JNTO Paris Office
Japan :
Destination with full of charm and quality
JNTO Paris Office
Campaign started in 2003 under the name of ‘Yokoso Japan’ (Welcome to Japan) to develop the inbound tourism to Japan.
Priority markets
2003: China, South Korea, Taiwan, Hong Kong, U.S.A.
2004: U.K., France, Germany
2015: 20 countries/territories including France, Italy, Spain
Visit Japan Campaign
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Foreign Tourists to Japan (trend)
JNTO Statistics
(thousands)
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+Nov. to Dec.
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Foreign Tourists to Japan (Nationality)
JNTO Statistics
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Major inbound tourism policy in Japan
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1. Relaxing Visa requirement
2. More international flight from/to Japan
3. More promotion in foreign countries
4. Expansion of tax-free shopping
5. More comfortable environment for foreign tourists
→Target: 20 million foreign tourists to Japan in 2020
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Swiss tourists to Japan
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JNTO Statistics
+Sep. to Dec.
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Popular travel season for Swiss tourists to Japan
Cherry Summer holidays Change of colors
/ retired / business
JNTO Statistics
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Tokyo Kyoto
Hiroshima Osaka
Popular destinations for Swiss tourists in Japan
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JNTO Paris Office
Profile of Swiss tourists in Japan
1. FIT , Longer stay (2 weeks)
2. April / July / October
3. 1st visit : Golden route (Tokyo, Kyoto, Hiroshima)
2nd visit : beyond the golden route 4. Request for high quality
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■ Positive
① Decrease of the value of Yen
② Improvement of flight connection between Europe and Japan
■ Negative
① Weak trend of European economy
② Various risks in international affairs (war, terrorism, disease, trouble in economy etc.) ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー ■ Target
33,150 Swiss tourists to Japan (2014)→50,000 in near future
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The circumstances of European travel market for Japan
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Tokyo Nagoya
Osaka
Kyoto Hiroshima Fukuoka
Sendai
Sapporo
Naha
Takayama
Kanazawa
Mt. Fuji Mt. Koya
Miyajima
Aomori
Hokkaido
Tohoku
Chubu
Chugoku
Kyushu
Shikoku Kansai Kanto
Okinawa
Nara
Shirakawago
Nikko
Popular destinations in Japan (Golden Route)
JNTO Paris Office
Tokyo, Modern and Traditional
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Various views of Tokyo
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Surroundings of Tokyo
Hakone Kamakura
©JNTO ©JNTO
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Kyoto, Spirit of Zen
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©Kyoto Convention Bureau /©JNTO
©JNTO
Kyoto, misterious
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Osaka, vivid and traditional
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© JNTO © OCB/JNTO
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©Yasufumi Nishi/© JNTO
Nara, ancien capital with nature
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Kanazawa, old samurai city
© JNTO
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Takayama, village of old times
© JNTO
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©JNTO
Shirakawago, secret village
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Mt. Koya, spiritual site
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Hiroshima/Miyajima, memorial site
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© Akimasa Yuasa/JNTO
© JNTO
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Japan….beyond the Golden Route!!
Tokyo Nagoya
Osaka
Kyoto Hiroshima Fukuoka
Sendai
Sapporo
Naha
Takayama
Kanazawa
Mt. Fuji Mt. Koya
Miyajima
Aomori
Hokkaido
Tohoku
Chubu
Chugoku
Kyushu
Shikoku Kansai Kanto
Okinawa
Nara
Shirakawago
Nikko
JNTO Paris Office 24
Hokkaido, nature paradise
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© Chusonji
Tohoku, world heritage in gold
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© JNTO
Izumo, great sanctuarity
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Shikoku, pilgrim’s journey and calmness
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© JNTO
Kyusyu, various attractiveness
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Okinawa, tropical and relaxing
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JNTO Paris Office
©Japan Ryokan Association/JNTO
Not only Sushi….
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© Kagoshima Prefectural Tourist Federation/JNTO
Daily Japanese food
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and..… dessert!
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Various Festival
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Ryokan, Japanese hospitality
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And more…
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JNTO Paris Office
Shall we visit Japan?
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JNTO Paris Office
• Economy Hotel (single):
→ 7.000 yen~ ( 58 CHF~)
• Quality Hotel (double):
→ 20.000 yen ~(167 CHF~)
• Ryokan (Japanese style hotel /double):
→ 20.000 yen ~(167 CHF~)
• Minshuku (B&B in Japanses style/double)
→ 8.000 yen ~( 67 CHF~)
Accomodation 1CHF=120yen
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JNTO Paris Office
• Breakfast: 500 yen (4.2CHF)
• Lunch: 800~1000 yen (6.7~8.3CHF )
• Dinner : 3000~5000 yen (25~42CHF )
Daily Meal 1CHF=120yen
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JNTO Paris Office
• Canned beverage (350 ml): 120 yen (1CHF)
• Canned beer (350 ml): 220 yen (1.8CHF)
• Sandwich: 220 yen (1.8CHF)
• Ramen: 650 yen (5.4CHF)
Food and Drink 1CHF=120yen
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http://www.kirin.co.jp/brands/RL/index.htmlhttp://www.sej.co.jp/shohin/new/week4/item08.html
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Spectacle and Activity
• Kabuki 4.000 yen~ (33CHF~)
• Sumo 2.200 yen~ (18CHF~)
• Karaoke (1 hour per person) 600 yen ( 5CHF)
• Tokyo City tour (half day) 5.000 yen (42CHF)
1CHF=120yen
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JNTO Paris Office
• Metro, Train: 140 yen~ (1.2CHF~)
• Bus: 200 yen (1.7CHF)
• Taxi : 730 yen~ (6.1CHF~)
Transportation in city 1CHF=120yen
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JNTO Paris Office
Japan Rail Pass
• 1 week
29.110 yen (243CHF)
• You can take all trains including Shinkansen (except for Nozomi)
Price (return ticket):
Tokyo/Kyoto:
27.820 yen (232CHF)
Tokyo/Narita:
6.040 yen ( 50CHF)
©JNTO
1CHF=120yen
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JNTO Paris Office
Trip to Japan : High performance in quality
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1. Satisfied with a trip to Japan : 98%
Want to visit Japan again : 93% (by JTA)
2. Japan as 2nd in ‘Best destinations in 2016’(by lonlyplanet)
3. Tokyo as 1st and Osaka as 3rd in ‘Safety city in Asia’ (by the
Economist)
4. Kyoto as 1st in “Best city in the world’ (by travel and leisure)
5. Narita airport as 4th in ‘ Best airport in the world’ (by edream)
JNTO Paris Office
Our activities
Seminar Facebook
Travel market Advertisement
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JNTO Paris Office
Thank you for your attention.
Visit Japan, please.
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