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Lead Execution
Additional Executions
Effectiveness
• Incremental VALUE Retail/Offtake Value – Nielsen: +11% YTD Sep 2016 (+6% above CAT growth) - no other comms support beyond this campaign
• MARKET SHARE gain (bps) 1: +50bpts YTD
• Equity shift: (time period in mkt must be clearly indicated):• +24 pts lift in ad recall (outperformed 83% of Nielsen Brand Effects studies in CPG)• 4 pts lift in Product/Brand Awareness
112mnth pro rata
• 112mio impressions • 2.7mio people reached • 35k website clicks • CPC £0.08 vs Industry average of £0.36• Engagement 3.19% vs Industry average of 2.03%
100% Mobile Campaign(smartphone + feature phone) spanning 10 African
countries!
The Campaign
Effectiveness
• Incremental NR as % of Total Brand NR1: +37% • No other market data available from Africa Expansion Markets
• Seo done on consultancy basis• Increased search rankings to first page on Google• Outranked Bidorbuy organically• Outranked major watch brands organically such as Fossil, Guess• Outranked major jewelry companies such as NWJ, American swiss
• Designed Logo• Online Marketing consultant• Aided will social media strategy• Ad copy
Reference available on request
Google Search for Watched
for sale online (Click Here)
• Increased search rankings to first
page on Google for baby products.
• Outranked Graco, TinyLove in SA
• Designed new look and feel of
website
• Email Marketing implementation
• Increased traffic by 300% M.O.M
• Analytics – Usability – AB Testing
Reference available on request
• Sitemap submission to Google
webmaster tools
• Set geographic target for site
• Populated robot.txt file
• Ensured sitemap format correct
• Submissions to search engines
Implemented NEW design and NEW website layout
Facebook.com/BumboUSA• Social Media implementation
• Social Marketing campaign • Increased social media awareness• Increased brand awareness• Brand management in over 70
countries
Social Media and Brand Management
B2B Networking: - Obtained several international Leads through LinkedIn- France, China, Philippines, Germany, Argentina, Brazil, India- Customer Relationship and Brand Management
Ensured snippets available when searching brand
Proven SEO
• Search Engine Optimization• Brand Optimization• Optimizing Landing page• Search engine friendly URLS• Meta tags and Keyword analyses• Link building• Blogs• Press Releases
First Page in Google for Baby Products.
Proven SEO and Brand Exposure
Your Offline will drive you online
Designed and implemented print media for marketing & branding campaigns
Features in:
• Living and loving
magazine
• Todays Child
• Sister Lilan
• Baby city catalogue
• Toys R Us catalogue
Kind + Jugend Show
15-19.09.2011
Your Offline will drive you onlineDesigned and implemented print media for marketing and branding campaigns
Advert in Todays Child Advert in Living and Loving
• Implemented new simple easy to navigate interphase
• Drew up marketing plan
• Drew up social media strategy
• Brand strategy and management
• Marketing Consultant
• Decrease bounce rate by 30%
• Email marketing implementation
• Mobile Marketing – Implementation and ad copy
• Online Tool implementation (Google Docs)Reference available on request
Adorn yourself with royalty this winterStand a chance to Win a luxurious, sparkling, genuine, 1/4-carat diamond ring valued at R6000.For more info visitDiamcorp.co.za
Head of Market Research / Digital Marketer for Junk Mail Media group
(Junk Mail, Job Mail, CapeAds, Automart, free property ads)
Managed Google AdWords
Managed Google Analytics – Tracking, Findings and Reports to CEO
Managed Integrat Account – Mobile Marketing
Managed Admob Account– Mobile Analytics administrator
Strategic implementation of new products and development
Registered and setup all social media sites
Web Usability, User Experience, Customer feedback, polls. research
Reference available on request
• Designed and updated look and feel with stronger
call to action to increase conversions, site navigation
and web usability and decrease bounce rate
• Compiled marketing and social media strategy
• Redesigned quote form
• Email marketing implementation
• Onpage SEO implementation as well as meta tags,
title tags, alt image tags
• SEM account management and refinement
• Redesigned and updated look and feel with
stronger call to action of newsletter to
increase conversions.
• Increased leads
• Redesigned quote form
• Increased Brand Awareness
Implemented a car review page as another
medium to generate traffic organically
• Conceptualized new ways of bringing traffic.
• Content generation and design.
• Identified site concepts and generated
campaign.
• Satellite site campaign generation.
• Account Management
• Brand Management
• New lead generation
opportunities
• Increase leads.
• Added new partners
• Business development
• Launched other
affiliate marketing
initiatives.
• Implemented SEO
• Ranking 1st in Google: united pharmaceutical distributors upd south africa www.upd.co.za pharmaceutical wholesalers south
africa pharmaceutical distributors south
africa new upd pharmaceutical suppliers south africa south african pharmaceutical
wholesalers united pharmaceutical logistics distributors of pharmaceutical
products pharmaceutical wholesaler pharmaceuticals suppliers pharmacy wholesalers pharma distribution Pharmaceutical Distributors
SEO Strategy 2014/2015
SEO
• Rank organically for generic terms in all major search engines in SA
• Attract more customers naturally
• Organic search a dominant acquisition channel across the entire Business
• Measure SEO to sale level
• Link building through advertorials, guest blogging, social etc
• Website architecture
• Focus on GUI and onpage optimization
were are going
• No focus on search engine Optimisation
• SEO left to the affiliates
• Poor rankings across all Telesure sites vscompetitors and affiliates
• Unable to track organic search to contact, lead or sale level
• SEO was outsourced to several companies
• SEO is now in-house
• SEO audit and strategy has been implemented across all our brands
• Building the foundations for growth in organic search
• Reporting dashboards to show performance
• Ranking for generic terms organically are increasing
• Saving more than R1million a year
F12/13 F14 F15
Display
Paid
Organic
DisplayLife Insurance
Business Insurance
Insurance
Insurance Quotes
Car Insurance
Compare Insurance
3
2
1
1
1
1
50
50
9
9
8
9
50
1
3
4
2
9
13
5
50
8
22
9
50
50
50
50
50
50
Social Strategy 2014/2015
Social
• Become an authority on brand related topics and themes.
• Collaborate with guest bloggers, influencers, celebrities and media partners.
• Create content that is informative and interesting while being aesthetically pleasing, creating the share-ability factor
• Measure Social to sale level
• Engagement to create that human-connection, brand love and affinity.
• Drive tactical product promotion through education, infographics, polls, blogs
• Limited/ineffective Facebook presence
• YouTube only used to showcase our TV ads
• Twitter only reactive
• Zero presence on other mainstream social media Channels
• Social media regarded as a nice to have with limited ROI
• Social media was outsourced by several agencies (mixed messaging)
• Social media now in-house
• Social media now a ranking factor to organic rankings in Google
• Social media integrated with online and ABL campaigns
• Mainstream platforms relevant to each brand has been setup and social media strategy implemented
• Social media aligned with SEO strategy and content plan
• Creating on-topic brand related content showing exponential results
F12/13 F14 F15
were are going
Display
Our Brands on Social
Display
Display
Head 2 Head
Outsurance
6
Budget
19
10
FFW
30
4
Display
Head 2 Head
Outsurance
Hippo
261128
Virseker
302
19
Social
July 12 Jan 13 July 13 Jan+ 14
Social Followers GrowthAll followers on all platforms
Social Followers vs CompetitorsAll followers on all platforms
Social
Product promotion
Social
Newsletters
15.6% Open2.2% CTR
16.6% Open1.3% CTR
Social
Newsletters
24.3% Open4.6% CTR
Social
Newsletters
23.9% Open3.4% CTR
• Drew up marketing
strategy
• Brand Management
• Created brand
identity
• Increase leads.
• Website update
• Business
development
• Launched other
affiliate marketing
initiatives.
www.acontainers.co.za - Consulting with The Digital Marketing Company.
• Social media optimization through Facebook, Twitter, Google+
• Initiated monthly newsletter with content, articles and topics.
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
www.ivanzartz.co.za – On behalf of Page Panther Pty Ltd
• Initiated monthly newsletter with content, articles and topics.
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn
www.cipherwave.co.za – On behalf of Page Panther Pty Ltd
• Initiated monthly newsletter with content, articles and topics.
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn
www.dellmoreplumbing.co.za. – On behalf of Page Panther Pty Ltd
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn
Additional Consulting work done
www.allscan.co.za – consulting with The Digital Marketing Company.
• Content management for the website and product uploads.
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn
www.docx.co.za - Consulting with The Digital Marketing Company.
• Content management for the website and product uploads.
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn
www.bobroff.co.za - Consulting with The Digital Marketing Company.
• Content management for the website and product uploads.
• Social media posts via Facebook, Twitter and Google+
• Adwords management.
• “SEO Implementation.” same as above description
• Monthly reporting on visits, seo, social media
• Setup social media profiles on Facebook, Google+, Twitter and LinkedIn
Additional Consulting work done