January 29 - February 1, 2018 - Spray Polyurethane Foam ...€¦ · Mobile Hotel & Spa EXHIBITOR...

Arthur R. Outlaw Convention Center

Renaissance Riverview Plaza Hotel - Headquarter Hotel

The Battle House Renaissance Mobile Hotel & Spa

EXHIBITOR BROCHUREJanuary 29 - February 1, 2018

2 SPRAYFOAM 2018 CONVENTION & EXPO

If you’ve exhibited at The Sprayfoam Show in the past, you know the frenetic energy level it brings. We’ve all been to a lot of shows around the country with people going through the motions, barren exhibit halls, spending more time talking to your booth neighbor than prospects, and wondering why you went through the effort and cost and time to be there. The Sprayfoam Show isn’t that.

As an exhibitor, you occupy the most direct engagement, longest duration, and intensive period of time for anything at the Show. That’s because the exhibit hall has always been the best place to make the connections people are looking for. It’s low-pressure, socially engaging, and the only national event delivered once per year where all of the leading SPF materials, equipment and service providers like you are accessible in one place to industry professionals. If SPF is your business, and SPF pros are your clientele, this is the place for you.

The Sprayfoam Show has grown over 200% during the past decade, breaking attendance records consecutively over the last few years. The bar has been raised for speakers and sessions, in expectations for professionalism of content and guidance, and for accessibility to the leading products, services and industry contacts for the attendees.

SPFA considers the Show a great responsibility to our members and attendees. The association and organizers of the event put in hundreds of combined hours to make sure each year is better than the last. Improvements and new elements are added to keep the Show fresh, like the new 2018 Education Stage that will be highlighted in the Exhibit Hall providing short, informative presentations from speakers on issues important to the SPF professional.

Our recent exhibitor retention of 70%, and new-booth reservations of 26%, are exceptional due to the specialty nature of this event, because exhibitors know the attendees are there for sprayfoam and nothing else, and because the caliber of attendee has risen steadily over the years. The Show has made a conscious transition away from convention hotels, instead targeting larger convention centers while maintaining our annual geographic rotation. This allows for more functionality, flexibility and space, produces much more of a large-scale event feel for attendees, and allows exhibitors to interact with both regular attendees and new concentrations of customers drawn by changing geographic delivery.

We’ve done this while maintaining attendee-attractive below-average registration fees, and keeping the square-footage costs for booth rental space for our members well below the national average of $30.72/sq. ft.* (SPFA range: $21.32 – $28.20 per sq. ft.).

We’ve taken steps to make sure that your time (and that of the attendees) in the exhibit hall is as focused as possible. Unlike other shows, we dedicate full and exclusive time every day to the exhibit hall rather than having ongoing competing events, because we want to motivate all show attendees to visit your booth without having to worry about what else they may be missing.

Recent reports estimate the market value of the sprayfoam industry to be $1.9B by 2020. Additional reports account for approximately 460-490 million pounds of SPF having been sold last year alone. It takes a lot of customers, knowledgeable and informed contractors, and equipment to move that kind of volume. To reach or exceed that $1.9B milestone, which we are all interested in doing, it’s going to take the concentrated efforts of all elements of the value chain. That conversation, and the network that will make it happen, start on the exhibit hall floor with you.

SPFA is fully committed to this event and the positive experience of all participants. We stand ready to serve you, creating the environment that is ripe for you to make your success this year and in those to follow! Plus we can’t wait to experience Mobile, Alabama for the first time with you. The birthplace of Mardi Gras, southern charm, great weather, and active, accessible downtown restaurants, bars and attractions are sure to make this a Sprayfoam Show to remember!

Looking forward to seeing you in 2018.

Kurt RiesenbergExecutive Director, SPFA

SPRAYFOAM 2018 CONVENTION & EXPOSPFA Convention Exhibitors!

*2015 Benchmarks & Trends in Exhibit and Sponsorship Sales. The survey was sent to organizers from the databases of TSE, Exhibit Surveys and Lippman Connects

EXHIBITOR BROCHURE 3

WHY YOU SHOULD EXHIBITIndustry leaders reach their target market through SPFA

Every year there are a lot of conventions that demand your time, attention, and resources. There is always the next big thing or must-go-to event that might carry the prospect of success and excitement, but the Sprayfoam 2018 Convention and Expo is the only organized show that represents your tie to the entire SPF value chain and industry. The Sprayfoam 2018 Convention and Expo will help you achieve the following objectives:

Build awareness of your products and/or services

Build relationships with your existing and future customers

Increase name recognition

Differentiate your products or services from the competition

Reach your industry target market

Position your company among key decision makers

2017 Attendee Business Type

Manufacturer

Contractor

1st Time Attendee

Returning Attendee

Consultant

Distributor

OtherEquipment

Market Area

Residential Walls

Commercial Roof

Specialty Applications

CommercialWalls

Industrial

Other

ResidentialRoof/ReRoof

Chemical Manufacturer

Secondary Market Area

Residential Walls

Commercial Roof

SpecialtyApplications

Commercial Walls

Industrial

Other


ChemicalManufacturer

2017 First Time vs Returning Attendees


Manufacturer

Contractor

1st Time Attendee

Returning Attendee

Consultant

Distributor

OtherEquipment

Market Area

Residential Walls

Commercial Roof


CommercialWalls

Industrial

Other




Residential Walls

Commercial Roof


Commercial Walls

Industrial

Other





Manufacturer

Contractor

1st Time Attendee

Returning Attendee

Consultant

Distributor

OtherEquipment

Market Area

Residential Walls

Commercial Roof


CommercialWalls

Industrial

Other




Residential Walls

Commercial Roof


Commercial Walls

Industrial

Other





Manufacturer

Contractor

1st Time Attendee

Returning Attendee

Consultant

Distributor

OtherEquipment

Market Area

Residential Walls

Commercial Roof


CommercialWalls

Industrial

Other




Residential Walls

Commercial Roof


Commercial Walls

Industrial

Other





2018 SPONSORSHIPContribute this Year and Get the Recognition Your Business DeservesWith a variety of options to fit your company’s budget, the opportunities available to a Sprayfoam Convention Sponsor are unparalleled. Show commitment, leadership, and dedication to customers by sponsoring in 2018!

For more information about becoming a Sponsor contact:Mickey Riesenberg I [email protected]

For more information about becoming a Field Exam Sponsor contact:Kelly Marcavage I [email protected]

For more information about becoming a Media Sponsor contact:Julie Fornaro I [email protected]


SPRAYFOAM EXHIBIT HALL EDUCATION STAGENew exhibit hall feature for 2018!

Are you an SPFA Member Exhibitor? Do you have a product that is a solution to a specific problem? SPFA is now offering Member Exhibitors the chance for a 15-minute presentation in the exhibit hall to highlight your membership and your product solutions. This is a new opportunity for you to present in a targeted way to exhibit hall attendees. SPFA membership required, first come first served for limited slots. Different from breakout sessions, these exhibit hall educational stage short presentations allow you a unique environment to demonstrate where your product can solve problems for experienced sprayfoam professionals. These sessions run during normal exhibit hall hours.

Celebrate your SPFA membership by taking advantage of this free to member-exhibitor chance to showcase your product.

IndustryAwardsBooth


MEMBER COST PER SQ FT NON-MEMBER COST PER SQ FT

STANDARD $2,498 $24.98 $3,464 $34.64

PREMIUM $2,686 $26.86 $3,634 $36.34

• Booth includes 2 Full Convention Passes & 1 Exhibit Hall Only Booth Personnel Pass – Value of $1,690


STANDARD $4,309 $21.55 $5,519 $27.60

PREMIUM $4,559 $22.80 $5,775 $28.88



STANDARD $8,120 $20.30 $8,898 $22.25

PREMIUM $8,370 $20.93 $9,681 $24.20


early bird rates - up to September 22, 2017

Premium fees based on booth location in exhibit hall.

50% deposit required with application at time of reservation. Full payment due by November 3, 2017. Unpaid booths released for rebooking November 6, 2017.

All booths reserved after November 3, 2017 requires full payment with application.

*Booth combination and modifications are possible, please refer to the “Combining Booths” section on page 18 for details.

10’ x 10’ BOOTH

10’ x 20’ BOOTH

20’ x 20’ BOOTH

SPFA Members receive a 1’ x 1’ floor decal with the SPFA

Member LogoFOR SPFA MEMBERS ONLYExhibit Booth Package - $125.00* Each 10’ x 10’ booth package consists of:• Installation and removal of standard booth• 8’ high back wall• 3’ high siderails• 6’ draped table (3 sides)• (2) Contour chairs• Wastebasket• ID Sign (11”x17”)

*Must be ordered through SPFA by

December 29, 2017.

All other packages and options must be made

through GES.



STANDARD $2,623 $26.23 $3,637 $36.37

PREMIUM $2,820 $28.20 $3,816 $38.16



STANDARD $4,524 $22.62 $5,795 $28.97

PREMIUM $4,787 $23.93 $6,064 $30.32



STANDARD $8,526 $21.32 $9,343 $23.36

PREMIUM $8,789 $21.97 $10,165 $24.20


REGULAR rates - as of SEPTEMBER 22, 2017

Premium fees based on booth location in exhibit hall.

50% deposit required with application at time of reservation. Full payment due by November 3, 2017. Unpaid booths released for rebooking November 6, 2017.

All booths reserved after November 3, 2017 requires full payment with application.

*Booth combination and modifications are possible, please refer to the “Combining Booths” section on page 18 for details.

10’ x 10’ BOOTH

10’ x 20’ BOOTH

20’ x 20’ BOOTH

SPFA Members receive a 1’ x 1’ floor decal with the SPFA

Member LogoFOR SPFA MEMBERS ONLYExhibit Booth Package - $125.00* Each 10’ x 10’ booth package consists of:• Installation and removal of standard booth• 8’ high back wall• 3’ high siderails• 6’ draped table (3 sides)• (2) Contour chairs• Wastebasket• ID Sign (11”x17”)

*Must be ordered through SPFA by

December 29, 2017.

All other packages and options must be made

through GES.


HOTEL INFORMATIONRenaissance Mobile Riverview Plaza Hotel64 South Water Street, Mobile, AL 36602

251-438-4000 http://bit.ly/2x9OXtN

Directly connected to Arthur R. Outlaw Convention Center via skybridge. We offer access to endless attractions such as the Museum of Mobile, and exciting downtown nightlife.

Free High Speed Internet I Fitness Center I Pool

SPFA has reserved a block of rooms at a discounted rate of $149.00 per night (plus taxes). These rooms are available on first come basis until our block is filled but must be reserved by COB January 12, 2018. NOTE: Our hotel blocks fill quickly, so make your reservation ASAP! Reference SPFA SHOW.

The Battle House Renaissance Mobile Hotel & Spa26 North Royal Street, Mobile, AL 36602

251-338-2000 http://bit.ly/2x9OXtN

Conveniently located near the Mobile Civic Center, Mobile Carnival Museum, Port of Mobile and multiple golf courses.

Free High Speed Internet I Fitness Center I Pool

SPFA has reserved a block of rooms at a discounted rate of $149.00 per night (plus taxes). These rooms are available on first come basis until our block is filled but must be reserved by COB January 12, 2018. NOTE: Our hotel blocks fill quickly, so make your reservation ASAP! Reference SPFA SHOW.

CORPORATE EVENTS, OFFICES & SUITESSPFA Member Platinum and Gold Sponsors may host corporate events, offices, and/or suites to thank customers and welcome new friends on-site at the hotel or convention center. Please contact the hotel or convention center directly depending upon the space you wish to rent.

Note: All hotel and convention center requests from SPFA Member Platinum and Gold Sponsors must be approved in advance by SPFA.

Additional information or questions contact: Mickey Riesenberg [email protected] 703-222-4267 I 800-523-6154

VISIT MOBILEMobile, Alabama has a certain magic that keeps you on your toes. Where a melting pot of people, flavors, cultures and tradi-tions become one voice to lead all of life’s celebrations. Join the jubilee and welcome every day with an enduring passion and a little soulful hospitality, because life is the ultimate gift. This is the spirit of living. This is what we’re born to do.

Funky, feisty, festive. Or historic, hip and happening. Colorful, cool and cultured. You can call this coastal town a lot of things when you have a vibrant 300-year history with lots of stories to tell and long-standing traditions celebrated on a regular basis. Once called the Paris of the South, Mobile has long been the cultural center of the Gulf Coast and you’ll find an authentic experience found nowhere else in the southern United States.

Home to America’s original Mardi Gras that rolls through the streets of historic downtown; dozens of festivals, art shows, or culinary cook-offs nearly every weekend, Mobile takes having fun pretty seriously. For a bit more leisurely experience, near-by historic neighborhoods lined with giant live oaks trees or a paddle in one of the most significant river delta systems in the country are just minutes from downtown.

http://bit.ly/2x9OXtN


INSTALLATION:Tuesday, January 30, 2018 12:00 PM – 5:00 PM

Wednesday, January 31, 2018 9:00 AM – 12:00 PM

EXHIBIT HOURS:Wednesday, January 31, 2018 2:30 PM – 6:00 PM

Thursday, February 1, 2018 2:00 PM – 5:00 PM

DISMANTLE:Thursday, February 1, 2018 5:00 PM – 7:00 PM

Exhibit Hall must be cleared by: Thursday, February 1, 2018 I 11:59 PM(Schedule subject to change.)

EXHIBIT HALL DETAILSCeiling Height: 30’Floor Finish: CementGeneral Services Contractor: GES

SHOW MANAGEMENTExhibit or sponsorship questions may be directed to:

Mickey Riesenberg I 703-222-4267 I [email protected]

RENTAL FEES INCLUDE:Full benefits not guaranteed for late commitments.

• Six (6) complimentary “Exhibit Hall Only” VIP passes for current and future customers. These are not to be used by your company employees.

• Complimentary Full Convention passes include all sessions, breakouts, and receptions (See BOOTH SPACE RENTAL FEES on pg. 8 for more information). Certification courses NOT INCLUDED.

• Professional (digital) booth photograph provided post-event.

• Complimentary listing in the Sprayfoam Professional Magazine, Sprayfoam Pro Newswire, and SPFA Website

• Booth stand constructed of flame-proof side and back wall drapes supported by an aluminum pipe frame.

• Detailed on-line Exhibit Services Kit.

• Booth identification sign listing company name and booth number.

• 24-hour security in the Exhibit Hall during setup, throughout Expo, and tear down.

• Daily cleaning and maintenance of aisles and common areas.

Lead Retrieval Systems available to rent on site. Details included in Exhibit Service Kit.

EXHIBITOR INFORMATION


PREVIOUS SPRAY FOAM EXHIBITORS (2017)

Accella Polyurethane Systems

ACME Machinery

ADO Products

Akurate Dynamics

Arctic Warmers dba The PipeKnife Company

Axion Building Products

BASF Corporation

Bullard

CertainTeed

Chemours

CJ Spray Inc.

Compressed Air Systems

Conklin Company Inc.

Convenience Products

Covestro

CPI

Demilec

Diamond Liners

DiBuduo & DeFendis Insurance Brokers, LLC

Dow Building Solutions

Dr. Energy Saver, Inc.

EPA

Everest Systems LLC

Flame Control Coatings

Flame Seal

Gaco Western

General Coating Manufacturing Corp.

General Insulation Company, Inc.

Global Specialty Products USA, Inc.

Graco Inc.

Green Training USA

Honeywell

Honeywell Safety

IAPMO

ICP Adhesives & Sealants, Inc.

Icynene

IDI Distributors

Insulation Materials, LLC

Intech Equipment & Supply

International Cellulose Corporation

International Fireproof Technology Inc.

J.Calman Industries LLC

JobPro Technology

Johns Manville

Just Like New Overspray Removal

Lapolla Industries

MCC Equipment & Service Center

National Coatings Corporation

National Roofing Contractors Association

NCFI

OpRover, LLC (Tillotson Enterprises)

OSHA

PMC

Polyglass USA

Preferred Solutions

Progressive Materials, LLC

PU Magazine

PURCRAFT GmbH

PURINOVA LLC

R.K. Hydrovac Inc.

RHH Foam Systems Inc

Rhino Linings Corporation

RICOWI

Schmidt & Dirk Designs

Service Partners Supply

SES

SESCO Granules

Specialty Products, Inc.

Spray Foam Equipment and Manufacturing

Spray Foam Systems

SWD Urethane

The Spray Market

Thermoseal/Spray Foam Polymers

Titan Tool

Ultra-Aire

Unistar Chemical

Universal Polymers Corp.

Volatile Free, Inc.

Wood Industries


PREVIOUS SPRAY FOAM SPONSORS (2017)PREMIER (GOLD)

PREMIER MEDIA

PARTNER (SILVER)

PARTNER MEDIA


2018 FLOOR PLAN

SPRAYFOAM 2018 CONVENTION & EXPOArthur R. Outlaw Convention Center, Mobile Alabama

January 29 - February 1, 2018

IndustryAwardsBooth


SPFA 2018 APPLICATION/CONTRACT FOR EXHIBIT SPACEThe undersigned hereby submits this Application and Contract for Exhibit Space to participate as an exhibitor at the SPFA 2018 Convention & Expo (hereinafter “Exhibition”) and does hereby agree to unconditionally be bound by and to at all times adhere to its terms and conditions and the attached Exhibition Terms, Rules, and Regulations.

The Exhibitor, by its authorized signatory and representative, whose signature and title appear below, executes and agrees to be bound by the terms and conditions of this Application and Contract and the Terms, Rules, and Regulations of the Exhibition.The applicant Exhibitor further agrees that it shall:

Applicant exhibitor’s four preferred choices for locations in the Exhibition Area are:

1st Choice

2nd Choice

3rd Choice

4th Choice

List of competitors from whom the applicant exhibitor prefers booth separation:

1st Choice

2nd Choice

3rd Choice

4th Choice

Applicant exhibitor Information: Please type or print

Company Name Name of Authorized Representative/Contact SPFA Member

Company Business Address

City State/Country ZIP Code

Email Telephone

Billing Information: Please type or print

Name on the card Full Amount 50% Deposit *Remaining Balance Due November 3, 2017

Billing Address

City State/Country ZIP Code

Credit Card Number Expiration Date CVV Code

Yes No

• Booth space will not be assigned without the required deposit being received by SPFA together with this fully executed Application and Contract.

• SPFA will undertake good faith efforts to locate the applicant’s exhibit booth in one of the desired locations specified above. Notwithstanding the above, SPFA cannot and does not guarantee that the applicant will be assigned one of the desired booth locations and reserves the right to change location assignments at any time, as it may in its sole discretion deem necessary.

• To qualify for and receive a reduced SPFA member rate for the Exhibition, the applicant must be an active member with dues paid current as by the date of the 2018 Exhibition.

• SPFA will make exhibitor information and documentation available to SPFA member exhibitors two weeks prior to making such exhibitor information and documentation available to non-SPFA member exhibitors.

***Important Notice To Applicant Exhibitor:

Yes, I would like to present on the Sprayfoam Exhibit Hall Education Stage (SPFA Members Only, Limited Availability)


1. Submit the required payment to SPFA (made payable to “SPFA”) for one-half (1/2) the total cost of the requested exhibit space as a deposit and partial payment for Exhibition space. An Application and Contract that is not fully executed and/or that is not accompanied by the required deposit payment for the desired space identified in this Application and Contract will not be processed until a fully executed Application and Contract and deposit are received;

2. Agree to comply with the following payment schedule: 50% of the total cost for the requested booth space at the time of execution and submission of the signed Application and Contract, and the remaining 50% payment by the balance due date. If this Application and Contract is entered into after the SPFA designated balance due date (November 3, 2017), the applicant Exhibitor agrees to submit its payment for the total cost of the requested booth space. Failure to make payment as scheduled will result in the forfeiture of the assigned space and the deposit;

3. At all times abide by and adhere to the terms and conditions of this Application and Contract and the attached Terms, Rules, and Regulations

4. Agree to the assigned exhibit space even if such space is not one of the preferred spaces identified in this Application and Contract. SPFA will undertake good faith efforts to assign the exhibitor one of their chosen spaces;

5. Warrant that the products and/or services to be shown by the applicant Exhibitor shall properly represent the applicant Exhibitor’s company and are directly related to and germane to this Exhibition’s industry;

6. Warrant that it shall indemnify, defend and hold harmless SPFA/Show Management, its officers, directors, employees, volunteers, agents, and representatives from and against any and all liability, responsibility, loss, injuries or damages to persons or property (including death), costs or expense of any kind whatsoever as they arise (including, but not limited to, reasonable attorneys’ fees and court costs) which SPFA/Show Management may incur, suffer, or be required to pay, incident to,resulting from, or arising directly or indirectly out of any intentional or negligent act, error or omission or breach of these Terms, Conditions, Rules, and Regulations by the Exhibitor or any of its officers, directors, employees, agents, representatives, contractors, servants, guests, or invitees. Furthermore, Exhibitor assumes full responsibility and liability for the actions of its agents, representatives, employees, independent contractors, guests, invitees, whether acting within or without the scope

of their authority, and agrees to indemnify, defend and hold harmless SPFA/Show Management, the Show Sponsor and the Exhibition Facility, as expenses arise, from responsibility or liability resulting directly or indirectly, or jointly, from other causes which arise because of acts, errors or omissions of the Exhibitor’s agents, representatives, employees, independent contractors, servants, guests or invitees whether acting within or without the scope of their authority. This warranty shall survive the termination of this Application and Contract for any reason.

7. Acknowledge and agree that facsimile transmitted copies of this Application and Contract to SPFA at its office shall constitute a legally binding document if executed in full by authorized representatives of SPFA and the applicant Exhibitor;

8. Ensure that all graphics, videos, literature, demonstrations, etc. shall be in compliance with OSHA safety rules and any federal, state or local law, or statute governing the use of graphics, videos, distribution of literature, and demonstrations of any kind or nature;

9. Agree to limit booth activity exclusively to the promotion of the applicant Exhibitor’s company and its services and products, and not to solicit third parties by electronic mail.

10. That the Exhibitor shall not schedule or conduct meetings, presentations, seminars, programs, receptions, or other social or business events during hours that would conflict with SPFA Convention and Exhibition Show general session(s), breakout session(s), or exhibit hall hours.

11. That the Exhibitor shall not schedule or host a hospitality suite during the SPFA Convention and Exhibition Show without the prior written consent of the SPFA.

12. The Exhibitor shall register the complimentary full convention and Exhibit Hall Only booth personnel passes under booth personnel only. These are for your company use only and must be employees of your company. The six additional VIP “Exhibit Hall Only” passes intended for customers are not transferable to booth personnel and do not permit full convention access.

By initialing here I verify that I have read and agreed to SPFA’sUse/Distribution of Mailing List (pg.19)

By initialing here I verify that I have read and agreed to the Outside Display of Exhibitor Equipment & Rigs Agreement (pg. 17)

APPLICANT EXHIBITOR

By its authorized representative and signatory

Print Name

Title

Date Signed

FOR USE BY SPFA OFFICE ONLY

Space(s) Assigned

Booth Fee

Balance Due

Additional SPFA Note

Date

Required Deposit

Member Yes No

SPFA

By its authorized representative and signatory

Print Name

Title

Date Signed

SEND COMPLETED AND SIGNED APPLICATION/CONTRACT AND FEES DUE TO:Spray Polyurethane Foam Alliance • 3927 Old Lee Highway, Suite 101B, Fairfax, VA 22030 Fax to: 703-222-5816 • Email to: [email protected]

Visit SPFA at www.sprayfoam.org or call 702-222-4267 for more information about SPFA and the Expo

DATE RECEIVED:


Agreement:By signing the attached Application and Contract for Exhibit Space (hereinafter referred to as “Exhibit Contract”), the Exhibitor agrees to be bound by and at all times adhere to the Terms, Rules, and Regulations set forth in this document and all amendments thereto and the decisions of Show Management, Show Sponsor, the Official General Contractor, and the Exhibition Facility. For purposes of this agreement, the term “Show Management” shall mean the Spray Polyurethane Foam Alliance (“SPFA”), and its respective officers, directors, staff, volunteers and SPFA’s designated and authorized agents, representatives and contractors. The term “Exhibitor” shall mean any company, firm or person who has applied for or been allocated space at the Exhibition. The Application and Contract will not become binding until fully executed by an authorized representative of Show Management and the applicant Exhibitor and the initial Exhibitor deposit is received by SPFA/Show Management.Exhibitor’s Authorized Representative:The Exhibitor must name an authorized representative in connection with the installation, operation and removal of the applicant Exhibitor’s exhibit. The applicant Exhibitor’s designated representative must be authorized to enter into such service contracts as may be necessary and for which the Exhibitor shall be solely responsible. Exhibitor shall assume all responsibility for the designated representative being in attendance throughout all Exhibition periods and for keeping the exhibit neat, safe, manned and orderly at all times.Admissions:Show Management shall have sole control over all admissions of persons to the Exhibition and Exhibition Facility. All persons visiting the exhibit area will be admitted according to the rules and regulations of the Exhibition or as amended from time to time by Show Management. The six VIP “Expo Only” passes are intended for customers only and do not permit access to full convention, these passes are nontransferable to booth personnel. Booth personnel must register as exhibitors, not attendees. Those registered as attendees will not be permitted in Exhibit Hall during set-up or dismantle hours. Terms, Rules, and Regulations, and Amendments:Any and all matters or questions not specifically addressed in this Application and Contract or in the Terms, Rules, and Regulations shall be subject to the sole discretion and interpretation of Show Management and the Exhibition Facility.Show Directory:Any exhibitor with fees that are not paid in full to and received by Show Management or its designated representative by November 3, 2017, may not be listed in the official show directory.Floor Plan:The arrangement of the exhibit spaces shown on the floor plan, the dimensions and locations of exhibit space exits, and other structures are believed to be accurate, but are only represented to the best of SPFA’s knowledge to be approximate.Space Assignment:Show Management will undertake good faith efforts to locate the applicant Exhibitor’s booth in one of the preferred locations identified by the applicant in its Application and Contract. Notwithstanding the above, Show Management cannot and does not guarantee that the applicant Exhibitor will be assigned one of the desired booth locations and reserves the right to change location assignments at any time, as it may in its sole discretion deem necessary.Exhibition Operations and Activities:If Show Management decides that the Exhibitor is engaged in activities or is displaying any items contrary to the best interests of the Exhibition, or which appear to be unethical or a breach of law, Show Management may, in its sole and absolute discretion, rearrange or remove such articles or cancel entirely any allocation of space, without liability for refund or reduction of the exhibit space charge paid or due hereunder, and without

liability for any other damages caused by such action. A company must be a Show Management approved exhibitor in order to display, solicit prospects, sell products/services or participate in the Exhibition. A non-exhibiting company loaning or making available its product to an exhibiting company shall not be allowed to list its name in the official directory or have any signage or promotional activities of its products or services in the authorized Exhibitor’s booth.Exhibitors are responsible for and shall be held liable for compliance with the terms as set forth in this document and are therefore responsible for informing any Exhibitor Appointed Contractor or designated contact of the Terms, Rules, and Regulations.Distribution of printed materials, souvenirs, or any other forms of advertising is prohibited in the corridors or lobby of the Exhibition Facility hotel(s) or exhibit areas. No activities will be permitted in any exhibit space that are contrary to the law or these Terms, Rules, and Regulations or which will disturb other exhibitors in the immediate area. The exhibit booth must be manned and maintained by at least one Exhibitor company representative at all times during the Exhibition operation. All displays, equipment, booth furnishings, product demonstrations, prized-drawings, and marketing/ promotional activities, including surveys of any nature conducted by the Exhibitor or by a contracted survey firm must be confined to the booth and the Exhibitor shall not obstruct the view of adjacent booths of other exhibitors next to each other.The Exhibitor shall not assign or sublet any allocated space, in whole or in part, unless prior written authorization is obtained from Show Management. If Show Management learns that such activity exists or has taken place, the Exhibitor will be deemed to have forfeited its participation in the current and future SPFA Conventions and Expos.Show Management will not publicize or announce any such activities conducted by or on behalf of exhibitors. Materials, equipment or activities which detract from the atmosphere of the Exhibition or which disturb exhibitors are strictly prohibited. Costumed personnel or mannequins must not be offensive or disruptive in their appearance or dress. Show Management shall have the right to prohibit any exhibit, which in its opinion is not suitable to the character or purpose of the Exhibition and shall be promptly modified by the Exhibitor upon the direction of Show Management. The Exhibitor shall not attract attendees into its booth by the use of demonstrations that are not germane to its products or services, nor for that or any other purpose, shall the Exhibitor, without the prior written authorization of Show Management, employ the use of live activities which include, but are not limited to, the following: dancing, sports, music entertainment, use of animals, distribution of food or alcoholic beverages, etc. Balloons or other lighter- than-air items and the use of glitter, confetti, smoke and similar decorative items are not permitted on the Exhibition floor. Visitors to the Exhibitor’s booth must be contained within the parameters of the booth. No overflow into the aisles will be permitted as fire regulations require that all aisles must be free for egress in the event of an emergency. Show Management and the Exhibition Facility reserve the right to remove from the Exhibition materials, advertising, or literature that they feel is not in keeping with the standards of the Exhibition.Other prohibited activities include:1) cooking in the Exhibitor’s space;2) no beer or wine or alcoholic beverages may be served or distributed

by an Exhibitor without prior written permission of Show Management;3) the conduct of activities that could be considered illegal, such as games

of chance, under the laws of the State of Alabama;4) the use of electrical equipment that is not UL approved.Safety, Electrical, and Furnishings:The Exhibitor agrees that the first priority of all personnel in the booth shall be the safety of those attending the booth, during, before or after the Exhibition’s open hours. Each Exhibitor is charged with having knowledge of all Federal, State and local laws, ordinances and regulations pertaining to health, fire prevention and public safety, while participating in the Exhibition. Compliance with such laws is mandatory for all exhibitors, and the sole responsibility of the exhibitors. Show Management, the Exhibition

Terms, Rules, and Regulations


Facility, the Official General Contractor and any official service contractors have no responsibility pertaining to compliance with applicable Federal, State and Local laws and regulations as far as individual exhibitors’ space, materials and operation are concerned.All booth decorations including carpeting must be flame-proofed, and all hangings must clear the floor. Electrical wiring must confirm with National Electric Code Safety Rules and the City of Mobile electrical code. If inspection indicates any Exhibitor has neglected to comply with these regulations, or otherwise incurs fire or other safety hazard, Show Management reserves the right to remove all or part of such exhibit as may be in violation, at the Exhibitor’s sole expense.All charges for electrical or other utilities required shall be paid to the Exhibition Facility by the Exhibitor. Arrangements for special electrical services must be made directly with the Exhibition Facility at least 21 days in advance of the commencement of the Exhibition a the expense of the Exhibitor. All equipment requiring electrical current must comply with City of Mobile electrical codes and all other applicable safety requirements including Underwriters Laboratories approved. Exhibitor shall arrange directly with the Official General Contractor at the Exhibitor’s expense for any booth furniture, displays or equipment over and above its own.Right of Entry and Inspection:Show Management shall have the right at any time to enter the leased area occupied by the Exhibitor or otherwise inspect the Exhibitor’s materials.Payment and Cancellations:The Application and Contract must be signed and accompanied by the required payment. No cancellation shall be acknowledged unless received by Show Management in writing. The date upon which the notice of cancellation is received by Show Management shall apply as the official date of cancellation. Upon receipt of the written cancellation from the exhibiting firm, Show Management will acknowledge such receipt in writing unless otherwise agreed by both parties in writing. The only terms applicable to cancellation are those under this paragraph. Should an Exhibitor cancel its booth rental space at the Exhibition, the following shall apply:1) If cancellation occurs on or before the balance due date and the

Exhibition is completely sold out, 50% of the amount paid by the exhibiting firm at the time of the cancellation will be refunded at the option of Show Management. Any refunds will be issued approximately 6-8 weeks after the close of the Exhibition.

2) If cancellation is requested after the balance due date, no refund will be made.

Service Order Kit:The Service Order Kit (SOK) will be sent to exhibiting firms who have paid in full approximately 8-10 weeks prior to the Exhibition. This SOK will contain important information and order forms for the services offered by the Official General Contractors, including drayage, booth furnishings, labor, electrical service, telephone, etc. Special orders for water, gas, special electrical service, etc. not covered by this SOK must be brought to the attention of the appropriate Official Contractor not less than 30 days prior to the starting date of the Exhibition.Shipping Instructions:Materials to be shipped must be forwarded in accordance with the specific instructions of the Official General Contractor. Exhibit materials should always be sent PREPAID with a copy of the Bill of Lading sent to the Official General Contractor. Exhibit materials should be scheduled to arrive not more than 30 days and not less than 2 weeks prior to the installation at the Exhibition. Nothing should be sent to the Exhibition Facility in advance, as its staff is not prepared or authorized to receive shipments. If it is necessary to ship directly to the Exhibition Facility, the Exhibitor must schedule its shipment to arrive during the installation period and coordinate the details with the Official General Contractor.Exhibit Booths and Displays (Height Limits):Linear booth exhibits/displays may be placed in the area not more than four feet forward from the back of the wall of the booth and up to a height not to exceed eight feet (2.5 meters) from the exhibit floor. All parts of the exhibit/display in any portion of the booth beyond four feet from

the bottom back wall shall be placed to exceed the eight of the dividing side rails of three feet. Height limitations must be observed as follows: linear booths shall not exceed eight feet (2.5 meters) in height. Island booths shall not exceed sixteen feet (six meters) in height. Island booths are defined as a booth with aisles on all four sides. All others are defined as linear booths. NO ADVERTISING LOGOS, DISPLAYS, SIGNAGE, OR EXHIBIT STRUCTURE MAY EXCEED THE HEIGHT LIMITATION. THE HEIGHT LIMITATION WILL BE STRICTLY ENFORCED WITHOUT EXCEPTION.Bridging of booths across an aisle for any reason and by any means must receive prior written approval of Show Management. Multi-story booths are not permitted, except in areas designated by Show Management. Exhibits/ displays not meeting these specifications or which in design, operation, or otherwise are objectionable in the opinion of Show Management will be modified to meet these specifications. All unfinished parts of an exhibit/ display that are exposed and facing an aisle or neighboring Exhibitor must be curtained off at the Exhibitor’s expense.Official Contractors:Show Management has selected the official contractors to provide services and furnishings for this Exhibition. The purpose of these contractors is to provide a quality service and product to exhibitors at a competitive rate in a safe and timely fashion. The following services and furnishings must be provided by the official contractors, whose forms will appear in the Service Order Kit: Security, cleaning and janitorial services, freight handling in/out, standard rental furnishings, equipment for rigging, erecting or dismantling an Exhibitor’s display, all ancillary services including photography, florists, audio-visual, etc.Exhibitor Appointed Contractors:Exhibitors using Exhibitor Appointed Contractors agree to submit a completed Exhibitor Appointed Contractor Notice by the due date. Exhibitor Appointed Contractor Notices may be obtained from the SOK. A copy of the notice must be submitted to the Official General Contractor as well as Show Management. Exhibitors utilizing Exhibitor Appointed Contractors agree to indemnify, defend and hold harmless Show Management (SPFA), the Show Sponsor, the Official General Contractor and the Exhibition Facility, their respective officers, directors, employees, agents, representatives, volunteers from and against any and all claims, actions, causes of action, judgments, liabilities, injuries or damages to persons or property (including death), costs and expenses, including reasonable attorneys’ fees and court costs, arising out of or resulting from any negligent act, error or omission, intentional or willful misconduct of the Exhibitor and/or its Exhibitor Appointed Contractor(s) in connection with their activities and presence at the Exhibition.All Exhibitor Appointed Contractors shall maintain the following insurance coverage(s): 1) General Liability, broad form, with limits of not less than $3,000,000 per occurrence; 2) Automobile liability, any auto, with limits of not less than $1,000,000 per occurrence; 3) Worker’s Compensation required in the state the Exhibition is located; and 4) Employer’s Liability: $100,000. Umbrella Form Excess Liability insurance may be used to bring coverage levels up to these requirements. In addition, policies must name as additional insureds: SPFA, the Show Sponsor, the Exhibition Facility and the Official General Contractor. Exhibitor Appointed Contractors shall have and make available during the installation period for Show Management’s review, a copy of Certificates of Insurance evidencing the above-required insurance and additional named insureds.ONLY EXHIBITOR APPOINTED CONTRACTORS ABLE TO PRODUCE A CERTIFICATE OF INSURANCE, COMPLETE WITH THE APPROPRIATE COVERAGE AND ADDITIONAL INSURED LANGUAGE, WILL BE PERMITTED TO WORK IN THE EXHIBITION FACILITY. ALL OTHERS SHALL FORFEIT THEIR WORK TO THE OFFICAL GENERAL CONTRACTOR.Exhibit LaborAll work involved in the erection, touch-up painting, dismantling, and repair of all exhibits may fall under union jurisdiction. This work is to include wall coverings, floor coverings, pipe and drape, painting, hanging of signs and/or decorative materials from the ceiling, placement of all signs, and the erection of platforms used for exhibit purposes.This does not apply to the unpacking and placement of merchandise.Full-time employees of exhibiting companies may set their own exhibits


provided that one person can accomplish the task in less than one (1) hour without the use of tools.If the exhibit preparation, installation, or dismantling requires more than one (1) hour, exhibitors must use personnel supplied by the Official Services Contractor. However, please note that when union labor is required, exhibitors may provide company personnel to work along with union installer in Alabama on a one-to-one basis. Any full-time company personnel involved should be prepared to produce some type of company identification when engaged in these activities.Freight HandlingAll work involved in the loading and unloading of all trucks, trailers and common and contract carriers, as well as the handling of empty crates and the operation of material handling equipment, is under union jurisdiction. The union also has the jurisdiction of the unloading, uncrating, unskidding, leveling, as well as the reverse process.Full-time employees of exhibiting companies may ‘hand carry’ material provided that it is limited to only what one person in one trip can carry and they do not use material handling equipment. When exhibitors do choose to ‘hand carry’ material, they may not be permitted access to the loading dock/freight door areas. Global Experience Specialists, Inc. will not be responsible for any material we do not handle.ElectricalAll hardwiring ordered outlets to the line side of the exhibitors’ equipment is under union jurisdiction. All plugs over 120 volts will be plugged in by electrical union personnel. Exhibitors may plug in their own plugs of 120 volts to their ordered outlets.All exhibitors are expected to comply with any union requirements in effect and as outlined in the “SHOW SITE WORK RULES” section of the Exhibitor kit.GratuitiesOur work rules prohibit the SOLICITATION OR ACCEPTANCE of tips in cash, product or gifts in kind by any employee (union or non-union). Our employees are paid appropriate wages denoting professional status, therefore tipping of any kind is not allowed.Always Honest HotlineGES requires the highest standards of integrity from all employees. Please call our confidential Always Honest hotline at 866.225.8230 to report fraudulent or unethical behavior.Installation of Exhibits:Exhibitors or their agents shall not injure or deface any part of the Exhibition Facility, booths, booth contents, Exhibition equipment or décor. When such damage occurs, the Exhibitor shall be liable to the owner of the property so damaged.Exhibitors may have access to the Exhibition Facility and exhibit area at the commencement of the installation or set-up period. The working hours during the installation or set-up period will commence at 12:00 pm and conclude at 5:00 p.m. on Tuesday, January 30, 2018, continue on Wednesday, January 31, 2018 from 9:00am to 12pm unless otherwise designated. Requirements for services before or after these times must be arranged through the Official General Contractor. Installation of all exhibits must be fully completed at least 1 hour prior to the opening of the Exhibition. Exhibitors who do not meet this deadline will not be allowed to continue setting up until 2 hours prior to the next day’s Exhibition hours. Failure to adhere to this requirement could restrict the Exhibitor’s entry into future Exhibitions. Any space NOT claimed by 3 hours prior to the opening time of the first day of the Exhibition shall be deemed forfeited and may be resold or reassigned without refund or any penalty or liability on the part of Show Management. All empty crates, upon erection of the display, shall be labeled as such and properly identified with the Exhibitor’s company name and booth number for removal by the Official General Contractor from the Exhibition floor. All empty crates and cartons must be properly identified to facilitate their delivery by the contractor at the close of the Exhibition. The Exhibition Facility does not provide a storage service for empties but will maintain a janitorial service for the aisles, entrances and exits to the exhibition area. No crates, packing materials, wooden boxes, and other highly combustible materials may be stored in

the Exhibition hall, meeting rooms, or fire exit areas.Dismantling and Removal of Exhibits/Early Removal Prohibited:No exhibit shall be packed, removed, or dismantled prior to the closing of the Exhibition without the prior written permission of Show Management.If an Exhibitor breaches this provision, it shall pay, as compensation for distraction to the Exhibition’s appearance and operation, an amount equal to one-third (1/3) of the total space charge for Exhibitor’s allocated area, in addition to all sums otherwise due under this Application and Contract. Additionally, breach of this provision may result in the loss of the Exhibitor’s participation in future Show Management Exhibitions. The packing of merchandise and dismantling of displays/exhibits shall not start until after the Exhibition’s closing. Empty crates and carton will not be delivered until this time. Arrangements for the use of Exhibitor services, i.e. labor, shipment of exhibit materials from the Exhibition site must be made in advance of the Exhibition closing. Materials left in the booth after the Exhibition closing and not packed or crated or covered by a bill of lading for shipment will be packed, shipped or stored at the sole discretion of the Official General Contractor and all expenses will be charged to the Exhibitor of record. The Exhibition facility/Exhibit Hall must be cleared of all exhibit materials by the end of the dismantling period.Hold Harmless and Indemnification:This Agreement shall not constitute or be considered a partnership, joint venture, or agency relationship between Show Management and the Exhibitor. The Exhibitor hereby warrants and agrees that it shall defend, indemnify, and hold harmless Show Management, the Show Sponsor, the Exhibition Facility and Official General Contractor from and against any and all liability, responsibility, loss, injuries, or damages to persons or property (including death), costs or expenses of any kind whatsoever as they arise, including, but not limited to reasonable attorneys’ fees and court costs, which Show Management, the Show Sponsors, the Exhibition Facility or the Official General Contractor may incur, suffer, or be required to pay, incident to, resulting from, or arising directly or indirectly out of any intentional or negligent act, error or omission or breach of the terms, conditions and rules by the Exhibitor or any of its employees, servants, agents, representatives, contractors, invitees or guests. Exhibitor assumes full responsibility and liability for the actions of its agents, employees, representatives, contractors, invitees and guests, whether acting within or without the scope of their authority, and agrees to indemnify, defend and hold harmless Show Management, the Show Sponsor, the Exhibition Facility and the Official General Contractor, as expenses arise, from responsibility or liability resulting directly or indirectly, or jointly, from other causes which arise because of acts, errors or omissions of its agents, employees, servants, representatives, contractors, invitees or guests, whether acting within or without the scope of their authority. This warranty shall survive the termination of this Application and Contract for any reason.SPFA /Show Management, the Show Sponsor, the Exhibition Facility and Official General Contractor hereby disclaim and deny any and all liability and responsibility for any damages to Exhibitor property and/or injuries to any person(s) caused by, arising out of, or resulting from the Exhibitor’s appearance at the SPFA Convention and Exhibition Show and/or the display of its products and equipment at the Exhibition Show.Outside Display of Exhibitor Equipment and Rigs AgreementDuring the SPFA Annual Convention & Expo, the placement or display of spray foam equipment or rigs for the purposes of any demonstration or show outside of the SPFA Exhibit Hall or in the Convention Hotel(s) or adjacent parking areas is strictly prohibited, with the exception of equipment approved by the SPFA for use as part of the Field Exams. SPFA reserves, in its sole and absolute discretion, the right to determine which equipment or rigs may be permitted or to allow for an exception based upon demonstrated need. SPFA reserves the right to require the immediate removal of disallowed equipment from the grounds of the SPFA Convention & Expo site, Convention Hotel or adjacent parking areas. Refusal or failure to promptly remove such disallowed and displayed equipment in response to an SPFA directive may result in the imposition of penalties, including, but not limited to the loss of future convention privileges. Security/Liabilities/Insurance:


Errors and Omissions: Show Management assumes no responsibility or liability for any services performed or materials delivered by any official exhibition contractor or other suppliers to the Exhibition, their personnel or their agents. Any controversies which may arise between exhibitors and official exhibition contractors, or personnel of either, shall be referred to Show Management for resolution, and Show Management’s decision shall be final and binding.Liability and Insurance: Notwithstanding Show Management’s agreement to provide security, all property of the Exhibitor remains under the Exhibitor’s custody and control in transit to and from the Exhibition Facility and hall, during installation, storage and removal, and while it is in the confines of the Exhibition Facility. Neither Show Management, the Show Sponsor, the Exhibition Facility or any official service contractor, nor any of the officers, directors, employees, staff members, agents or representatives of the same are responsible for the safety of property of any Exhibitor from theft, damage by fire, accident, vandalism or other causes, and the Exhibitor waives and releases any claim or demand it may have against any of them by reason of any damage to or loss of any property of the Exhibitor. Show Management, the Show Sponsor, the Exhibition Facility and any official contractor shall be NOT be liable for injury of any type from any cause to persons conducting or otherwise participating in the Exhibition or to invitees, guests, employees, agents or servants of the Exhibitor. Exhibitor understands and agrees that Show Management does not carry business interruption and property damage coverage for loss of damage of Exhibitor’s property.The Exhibitor agrees to carry insurance for a single limit of not less than $3,000,000 per occurrence for their employees, agents, contractors, representatives, and guests present at the Exhibition in each of the following categories: Broad Form General Liability and Automobile Liability; property insurance coverage with limits adequate to protect the value of Exhibitor’s property. In addition, the Exhibitor agrees to provide Workers’ Compensation insurance providing benefits for the state in which the Exhibition Facility is located, and Employers Liability coverage of not less than $100,000 per accident. Umbrella Form Excess Liability insurance may be used to bring coverage levels up to these requirements. Such policies of insurance shall name as additional named insured’s: Show Management, the Show Sponsor, the Exhibition Facility and the Official General Contractor. Certificates of insurance evidencing such coverage shall be provided to Show Management prior to the commencement of the Exhibition. Show Management shall not be liable to the Exhibitor in excess of consideration paid by the Exhibitor, exclusive of deposit, for breaches of conduct or tortuous conduct by Show Management, its agents, representatives, and independent contractors, whether acting within or without the scope of their authority, by agents, representatives or independent contractors of the Exhibition Facility, official service contractors or by the general public. Show Management’s service contractors shall not be liable for failure to perform their obligations under the contract due to strikes, riots, acts of God, natural disaster, or other causes beyond their reasonable control.Damage to Facility: Any damage to the Exhibition Facility caused or done by the Exhibitor, its officers, directors, employees, agents, representatives or contractors shall be replaced or repaired by the Exhibitor at its expense. Additionally, the Exhibitor agrees to indemnify, defend and hold harmless Show Management (SPFA), the Show Sponsor, the Exhibition Facility and the Official General Contractor from and against any and all liability, loss and/or damages whatsoever, caused to the Exhibition Facility or any part thereof directly or indirectly by the Exhibitor, its officers, directors, employees, agents, representatives or contractors.Security: Security guards will be furnished during the installation hours, closed hours, and during the dismantling hours of the Exhibition. The furnishing of security shall not increase the liability of Show Management, the Show Sponsor, the Exhibition Facility or the Official General Contractor for which the Exhibition is being held. After show hours, only those exhibitors properly identified and with the authorization of Show Management may enter the Exhibition area. During show days, Exhibitor personnel may have access to the Exhibition area not more than one hour prior to its opening.Damage to inadequately packed property shall be the sole responsibility of the Exhibitor.

Exhibitors are advised to add on to their existing insurance a portal-to-portal rider protecting against loss/damage to their materials by fire, theft, vandalism or accident, etc.Cancellation or Postponement of Exhibition:In the event that the Exhibition is postponed due to any occurrence not occasioned by the conduct of Show Management or the Exhibitor, whether such occurrence be an Act of God, natural disaster, fire, flood, common enemy, result of war, civil disorder, labor dispute/strike, terrorist action, government action, curtailment of transportation facilities, biological hazard, pandemic, public health hazard or warning or any act or conduct of any person or persons not a party to this agreement, then performance of the parties hereto shall be excused for such period of time as is reasonably necessary after such occurrence to remedy effects thereof, and in any event for the duration of such postponement. In the event that such occurrence results in the cancellation of the Exhibition, the obligations of the parties under this agreement shall automatically be terminated and all rental payments made under this lease of space shall be refunded to the Exhibitor, less a pro rata share of expenses actually incurred by Show Management in connection with the Exhibition. SPFA and Show Management reserves the right, with no liability to the Exhibitor for refunds, additional expenses or otherwise, to change the date or place of the Exhibition upon 2 weeks notice to the Exhibitor, effective from the date of mailing of such notice. SPFA and Show Management shall have no further liability to the Exhibitor. Waiver:Waiver by either party of any term or condition or breach shall not constitute a waiver of any other term or condition or breach of their agreement. Rights of Show Management shall not be deemed waived except as specifically stated in writing and signed by an authorized representative of Show Management.Applicable Law and Jurisdiction:Exhibitor hereby agrees that the laws of the Commonwealth of Virginia shall control construction and enforceability of this agreement and hereby consents to the jurisdiction of the courts of the Commonwealth of Virginia and/or Federal District Courts within the Commonwealth of Virginia with respect to any right of action arising under this agreement.Severability:In the event any provision of this agreement is held invalid or unenforceable, then neither the remaining provisions of this agreement nor other applications of provisions involved shall be affected thereby.Agreement Subject to Terms of Facility Lease:This agreement between the Exhibitor and Show Management is subject to the terms of the lease between Show Management and theExhibition Facility, and to terms of any and all agreements between Show Management and any other party related to the Exhibition. Exhibitors shall not undertake any act or fail to fulfill any obligations which shall be in violation of said lease or agreement.Cancellation Clause:In the event that the Exhibition is postponed due to any occurrence not occasioned by the conduct of Show Management or the Exhibitor, whether such occurrence be an Act of God, fire, flood, common enemy, result of war, civil disorder, labor dispute/strike, terrorist action, government action, curtailment of transportation facilities, biological hazard, public health hazard or warning or any act or conduct of any person or persons not a party to this agreement, then performance of the parties hereto shall be excused for such period of time as is reasonably necessary after such occurrence to remedy effects thereof, and in any event for the duration of such postponement. In the event that such occurrence results in the cancellation of the Exhibition, the obligations of the parties under this agreement shall automatically be terminated and all rental payments made under this lease of space shall be refunded to the Exhibitor, less a pro rata share of expenses actually incurred by Show Management in connection with the Exhibition. Show Management reserves the right, with no liability to the Exhibitor for refunds, additional expenses or otherwise, to change the date or place of the Exhibition upon two (2) weeks notice to the Exhibitor, effective from the date of mailing of such notice. SPFA and Show Management shall have no further liability to the Exhibitor.


Indemnification:The Exhibitor hereby agrees to indemnify, defend and hold harmless SPFA, Show Management, the Show Sponsor, Exhibition Facility, and Official Show Contractor from and against any and all third party claims, actions, causes of action, losses, judgments, liabilities, injuries or damages to persons or property, costs and expenses (including reasonable attorneys’ fees) arising out of or resulting from the negligent acts, errors or omissions or intentional or willful misconduct of the Exhibitor or its officers, directors, employees, or authorized agents or contractors in the performance of services or its activities under this Agreement. This duty shall survive the termination or expiration of this Agreement for any reason.Force Majeure:Delays or failures on the part of either party to this agreement in the performance of their respective duties and obligations shall be excused if caused by circumstances beyond the reasonable control of the nonperforming party, including but not limited to, acts of God, strikes, labor disputes (except for the nonperforming party’s employees), fire, flood, windstorms, hurricanes, tornadoes, public health emergencies or advisories, civil disturbances, sabotage, acts of terrorism, equipment failure, actions or requests of a government authority, transportation delays, or any of the above which substantially curtail the ability of or prevent 20% or more of the Convention and Expo registrants from traveling to and attending the Convention and Expo; provided that prompt written notice of such delay is given to the other party and that the non-performing party remains diligent in attempting to remedy such circumstances.Use/Distribution of Mailing Lists:Exhibitor warrants and agrees that it shall NOT sell, lease, distribute, disseminate, share, assign or transfer any attendee, registrant, or Exhibitor mailing list, in whole or in part, made available to the Exhibitor from the 2018 Convention and Expo to any third party. Any such list is made available by SPFA/Show Management to the Exhibitor for the Exhibitor’s use only and not for distribution, sale, sharing or transfer to any third party. This Exhibitor warranty shall survive the conclusion of the 2018 Convention and Expo and/or the termination or expiration of this Agreement for any reason.Antitrust:It is the policy of the Spray Polyurethane Foam Alliance (SPFA) and it is the responsibility of every SPFA member company and each Convention& Expo Exhibitor, to comply in all respects with federal and state antitrust laws. No activity or discussion at any SPFA meeting, the Convention and Expo, or other SPFA function may be engaged in for the purpose of bringing about any understanding or agreement among members or Convention and Expo exhibitors and/or attendees to (1) raise, lower or stabilize prices; (2) regulate production; (3) allocate markets; (4) encourage boycotts; (5) foster unfair or deceptive trade practices; (6) facilitate monopolization; or (7) in any way violate or give the appearance of violating federal or state antitrust laws.Any concerns or questions regarding the meaning or applicability of this policy, as well as any concerns regarding activities or discussion at SPFA meetings, the Convention and Expo or other SPFA functions, should be promptly brought to the attention of SPFA staff or SPFA’s legal counsel.Combining Booths:Largest booth selected is the base booth rental. Add-on space will be charged by the square foot at a rate indicated below for any additional square footage, with a 5% discount applied to the additional sq. ft. only. Base-rate billed will be either member or non-member rate based upon SPFA membership status. Minimum additional square footage added to booth is 10x10 (100 sq. ft.), and further expansions are only available in 10x10 (100 sq. ft) increments drawing from existing Floor Plan to keep the Floor Plan and booths uniform, unless the Floor Plan, SPFA or other authorities produce a limited ability to expand booths by 10x10 increments. Total cost of the expanded booth will be calculated by starting

with the largest available set-booth matching exhibitor desire, and adding the additional per- sq. ft. rate for additional sq. ft. below to reach the total final square footage of the booth, and then applying a 5% discount on additional/added space (only). Exhibitor is able to combine Premium and Standard space, but any booth space rented as the base-booth, or additional square footage, that falls within booth-space designated as Premium will pay the Premium rate for the identified space/square footage. Booth sizes are not permitted to be customized in additional ways, nor is booth space permitted to consume hallway, aisle, traffic, open or other non-exhibit booth designated space. This level of customization requires Floor Plan rewrites, decorator charges, fire marshal re-approval, may affect other exhibitors, and imparts additional delays, costs and logistics that negatively impact exhibitors and SPFA. SPFA Accredited companies receive an additional 5% off of the total price of the exhibit booth rental. For every 10x10 added, 1 full convention pass and 2 “Expo Only” passes for booth personnel.Additional Sq. Ft. Rates:Member Standard Rate: $22.62 / sq. ft.Member Premium Rate: $23.93 / sq. ft.Non-Member Standard Rate: $28.97 / sq. ft.Non-Member Premium Rate: $30.32 / sq. ft.Examples:Exhibitor rents 10x10 Member Standard booth, and wishes to add another 10x10 Member Standard booth. This would result in the set 10x20 rate.Exhibitor rents 10x20 Member Standard booth, and wishes to add another 10x10 Member Standard booth. This would result in 10x20 Member Standard booth base rate ($4,524), plus 10x10 (100 sq. ft.) at the rate of $22.62/sq. ft. $4,524 + (100 sq. ft x $22.62 per sq. ft. x 5% discount) = $6,673 total.Exhibitor rents 20x20 Member Standard booth, and wishes to add another 10x20 Member Standard booth. This would result in 20x20 Member Standard booth base rate ($8,526), plus 10x20 (200 sq. ft.) at $22.62/sq. ft. $8,526 + (200sq. ft x $22.62per sq. ft. x 5% discount) = $12,824 total.Exhibitor rents 20x20 Member Premium booth, and wishes to add another 10x10 Member Premium booth. This would result in 20x20 Member Premium booth base rate ($8,789), plus 10x10 (100 sq. ft.) at the rate of $23.93/sq. ft. $8,789 + (100 sq ft x $23.93 per sq. ft. x 5% discount) = $11,062 total.Exhibitor rents 20x20 Member Premium booth, and wishes to add another 20x20 Member Standard booth. This would result in 20x20 Member Premium booth base rate ($8,789), plus 20x20 (400 sq. ft.) at the rate of $22.62/sq. ft. $8,789+ (400sqft x $22.62 per sq. ft. x 5% discount) = $17,385 total.Exhibitor rents 20x20 Non-Member Standard booth, and wishes to add another 10x10 Non-Member Standard booth. This would result in 20x20 Non-Member Standard booth ($9,343), plus 10x10 (100 sq. ft.) at the rate of $28.97/sq. ft. $9,343 + (100sqft x $28.97 per sq. ft. x 5% discount) = $12,095.15 total.Rationale: SPFA encourages members to get the largest booth they desire, hence the additional 5% discount on added space and in many cases a lower sq. ft. cost. It is good for exhibitors, good for the attendees, and good for the SPFA. But for every 10x10 space that is taken as additional booth sq. ft., which would otherwise be sold at the individual higher base 10x10 rate, SPFA, its members and the event lose significant opportunity for diverse representation. While trying to accommodate exhibitor desire for larger booths, SPFA must also assure that the broadest selection of companies desiring exhibit booth space have access to it. Effectively, for every 10x10 additional space added to an expanded booth, a stand-alone base-rate 10x10 becomes unavailable to other prospective Exhibitors. SPFA works diligently and in good faith to balance these factors and accommodate all interested exhibitors.

3927 Old Lee Highway, Suite 101B, Fairfax, VA 22030www.sprayfoam.org/expo • www.thesprayfoamshow.com

See you in Mobile in 2018!

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January 29 - February 1, 2018 - Spray Polyurethane Foam ...€¦ · Mobile Hotel & Spa EXHIBITOR...

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