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Jason [email protected]
37signals.com37signals.com/svn37signals.com/better
DesignNotFound.comBasecampHQ.com
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http://www.37signals.com/book
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Three Little Things
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Practical & ImportantCritical to designing a respectful UI
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Context & Perspectivehelp people relate
Setting Expectationshelp people know what’s next
Contingency Designhelp people get back on track
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Context & Perspective
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“World’s Smallest”
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3.3 x 2.0 x 0.8”
Huh?
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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10% 25%
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94 x 38 x 18
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94 x 38 x 18
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Context & Perspectiveso we can relate
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Setting Expectations
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“Now what?”“What happens next?”
“Then what?”“But what if I...?”
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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“Blank Slate” Design
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Setting Expectationsso we know what’s next
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Contingency Design
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Things Go Wrongso make mistakes well
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error messagespages not foundform mistakes
confusing wordingmissing plug-ins
bad search resultsand so on...
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Crisis Pointsthe screens people see when things go wrong
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Most Likely To Abandon
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Preventativestops crisis points from happening in the first place
First Aidhelps people get back on track after a problem occurs
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Contingency Design
Hall of Shame
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Head-To-Head Comparison
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Ticketmaster vs. Victoria’s Secretforgotten form field
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UPS vs. FedExinvalid tracking number
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Qwest vs. AT&Tcopywriting and alerts
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PayPal vs. SprintPCSfield character limits
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Moviefone vs. IBMpage not found
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Contingency Designso we can get back on track
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Context & Perspectivehelp people relate
Setting Expectationshelp people know what’s next
Contingency Designhelp people get back on track
Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Presentation Copyright© 2004 37signals, LLC. All Rights Reserved. These slides may not be used or distributed without written permission of 37signals. http://www.37signals.com | http://www.basecampHQ.com
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Thank [email protected]
http://www.37signals.comhttp://www.37signals.com/bookhttp://www.37signals.com/svn
http://www.basecampHQ.com
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