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Japan BroadcastingResearch Brief
September, 2009
“Insights…Ideas…Results That Last”
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“Contrary to popular belief, Japan is far from being a "reached" country with a growing, vibrant church. In fact, Japan has fewer baptized believers in Jesus Christ than some Muslim countries.”
Sarah Pollak & Gary Lane; CBN News
Executive Summary
• Broadcaster Meetings held in Tokyo, Japan; July, 2009
• Major Japanese Independent Broadcasters• Television Kanagawa, Inc.
• Chiba Television
• Kyoto Broadcasting Systems
• Sun Television
• These broadcasters are open to carrying Christian programming.
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• No “western” evangelical Christian programming currently airing in Japan.
• Approximately 7,700 protestant churches in Japan.
• Average church size is 30 people.
• Buddhism/Taoism are primary expressions of spirituality, however post-modern agnostics dominate city life.
• Corporate culture dominates lifestyle in larger cities.
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Executive Summary
• Area:Japan's area is comparable to that of Germany or California. Japan's northernmost islands are located on a similar geographical latitude as Milan or Portland, while her southernmost islands are on a similar latitude as the Bahamas. More than 50% of the country is mountainous and covered by forests. Japan is politically structured into 8 regions and 47 prefectures.
• Population:The population of Japan is about 125,000,000, including approximately two million foreign residents. More than half of the non Japanese population is of Korean descent.
• PrefecturesIn the Japanese system, the word prefecture is used for translating references to an administrative district, ken (県), which is about the size of a county in the United States.
Japan is divided into 47 prefectures and each prefecture is further divided into municipalities. These prefectures and municipalities have no overlapping districts or uncovered areas. In short, all the residents in Japan are sure to belong to one prefecture and one municipality.
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Geographic Overview
Japanese Television Overview• Regular TV broadcasting began after World War II in 1951.
• Japanese residents must pay an annual license fee used to fund NHK, the Japanese public service broadcaster.
• There are approximately 50 million TV HH in Japan, of which over 17 million are HDTV.
• There are 6 national television networks and dozens of regional affiliates and local TV stations.
• National Japanese networks do not air religious programming, due to their ethics code.
• There are 14 commercial, independent stations which are not affiliated with the major Japanese networks.
– The independent stations regularly air 20-24 hours per day and are reception fee-free.
– The coverage area for independent stations are located in the most urbanized regions of Japan and reach a high percentage of the population.
– Independent stations’ programming focus on mainstream, general entertainment and are receptive to air religious shows and other paid programming.
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Regions & Populations
RegionPop.
(000’s)Pop. Rank Key Cities
Hokkaido 5,500 7 Sapporo
Tohoku 9,700 5 Sendai
Kanto 45,865 1 Tokyo Yokohama
Chubu 21,800 3 NagoyaKanazawa
Kinki 22,700 2 KyotoOsaka
Chugoku 7,800 6 Hiroshima
Shikoku 4,400 8 Takamatsu
Kyushu 13,200 4 FukuokaKagoshima
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Current Broadcast Opportunities
Region Pop.(000’s)
Pop. Rank
Key Cities Broadcasters
Kanto 45,865 1 Tokyo Yokohama
TVKChiba
Kinki 22,700 2 KyotoOsaka
KBSSun
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Television Kanagawa, Inc.JOKM-(D)TV
Branding: TVK
Channels :42 (UHF), 18 (Digital)
25 (UHF), 11 (Digital)
Affiliation: Independent
Main Coverage: Kanagawa and Southern Tokyo
Website: tvk-yokohama.com
Key Programming Features: Baseball, Alternative Music and Music Videos, Kids Programming
Current Religious Programming: Harvest Time (Japanese Christian News Program), Buddhist Teaching
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Prefecture
TotalHH
(000’s)Pop.
(000’s) Coverage
HH in Viewing
Area(‘000’s)
Pop. In Viewing
Area(‘000’s)
Kanagawa3,774 8,741 100% 3,774 8,741
Tokyo 6,060 12,362 39% 2,357 4,809
Chiba 2,454 6,058 31% 746 1,849
Saitama 2,781 7,042 13% 362 917
Shizuoka 1,397 3,775 16% 219 592
Other 2,884 7,887 9% 274 733
Total 19,350 45,865 38% 7,732 17,641
Television Kanagawa, Inc. (TVK)Broadcast Reach
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Chiba Television Broadcasting JOCL-(D)TV
Branding: CTC
Channels: 46 (UHF), 30 (digital)
Affiliation: Independent
Main Coverage: Chiba, Western Tokyo
Website: chiba-tv.com
Key Programming Features: News, BBC Coverage, Anime, Movies, Soccer, Baseball.
Current Religious Programming: Harvest Time (Japanese Christian News Program)
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Prefecture
TotalHH
(000’s)Pop.
(000’s) Coverage
HH in Viewing
Area(‘000’s)
Pop. In Viewing
Area(‘000’s)
Tokyo 6,060 12,362 39% 2,357 4,809
Chiba 2,454 6,058 100% 2,454 6,058
Total 8,514 18,420 58% 4,811 10,867
Chiba Television Broadcasting Broadcast Reach
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Kyoto Broadcast System.JOBR-(D)TV; JOBR, JOBO, JOBE, JOBW RADIO
Branding: KBS
Channels :
KBS Kyoto Radio
Kyoto – JOBR, Maizuru – JOBO, Fukuchiyama – JOBE, KBS Shiga (Hikone) -JOBW
KBS Kyoto Television
Kyoto –34 (UHF), 23 (Digital). Uji-Momoyama – 57 (UHF), Maizuru- 57 (UHF), Fukuchiyama – 56 (UHF), Miyazu – 39 (UHF), Yamashina – 62 (UHF), Wazuka – 40 (UHF), Yawata – 43 (UHF), Kameoka – 41 (UHF)
Affiliation: Independent
Main Coverage: Kyoto, Shiga Prefecture
Website: kbs-kyoto.co.jp
Key Programming Features: Traditional Cultural Events, News, Baseball and Horseracing
Current Religious Programming: none
Note: Radio and TV media buys are separate
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Prefecture
TotalHH
(000’s)Pop.
(000’s) Coverage
HH in Viewing
Area(‘000’s)
Pop. In Viewing
Area(‘000’s)
Kyoto 1,158 2,664 100% 1,158 2,664
Osaka 3,531 8,829 67% 2,365 5,915
Shiga 581 1,337 68% 395 909
Nara 619 1,425 72% 445 1,026
Total 5,889 14,255 74% 4,363 10,514
Kyoto Broadcasting SystemBroadcast Reach
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Sun TelevisionJOUH-(D)TV
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Branding: SUN
Channels :
Mt. Maya, Tatsuno, Fukusaki – 36 (UHF), 26 (Digital); Nada – 62 (UHF); Kita Hanshin – 42 (UHF), 26 (Digital); Himeji, Ako, Kinosaki, Wadayama – 56 (UHF), 26 (Digital); Tamba Kasumi – 39 (UHF), 26 (Digital), Sasayam – 41 (UHF); Ichijimi – 29 (Digital); Yoka, Hidaka, Yamasaki – 18 (Digital)
Affiliation: Independent
Main Coverage: Kinki
Website: sun-tv.co.jp
Key Programming Features: Traditional Cultural Events, News and Baseball
Current Religious Programming: Harvest Time (Japanese Christian News Program)
Prefecture
TotalHH
(000’s)Pop.
(000’s) Coverage
HH in Viewing
Area(‘000’s)
Pop. In Viewing
Area(‘000’s)
Hyogo 2,237 5,595 100% 2.237 5,595
Osaka 3,531 8,829 100% 3,531 8,829
Shiga 581 1,337 68% 395 909
Nara 619 1,425 72% 445 1,026
Total 6,968 17,186 95% 6,608 16,359
Sun TVBroadcast Reach
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• All stations can provide viewer reports and demographics.
• All stations require a program review prior to offering availability.
• Foreign language programs must be translated into Japanese and overdubbed or subtitled.
• BMCFerrell has established direct relationships with the Japanese broadcasters listed in this brief.
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Notes
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For Questions or More Information Contact:
Maria AlcaldeDirector of International Media and [email protected]
www.bmcferrell.com