SANGRÍA SEÑORIAL: Beauty Bottle & POS Design R1 1
J A R R I T O S T H E J O U R N E Y : R E S U LT S
TOTALIMPRESSIONSSOFAR
183,000,000+53M 16.5M 5M .5MVIDEO
POSTSPRESSRELEASE
108MMEDIARELATIONS
INFLUENCERSUPPORT
COMMUNITYRELATIONS
INFLUENCERS
PRINCEROYCE NICKCANNON PILIMONTILLA
JOSÉANDRÉS TIGRESDELNORTE
MARCELOCLAURE
EVALONGORIA
JORGERAMOSYESSIORTIZJACOBVARGASFERNANDOSCHWARTZLALA ANTHONYCHINGOBLINGYUKOSHIMIZUALBERTOSARDINASJUDYTRAVISGABYNATALEEMMARAMOSFRANKSHARRYYVONNEGUIDRYJOSSARAJINAROGENEWUJORGESILVALUISALEJOJEFFSOTOALEJANDROLEGORRETAJOSÉDÍAZ-BRISEÑOCARLOSPUIG
MARIOLOPEZDASCHAPOLANCO...ANDMANYMORE
HOWTHEINTERNETREACTED
...ANDMANYMORE
“PUTTINGJARRITOSINMYCEREALANDTHENUSINGASMOUTHRINSE
FROMNOWON.”
“ONCEI’MDONECRYINGI’MGOINGTOGOBUYALLTHEJARRITOS.”
“IFTHIS#BETTERTOGETHERADFOR@JARRITOSNATIONDOESN’TLEAVEALUMPIN
YOURTHROAT,CHECKPULSE.”
“IFYOUWATCHANYTHINGTODAY,WATCHTHISSPOTFORJARRITOS.WAYMORETHANACOMMERCIAL.WAYMORE.SUPERBOWLCOMMERCIALQUALITY
WITHAPOWERFULMESSAGEINTHEWAKEOFTHECURRENTIMMIGRANT
“SITUATION”INAMERICA.SALUTE.”
“THISISHANDSDOWNONEOFTHEBESTCOMMERCIALSIHAVEEVERSEENINMY19
YEARSOFTVWATCHINGLIFE.”
“INEVERTHOUGHTAJARRITOSADWOULDBRINGALLTHEFEELS.”
“HACEMUCHOQUENOVEÍAUNAPRODUCCIÒNTANALTAMENTE
CONSCIENTE,CONUNRESPETOMÁXIMOPORELVIAJEDELHÉROEYCONESA
CAPACIDADTANARTÍSTICADECONMOVERALESPECTADOR.LOVOYAMOSTRARA
MISALUMNOSENELTEC.”
“JARRITOSISNOWMYFAVORITEDRINK,THISISSOBEAUTIFUL.IINTENDTOSTOCKUPONJARRITOSCOMEMONDAY.”
“JARRITOSBRINGINGMESSAGESASGOODAS
THEIRPRODUCTS.”