+ All Categories
Home > Documents > January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and...

January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and...

Date post: 28-May-2020
Category:
Upload: others
View: 1 times
Download: 0 times
Share this document with a friend
8
January 24, 2013 In this Issue ... MAIA News: 1 • MAIA Files Complaint Against GEICO with DOI & MRB Comp. Corner: 2 • “Stop Work“ Orders an Issue Again Member Milestones: 2 • G&N Agency Turns Three projectcap News: 3 - 4 • What‘s the Deal with Twitter? Long Term Care News 3 • MAIA Offering State- Mandated Eight Hour Long- Term Care Training E&O Loss Control: 4 - 6 • Do Insurance Agents Have a DUTY TO ADVISE? Thanks Company 6 Partners ACT News: 7 • Register for Upcoming FREE ACT Webinars • ACT and AUGIE Urge Industry to Embrace Key Technology Priorities MAIA News: MAIA Files Complaint Against GEICO with DOI and MRB ... MAIA has filed a formal complaint with both Division of Insurance (DOI) and the Merit Rating Board (MRB) alleging that GEICO has failed to report at least one at-fault accident to the MRB as required by state regulation. MAIA has reported the specifics of the claim in question to the MRB for review, but the MRB is looking to the DOI for guidance in investigating the matter. This is not the first time that GEICO has shirked its reporting responsibilities. Previously, GEICO did not report new policy information to the Registry of Motor Vehicles‘ Uninsured Motorist System. This failure to report new business resulted in the cancellation of the prior policy for non-payment and, in some cases, revocation of the consumer’s registration and plates. MAIA has provided the DOI and the MRB with evidence that GEICO has on at least one occasion failed to notify the MRB of an at-fault accident involving one of its policyholders. A company’s failure to report at-fault accident information to the MRB could result in a fine of not more than $500 for each violation. MAIA has requested that the DOI and the MRB investigate not only the specific case we outlined but also require GEICO to provide proof that, with the exception of this case, GEICO is in complete compliance with the reporting requirements. In the letter of complaint to the Commissioner, MAIA noted that under “managed competition“ some companies have an “accident forgiveness“ factor where the policyholder does not receive surcharge points for the first at-fault accident; however, the existence of a forgiveness factor in a company‘s rate and form filing does not relieve the company from the responsibility of properly reporting at-fault accident data to the Merit Rating Board.“ In October 2012, Commissioner Murphy clarified the at-fault accident claim reporting requirements prescribed in regulation 211 CMR 134.04 for collision and limited collision coverages when a “disappearing deductible“ is applied to a loss by reiterating that the regulation“requires that insurers report collision and limited collision claims resulting from an at-fault accident to the MRB if there is a claim payment of more than $500 in excess of any applicable deductible. According to the Commissioner‘s letter, the reference to “applicable deductible or “vanishing deductible“ in this context refers to the deductible option purchased by the policyholder. MAIA noted that under “managed competition“ some companies have an “accident“ forgiveness“ factor where the policyholder does not receive surcharge points for the first-at-fault accident; however, the existence of a forgiveness factor in a company‘s rate and form filing does not relieve the company from the responsibility of properly reporting at-fault accident date to the Meriting Rating Board.“ The MAIA complaint added that a driving record which is accurate and complete is the one true picture of a person‘s driving history and policy eligibility. At fault accident involvement and conviction of moving violations are crucial to every company‘s rating and underwriting process, and every company has a responsibility to report properly.
Transcript
Page 1: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

January 24, 2013 In this Issue ...

MAIA News: 1 • MAIAFilesComplaintAgainst GEICOwithDOI&MRB

Comp. Corner: 2 •“StopWork“Ordersan IssueAgain

Member Milestones: 2 •G&NAgencyTurnsThree

projectcap News: 3 - 4 •What‘stheDealwith Twitter?

Long Term Care News 3•MAIAOfferingState- MandatedEightHourLong- TermCareTraining

E&O Loss Control: 4 - 6•DoInsuranceAgentsHaveaDUTYTOADVISE?

Thanks Company 6Partners

ACT News: 7 • RegisterforUpcoming FREEACTWebinars

• ACTandAUGIEUrgeIndustry toEmbraceKeyTechnology Priorities

MAIA News:MAIA Files Complaint Against GEICO with DOI and MRB ...

MAIAhasfiledaformalcomplaintwithbothDivisionofInsurance(DOI)andtheMeritRatingBoard(MRB)allegingthatGEICOhasfailedtoreportatleastone at-faultaccidenttotheMRBasrequiredbystateregulation.MAIAhasreportedthespecificsoftheclaiminquestiontotheMRBforreview,buttheMRBislookingtotheDOIforguidanceininvestigatingthematter.

ThisisnotthefirsttimethatGEICOhasshirkeditsreportingresponsibilities.Previously,GEICOdidnotreportnewpolicyinformationtotheRegistryofMotorVehicles‘UninsuredMotoristSystem.Thisfailuretoreportnewbusinessresultedinthecancellationofthepriorpolicyfornon-paymentand,insomecases,revocationoftheconsumer’sregistrationandplates.

MAIAhasprovidedtheDOIandtheMRBwithevidencethatGEICOhasonatleastoneoccasionfailedtonotifytheMRBofanat-faultaccidentinvolvingoneofits policyholders.Acompany’sfailuretoreportat-faultaccidentinformationtotheMRBcouldresultinafineofnotmorethan$500foreachviolation.MAIAhasrequestedthattheDOIandtheMRBinvestigatenotonlythespecificcaseweoutlinedbutalsorequireGEICOtoprovideproofthat,withtheexceptionofthiscase,GEICOisincompletecompliancewiththereportingrequirements.

IntheletterofcomplainttotheCommissioner,MAIAnotedthatunder“managedcompetition“somecompanieshavean“accidentforgiveness“factorwherethepolicyholderdoesnotreceivesurchargepointsforthefirstat-faultaccident;however,theexistenceofaforgivenessfactorinacompany‘srateandformfilingdoesnotrelievethecompanyfromtheresponsibilityofproperlyreportingat-faultaccidentdatatotheMeritRatingBoard.“

InOctober2012,CommissionerMurphyclarifiedtheat-faultaccidentclaimreportingrequirementsprescribedinregulation211CMR134.04forcollisionandlimitedcollisioncoverageswhena“disappearingdeductible“isappliedtoalossbyreiteratingthattheregulation“requiresthatinsurersreportcollisionandlimitedcollisionclaimsresultingfromanat-faultaccidenttotheMRBifthereisaclaim paymentofmorethan$500inexcessofanyapplicabledeductible.AccordingtotheCommissioner‘sletter,thereferenceto“applicabledeductibleor“vanishingdeductible“inthiscontextreferstothedeductibleoptionpurchasedbythe policyholder.

MAIAnotedthatunder“managedcompetition“somecompanieshavean “accident“forgiveness“factorwherethepolicyholderdoesnotreceivesurchargepointsforthefirst-at-faultaccident;however,theexistenceofaforgivenessfactorinacompany‘srateandformfilingdoesnotrelievethecompanyfromthe responsibilityofproperlyreportingat-faultaccidentdatetotheMeritingRatingBoard.“

TheMAIAcomplaintaddedthatadrivingrecordwhichisaccurateandcompleteistheonetruepictureofaperson‘sdrivinghistoryandpolicyeligibility.Atfaultaccidentinvolvementandconvictionofmovingviolationsarecrucialtoeverycompany‘sratingandunderwritingprocess,andeverycompanyhasa responsibilitytoreportproperly.

Page 2: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

Comp. Corner:“Stop Work Orders" An Issue Again ...

Lastspringafterarashof“stopworkorders“(SWO)wereissuedbytheDepartmentofIndustrialAccidents(DIA)basedonnothavingasecondarylocationlistedonaworkers‘compensationpolicy,MAIAandtheWorkers‘ CompensationRatingandInspectionBureau(WCRIB)workedwiththeDIAtoagreeonaproceduretobefollowedbytheDIAwhenfacedwithalocationissue.Theprocedureappearsbelow:

PartofthediscussionsamongtheDIA,MAIAandtheWCRIBwasanagreementthateachlocationofaninsureddoesnothavetobelistedonthepolicysolongas“Massachusetts“islistedin3Aofthepolicy.If“Massachusetts“islisted,alllocationsandallemployeesoftheinsuredarecoveredunderthepolicy.However,whiletheDIAagreeswiththisposition,itwill“respectthepositionoftheinsureriftheinsurerdeniescoverageforanunlistedlocation.“Assuch,thebestadviceistoremindyourworkers‘compensationclientsthatiftheyopenanewlocationtheyshouldadviseyouinadvancesoyoucanhavethelocationaddedtothepolicy.

ThecurrentDIAenforcementproceduresinvolvingsecondary,tertiaryorotherpermanentlocationsofemployersoperatingintheCommonwealthundertheprovisionsofanactiveMassachusettsWorkers’Compensation insurancepolicyareasfollows:

1. Theaddressandlocationonthepolicywillalwayscontrolthedecision.Thismeansthattheaddressand locationonthepolicyisthemainbusinesspremiseslistedinthepolicyandthereforeemployeesatthatlocationwillbecovered.Otherlocationswillbelookedatwiththatbasicfactbeingestablished.NoStopWorkOrderwouldeverbeissuedwithoutfirstconductinganinvestigation.

2. Temporaryworksitesawayfromtheinsuredmainbusinesspremisesarenotconsideredtobeadifferent permanentlocationforthepurposeofdeterminingcoverage.The“insuredmainbusinesspremises”,willbethelocationlistedinItem1ofthepolicyinformationpage.Atemporaryworksiteisanylocation,notshowntobeapermanentplaceofwork,andfromwhichtheworkersoftheinsuredwillreturnatsometimeinthefuture.

3. Whenfacedwithapotentialmultiplelocationsissuetheinvestigatorwillcontacttheinsurancecarriertode-terminewhethertheemployeesattheadditionallocationarecoveredundertheemployer’spolicy. ContactingtheinsurancecarrierisacrucialpartoftheinvestigationandwillbedonebeforeanyStopWorkOrderisissued.

Intheeventtheemployerattheadditionallocationisadifferentanddistinctlegalentityfromtheemployerlistedonthepolicy’sinformationpagetheinvestigatorshallemploythesameprocedureonthisotherlegalentityandshallonlyissueastopworkordertothatotherentityintheeventheconfirmsnocoverageexistsfortheemployeesoftheentityattheotherlocation.Thedifferentanddistinctlegalentitywillhavetoshowco-verageunderaseparatepolicyofitsownorprovideproofthatitisproperlycoveredbythesamepolicyissuedtotheemployerlistedonthepolicyinformationpage.

Ifyouhaveanyquestionsaboutthispolicy,pleasecontactFrankMancini,PresidentandCEOofMAIAorDanFoley,VPofGovernmentAffairs&GeneralCounselat800.972.9312or508.634.2900orbyemailat [email protected] [email protected].

Member Milestones: G & N Insurance Agency Turns Three ... What‘s So Special About That?

AccordingtoG&NInsuranceAgencyco-ownerMattNaimoli,LUTCF,ALOT!Here‘swhatMatthadtosayabouthisandpartnerZackGould‘syoungagency:“MybusinesspartnerandIstartedouragencyfromscratchinJanuary2010afterleavingadirectwriterthatweworkedatforthreeplusyears.Wejusthitourthree-yearanniversaryforthecompanyandhavegrownorganicallyveryfast.Wearethesizethatmany30+yearagenciesare,andwearefarfromslowing.Wehaveagreatgroupofemployeesandfeellikeweutilizetechnologyandsocialmediatocontinuetopushusaheadofthecurve.Needlesstosay,weareveryproudofouroperationandexcitedforwhatthenext3yearshaveinstore!“

CongratulationsMatt,ZackandG&NInsuranceAgency.Yoursistrulyarefreshingstorytohear,especiallyduringatougheconomicclimate.WeatMAIAwishyoumanyhappyreturns.

2

Page 3: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

3

projectcap News: What’s the Deal with Twitter?

written by Dave Wencel

AsanaccountmanagerwithProjectCAPIgettotalkwith independentinsuranceagentseverydayaboutInternet marketingandcreativenewwaystheycanusedigital communicationstohelpgrowtheirbusinesses.Withoutquestion themostconfoundingaspectofInternetmarketingIhearishow toleveragesocialmedia.Morespecifically,Twitter.

Tobehonest,I’vefoundTwittertobeahardplatformtogetmyhandsaroundaswell.Itseemslikeaplacewheremillionsofpeopleare“tweeting”outmessagesthatnooneislisteningtoorcaresabout.ItwaswiththisinmindthatIdecidedtoresearchwhatpeoplearesayingabouteffectiveusesofthispopularandgrowing communicationplatform. What Exactly Is Twitter?Inanutshell,Twitterisareal-timemicro-blogwherepeoplecanpostshortmessagesupto140characters.Itspurposeisforpeopletoshare(tweet)shortthoughts,events,newsstories,reviews,informationfromthoughtleaders,etc.Tweetsyoupostgoouttopeoplewhohavechosentofollowyou(followers),whileyoureceivetweetsfrompeopleyouarefollowing.Thegreaternumberoffollowersyougenerate,thegreaterwillbeyouraudience.

ThinkofTwitterasbeinglikeagiganticcocktailpartywhereinformationandstoriesarefluidlyexchanged.Millionsofguestsaroundtheworldgatherandtweetideas,followalongandshareinconversationsthatinterestthem.OneextremelyimportantthingtorememberwithTwitteristhatitisatwo-waystreet.It’sbothofferingideasandlisteningtoothers.Backtothecocktailpartyanalogy,nobodywantstogetstuckwiththeguywhogoesonandonabouthimself.Help–getmeoutofhere!Andatthispartyitcouldn’tbeeasiertostepawayfromtheconversation.

Peopleappreciatewhenotherslistento,respectandconsidertheirthoughts,needsandfeelings.SamegoeswiththeTwittercommunity.Youwillfindthemoreyoulistenandmakementionofothers’ideas(tweets),thefasteryourcommunityoffollowersandchampionswillgrow.

Twitter EtiquetteHereareafewbestpracticesreferencedbyTwitter.

4 Share –Sharephotosandbehindthescenesinfoaboutnotonlyyourbusinessbutalsothecommunity.

4 Listen –Monitorcommentsaboutyourcompany.

4 Ask–Questionscanhelpgainvaluableinsightsfromyourcustomers.

4 Respond–Alwayscomplimentothersfortheircomplimentsandfeedback.

4 Reward–Tweetupdatesaboutspecialoffers,discountsanddeals.

4 Demonstrate leadership and know-how–Referencearticlesandlinksaboutthebiggerpictureasit relatestoyourbusiness.

4 Champion your stakeholders –Retweetandreplytoyourfollowersandcustomers.

4 Establish voice –Twitteruserspreferadirect,genuineandlikabletonefromyourbusiness.Thinkabout yourvoiceasyoutweet.HowdoyouwantyourbusinesstoappeartotheTwittercommunity?

ThereareaninfinitenumberofwaystouseTwitter,frombuildingyourbrand,generatingleadsandrecruiting,tokeepinguponindustrytrends,communitynewsandimportantinformation.

I’veincludedafewarticlesyoumightwanttocheckoutonbusinessusesforTwitter:

4 “80 Ways to Use Twitter” asasmallbusinessowner,byLisaBarone.

4 “5 Ways I Use Twitter as an Insurance Agent”containssomegreattipsyoucanuseatyouragencyfrom RyanHanley,arisingstarintheinsuranceindustry.

IfI’vehearditonceI’vehearditathousandtimes:“Dave,Ijustdon’tseehowTwittercandoanythingforusintheinsuranceindustry.”(Theprevioussentenceisthemaximumlength ofatweet–140characters.)

Page 4: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

4

projectcap News ... continued from page 2

4 “Top Ten Hashtags for the Car Insurance Industry on Twitter.”Hashtags(#)serveasathemeforyour tweet.Usingthemwillmakeyourmessagesearchablebypeoplelookingfortopicsofsimilarnature. JessicaDunlapofferssomegreattipstohelpyoustandout.

4 Finally,TwitterhasaPDFentitled“Handbook for Small Business.”

Twitterisanotherarrowinyourquiverasanagencytotakeadvantageofsocialmediaasamarketing/advertisingtool.Itisnottheend-allforyourmarketing,butitdoesprovideanotherwindowtogetyourmessageouttoyourcommunity.Maybemoreimportantly,Twitterwouldappeartobeaplatformthatisgoingtocontinuetogrowinnumbersandutilization,sogettingtappedintoitnowisagoodidea.Contact me to talk about the possibilities.

Goodluckandhappytweetingin2013!

Long-Term Care Insurance News: MAIA Offering State-Mandated Eight Hour Long-Term Care Training ...

EffectiveJanuary1,2013theplayingfieldhaschanged.AllProducerswho“market”longtermcareinsuranceinMassachusettsarenowrequiredtocompleteaninitialone-timeeighthourcoursefollowedbyafourhourrefreshercourseeverytwoyears.

TheDivisionofInsurancehasappliedaverybroaddefinitionoflongtermcareinsurancethatincludes:• stand-alonelongtermcareinsuranceproducts• lifeinsuranceandannuityproductswithlongtermcarebenefits• lifeinsuranceproductsthatallowaccelerateddeathbenefitstopayforlongtermcare.

MassAHUandMAIAhaveteamedupsothatyoucangetthisrequirementunderyourbeltassoonaspossible.SignupfortheeighthourclassnowandbeoneofthefirstProducersinthestatetobeincompliance.

New Mandate in Summary: • MassachusettshasnowadoptedtheNAICproducertrainingrequirements.• ExistingProducers(licensedbefore1/1/13)mustcompletetheinitialeight-hourtrainingby7/1/14.• NewProducers(licensedafter1/1/13)mustcompletethetrainingbeforesellingLTCinsuranceinMassachusetts.• Aftertheinitial8-hourtraining,a4-hourrefreshercoursewillberequiredevery24months.

State Mandate:OnOctober25,2012,theDivisionofInsuranceenactedChapter312oftheActsof2012aspartofSenateBill2359.Chapter312createsanewChapter176UoftheGeneralLaws,aswellasotherstatutoryprovisions,thatapplytotheofferorrenewaloflong-termcareinsuranceproductsintheCommonwealthonandafterJanuary1,2013.

Section6ofM.G.L.176Ucreatesnewtrainingrequirementsforthoseproducersmarketinglong-termcareinsuranceproducts,includingthecompletionofaone-timeeight-hourcourseandatleastfourhoursofongoingtrainingevery24months.Producerscurrentlymarketinglong-termcareinsuranceproductshavetosatisfythisone-timeeight-hourtraining requirementbyJuly1,2014andthencompletetheongoingtrainingrequirementofatleastafour-hourtrainingprogramevery24monthperiodbeginningthedayfollowingthecompletionoftheone-timetraining.

Class Topics:1. ReviewChapter312oftheActsof2012“AnAct

EstablishingStandardsforLong-TermCareInsurance”2. LongTermCareIndustry3. TypesofLongTermCare4. RiskFactorsforLongTermCare

DATE LOCATION CITY GL # MEMBERS NON-MEMBERS

3/27/13 AssociationHeadquarters Milford,MA 247547 $95.00 $190.00

4/17/13 HolidayInn Tewksbury,MA 247546 $95.00 $190.00

6/13/13 HamptonInn Chicopee,MA 247549 $95.00 $190.00

10/17/13 ComfortInnRandolph Randolph,MA 247550 $95.00 $190.00

12/11/13 CapeCodResortand Hyannis,MA 247552 $95.00 $190.00 ConferenceCenter

5. SettingWhereCareisDelivered6. CostofLongTermCare7. FundingforLongTermCare8. Suitability9. TrendsinLongTermCare

Page 5: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

5

E&O Loss Control:

DaveGarner,SeniorVicePresidentofSwissReclaims,askedtheHassettLawFirmofPhoenix,Arizonatoprovideastate-by-stateanalysisofinsuranceagents’dutytoadvisesothatthestandardofcare,andanyassociatedliabilitytrends,couldbebetterunderstoodonanationallevel.Toaccomplishthis,MylesP.Hassett,Esq.andJulieK.Moen,Esq.researchedthelawinall50statesandWashingtonD.C.,withassistancefromSwissRelawyerspracticingineachjurisdiction,andproducedacomprehensivereviewofapplicablestandards.LucasN.Frank,Esq.ofthe HassettLawFirm’sAlbuquerque,NewMexico,officealsoassistedinthecompilationofthesummary.

Consumersexpectindependentinsuranceagentstobeknowledgeableandprofessional,andincreasinglyrelyonthoseagentstoobtainthemostappropriatepolicybasedontheirinsuranceneeds.Statesalsomandatethe minimumlevelofknowledgeandabilitytheiragentsmustexhibitthroughstatutesandregulationsthatgovernagentlicensing,solicitationandsales.Yetdespiteconsumerexpectationsandahighlevelofregulation,thelawinmoststatesdoesn’tautomaticallyconsiderinsuranceagentstobe“professionals”withadutytoadvisetheircustomers,similartoattorneysoraccountants.

However,inthecontextofadutytoadvisethecustomer,thereisadifferencebetweenwhatthelawrequiresandwhatbestpracticesdictate.Legalrequirementsestablishminimumstandardsforagentconduct,whilebestpracticesgobeyondmerecompliancewiththelawandemphasizeahigherlevelofperformance.Thedutyto advisecustomersabouttheirinsuranceneeds,whenitapplies,providesagoodexampleofthedifference betweenlegalstandardsandbestpractices.Asoutlinedbelow,differentstateshaveestablisheddifferentlegalstandardsforwheninsuranceagentshaveadutytoadvise.However,bestpracticesgenerallyrequirethat independentagentsadvisecustomersabouttheircoverageneedssothattheirchoicesareproperlyguidedintheincreasinglycomplexworldofinsurance.Asapracticalmatter,offeringcoveragetomeetallofthecustomers’insurableexposureshelpstoavoidE&Oclaims,whilealsomaximizingpotentialagencyrevenue.

Thelegalstandardsforestablishinganinsuranceagent’sdutytoadvisedifferfromstatetostate.Somestateshold agentstoaprofessionalstandardofcarethatincludesanaffirmativedutytoadvise.Attheotherendofthespectrum,afewstatesuseanorder-takerstandardthatimposesonlyanobligationtoprocurerequested coveragewithoutanydutytoadvise.Thevastmajorityofstatesapplyatestthatrequiresfindinga“special relationship”beforeanydutytoadvise willbeimposedontheagent.Thesestatescanbecategorizedintojurisdictionsthatmakeitmoreorlessdifficulttoestablishthepredicate“specialrelationship”beforethedutytoadvisearises.Belowisamapthatshowshoweachstateregardsthedutytoadvise.

Do Insurance Agents have aDUTY TO ADVISE?

A summary of the law governing insurance agents’ obligations to advise their customers.By Myles P. Hassett, Esq. and Julie K. Moen, Esq.

Page 6: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

6

1. The General Rule: Agents Must Use Reasonable Care,

Skill and Diligence.Areviewofthelawinthe50statesandWashington,D.C.revealsthatagentsacrossthenationhaveasimilargeneraldutytotheir customerstousethedegreeofcare,skillanddiligencethatareasonableinsuranceagentwouldinthesameorsimilarcircumstancestoprocuretheinsurancerequestedbythecustomer.Iftheagentcannotprocuretheinsurance,theagenthasadutytonotifythecustomerofthisfactinatimelyfashion.

Absentaspecialrelationship,thegeneraldutyofcareinmoststatesdoesnotincludeanaffirmativedutytoadvisecustomersaboutadditionaltypesandlimitsofcoverage.Acustomer’srequestfor“full”or“sufficient”coveragerarelycreatesthekindofspecialrelationshipthatimposesupontheagentadutytogiveadviceaboutthetypesandlimitsofcoverageavailable,althoughsomecourtsrequireagentstoclarifythecustomer’srequestinthosecases.

2. Professional Standard of Care

States.Afewstateshaveadoptedarelativelystringentstandardofcare,inrecognitionofthefactthatagentsplayanadvisoryrolesimilartothatofanattorneyoraccountant.Inordertocom-plywiththestandardofcareinAlabama,Arizona,IdahoandNewJersey,anagentmustinformthecustomerabouttheexistenceandadvisabilityofadditionaltypesandlimitsofcoverage.

TocomplywiththestandardofcareinMarylandandWashingtonD.C.,agentsmustadvisetheircustomersaboutothertypesofavailablecoverage.However,absentaspecialrelationship,insuranceagentshavenodutytoadvisetheircustomersabout

obtainingadditionallimitsof coverage.

Pennsylvaniasplitsthedutybylineofcoverage,requiringagentstoadvisepersonallinescustomersaboutothertypesandlimitsofcoverage.But,absentaspecialrelationship,agentshavenodutytoprovideadvicetocommerciallinescustomers.

Threestates-Maryland,MichiganandNevada-alsodividethedutiesofvariousinsuranceprofessionalsbylicensinginsurancecounselorsseparatelyfrominsuranceagents.Counselorsarepaidspecificallytoreviewacustomer’sinsuranceandprovideinformationandadviceaboutadditionaltypesorlimitsofcoveragethatwouldbestsuitthecustomer’sneeds.

3. The “Special Relationship” Test.Manystatesagreethattoimposeablanketaffirmativedutyonagentstoadviseabouttypesandlimitsofavailablecoveragewouldrewardinsuredsfortakingan“intellectual”gamblepurchasinglessinsu-rancenow(forlessmoney),thenlaterclaimingtheywouldhavepurchasedbetter(andmoreexpensive)coverageifonlytheagenthadadvisedthemtodoso.Thisremovestheburdenfrom insuredsfordeterminingtheirownbestinterestsandturnsagentsintofinancialguidancecounselors.Asamatterofpublicpolicymoststatesthus requirethattheinsuredfirst establishfromthecircumstancesthattheagent-customerrelationshipwas“special”beforeanydutytoadvisecanarise.Courtsgenerallydefine“specialcircumstances”asincludingoneormoreofthefollowingfactors:1)theagentagreestoadvisethecustomer;2)theagentacceptsadditionalcompensationbeyondthepremiumfortheadvice;3)a(long-term)courseofdealingbetweentheagentandcustomerinwhichtheagentisonnoticethatthecustomerseeksandreliesupontheagent’sadvice;

4)theagentholdshimselfoutasanexpertandthecustomerreliesonthatrepresentation;5)the customerspecificallyrequestsadvice;and6)theagentmakes representationsaboutthecoverageuponwhichthecustomerrelies.Thestateswithnoaffirmativedutytoadvise,absentaspecialrelationship,fallintothreesubcategories:statesthattendtofindaspecialrelationship,stateswithnoclearpreferenceandstatesthatrarely(ifever)findaspecialrelationship.

A. States That Tend to Find aSpecial Relationship BetweenAgent and Customer.ThecourtsinFlorida,Louisiana,Minnesota,NewMexico,Ohio, SouthCarolina,Tennessee,TexasandWashingtonliberallyinterpretthefactswiththeintentionoffindingaspecialrelationship.SouthCarolinaalsorequiresagentstoexplainthecoverageandlimitationstocustomers.

SomeLouisianacasesassumealimitedfiduciarydutybetweenaninsuranceagentandtheinsured.ButLouisianahasnotheldthatinsuranceagentshavea“spontaneous”dutytoadvise,absentanagreementbytheagenttoadvisethecustomerortheagentholdingherselfoutasanadvisor.

InTennessee,anagentcannotomitorrejectcoveragebecausehethinkstheinsureddoesnotneeditorwillnotbenefitfromit.Instead,theagentmustofferthecoveragetotheinsured,adviseofits usefulness(ifany)andallowtheinsuredtodecide.

B. Independent View of theSpecial Relationship Test.Therearemanymiddle-groundstateswithnoclearpreferenceforfindingornotfindingaspecialrelationship.TheseincludeAlaska,California,Colorado,Connecticut,Delaware,Hawaii,Illinois,Indiana,Iowa,Kansas,Kentucky,Maine,Massachusetts,Mississippi, Nebraska,Nevada,NewHampshire,

Page 7: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

7NorthDakota,OregonandSouthDakota.Illinoishasastatutorydutyofcarethatrequiresagentstouseordinarycaretoprocure,renew,bind,orplacecoverageforaninsured.

NebraskaandOregonrequireagentstoexplaincoverageandlimitstocustomers,butOregonhasnotyetruledonwhetheragentsmustadvisecustomersaboutwhichcoveragesorlimitstopurchase.

C. Conservative View of theSpecial Relationship Test.Somestateshaveconservativelysetahighbarforfindingaspecialrelationship,rarelyfindingthat thefactsestablishaspecial relationship.ThesestatesincludeArkansas,Georgia,Michigan, Missouri,NewYork,NorthCaroli-na,Oklahoma,Vermont,Virginia,WisconsinandWyoming.Infact,NewYorkcourtshaveyettofindtheexistenceofaspecialrelationshipestablishinganagent’sdutytoadvisehiscustomers.

Thesestatesalsogenerallyrequiretheinsuredtohavespecificallyrequestedtheinsurancesheclaimstheagentfailedtoprocure.A requestfor“full”or“adequate”coverage,orthe“bestcoverageavailable,”doesnotgenerally

createanobligationfortheagenttoseekoutorprocureaspecifictypeofinsuranceforthecustomer.

4. Order-Taker States.Somestatesdonotimposean affirmativedutytoadviseandmakenoexceptionforthe existenceofa“specialrelationship.”Instead,theagent’sonlyobligationistoprocurethecoverage requestedbythecustomerandtimelynotifythecustomeriftheagentcannotobtaintheinsurance.Eventheexistenceofafiduciaryrelationshipimposesnoadditionalduty,sothattheagentisstillonlyresponsibleforprocuringthecoveragerequestedbytheinsured.Theseorder-takerstatesareMontana,RhodeIsland,UtahandWestVirginia.Eveninthesestates,however,agentsmaybeliableiftheyprovideincorrectormisleadinginformation.

5. Conclusion.Ourresearchindicatesthatthegeneraltrendismovingtowardtheimpositionofprofessional standardsofcarebythecourts,guidedinmanyinstancesbytheuseofapredicate“special relationship”testbeforeimposinganaffirmativedutytoadvise.Prudentagentsarerespondingtothistrendbypromotingbestpracticesandawarenessofthe

For a list of the each state’s most pertinent cases, visit the Big “I” Risk Management Website www.iiaba.net/eohappens and click on “Standard of Care.”

insured’sneeds.Independentinsuranceagentsshouldaccordinglynotcontentthemselveswithminimally-compliantconductthatmerelysatisfieslegalstandards,butshouldinsteadaimtoprovideservicethatexceedsthesestandards,consistentwiththegoalsofearningandkeepingcustomertrustandconfidence.About the AuthorsMyles P. Hassett, was originally admitted to practice in Ireland and is licensed in Arizona and California. For over 20 years, Mr. Hassett’s focus has been on litigating the defense of claims against insurance agents and brokers. He has appeared as lead counsel in numerous ArizonaSupreme Court and Court of Appeals insurance cases, and has established leading precedent insulating agents from third-party liability.

Julie K. Moen earned her law degree from the University of Arizona in 2005. Ms. Moen practices with the Hassett Law Firm primarily in the area of insurance litigation and regulation. She is a memberof the Arizona State Bar and the American Bar Association.

The Hassett Law Firm, P.L.C.(www.hassettlawfirm.com) is an AV-rated civil litigation law firm with offices in Phoenix, Arizona and Albuquerque, NewMexico. Copyright 2010, The Hassett Law Firm, P.L.C. - All Rights Reserved.

Page 8: January 24, 2013 MAIA News: In this Issue · 2019-10-25 · your community of followers and champions will grow. Twitter Etiquette. Here are a few best practices referenced by Twitter.

8

Upcoming WebinarsRegisterforUpcomingfreeACTWebinars.

Getting a Grip: How to manage your independent agency‘s social media(Friday,February15,1:00--2:00PMeasterntime) Socialmediahasprovidedmanyindependentinsuranceagencieswithapowerfulnewmarketing,communications& brandingtoolwhichispoweringgrowthforthem.Buthowdotheseagenciessuccessfullymanagetheirsocialmedia initiative?Thiswebinarwillprovide“bestpractice”advicefromagentsandotherindustryleadersonhowtosuccessfully manageasocialnetworkinginitiativeandprovideoptionsformakingsocialmediamanagementeasierforyouragency. Thisinteractivepanelofindustryexpertswillansweryourquestionsaroundsuchtopicsas:

• HowdoIbudgettimeonsocialmedia?• WheredoIgetcontent?• Whoshouldmanagemyfirm’ssocialmedia?• HowdoIprotectmyselffromnegativecomments?

Webinarparticipantsinclude:RickMorgan,AartrijkGroup,Moderator MikePeterson,ProjectCAPRyanHanley,TheMurrayGroup AngelynTreutel,SouthGroupGulfCoastChrisParadiso,ParadisoFinancialServices&Insurance MikeWise,WebWisedomLLCKatiePeet,StateAuto JeffYates,ACTExecutiveDirector,Host Pleaseclick heretoregisterforthewebinar.

ACT AND AUGIE LEADERS URGE INDUSTRY TO EMBRACE KEY TECHNOLOGY PRIORITIESJointEffortsFocusonIDFederation,RealTime,E-signaturesandSelf-serviceCapabilities

TheleadersoftheIndependentInsuranceAgents&BrokersofAmerica’sAgentsCouncilforTechnology(ACT)andACORD’sUserGroupInformationExchange(AUGIE)recentlyconcludedjointplanningsessionsandagreedtoworktogetherto advancefourimportantindustryprioritiesin2013:IDFederation,RealTime,e-signaturesandclientself-servicecapabilities.

ACTandAUGIEhaveworkedtogetheronnumerousissuesinrecentyearsandthisrecenteffortispartofthatcontinuingpartnership.

ThefourkeyprioritiestheAUGIEandACTleadersurgetheindustrytoworktogetherontoimplementin2013are:

• TosupporttheIDFederationandmovementtofederateddigitalidentitiestoreplacepasswords.Effortsareunderwaytoencouragevendorstobecomeidentityprovidersandthecarrierstosupporttheinitiative.ThedevelopmentofaneffectivedigitalidentityinfrastructureisalsolikelytoincreaseagencyuseofRealTimeandenableagenciestoprovidegreatercustomerfunctionalitythroughtheagencywebsite,suchastomakeapayment.

• ToincreaseagentandcarrieradoptionofRealTime.Thegroupsareencouragingcarrierstobuildouttheirtransactionsfollowingtheindustryrecommendedworkflows,sothatagencieswillhaveaconsistentexperienceacrosstheircarriers.ThisincludesincreasingtheuseofRealTimeforcommercialbusiness,includingprogramandE&Sbusiness,and supportingtheall-industryRealTimeDaytobeheldApril9,2013.

• Toencourageagenciestoincorporatee-signaturetoolsintotheirclientworkflowsandcarrierstosupporttheiragenciesemployingthesetools.Thegroupsalsoareseekingintegrationofe-signaturetechnologieswiththeagency managementsystems.

• Toenhanceagencies’abilitytoofferclientsselfservicecapabilitiesthroughtheagencywebsitewhichintegratewithcarrierfunctionality,suchastomakeapayment.

TheACTandAUGIEleadershipwillcontinuetomeetquarterlyandreviewtheprogressontheseindustrypriorities.


Recommended