JAPANESE APP MARKETTHE STARTUP AND SAMURAI MEET UP IN VIETNAM

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ABOUT ME

CEO of Samurai International Inc.

Real SAMURAI

SAMURAI INTERNATIONAL INC.

Samurai International Inc. 3

Founded: August 10, 2011CEO: Lui OkadaBusiness Content: Smart Phone Apps DevelopmentStock Holder: Cyber Agent Ventures

Management TeamPrize: 1st rank 2 times

2 million downloads

AGENDA

• Samurai International

• Japanese Smart Phone Market

• Japanese App Market

• Social Game• Simple Game• Other Apps

• How to Promote App in Japan

JAPANESE SMART PHONE MARKET

SMART PHONE USERS IN JAPAN

Nov.2011 Feb.2012

Android9.2

Android11.9

iPhone5.0

iPhone6.60.9

0.8

Android iPhone Microsoft Others

15.1M

19.3M

(ComScore 2012)

The smart phone users grew by 4 million in only 3 months.

DEMOGRAPHICS

Male; 61.50%

Female; 38.50%

Hokkaido; 3.20%Tohoku; 5.40%

Kanto(Tokyo); 39.70

%Chubu; 13.80%

Kansai; 19.60

%

Chugoku; 3.90%

Shikoku; 1.70%

Kyushu,Okinawa; 11.80%

　　 13-17; 6.8%

　　 18-24 ; 19.4%

　　 25-34 ; 25.6%

　　 35-44 ; 22.7%

　　 45-54 ; 12.5%

　　 55-64 ; 8.6%

　　 65 Over; 4.4%

(Oct 2011 ComScore)

Urban and young people use. Female users are increasing.

SEX AGE AREA

What is different iPhone users and Android Users?

DIFFERENCE OF IPHONE AND ANDROID USERS

[Free App] How many get? [Paid App] How many get?

iPhone users tend to get more apps than Android users.

(Ask Smart.ly 2012)

FEMALE HIGH SCHOOL STUDENTS DATA

http://www.fumi23.com/2012/04/sp5/sp5enqend.html

Have you bought the mobile phone? What kind phone did you get?

Often young girls makes trend in Japan.When you will reach them, your app will expand.

JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME

- OTHERS

SMART PHONE GAME MARKET IN JAPAN

Samurai International Inc. 12

(Reference: Seed Planning 2011)

Smartphone game market is quickly expanding.

App Purchase Advertisement

3.2B TWD

1,1B USD

JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME

OTHERS

3 TYPES OF PLAYERS

Independent players are increasing.

Independent Players

SNSApp and Web

SNSApp and Web

IndependentApp only

2 PLAT FORMERS ARPUGREE and Mobage have high ARPU users.

Their users spend 138 TWD (370 JPY)/month.

TOP 2 BILLION IN SALESCard game system is popular in Japan.

Their sales is 25M USD/Month (2B JPY)

GREEDoriland

Mobage / CygamesRage of Bahamut

GACHA SYSTEM

Gacha is card vending machine.If users get the strong cards, users can win the battle.1 card costs 4 USD.

GACHA SYSTEM3 Types of Cards. Users feel pride when they get rare cards.

Normal Rare Super Rare

Strong /Proud

GLOBAL RANK

Gacha system start to success in Global.

JAPANESE APP MARKET- SOCIAL GAME- SIMPLE GAME

OTHERS

SUCCESS SIMPLE GAME PLAYERS

Touch the Numbers Cocolo-bit

These are free games.

They get sales about 127K USD / month!

TOUCH THE NUMBERSTap the numbers in order.110,000 DAU.10M JPY 　 (127K USD) / month of Sales.

Play game Check Ranking

COCOLO-BIT

Build a Fire Karate Master Soul Beam

They release simple funny games every 1-2 weeks.They ranks high every time.

OTHER GAMES

• 美人天気 (Tool)• World Mystery (Tool)• iPic (Tool)• PriGazo (Tool)• Chat Match (SNS)• …

Many apps get few million JPY / month.

HOW MUCH SALES CAN WE GET IN JAPAN?

MONETIZE

3 types monetize way.

• In App Purchase• Social game

• Advertisement• Simple game

• Paid app• Simple game as Angry birds

IN APP PURCHASETop 1st-5th apps get 12K-24K USD (1M-2M JPY) sales per day.

Almost games but LINE ranks 12th.

FREE APP’S AD REVENUE SIMULATION

Impression 10,000,000

CTR 1%

CPC 10 JPY (0.12 USD)

AD Revenue 1M JPY (12.7K USD)

AD NETWORK REVENUE

・ Nend 9 ～ 10JPY (0.11 – 0.12 USD)

・ imobile 8 ～ 9JPY (0.10 – 0.11 USD)

・ AdLantis 7 ～ 8JPY (0.09 – 0.10 USD)

・ AMoAd 7 ～ 8JPY (0.09 – 0.10 TWD)

・ AdMob 6 ～ 8JPY (0.08 – 0.10 TWD)

Source:http://ameblo.jp/porcom-yokoyama/entry-11184573931.html

CPC

HOW TO GET MANY DOWNLOADS IN JAPAN?

APP STORE JAPAN

[Free App] [Paid App]

(Source: Ad Innovation 2012)

App Store Ranking is most important.

FREE PROMOTION PLAN

1. Icon Design and App Name2. SEO in App Store3. Press Release4. Over 20 Review Site5. Twitter, Facebook

Lui OkadaSamurai International Inc.+81-(0)3-5962-8573lui_okada@samurai-international.jp

THANK YOU!!

GDP

COMPLETE GACHA SYSTEM

Buy the Cards(Limited time Event)Complete rare cards

User gets Super rare card!

Some users pay 100,000 yen to complete cards.

GOVERNMENT BANNEDGovernment banned complete gacha system.(Not Gacha system.)

STOCK PRICE - GREE

STOCK PRICE - DENA

NEW GACHA SYSTEM??This system got high revenues(15-30% of total).However developers will make new system…?

?