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For further infor
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Training ManualTraining ManualTraining ManualTraining Manual
For further information and advice for the perfect shave, visit
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The Daily Ten...
Jason Shankey Expert is a simple, 10 minute grooming regime for men based around the daily
shower and shave. It helps your skin look, and feel great.
It is enjoyable to use and solves many of the shaving problems which men experience such as razor
bumps, ingrown hairs and shaving rash.
The morning shower and shave regime is already a familiar process for most men, but Jason
Shankey Expert makes the process more enjoyable and ensures exceptional results!
The 10 minute regime is really simple to understand:
1) After you wake up, jump in the shower.
2) Shampoo all over with Jason Shankey Expert Energising Hair and Body Wash. Allow the cleanser to
sit on your face and scalp for at least 30 seconds to wake up your skin. Rinse off. (5 minutes)
3) If you haven't used a scrub for a few days, use some Jason Shankey Expert Exfoliating Face and Scalp
Scrub to get rid of the dead skin cells that are making your skin look tired and grey. This will help you
achieve a closer, smoother shave as well as treating a flaky scalp. (1 minute)
4) With your face still wet from the shower, apply Jason Shankey Expert Smoothing Shave Cream in a
circular motion over your beard area. (30 seconds)
5) Take a sharp razor and shave in the same direction as your hair growth.
6) Complete the shave and splash your face with cold water. This closes down the pores, helps prevent
blackheads and prepares the face for moisturiser. (1.5 minutes)
7) Pat your face dry and apply a small amount of Jason Shankey Expert Skin Soothing Moisture Balm.
Massage this over your face, forehead and neck, especially in areas where you have shaved. (30
seconds)
8) Rub Jason Shankey Expert Warming Muscle Rub into sore muscles or areas of dry skin to completely
prepare you for the day ahead. (30 seconds)
9) Dry off your hair. (30 seconds)
10) Apply a pea sized amount of Jason Shankey Expert Styling Paste to your fingertips and rub between
both hands. Apply to your hair sparingly working from the back to the front to avoid build up and
mould your hair into shape. (30 seconds)
As you'll see on the following pages, each product serves a dual purpose to help men look great and
provide solutions to his shaving problems in less time...
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Jason Shankey Expert Energising Hair
& Body Wash 200ml:
Description:
This highly active formula cleanses and
conditions the hair, scalp and body to
leave you feeling totally invigorated. It
removes dirt without robbing the skin of
moisture and it energises overtired,
stressed- looking skin and hair, helping to
rejuvenate their appearance.
USP:
Maximum Cleansing for Hair and Body/
Helps improve micro circulation
(improved oxygen supply & removal of
toxic or inflammatory cells)/ Revitalises
skin/ Hair detangling.
Duality:
Professional Grade Hair and Body Wash /
Helps prevent loss of skin elasticity.
Active Ingredients:
Ginger special
Secondary warming ingredient/ Improves
micro circulation (improved oxygen
supply & removal of toxic or
inflammatory cells)/ Revitalises skin/
Native to Southern Asia.
African Pepper
Energises overtired skin/ Inhibits the
release of inflammatory mediators/ Free
radical scavenger/ Spice which grows
around the gulf on new Guinea.
HOW TO USE: In the shower, apply first
to the hands and then shampoo all over
hair and scalp.
Allow the cleanser to sit on your scalp while you continue showering. Use in conjunction with
smoothing shave cream and skin soothing moisture balm for the ultimate grooming regime.
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Jason Shankey Expert Exfoliating Face and Scalp
Scrub 125ml:
Description:
An advanced, revitalising formula, designed to
thoroughly cleanse, exfoliate and refresh your face
and scalp. Ground olive stones and pumpkin extracts
work with gentle abrasion to remove dead skin cells
and debris from your face and scalp, revealing bright,
healthy and younger looking skin and hair.
It cleans up the skin’s surface, clears pores and
ingrown hairs and refines skin texture leaving skin
smooth and soft to touch. A stimulating blend of
ginger and African pepper energises tired looking
skin exposed to shaving, pollution and stress.
USP:
Natural based Exfoliating power/ Helps reduce
inflammation/ Cleansing/ Natural skin conditioner.
Duality:
Scalp and face.
Active Ingredients:
Ground olive stones : Main exfoliator and Lufa -
Secondary exfoliator.
Sugar Beet - Derived from Sugar Beet/ Aids cell renewal/ Protects scalp/ Conditioning/ Moisturiser/
Protector/ Improves skin elasticity/ Hair strengthening.
Ginger special - Secondary warming ingredient/ Improves micro circulation (improved oxygen supply
& removal of toxic or inflammatory cells)/ Revitalises skin.
Margosa Leaf - Anti inflammatory/ Anti microbial/ Anti bacterial/ Based on Ayurvedic healing.
Vitamin E - Anti oxidant.
Glycerin - to maintain water balance.
African Pepper - Energises overtired skin and inhibits the release of inflammatory mediators/ Free
radical scavenger/ Spice which grows around the gulf on new Guinea.
HOW TO USE: Use weekly. In the shower, apply first to the hands and then scrub both face and scalp
using gentle circular motions. Allow 30 seconds before rinsing off. Use in conjunction with
smoothing shave cream and skin soothing moisture balm for the ultimate grooming regime.
5 www.jasonshankey.com/expert
Jason Shankey Expert Smoothing Shave
Cream 125ml:
Description:
This multi-functional shave cream contains a
groundbreaking complex of botanical extracts,
peptides and moisturising agents. It hydrates and
conditions the beard area, softening rough and
dry stubble and smoothing out the skin to ensure
the closest and cleanest shave. The Antibacterial
formula with cleansing and soothing extracts
helps to clear pores, de-grease the skin and
nourish dry and sensitive skin during shaving.
USP:
Maximum razor glide factor/ Provides close
shave/ Helps slow down beard re-growth/ Helps
reduce inflammation/ Helps regulate sebum (oil)
flow/ Contains skin soothers to calm skin.
Shaving everyday is one of the causes of red,
inflamed skin. The hair growth inhibitor
contained within both the Shave cream and
Moisture balm aims to slow down re-growth,
helping to give you more time between shaves.
Duality:
Moisturises skin and acts as a perfect base for
shaving/ Contains a hair growth inhibitor.
Active Ingredients:
Margosa Leaf - Anti inflammatory/ Anti microbial/ Anti bacterial/ Based on ayurvedic healing.
Vitamin E - Anti oxidant.
Glycerin - to maintain water balance.
Cocoa - Hair growth inhibitor derived from the cocoa plant can help slow down beard growth.
Sesame - Regulates sebum (oil) flow.
HOW TO USE: For daily use. Dampen skin with warm water and squeeze cream onto hands. Work
into skin in a circular motion and shave in the direction of hair growth. Once shave is finished, splash
face with cold water. Pat dry and apply skin soothing moisture balm.
Go to www.jasonshankey.com/expert for professional advice on shaving.
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Jason Shankey Expert Skin Soothing Moisture Balm
75ml:
Description:
A light, nourishing balm, packed with vitamins, antioxidants
and soothing extracts, which tightens pores and moisturises
dry skin to reduce the appearance of redness after shaving.
Enriched with a groundbreaking complex of botanical extracts
and peptides, it helps to soften rough and dry stubble that
gives an unclean look, so that you can relax between shaves.
It leaves a matt appearance on the skin, reducing surface
shine, and protects the skin from moisture loss keeping it in
tip top condition.
USP:
Hair growth inhibitor can help slow down the hair growth
cycle/ Nourishes and hydrates/ Rich in anti-oxidants/
Cushioning support for skin/ Regulates and balances sebum
(oil) flow/ Helps calm and may help reduce inflammation.
Duality:
Softens stubble and moisturises.
Shaving everyday is one of the causes of red, inflamed skin. The hair growth inhibitor contained
within both the Shave cream and Moisture balm aims to slow down re-growth, helping to give you
more time between shaves.
Active Ingredients:
Shea Butter - Nourishing and hydrating/cushioning on skin.
Margosa Leaf - Anti inflammatory/ Anti microbiol/ Anti bacterial/ Based on Ayurvedic healing.
Vitamin E - Anti oxidant.
Cocoa - Hair growth inhibitor derived from the cocoa plant can help slow down beard growth.
Sesame - Regulates sebum (oil) flow.
Tamanu Oil - Skin hydration/ Antibacterial/ Elasticity/ Anti-oxidant/ Softens beard re--growth.
Reguseb (based on North American Saw Palmetto) - Regulates the production of sebum (oil) from
the skin.
HOW TO USE: For daily use. Rub a small amount of balm between your palms and immediately
apply to your face and neck, especially after shaving. For best results, use in conjunction with
smoothing shave cream.
7 www.jasonshankey.com/expert
Jason Shankey Expert Warming Muscle Rub
200ml:
Description:
Massage this soothing gel into the body to help
relax muscles and ease tension in stress zones,
particularly after exercise. It instantly hydrates and
protects the skin by reinforcing its natural moisture
barrier. Warming actives, including African Pepper,
seaweed and menthol give skin an energised
appearance, while conditioning oils maintain
healthy looking skin.
USP:
Gentle skin warming – with algae and ginger (see
individual ingredients)/Increases skin temperature
up to 1 degree/Easy and smooth application/Non
sticky/Quick dry.
Duality:
Body moisturiser/ Helps relieve tired muscles.
Active Ingredients:
Aldavine - This is the main warming active from the
western tip of Brittany, rich and vast in eco systems.
Red and brown algae/ Increases micro capillary
dilation and hence increases skin temperature up to
one degree.
Ginger special - Secondary warming ingredient/
Improves micro circulation (improved oxygen
supply & improved removal of toxic or
inflammatory cells)/ Revitalises skin.
Margosa Leaf - Anti inflammatory/ Anti microbial/
Anti bacterial/ Based on Ayurvedic healing.
Vitamin E - Anti oxidant.
Glycerin - to maintain water balance.
African Pepper - Energises overtired skin/ Inhibits the release of inflammatory mediators/ Free
radical scavenger/ Spice which grows around the gulf on new Guinea.
HOW TO USE: Use daily. Rub liberally onto body after showering and massage in well.
8 www.jasonshankey.com/expert
Jason Shankey Expert
Styling Paste 75ml:
Product Description:
The ultimate everyday style
paste offering medium to firm
hold and all day flexibility.
Absorbs excess oil from your
scalp and gives your hair a
matt appearance, helping it to
look thicker and fuller.
USP:
Flexible/workable style/
Provides texture/ Provides
thickness and volume/ Low
shine/ Medium to firm hold.
Duality:
Styles hair and thickens hair in
appearance.
Active Ingredients:
Polymers - which provide a flexible hold.
China Clay - Gives hair a Matt appearance adding texture and thickness.
Reguseb (based on North American Saw Palmetto) - Regulates the production of sebum (oil) from
the scalp.
HOW TO USE: For best results, wash and dry your hair. Melt a small amount down between your
fingers and apply to hair as necessary to add texture, or apply lightly all over. This paste works best
on dry hair.
For further information about Jason Shankey Expert, please visit the website
www.jasonshankey.com/expert or call Jason Shankey Limited on 0845 124 9071.