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STIA Quarter 1 Recap Dashboard JANUARY – MARCH 2019
STIA Quarter 1 Recap Dashboard
JANUARY – MARCH 2019
STIA Transient Occupancy, ADR and RevPAR Comparison
48.5%
50.1%
55.1%
54.5%
54.3%
52.1%
154.76
172.70
158.69
179.54
$152.07
$161.91
March 2019 YTD RevPAR
89.60
86.44
100.51
97.92
$85.65
$84.88
(5 Yr. Avg. 2014-2019)
Visit Seattle CONFIDENTIAL
Source: Smith Travel Research | rev. 3/31/2019
Month & Weekend
Occupancy Average Room Rate RevPAR
Market 2019 2018 % Change 2019 2018 % Change 2019 2018 % Change
San Francisco Market St 75.4 77.5 -2.7 $321 $270 18.7 $242 $210 15.4
Phoenix Central 80.3 78.5 2.3 $207 $202 2.4 $166 $158 4.8
Denver Downtown 69.1 67.0 3.1 $165 $164 0.4 $114 $110 3.6
Bellevue-Eastside 64.0 64.6 -1.0 $191 $188 1.6 $123 $122 0.7
Vancouver Downtown 69.4 69.1 0.5 $153 $154 -0.8 $106 $107 -0.3
San Diego CBD 78.5 80.5 -2.4 $210 $208 1.4 $165 $167 -1.0
Los Angeles CBD 76.4 75.8 0.7 $199 $204 -2.5 $152 $155 -1.8
Seattle TIA 71.2 75.5 -5.7 $174 $178 -2.3 $124 $134 -7.9
Portland CBD 68.1 73.3 -7.2 $152 $156 -2.6 $104 $115 -9.6
Competitive SetMarch 2019 YTD
Source: Smith Travel Research | rev. 3/31/2019
Visit Seattle CONFIDENTIAL
STR Seattle Downtown History & Forecast2019
Occupancy ADR RevPAR
Year % % Change $ % Change $ % Change
2014 82.2 191.17 157.12
2015 82.8 0.8 ▲ 204.91 7.2 ▲ 169.77 8.1 ▲
2016 82.7 -0.2 ▼ 211.17 3.1 ▲ 174.61 2.9 ▲
2017 84.2 1.9 ▲ 222.56 5.4 ▲ 187.44 7.3 ▲
2018 81.5 -3.2 ▼ 229.09 2.9 ▲ 186.80 -0.4 ▼
2019* 82.2 0.8 ▲ 238.42 4.1 ▲ 195.96 4.9 ▲
Source: Smith Travel Research, Size of Subset: 14,155 rooms | rev. 03/31/2019
Visit Seattle CONFIDENTIAL
*Forecast
Collections
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2019 YTD Total
2019 Budget Total Variance
City Collections* $579,713 $537,038 $1,116,751 $8,100,000 ($6,983,249)
*City collections are booked to the month for which they were collected (not collection date)
**As of 03/31/2019:(4) hotels outstanding: Hyatt Regency Seattle, Executive Hotel Pacific
Embassy Suites Seattle Downtown - Pioneer Square, Travelodge Seattle Center
rev. 03/31/2019
Visit Seattle CONFIDENTIAL
March 2019 YTD
Expenses
Administration (Salaries & Operating Exp), $150,158
Advertising, $2,084,812
Fams, Sites, Press trips, $31,273
Partnerships, $101,975
Client Events/Sales Missions, $34,520
Special Events, $100,500 Market Research, $42,461
Visit Seattle CONFIDENTIAL
rev. 03/31/2019
March 2019 YTD
International Visitors to Seattle2017 & 2018 - 2020 Projections (‘000s)
COUNTRY 2017 2018Projected
2018 v. 2017Percent Change
2019Projected
2019 v. 2018Percent Change
2020Projected
2020 v. 2019Percent Change
Canada 1,698.4 1,746.1 2.8% 1,845.2 5.7% 1,897.3 2.8%
China 194.1 189.1 -2.7% 186.1 -1.6% 199.1 7.0%
South Korea 71.5 75.5 5.6% 85.2 12.8% 88.0 3.3%
United Kingdom 65.2 75.6 16.0% 75.3 -0.4% 77.5 2.9%
Japan 46.6 45.8 -1.7% 46.0 0.4% 47.0 2.2%
India 46.5 48.5 4.3% 51.5 6.2% 55.4 7.6%
Germany 43.4 44.8 3.2% 45.7 2.0% 47.4 3.7%
Australia 35.7 37.2 4.2% 36.6 -1.6% 37.6 2.7%
Mexico 19.9 20.3 2.0% 21.5 5.9% 22.4 4.2%
France 18.5 21.2 14.6% 20.2 -4.7% 20.2 0%
Total International 2,414.4 2,488.9 3.1% 2,599.9 4.5% 2,686.1 3.3%
Source: Tourism Economics | rev. 02/26/2019
International Visitor Spending in Seattle2017 & 2018 - 2020 Projections (Millions)
COUNTRY 2017 2018Projected
2018 v. 2017Percent Change
2019Projected
2019 v. 2018Percent Change
2020Projected
2020 v. 2019Percent Change
Canada $445.7 $449.6 0.9% $473.8 5.4% $499.7 5.5%
China $229.0 $231.9 1.3% $247.8 6.9% $290.0 17.0%
South Korea $58.6 $62.1 6.0% $70.0 12.7% $75.0 7.1%
India $40.9 $42.6 4.2% $47.6 11.7% $54.7 14.9%
Japan $41.9 $40.8 -2.6% $44.3 8.6% $46.3 4.5%
United Kingdom $36.0 $41.0 13.9% $43.9 7.1% $47.2 7.5%
Australia $33.4 $34.0 1.8% $36.0 5.9% $38.6 7.2%
Germany $27.4 $28.4 3.6% $31.2 9.9% $33.6 7.7%
France $11.0 $12.7 15.5% $12.7 0% $13.1 3.1%
Mexico $3.2 $3.2 0% $3.5 9.4% $3.8 8.6%
Total International $1,064.6 $1,088.6 2.3% $1,163.3 6.9% $1,267.9 9.0%
Source: Tourism Economics | rev. 02/26/2019
International Media Value Report
Australia; $402,288
China; $1,733,575
France; $1,035,063
Germany; $636,173
Japan; $2,727,637
Korea; $357,000UK; $10,022
rev. 04/09/2019
Q1 2019 Media Values | USD
Q1 FAM Highlights
Delta Air Lines Japan FAM
Taste Washington Media FAM – Australia, Canada, Germany and the UK
March 2019 | Tokyo, Japan & Seoul, South Korea2019 Japan & South Korea Mission
March 2019 | Tokyo, Japan & Seoul, South Korea2019 Japan & South Korea Mission
Monthly Activities and Website AnalyticsJanuary - March Activities: Music Genesis, Family Style
Visit Seattle CONFIDENTIAL
visitseattle.org | YTD, YOY
Num
ber o
f Vis
itors
visitseattle.TV | YTD
Num
ber o
f Vis
itors
rev. 03/31/2019
-
50,000
100,000
150,000
200,000
250,000
300,000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2014 2015 2016 2017 2018 20190
10000
20000
30000
40000
50000
60000
70000
80000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2015 2016 2017 2018 2019
MarketingALI DANIELS
VISITSEATTLE.tv – Music Genesis
NEW SERIES, PROMOTED BY ROLLING STONE
• EXPERIENCE THE STORIES BEHIND THE LYRICS AND THE CITY THAT INSPIRED THEM.
• EPISODE TOPICS:• “Posse on Broadway” by Sir Mix-A-Lot • “Shame” by Mary Lambert• “On My Way Back Home” by Band of
Horses ~ June debut
rev. 03/31/2019
VISITSEATTLE.tv – Family StyleNEW SERIES WITH VICE MEDIA• THIS SERIES CELEBRATES THE STORIES OF
FIVE IMMIGRANT CHEFS SHAPING SEATTLE’SESTEEMED CULINARY SCENE
Chefs:• David Orozco, Asadero Prime• Mutsuko Soma, Kamonegi• Chera & Geo, Hood Famous Bake Shop• David Nussbaum, Aviv Hummus Bar ~ April debut• Donna Moodie, Marjorie Restaurant ~ May debut
rev. 03/31/2019
Seattle Museum Month
HIGHLIGHTS• FIFTH YEAR• 40 PARTICIPATING MUSEUMS, 64
PARTICIPATING HOTELS• FIRST YEAR LYFT PARTNERSHIP.
DISCOUNT CODE REDEEMED FOR OVER 400 RIDES
• PAID MUSEUM REDEMPTIONS: 10,635
• OVER 29K WEBSITE VISITS AND 3 MILLION VIDEO VIEWS
Taste Washington
HIGHLIGHTS• 22ND ANNIVERSARY• FOUR-DAY DESTINATION FESTIVAL• OVER 235 WINERIES & 65
RESTAURANTS • RECORD YEAR: 8,479 ATTENDANCE
(8,202 IN 2018)• BROUGHT ON A NEW PARTNER IN
2019 (THE TEAM BEHIND FEAST PORTLAND)
Public RelationsKAUILANI ROBINSON
Leisure Media Coverage: 2019 To-Date
CIRCULATION TOTAL: 573,093,156
TOTAL STORIES: 131
rev. 03/31/2019
Top Media Coverage: 2019 To-Date
rev. 03/31/2019
SEATTLE MEDIA PREVIEW – FEB. 21• Fog Room at The Charter Hotel Seattle • Featuring chefs from the Fog Room, Ascend Prime
Steak + Sushi and Little Fish• Featuring wines from Double Canyon and Nine Hats
PORTLAND MEDIA MISSION – FEB. 26• Preview of Taste Washington and What’s New in
Seattle
INBOUND MEDIA• Heritage Radio Network• TasteMade• The Daily Meal• Medina County Lifestyle Magazine, Charlotte Lifestyle
Magazine• JustLuxe• After Ellen, Outsmart, Austin Food Magazine,
Houston Food Magazine• Dine Magazine (Toronto)/Yam Magazine (Victoria)• CNN Travel, GQ, Bon Appetit, Fodors, Brit + Co• And more!
rev. 03/31/2019
Taste Washington Media
Taste Washington Media Coverage To-date
CIRCULATION TOTAL: 76,415,277
TOTAL STORIES: 150
rev. 03/31/2019
Press Releases: 2019 To-dateMARCH
• 3/21/19 – THE 22ND ANNUAL TASTE WASHINGTON FESTIVAL KICKS OFF ONE WEEK FROM TODAY
• 3/13/19 – NEW EVENTS AT TASTE WASHINGTON OFFER A LOOK INTO THE STORIED WINE CELLAR AT CANLIS AND TAKE YOU TO RENOWNED LOCAL FARMS
• 3/12/19 – VISIT SEATTLE AND ROLLING STONE TO DEBUT A SPECIAL MUSIC SCREENING & SHOWCASE AT SOUTH BY SOUTHWEST (SXSW)
• 3/6/19 – RED & WHITE PARTY AT AQUA BY EL GAUCHO KICKS OFF 22ND ANNUAL TASTE WASHINGTON FESTIVAL
• 3/4/19 – SEATTLE CELEBRATES RECORD-BREAKING TOURISM SEASON WITH MORE THAN 40 MILLION VISITORS IN 2018
FEBRUARY
• 2/15/19 – THE NEW VINTAGE AND LEXUS LATE NIGHT SERVE UP AN INSIDER’S LOOK AT THE HOTTEST CHEFS AND WINEMAKERS AT TASTE WASHINGTON
• 2/7/19 – SEATTLE’S CULINARY LUMINARIES HEADLINE 22ND ANNUAL TASTE WASHINGTON GRAND TASTING
• 2/5/19 – VISIT SEATTLE TEAMS UP WITH JAMES BEARD AWARD-WINNING CHEF EDOUARDO JORDAN TO WELCOME ACCLAIMED CHEFS IN CELEBRATION OF BLACK HISTORY MONTH
• 2/1/19 – SEATTLE MUSEUM MONTH STARTS TODAY
JANUARY
• 1/23/19 – WINTER GETAWAYS TO SEATTLE EQUAL BIG SAVINGS
• 1/18/19 – TASTE WASHINGTON SUNDAY BRUNCH – A HOME RUN FOR YOUR TASTE BUDS
• 1/7/19 – VISIT SEATTLE ANNOUNCES LIZ JOHNSON AS TOURISM MANAGER
DECEMBER
• 12/20/18 – SEATTLE MUSEUM MONTH OFFERS BIG SAVINGS WITH 50 PERCENT OFF ADMISSION TO MUSEUMS
• 12/11/2018 – VISIT SEATTLE HIRES MELLIE LUTZ AS DIRECTOR OF MARKETING
• 12/5/2018 – TASTE WASHINGTON TICKETS ON SALE TODAY
rev. 03/31/2019
Hosted Journalists: 2019 To-date
Andrew McCredie, Karen Hunter – Vancouver Sun, The ProvinceElla Riley-Adams – VogueJonathan Ortiz – Westchester and Hudson Valley MagazinesTim Ebner – Eater, DCRefinedAriane Colenbrander – VancouverscapeKimberly Tate – Stuffed SuitcaseCarley Thornell – Boston.com, Boston Globe, Open TableLilit Marcus – CNN TravelLinda Barnard – DINEJenny Block – After Ellen, Outsmart, Austin Food Magazine, Houston Food Magazine Elaine & Scott Harris – The Daily MealJarone Ashkenazi – JustLuxeGowri Veda Chandra – Food & Wine, Vice Carly Fisher – GQ, Bon Appetit, CNN, Fodors, Brit + CoEmily Shea – Medina County Lifestyle, Charlotte Lifestyle MagazineLauren Arso & Matthew Leggett – TasteMadeCaity Moseman Wadler & Kat Johnson – Heritage Radio Network
rev. 03/31/2019
Outbound Travel & Media Missions: 2019 To-date
International Media Marketplace (IMM): January 21-24• Visit Seattle attended and exhibited at IMM in New York
Media Missions• Portland• Vancouver
rev. 03/31/2019
