January 9

Android’s OpportunityRhama Arya Wibawa

@[email protected]

Thursday, January 19, 12

mailto:[email protected]


Mreunion Labs

Established: March 2010

Bootstrapped

Android first


Agenda

• NOT about Android architecture

• NOT about How to code Android app

• Sharing experience on Android app development

• Why Mreunion Labs betting a future on Android


What is Android

• Software stack

• A platform

• Linux kernel based

• Complete ecosystem


Trends

• Mobile 2.0

• Android, iOS, WP7

• High demand, limited supply

• The only way to go is up


Develop Android Apps

• Java

• Android SDK

• IDE (Preferably Eclipse)

• Handset

• Do


Develop Android Apps

Idea

Develop

Feedback

Release


Ideas

• Solve your (or someone else’s) problem

• Simplify, beautify, improve

• Be inspired

• Habit


Execution

• Value of idea? Nothing

• Execution is where the money is

• Passion

• Haters gonna hate

• Your first version is sucks but ship it anyway


Release

• Release early, release often

• Version timeline

• One download, one customer, one problem. Prioritize

• Learn to say “no”


Competition

• Welcome the competition

• Everybody will say that your idea is sucks

• Underdo the competition

• Don’t fight a losing battle


Best Practice

• Mobile users are impatient

• Go for fast, beautiful, and intuitive apps

• Minimize actions required per function

• Be curious

• It’s not easy


Monetization

• Ads

• Direct selling

• Contract based project

• VC

• Startup incubator (Project Eden)


Our Strategy

• No outside investors

• Local first

• Giving back to society


Three Pillars

• Retail

• B2B

• Training


Thank [email protected]




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January 9

Technology