary19
Mapping and Navigation•Turn-by-turn driving directions
– Up-to-the-minute traffic reports– Dynamic re-routing and optimizations– Leverage embedded GPS or information from
Bluetooth-enabled GPS receiver
•Public point-of-interest (POI) locators– Restaurants, airports, hotels, shopping, etc.
Mobile Solutions for Individual UsersLocation-Based Services Services
© Beginfinite Inc, Confidential & Proprietary20
Personal Productivity Applications• Travel Companions
– Weather, Currency Converters, World Clock– Up-to-the-minute Flight, Hotel and Rental Car
information– Restaurant guides, Local points of interest
• Spell checking, language translators, dictionaries
• Document editing and remote document access
• Impatica PowerPoint Viewer for BlackBerry
– Connect your BlackBerry device directly to a projector!
Mobile Solutions for Individual UsersPersonal Productivity
© Beginfinite Inc, Confidential & Proprietary21
Information Services: News, Weather, Sports and Travel• Access to up-to-date news, weather,
sports and travel information– Financial Times, Reuters Business News, USA Today– Handmark Pocket Express, etc.
• Real-time updates and personalized alerts• QuickPlay for BlackBerry: Daily audio clips
(podcasts) from news and entertainment providers
– ABC, CNN, Wall Street Journal, ESPN
Mobile Solutions for Individual UsersInformation Services
© Beginfinite Inc, Confidential & Proprietary22
Third Party Solutions for BlackBerry and Enterprise Solutions Guide• www.blackberry.com/ThirdParty • Fully searchable
Resources: Third Party Solutions for BlackBerry
Personal Productivity Applications• www.handango.com/blackberry
BlackBerry Owner’s Lounge• www.blackberry.com • Updates on BlackBerry and applications
Thank You!
Copyright 2007. Research In Motion Limited. All rights reserved. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Research In Motion. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.
General Disclaimer
This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. Beginfinite, Inc., makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose.
