www.axis.com
Interim report January – Mars 2012
Ray Mauritsson, CEO & President
Fredrik Sjöstrand, CFO
www.axis.com
> Founded in 1984
> IT company driving the network video market
> Focused on Network Video Solutions
– Market leader
> Global partnerships through distributors, resellers
and system integrators
> Worldwide presence in more than 37countries,
1 205 employees*
> Listed on NASDAQ OMX, Nordic
under the ticker AXIS
This is Axis
*March 31, 2012
www.axis.com
> Weak sales at the beginning of the year
> Project flow recovered
> New offering to better penetrate smaller
installations
> High pace in recruitment
Highlights January – March 2011
www.axis.com
Sales
> Total sales
– 881 MSEK (808)
– Growth 9%
(6% in local currencies)
– Currency effects 25 MSEK
MSEK Growth
0%
10%
20%
30%
40%
50%
0100200300400500600700800900
10001100
Sales Growth
www.axis.com
Currency effects on total sales by region
05
10152025
EMEA Americas Asia
Q1 12
MSEK
www.axis.com
Operating expenses Q1 2009 – Q1 2012
020406080
100120140160180
Sales & Marketing
Administration
Research &Development
MSEK
www.axis.com
EBIT and Gross margin*
> Gross margin
– 49,9% (50,9%)
> Operating margin
– 9,0% (15,6%)
> Profit margin
– 8,9% (15,6%)
MSEK Margin
0%
10%
20%
30%
40%
50%
60%
0
40
80
120
160
200
240
EBIT Gross margin EBIT margin* Q1, 2012
www.axis.com
Sales in the regions*
Asia EMEA Americas
51% 38% 11%
*Q1 2012
www.axis.com
Axis strategy
Partner network Broad and innovative
product portfolio Global expansion
www.axis.com
Headquarters
Regional headquarters
Sales offices
Configuration &
Logistics Centers
Axis presence worldwide
Canada
USA
Mexico
Colombia
Brazil
Argentina
Chile
HQ Sweden
Australia
South Africa
India
Singapore
Malaysia
Japan China
Taiwan
S. Korea
Hong Kong
Thailand
Russia
UAE
Saudi
Turkey Spain
Portugal Italy
France
UK/Ireland
Belgium/Luxemburg
Netherlands
Nordics
Austria, Czech Republic, Germany
Hungary, Poland, Switzerland
www.axis.com
700
750
800
850
900
950
1000
1050
1100
1150
1200
1250
1300
Q12009
Q22009
Q32009
Q42009
Q12010
Q22010
Q32010
Q42010
Q12011
Q22011
Q32011
Q42011
Q12012
Employees
Axis hiring 2009 – 2012 (Q1)
www.axis.com
Convergence on the surveillance market
Systems with < 16 cameras Systems with > 16 cameras
Analog
video
Analog
video
Network video
Network video
www.axis.com
Axis software offering
Smaller systems
Network
Mid-size
Enterprise
AXIS Camera Companion AVHS
AXIS
Camera
Station
ADP
www.axis.com
> A digital HDTV video surveillance solution
> The easiest system on the market to
install and use
> Perfect for securing smaller businesses
– Retail stores
– Small offices
– Gas stations
– Hotels
– Quick service restaurants
AXIS Camera Companion – a complete video surveillance solution
www.axis.com
> Forget the DVR!
> Video is recorded in the camera on an SD
memory card
– Each camera is a smart, independent
device
– Reduces costs
– No single point of failure
– The cameras keep on recording
– Only needs a computer at installation
What’s unique about AXIS Camera Companion?
Coaxial cables
DVR
Network
www.axis.com
> Short term perspective
– Project flow recovered
– Continued expansion
– High recruitment pace
– Launch of innovative network video
products
> Long term perspective
– Good market conditions for a continued
positive development within network video,
25-30 percent growth
Outlook
50% of projects are visible
Project flow
www.axis.com
Thank you!
network video
innovation
glo
bal
HD
TV
part
ner
netw
ork
leader
camera
protect
outdoor
image usability
leader
safe
therm
al
easy installation
inte
llig
en
t
open
integration ease of use
competence
megapixel
environment
worldwide
H.264
focus
Axis
video encoder
co
nve
rge
nce
Get the Axis picture. Stay one step ahead.