Date post: | 17-Oct-2014 |
Category: |
Design |
View: | 8,587 times |
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Japanese MascotsA five minute cultural lesson that might give you
an idea for your startup - it did for me!
by Yongfookwww.yongfook.com
Japan has a reputation for Cute
http://en.wikipedia.org/wiki/Cuteness_in_Japanese_culture
Pichon-kun from Daikin
http://www.daikin.co.jp/pichon/index.html?ID=daikintop_tpx
Various from the police force
http://homepage3.nifty.com/chara_town/Police_Chara-Dept/newpage2.htm
FukuiPrefecture
ChibaPrefecture
TokyoMetropolitan
YamanashiPrefecture
Why mascots?
Lowers level of intimidation
Gives product a “face”, facilitates conversations
Makes product development more enjoyable
Can sell merchandise if the actual business goes horribly wrong
...and more
Entirely unscientific example:
Gave the product creative directionMade it more fun to createStarted more conversationsIncreased signups
Also, “Rippl3” was just a dumb name
Entirely unscientific example:
0
500
1000
1500
2000
February March April May
Signups
My name is Yongfook.
I make web-based software.www.yongfook.com
@yongfook
This presentation is available at:http://www.slideshare.net/yongfook
Measure and increase sales from social media:http://www.peashootapp.com
lols is teh new srs.