1

Intersections for

Creativity &

Innovation

Jason Renshaw

General Manager Learning

Capability & Culture

Australian Unity

2

The Creative Spark

3

Beyond walls and walks

4

From Creative to Innovative

5

Beyond walls and walks

6

The Double Diamond Design Process

diverge converge diverge converge

Pro

ble

m

Desig

n B

rief

Solu

tion

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Value Proposition Design

Jobs

Pains

Gains

Products

&

Services

Gain

Creators

Pain

Relievers

„FIT‟

Customer Segment Value Proposition

HOT

COLD

Idea

Idea

Idea

Idea Idea

Idea

Idea

Idea

Idea Idea

Idea Idea

Idea

Idea

Idea Idea

Idea Idea

Idea Idea

Idea Idea

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Fruitful Collisions

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The Lone Inventor Genius Myth

phone cooking scientist

ipod chemistry artist

internet psychology anatomy, etc.

10

The Medici Effect

i n t e r

s

e

c

t

i

o

n

s

Domain Diversity

Innovation Potential

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Intersections for Innovation

D1

D2

D3

D4

12

T-Shaped Skillsets

Vertical

Specialisation

Horizontal Sub-Skills

13

Intersections in Ways of Knowing

What (and How) do we want our people to know?

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Knowing In Fine-tuned professional

values, skills and identity;

„Donning a professional skin‟

Knowing Up Linking theory with practice;

Giving form to mind and action

Performative

Representational

Action

Knowing Across Going outside one‟s

professional box;

Working with other professionals

and customers and clients

Knowing Forward Creating knowledge for the future;

Challenging minds with future

developments

Knowing Fluently Grounded Actionable Knowledge

Knowing in our physical and social

environments; being conscious of and

conscientious in relation to those

environments

“Working on real-world problems usually requires the combination of different kinds of specialised and

context-dependent knowledge, as well as different ways of knowing. People who are flexible and adept

with respect to different ways of knowing about the world can be said to possess epistemic fluency.”

[ SELF LEADERSHIP ]

[ EXPERTISE LEADERSHIP ] [ AGILITY ]

Most current L&D activity focusses on this

Herston Quarter

(Brisbane)

What (and How) do we want our organization to know?

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Craft

Co-configuration

Mass Production

Process

Enhancement

Mass Customisation

I

U A

F

Our People‟s Ways of Knowing (up, in, across and

forward) can build our Organisational Ways of

Knowing. Knowing across and forward allows us to

modularise and combine to create

unique products and services at

scale, treating our customers

as co-configuring

partners.

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Balancing the Boxes

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The Three Box Solution

1.

Present

3.

Future

2.

Past

Manage the Present

Optimize the current

(business)

Create the Future

Invent a new

(business) model

Forget the Past

Let go of the values and practices

that fuel the current (business) but

fail the new (one)

Vijay Govindarajan

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