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CIL-NET Presents…
Using Social Media for Awareness & Advocacy Part II: Applying
Social Media Case Study
January 20, 2010
Presenters:Presenters:
Carol Voss, IndependenceCarol Voss, IndependenceFirstFirst, Milwaukee WI, Milwaukee WI
Michele Martin, Social Media ConsultantMichele Martin, Social Media Consultant
CIL-NET Presents…
Using Social Media for Awareness & Advocacy Part II: Applying
Social Media Case Study
January 20, 2010
Presenters:Presenters:
Carol Voss, IndependenceCarol Voss, IndependenceFirstFirst, Milwaukee WI, Milwaukee WI
Michele Martin, Social Media ConsultantMichele Martin, Social Media Consultant
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ObjectivesObjectives
1. Learn basic social media how-to’s for your IL Center
2. Learn how social media involvement can assist IL Centers to advocate, create change
3. Case Study: IndependenceFirst
About Me (Carol)About Me (Carol)Voracious media and community Voracious media and community news junkie, resource to staff and news junkie, resource to staff and reporters, listener, persuasive reporters, listener, persuasive talker, networker, connector, talker, networker, connector, trainer, horn tootertrainer, horn tooter
[email protected]@independencefirst.org
http://card.ly/CarolVoss
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Why Bother with Social Why Bother with Social Media?Media?
Advocacy in another form— Awareness --> Advocacy in another form— Awareness --> Credibility + Customer Service + Social Credibility + Customer Service + Social Change + Volunteers + FundsChange + Volunteers + Funds
Be part of the Be part of the conversationconversation – engage with – engage with consumers, donors, volunteers, consumers, donors, volunteers, communitycommunity
Build network for changeBuild network for change No financial cost like advertising-cost is No financial cost like advertising-cost is
timetime
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Potential Social Media Potential Social Media PitfallsPitfalls
Don’t have 100% Don’t have 100% control of message – control of message – may not be all good may not be all good interactionsinteractions
Time consumingTime consuming Can be RT’dCan be RT’d Not overtly measurableNot overtly measurable Need to respond on a Need to respond on a
timely basistimely basis
Staff education Staff education needed – “play needed – “play time” argumenttime” argument
Planning Planning requiredrequired
It NEVER endsIt NEVER ends
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So…Do you want to So…Do you want to work with social media work with social media or not?or not? NO!NO! Not enough time or staff Not enough time or staff
to implement—policy still to implement—policy still needed.needed.
YES!YES! Here’s how you get Here’s how you get started…started…
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Questions & AnswersQuestions & Answers
Q & AQ & A
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Social Media:Social Media:PreparationPreparation Why do you want to participate? Why do you want to participate?
Realistic Inventory and Rationale List – Realistic Inventory and Rationale List – Goal for Social Media involvementGoal for Social Media involvement
Who will build content, respond Who will build content, respond promptly?promptly?
Consume social media – listen, learn Consume social media – listen, learn etiquette, play with social mediaetiquette, play with social media
ADVANCED: Create Social Media PolicyADVANCED: Create Social Media Policy
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Social Media Relations:Social Media Relations:Cultivating Cultivating ConversationConversation Relationship-based: Introduce Relationship-based: Introduce
YourselfYourself Corresponding with reporters, Corresponding with reporters,
consumers, donors, volunteers, consumers, donors, volunteers, other advocatesother advocates
Offer your expertise, helpOffer your expertise, help UniqueUnique and and SharedShared content content
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And Then What?…And Then What?…
Ongoing process Ongoing process Deadlines—you gotta jump—Deadlines—you gotta jump—
expectation of immediate responseexpectation of immediate response If you talk to them, they will talk to If you talk to them, they will talk to
you!you! Set goalsSet goals Training for staffTraining for staff Share Share
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Social Media, Website, Social Media, Website, Fundraising and Fundraising and EventsEvents
Can be mutually beneficialCan be mutually beneficial Can work together for maximum Can work together for maximum
effectivenesseffectiveness Can elevate social issues and Can elevate social issues and
advocacy initiatives within advocacy initiatives within community-wide audiences-community-wide audiences-sharability factor, impressions theory sharability factor, impressions theory
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Questions & AnswersQuestions & Answers
Q & AQ & A
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Case StudyCase Study
IndependenceIndependenceFirstFirst It all started with LinkedIn…It all started with LinkedIn…
individual profiles e.g.:individual profiles e.g.:http://www.LinkedIn.com/in/http://www.LinkedIn.com/in/
carolvosscarolvossthen…then…
http://www.linkedin.com/companieshttp://www.linkedin.com/companies/independencefirst/independencefirst
then…groups on LinkedInthen…groups on LinkedIn
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Facebook & Facebook & IndependenceIndependenceFirstFirst GirlsGirlsFirstFirst Group vs. Business/FanpageGroup vs. Business/Fanpagehttp://www.facebook.com/Independehttp://www.facebook.com/IndependenceFirstnceFirst
310 followers 310 followers Goal: Occasional posting events, Goal: Occasional posting events,
links, info, video – respond to links, info, video – respond to others’ posts within 24 hoursothers’ posts within 24 hours
1x/day max1x/day max
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Twitter & Twitter & IndependenceIndependenceFirstFirst LinkedIn connection-computer LinkedIn connection-computer
recyclingrecycling Conversation about usConversation about us Etiquette, mentors, mediaEtiquette, mentors, media @Independence1st nearly 1100 @Independence1st nearly 1100
followers worldwidefollowers worldwide #1 on Listorious for access and #1 on Listorious for access and
disabilities listsdisabilities lists
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Flickr & Flickr & IndependenceIndependenceFirstFirst Photo hostingPhoto hosting Easy, freeEasy, free May change, innovate or remainMay change, innovate or remain
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New Website – New Website – IndependenceFirst.orgIndependenceFirst.org Launching new website in Spring Launching new website in Spring
2010 2010 Interactive, video contentInteractive, video content Links social media…sneak peek:Links social media…sneak peek:
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2020
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Questions & AnswersQuestions & Answers
Q & AQ & A
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Wrap-Up and Wrap-Up and EvaluationEvaluation
Please complete an evaluation of Please complete an evaluation of today’s program at:today’s program at:
https://vovici.com/wsb.dll/s/12291g41https://vovici.com/wsb.dll/s/12291g41dfddfd
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Support for development of this webinar was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Carol Voss, PR & Marketing Director for Metro Milwaukee’s ILC (in WI) IndependenceFirst (
www.independencefirst.org)