JAPANESE AND EAST ASIANBUSINESS ENVIRONMENT
Kuniko Sakuma Azusa OdaSaki Imai Natsumi KoyanagiYuki Asakawa Miyako Tada
http://wtfoto.net/fotografia/197/
Our consultant company is...
World Co., Ltd. Apparel company
http://www.world.co.jp/auagirl
About WORLDhttp://www.world.co.jp/ozoc/
Company background
JAPAN・ Established in KOBE as a
wholesaler・ advanced into TOKYO・ developed retail business
・ sales volume broke three hundred billion yen
OVERSEAS
・ advanced into Shanghai by joint venture
(manufacturing and selling)・ Taiwan・ Korea
1959
19651975 1987
1988 2001
2007
ProductWholesalingThis sphere holds top-class share in Japanese apparel industry.e.g. SUTSESO, Lui Chantan. Reflect, Reidroc
RetailingThere are many variety of shops that sell casual clothing, accessories, sports ware, leg ware, etc… e.g. LIZA, Hush Hush, Aqua girl, TAKEO KIKUCHI
Overseas expansionWorld has advanced into China, Korea, Taiwan and Hong Kong and focuses their attention to selling work. e.g. INDIVI, OZOC, THE EMPORIUM
Business in East Asiahttp://www.thegaptravelguide.com/destinations/list/category/north_east_asia
Overseas business
1987: Started the first overseas business in Shanghai, China (a joint venture)
1988: Established World Taiwan Fashion Co., Ltd.
2001: Established World Korea Co., Ltd.
2002: Established World Fashion (China) Co., Ltd. in Beijing
2011: Established World Asia Management (Shanghai) Limited
http://corp.world.co.jp/english/company/about/history.html
History
http://corp.world.co.jp/english/business/overseas_venture.html
China: Retailing, wholesaling, production
Taiwan: Retailing
South Korea: Retailing
Hong Kong: Retailing
Overseas business
SPA
Brands - same as in Japan - only for foreign customers
Overseas business
The Strategy in Japanhttp://www.australia.com/jp/explore/events/vic-melbourne-fashion-week.aspx
--The most apparel makers develop one brand.
--World deals with over 90 brands.
--World succeeds to get wide variety of customers such as age, fashion styles, sex, and strata.
Multi-brand Strategy
http://bonitavalli.wordpress.com/2011/11/14/the-veniviici-interview/
To satisfy wide variety of customers
Fashion styles
StrataAge,Sex
The merit of multi-brand strategy
--SPA(Speciality Store Retailer of Private Label )
--WORLD introduced SPA model in 1992, and expands this model, now.
--SPA was introduced by Don Fisher, who is co-founder and CEO of GAP in 1987.
--OZOC is for the first time SPA brand in WORLD.
SPA Strategy
http://www.world.co.jp/search/brand/
• Material procurement
• Product planning
Apparel company
• Factory• Distribution
Manufacture• Sales• Inventory
control
Retail Trade
Mainly China
SPA means to control these process by its own.
The structure of SPA strategy
SPA can minimize waste of supply chain and loss!
--WORLD operates 9 their own factories around Japan.
--Japanese products are famous for its delicate quality and superior quality of strong durability.
--The most apparel makers entrust to Chinese factories because of low labor costs in these days. →Differentiation strategy The unique point for WORLD.
The brand value of MADE IN JAPAN
http://feross.org/japan/
--This T-shirt … S$46.37
Price
Popular color in Singapore
Product
http://www.aw-research.com/2012/01/17
Ex) SoupEx) Grove
World’s Brand
http://www.world.co.jp/soup
http://www.world.co.jp/grove/item
Place
Singapore
A shopping mall in the Orchard Road ex. 313@somerset
The percentage of users→ 77% --30 ~ 39 years old
Promotion (for consumer)
77%
http://www.kaigai-listing.com/news/singapore/000792.html
--Fashion eventEx) at JRunway
Promotion (for media)
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Production Location and Distribution Channel
--Singapore people prefer Japanese products and service. (data)
--It can cut down the cost to entrust to other country by keeping up manufacturing its own way.
--Keep the status quo.
Production Location→ Japan
http://www.satokin.jp/made/
Philippines
Vietnam
Indonesia
Singapore
Malaysia
Thailand
Hong Kong
Taiwan
China
Korea
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
60
62
37
69
41
46
57
49
28
12
33
33
50
26
47
46
33
40
54
55
4
2
11
2
9
4
6
8
12
16
3
3
2
3
3
4
4
3
6
17
Do you like Japanese products, and service?
Like very muchLikeDislikeDetest
95% of Singaporean like Japanese products
--Singapore people prefer Japanese products and service. (data)
--It can cut down the cost to entrust to other country by keeping up manufacturing its own way.
--Keep the status quo.
Production Location→ Japan
http://www.satokin.jp/made/
• Planning, design at WORLD head office
Apparel company
• Manufacture at Japanese factory
Manufacture• Use
Singapore Changi Airport
Transportation
• Sales, and inventory control at each Singapore store
Retail Trade
Distribution Channel→ Keep up SPA model +Transportation
http://us.fashionmag.com/news/Out-of-love-with-China-fashion-factory-moves-west,243182.htmlhttp://www.phuket-ryoko.com/access/singapore.html
Thank you for listening!/
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http://iseg.jp/2013/04/the_asian_ranking/