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JANUARY 2016 UNITED WAY FOR SOUTHEASTERN MICHIGAN
JANUARY 2016
UNITED WAY FOR SOUTHEASTERN MICHIGAN
TABLE OF CONTENTSUsing The Guidelines .................................................................................................................4
Logo Usage .................................................................................................................................6
Color Palette ..............................................................................................................................10
Typography ................................................................................................................................12
Areas of the Work ......................................................................................................................13
Imagery .......................................................................................................................................14
Iconography & Graphics ...........................................................................................................16
Video ...........................................................................................................................................18
Social Media ..............................................................................................................................20
Cobranding ...............................................................................................................................22
Layout .........................................................................................................................................26
Examples ...................................................................................................................................28
TABLE OF CONTENTS
The United Way brand identity is the tangible expression of what we stand for and who we are: We empower people to unite and solve complex problems that affect us all. We are a beacon of trust and support throughout the communities we serve.
Members of our communities, our partners and our investors experiencethe United Way brand through our deeds, as well as through the verbal and visual messages we send.
These guidelines are provided to ensure the correct and consistent use of the United Way for Southeastern Michigan brand identity. Alongwith the logo, typography, color palette and other visual elements,specific directions are included to help you manage visual communicationmaterials. By accurately implementing this brand identity system, you protect the United Way brand and better support its positioning.
USING THE GUIDELINES
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BRANDMARK LOCK-UP: FULL-COLORThe full-color version of the LIVE UNITED/United Way brandmark is the primary brandmark of the identity system. It is strongly recommended that this version be used in branded applications whenever possible.
Pantone spot color is the preferred usage, but CMYK and RGB reproduction files of the full-color brandmark are available for specific application requirements. See page 10 for CMYK and RGB builds of pantone colors for print and web.
BRANDMARK: MINIMUM SIZE To ensure the integrity of the United Way brandmark, do not reduce its width to less than .75 inches for print or special usage, and 90 pixels or 1.25 inches for screen applications. Other reproduction methods may require the minimum size to be greater than the sizes identified here.
PANTONE 659PANTONE 287 PANTONE 179 PANTONE 143
PREFERRED SPOT COLOR VERSION
SCREENMINIMUM SIZE
90 PIXELS OR 1.25” WIDE
SPECIAL USAGEMINIMUM SIZE
.75” WIDE
PRINTMINIMUM SIZE
.75” WIDE
LOGO USAGE
OUR MASTER LOGOThe most fundamental visual element of a brand identity is its logo.
The components of our logo – the rainbow of hope, the hand of support and the person as a symbol of humanity – communicate the important United Waybrand characteristics — caring, inspiring, trustworthy and approachable.
FULL-COLOR LOGOThe full-color version of the LIVE UNITED/United Way logo is the primary logo of the identity system. It is strongly recommended that this version be used in branded applications whenever possible.
When appearing on a solid color background, the tagline and local identifier must be switched to white.
Pantone spot color is the preferredusage, but CMYK and RGB reproduction files of the full-color logo are available for specific application requirements. See the color palette page for CMYK and RGB builds of Pantone colors for print and Web.
Download logos here.
MINIMUM SIZETo ensure the integrity of the logo, do not reduce its width to less than .75 inches for print or special usage, and 90 pixels or 1.25 inches for screen applications. Other reproduction methods may require the minimum size to be greater than the sizes identified here.
LIVE UNITED® TAGLINEOur tagline is our primary marketing message. All communications and creative materials are rooted in the “LIVE UNITED®” concept. The tagline should be used on all marketing communications, including print collateral, advertising and websites. The tagline always appears in all upper case, Trade Gothic Bold Condensed Twenty typeface, followed by the registered trademark symbol (®) in Trade Gothic Condensed Eighteen. Do not use Meta for the tagline.
When LIVE UNITED is used as a primary message or branding element, LIVE UNITED should appear in black. It should not appear in blue as it does in the LIVE UNITED/master logo lock-up on the next page.
LIVE UNITED ®
PANTONE 287 PANTONE 659 PANTONE 179 PANTONE 143
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BRANDMARK: UNACCEPTABLE USESThe consistent and correct application of the LIVE UNITED/United Way brandmark and the local identifier is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the United Way brandmark. You can find more details on how to typeset your local United Way on page 21.
Note: Never attempt to redraw or rescale the elements of the brandmark with the tagline or the local identifier or add other graphic elements in its presentation.
of Anytown
Day ofCaring
UNITED WAY OF ANYTOWN
NEVER CHANGE THE TYPEFACE, COLOR OR SIZE RELATIONSHIP OF LIVE UNITED WHEN LOCKED UP TO THE BRANDMARK
NEVER CHANGE THE FONT OR COLOR OF THE LOCAL IDENTIFIER
NEVER SUBSTITUTE TYPE IN THE BRANDMARK
NEVER ALTER THE COLORS IN THE BRANDMARK
NEVER ALTER THE COLORS OR SIZE OF LIVE UNITED WHEN LOCKED UP TO THE BRANDMARK
NEVER EXTRACT ANY OF THE GRAPHIC ELEMENTS OR WORDS “UNITED WAY” CONTAINED IN THE BRANDMARK TO USE SEPARATELY
NEVER PUT OTHER WORDS OR PHRASES INSIDE THE BRANDMARK
NEVER TILT THE BRANDMARK NEVER DISTORT THE SHAPE OF THE BRANDMARK
NEVER ALTER THE SHAPE OF THE BRANDMARK IN ANY WAY
NEVER ADD ELEMENTS INSIDE THE BRANDMARK
NEVER ADD A LOCAL NAME INSIDE THE BRANDMARK
NEVER REARRANGE THE ELEMENTS OF THE BRANDMARK
LOGO USAGE
ONE COLOR LOGOWhen reproduction constraints prevent the use of the primary or secondary full-color logos, use one of the alternative one-color versions.
The one-color black logo is to beused when black is the only availablecolor selection.
OUTLINED LOGO A special use outline lock-up has beendeveloped for limited use. It maybe reproduced in black or white. This would apply, for example, when reproducing on fabric, plastic, glass or other materials used for merchandise or signage.
UNACCEPTABLE USESThe consistent and correct application ofthe LIVE UNITED/United Way logoand the local identifier is essential.Always follow the standards presented inthese guidelines. The examples on thispage illustrate some of the unacceptableuses of the United Way logo.
LIVE UNITED
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ECONOMICOPPORTUNITY
COLOR PALETTE
PRIMARY COLOR PALETTE
SECONDARY PALETTE
SUPPORTING PALETTE
Pantone Coated 188 CCMYK: 60, 100, 100, 17RGB: 114, 39, 42HEX: #72272a
Pantone Coated 4725 CCMYK: 24, 40, 40, 7 RGB: 183, 146, 135HEX: #b79287
Pantone Coated 1675 CCMYK: 10, 80, 100, 25RGB: 174, 69, 27HEX: #ae451b
Pantone Coated 7514 CCMYK: 4, 32, 40, 10RGB: 217, 166, 137HEX: #d9a689
Pantone Coated 130 C CMYK: 0, 40, 100, 0RGB: 250, 166, 26HEX: #faa61a
Pantone Uncoated 7402 UCMYK: 0, 16, 40, 0RGB: 255, 216, 161HEX: #ffd8a1
Pantone Coated 2766 C CMYK: 100, 85, 10, 45RGB: 8, 37, 93HEX: #08255d
Pantone Coated 7674 CCMYK: 40, 34, 4, 18RGB: 132, 136, 171HEX: #8488ab
Pantone Coated 542 CCMYK: 37, 8, 0, 17 RGB: 132, 175, 204HEX: #84afcc
Pantone Coated 7617 CCMYK: 50, 67, 62, 51RGB: 83, 58, 55HEX: #533a37
Pantone Uncoated 7530 UCMYK: 20, 27, 25, 20RGB: 169, 152, 149HEX: #a99895
Pantone Coated 643 CCMYK: 14, 6, 0, 9RGB: 198, 216, 231HEX: #c6d8e7
BlackCMYK: 0, 0, 0, 100 RGB: 0, 0, 0HEX: #000000
Pantone Coated 1815 CCMYK: 0, 100, 100, 56 RGB: 128, 0, 0HEX: #800000
Black 40%CMYK: 0, 0, 0, 23RGB: 203, 204, 206 HEX: #cbccce
WhiteCMYK: 0, 0, 0, 0RGB: 255, 255, 255HEX: #ffffff
COLOR PALETTE USEIt is important that United Way local member organizations maintain a consistent appearance of the logo and all visual communications across various media types and materials. Using colors consistently in all communications will strengthen brand recognition, create impact and differentiate our programs.
The United Way for Southeastern Michigan color palette is comprised of unique shades of the United Way colors. In addition, the supporting palette is provided for added flexibility. On this page, you will find specifications for reproducing the United Way colors in a variety of ways.
Each of the varying areas of our work has a unique color swatch to represent that body of work. Please use these color assignments when creating assets for these areas of the work.
EARLY DEVELOPMENT
STABLE FAMILIES
HEALTHY KIDS
STUDENT SUCCESS
OTHER WORK
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TYPOGRAPHY AREAS OF THE WORK
BODY COPYArialArial ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
HEADLINESTrade Gothic Bold Condensed No. 20Trade Gothic Condensed No. 20 ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
SUBHEADS AND ACCENT TYPETrade Gothic Condensed No. 18Trade Gothic Condensed No. 18 ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
SUBSTITUTE FONTTimes RegularTimes ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Times BoldTimes Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHYThree standardized typefaces have beenchosen for the United Way brand identity.They are to be used in all printed andonline communications. Each of the fontswas selected for its visual compatibilitywith the United Way logo and forits ability to convey a personality that isconsistent with our brand. Only use theweights and styles shown on this page.
BODY COPYArial typeface is the primary typefacein the United Way for Southeastern Michigan brand identity system.
Arial is a simple and clean typefacethat conveys a humanistic and caring,yet professional tone.
Use the suggested range of stylesand weights as needed.
HEADLINESTrade Gothic Condensed typefacewas introduced with the launch of theLIVE UNITED campaign. Trade GothicCondensed has been added as a headline font. It should be used to draw attention to important text.
SUBSTITUTE FONTTimes is an acceptable substitute forArial when Arial is unavailable.Times can also be used in correspondence, in word-processed documents, for text in publications, and for PowerPoint presentations when a substitute is needed.
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IMAGERY
Shot during interview utilizing the rule of thirds (smiling, talking)
A shot of the subject with good depth of field (DOF) in their environment
Contextual shot. This example has room for text (a picture that shows what the story is about)
Environment shot with space for text
Close-up shots with eye contact
Action shot (our subject in action “doing what they do”)
Wide-angle shot of subject (centered) in environment that aligns with the story.
IMAGERY USEA carefully managed approach toselecting photography will help positionthe United Way brand and create adistinctive and lasting impression. Using images from the provided shot list categories can help support text messages. It is important to select imagery that is dynamic, uplifting, caringand optimistic.
The main photographs in anycommunication should includepeople and be the dominant element on the piece. This approach is in line withour evolution from a fundraiser to acommunity impact organization. It isimportant to show diversity in age,ethnic background, profession andpersonal interests.
United Way community photos showthe interaction and contributions ofpeople in their communities. Showingfamilies in their homes, people in theirbusiness environments and friendshaving fun reinforces the benefitsderived from United Way initiatives andprograms. Dramatic perspective andinteresting cropping help give imagesan inspired feeling.
Photos should have ample natural lighting and clear depth of field/focus.
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ICONOGRAPHY & GRAPHICS
GRAPHICS & ICONSUnited Way graphic elements shouldmaintain a consistent look and feel andonly use United Way brand colors. Whencreating icons, charts and tables, a circleshape is preferred.
Each area of the work also has a designated icon.
10 20 30 40 50 60 70 80 90 100
Oakland
45%
Region
75%
Michigan
15%
Michigan
15%
Detroit
25%
Wayne
25%
11 Michigan
10.2 Macomb
12.1 Region
14.1 Wayne
9.1 Oakland
19.4 Detroit
EXAMPLE GRAPHS & ICON SAMPLING
ECONOMICOPPORTUNITY
EARLY DEVELOPMENT
STABLE FAMILIES
HEALTHY KIDS
STUDENT SUCCESS
OTHER WORK
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VIDEO
VIDEO, ANIMATION & INTERACTIVEGuidelines for video production alignclosely to those for print and other media:the logo and preferred placement, the brand color palette, typography andimpact graphic should be used.
The full-color version of the United Waylogo with white identifier and tagline is the only version that shouldbe used in screen applications.
To take advantage of the dynamic natureof video media, however, exceptions tosome of the guidelines can be made.
The brand color palette and the fontTrade Gothic Bold Condensed No. 20should be used.
Color assignment for specific areas of work should be used when possible.
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TITLE SCREEN
LOGO SCREEN
ANIMATION EXAMPLE 1
LOWER-THIRDS
ENDPLATES
ENDPLATESIt is important to provide viewers with access to additional information that the videos do not cover, thus, we suggest ending each video with the United Way for Southeasten Michigan website and social media icons. Throughout our branding, we use colors to signify the area of work we are discussing. This applies to videos as well. The subtlety of the endplates leaves one last reminder of the area of work the video covers.
SOCIAL MEDIA
PROMOTING SOCIAL MEDIA To engage audiences in United Way for Southeastern Michigan social media platforms, use the lock-up seen in Figure A.
RULES FOR IMAGERYIN SOCIAL MEDIAWhen promoting stories on social media, use beautiful, authentic imagery that is inalignment with our imagery guidelines.
In absence of imagery, use vector images of stacked type on a solid color background in alignment with our color and text guidelines.
On special occasions (holidays) vectorscan be added to enhance the stackedtype. This should not be done more thanonce in a month.
Do not place the United Way logo on images or vectors.
Replace dull link photos with relevant beautiful imagery.
RULES FOR CONTENTIN SOCIAL MEDIAFacebook is for community impact stories ONLY.
Videos should be posted native to Facebook when possible.
Twitter is appropriate for a vast array of content (but content always needs to addvalue).
Instagram is for images only. Vectors should be limited to holidays. Detail shots and behind-the-scenes content are encouraged in the social space.
All content should add value with a fun,motivating and inspiring tone.
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IMAGERY EXAMPLES
FIGURE A
HOLIDAY/SPECIAL OCCASION GRAPHIC EXAMPLES
COBRANDING
Cobranding is a strategic agreement between two or more partner brands to work together to achieve a desired goal. Cobranding encompasses a wide range of marketing activities including partnerships, promotions and sponsorships.
WHY COBRAND?• Establish or increase consumer preference for United Way;• Generate loyalty and brand differentiation;• Enter new markets;• Promote new campaigns and/or new angles of existing campaigns;• Engage the customer and drive relevance at multiple touch points;• Associate with other strong brands; and• Recognize sponsors and acknowledge investments.
WHEN NOT TO COBRAND• The opportunity is not mutually beneficial;• There is no value-add for United Way;• The opportunitiy is potentially harmful to our brand; or• Our branding cues and/or messaging are not accurately reflected.
COBRANDING KEY PRINCIPLESThese key principles give a framework for approaching all cobrandingopportunities:
• Present United Way as the dominant/lead brand (whenever possible − see brand dominance;)• Display the United Way logo prominently;• Leverage our brand guidelines;• Create a partnership environment where our brand feels organic to the experience; and• Consult the United Way Marketing Team for guidance for unique instances.
BRAND DOMINANCE EXPLAINEDBrand dominance means one partner will have the lead presence in executions, often emphasizing its visual system in marketing communications.
Brand dominance is determined during partnership negotiations and is influenced by factors such as financial and/or resource contribution, which partner is granting access to customers and maintaining that relationship, and which partner will host the experience. The expression of dominance is simple and can be achieved by the following tactics:
1. Placing the dominant partner logo in the most visible and valuable space (e.g. above the fold on a website, or at lower right on a billboard).
2. When partner logos are shown in close proximity, the dominant brand will be placed on the right.
COBRANDING APPROACH BASED ON DOMINANCEUNITED WAY DOMINANTUnited Way dominance is when United Way most heavily influences the communication experience. This is when United Way is driving the customer experience or if our resources are most depended upon.
United Way dominant experiences rely heavily on the United Way visual system for look and feel.
PARTNER DOMINANT COBRANDINGPartner dominance is when the partner brand heavily influences the communication experience. As a result, the partner brand is featured prominently and the design is geared toward its visual system.
While the execution will be driven by the partner brand’s visual system,it’s critical that we protect and appropriately display the United Way logo.
OTHER PARTNERSHIPSNot all partnerships have clear brand dominance. It is vital that we retain as many of United Way’s visual components as possible. These uses must be pre-approved by the Marketing Team before any design begins or agreements are entered into.
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COBRANDING
UNITED WAY DOMINANCEThe potential elements to communicate this are:
• Full-color United Way logo (with white identifier)• Partner logo• Warmth in photography (using photo rules if applicable)• United Way color palette• United Way font (Trade Gothic Condensed and Arial)
DESIGN REQUIREMENTS• Whenever possible, leverage the United Way visual system (see pages 6-17).• The United Way logo and partner logo should be optically equal in size.• Follow the logo placement guidelines.• Use the United Way logo in full color (with white identifier) on a United Way approved color background when available. If it’s not possible, use full-color logo (with blue identifier) on white background.
All executions must be submitted to the Marketing Team for approval.
PARTNER DOMINANCEPartner dominance is when the partner brand heavily influences thecommunication experience. As a result, the partner brand is featuredmore and the design is geared toward its visual system. In thoseinstances, it’s critical that we protect and appropriately display theUnited Way logo.
The potential elements for this option are:• United Way Logo (full color with white identifier preferred)• Partner Logo• Color
DESIGN REQUIREMENTS• Follow the logo placement guidelines.• Use the United Way logo in full color on a white background whenavailable. If it’s not possible, only use a black or white United Way logo.
All executions must be submitted to the Marketing Team for approval.
MONDAY, MARCH 16 I 3:30 PM - 5:30 PMSouthwest Solutions, 5675 Larkins Street, Detroit, MI 48210
Please join us for an afternoon of fun activities, a tasty snack, and a special visit from a member of the DETROIT PISTONS!
MONDAY, MARCH 16 I 3:30 PM - 5:30 PMSouthwest Solutions, 5675 Larkins Street, Detroit, MI 48210
Please join us for an afternoon of fun activities, a tasty snack, and a special visit from a member of the DETROIT PISTONS!
MONDAY, MARCH 16 I 3:30 PM - 5:30 PMSouthwest Solutions, 5675 Larkins Street, Detroit, MI 48210
Please join us for an afternoon of fun activities, a tasty snack, and a special visit from a member of the DETROIT PISTONS!
MONDAY, MARCH 16 I 3:30 PM - 5:30 PMSouthwest Solutions, 5675 Larkins Street, Detroit, MI 48210
Please join us for an afternoon of fun activities, a tasty snack, and a special visit from a member of the DETROIT PISTONS!
Join us for the best block party yet! Detroit City Futbol Club is turning up the heat this summer with Meet Up and Eat Up. Bring your friends and family for free fun, food and prizes!
Open to kids 18 and under. If you have questions email this random person at [email protected]
KICK HUNGER IN THE BALLSWITH DETROIT CITY FUTBOL CLUB
MONDAY MARCH 9, 2015PETERSON PLAYFIELD3524 ROBERSON ROADDETROIT, MI 48235
2524
TRADE GOTHIC BOLD CONDS NO. 20. ALL CAPS. SIZE 68
TRADE GOTHIC BOLD CONDS NO. 20. ALL CAPS. SIZE 18.
TRADE GOTHIC BOLD. ALL CAPS. SIZE 18.
ARIAL REGULAR. SIZE 10.
TRADE GOTHIC BOLD CONDS NO. 20. OBLIQUE. SIZE 16.
ALL WHITE REVERSED OUT ICONS
DOMINANT HEADER IMAGE. (NATURAL LIGHT)
WHITE BORDER
WHITE SPACE BETWEEN IMAGE AND COLOR
BOLD COLOR BACKGROUND
LAYOUT
THIS IS A LARGE STACKTITLES LOOK LIKE THISThis is a sample of body copy. Who needs lorem ipsum when you can just make up your own paragraph? All you need to do is make sentences. Like this one. Or this one here. Wait, I have something I want you to pay attention to:
“Oh my goodness! This is a callout within a chunk of body copy.”
That was fun. But what if I’m creating a document with photography? How will I caption that photo? Or what if I want to do something fancy like a pull quote?
LAYOUT
GET STARTEDMake your donation today:
www.LiveUnitedSEM.org/Workforce.
RALLY YOUR TEAMGrab a camera or cell phone and capture a
short message from your CEO to send to your staff. You can also request campaign posters to decorate your office and energize staff for the upcoming campaign. Watch a sample video.
See CEO email template.
CHECK OUT THE CAMPAIGN TOOLKITCampaign Tips and TricksConversation Guide/FAQ
Key StatisticsImpact of Your DollarDetroit 2030 Video
CONTACT PERSONAL SUPPORTUnited Way has dedicated staff members who
help companies run Campaigns. Call Anita Blender at 248-444-9400 or email her
IT’S SIMPLE
JOIN THE MOVEMENTSTART A CAMPAIGN WITH UNITED WAYAs a member of this community and your local chamber of commerce, you have the opportunity to give back in meaningful ways.
This year, we invite you to sign up to join United Way for Southeastern Michigan’s 2014-2015 Campaign because we believe that the only way we can overcome the challenges facing our region is to work together as a team.
United Way is igniting a social movement in Greater Detroit by empowering people to unite and solve complex problems that affect us all. We’re joining this movement by raising funds for United Way through its Campaign.
It’s not only good corporate culture to give back, it’s also easy.
United Way helps companies run their Campaigns by offering campaign materials along with ideas to help inspire, motivate and enhance corporate culture through the common goal of doing good together. Best yet, United Way offers personal support to help you from kickoff to wrap-up.
LIVEUNITEDSEM.ORG
®2013/2014 REPORT TO THE COMMUNITY
SUCCESS AND GOALSKEEGAN-MICHAEL KEY COLLABORATIONGOALSAttract more Millennials and Gen Xers to the UWSEM brand
Reshape the conversation around UWSEM from a fundraisingorganization to a community impact organization.
Provide a better understanding of United Way’s impact in the community.
SUCCESS30,000 Video Views20% increase email sign ups20% increase new followers/likes20% increase Website traffic#SalamiEmpire, #Scabbages, #PepperOnTheSteak conversations
CROSS-CHANNEL COMMUNICATIONS STRATEGY• Unique landing page (KeeganLivesUnited.org) and UWSEM homepage light box• Paid/donated media awareness campaign (including broadcast, digital and social)• Organic posting/sharing across UWSEM social media properties• Local and advertising trade PR/media outreach• Out-of-home and grassroots activations using campaign hashtags• UWSEM staff and community partner social engagement request• Inclusion in UWW Breakfast with United Way (News and Updates section)
LIVEUNITEDSEM.ORG
HOW UWX IS SHAPING INNOVATIONThis is a sample of body copy. Who needs lorem ipsum when you can just make up your own paragraph? All you need to do is make sentences. Like this one. Or this one here. This is something I want you to pay attention to:
That was fun. But what if I’m creating a document with photography? How will I caption that photo? Or what if I want to do something fancy like a pull quote? Stuff about innovation and thinking outside of esoteric metaphorical boxes. Let’s use empathy and imagination to help people thrive.
DESIGN THINKING
“This is a callout withtin a chunk of body copy.This callout is about innovation in the United Way workspace.We love innovation, design thinking and stuff like that.”
LIVEUNITEDSEM.ORG
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EXAMPLES OF BRAND GUIDELINES IN USE
GENERAL MOTORSCommunity Impact Team
WELCOME
2-1-1 QUARTERLY REPORT
% OF FAKE GRAPHS ABOUT 2-1-1 CALLS IN MICHIGAN # OF FAKE GRAPHS AND DATA
Oakland
45%
Region
75%
Michigan
15%
Michigan
15%
Detroit
25%
Wayne
25%
11 Michigan
10.2 Macomb
12.1 Region
14.1 Wayne
9.1 Oakland
19.4 Detroit
LIVEUNITEDSEM.ORG
