Jason WuSpring 2012

Spring 2012By Jennie Garza

Mood, theme, TARGET MARKET

• Mood-The mood of this collection is very feminine and flowy. It encompasses a girly, light feeling that provides a variety of textures and patterns.

• Theme- Because spring is coming up, a theme that can be found in this series is relaxation.

• Target market- These clothes could be warn by a wide range of women. The target market could range through the ages of 20-40.

Jason Wu: Spring 2012 collection

• http://www.style.com/fashionshows/complete/slideshow/S2012RTW-JASONWU?event=show2342&designer=design_house1157&trend=&iphoto=0#slide=31

Flat sketches

LineIn Jason Wu’s Spring 2012 collection, lines are used to guide the eye to slim the waist as well as emphasize it.Vertical lines are used in pin tucking and pin stripes to elongate and slim the figure. In some of his designs, he uses horizontal lines on the tops, using different widths of lines so it doesn’t create a bulky, broadening effect. Belts are also incorporated into the outfits to form a slimming effect on the waist.

FormWu’s designs

incorporate a lot of peplums in jackets, tops and skirts which creates volume around the person wearing the clothing.

The flared dresses also create a lot of hollow space around the body but generate volume as well.

ShapeThe shapes that can

subtly be seen in these designs are triangles. In the tops, they don’t exactly broaden the shoulders but the waist is always slimmed.

The bottoms of the skirts and dresses can be described as a triangle because the are fitted to the waist and flare out towards the bottom to add fullness.

ShapeShapes that can be found are tight rectangles,

squares and pentagons . These shapes can be found in the tight fitting shorts and the trousers.

A majority of the silhouettes are modified A-line .

Space

Fullness in the skirts and peplums create a significant amount of space around the person’s hips and legs when wearing these garments.

Texture

flowy

sheer

Stiff

shiny

Starched

matteSoft rough

crinkly

hairy

Crisp

bum

py

frayed

nubby

pucke

red

Texture

There is a wide range of textures in this spring line. Some of the garments are made out of sheer, light and flowy fabrics which are textures on their own, while other garments actually have details that are physically bumpy and raised to create a rough and fuzzy texture that you can see and feel.

LightThe materials

used to create the garments have a shimmery effect to them which reflect light making the garments look shiny.

Other materials have a frayed texture to them, creating a more muted light reflection but still giving it a little sparkle.

PatternThe physical patterns to

these garments are mostly form fitting around the waist, using darts and other forms of fitting techniques to tightly fit the body.

Flares in certain spots on the boy such as hips emphasize these body parts and slim others.

Patterns as far as the prints actually on the clothing are natural and realistic looking flowers to bring in the spring spirit of his collection. Subtle uses of polka dots are used as well.

Color and ValueMany of the outfits are

monochromatic, using blacks, whites and grays.

Analogous colors are also used in the mixture of blues and greens. Bright pinks and greens are mixed with black in outfits as well.

The value of these colors are mixed. There are lights found in the light pinks and blues and darks found in the blacks and grays.

Albino: Contrast Collection

Mood, theme, target market

• Mood- This collection is strong with its lines and colors

• Theme- Layers and fabric being used to create floral illusions

• Target market- women ages 20-40. The clothing is not as practical as Jason Wu’s. A lot of this clothing has to have a right time and place to be worn.

Jason wu vs. AlbinoLine-Most of this collection does not define the waist like Jason Wu’s collection does. The lines are very straight and strong which lead the eye away from the body. Most of the clothing begin slimmest at the shoulder and flare out toward the ground.

Form, shape and space• Form- layers integrated in the

collection create volume • Shape- the silhouette of these

designs are a lot of modified A-line shaped beginning at the shoulders as well as tubular silhouettes.

• Space- The garments are very loose fitting and have a lot of space around the lower half of the body. There is not a lot of fitting in these clothes, the waist-line is rarely defined.

texture and light• Textures found in this collection:– Bumpy– Rough– Soft– Shiny – Stiff

•Light- on the material that is bunched up, it fools the eye into thinking that the multiple colors being used looks like its reflecting light. •On the skirt material above to the right, light bounced off the fabric making it look shiny. The tulle used for the under layer in the black dress, is not shiny because of the small holes absorbing the light.

Pattern The patterns used to

make these garments are loose fitting. Most of the clothes have multiple layers.

Abstract floral patterns are created by the bunching and placement sheer fabrics and tulle. Many of the black and white flowers are large and found on the skirt. The bunchy fabrics are floral inspired looking like a field on flowers.

Color and valueMonochromatic colors are the majority of this

collection, but there are royal blues, peaches, browns, and tans that pop in every now and then.

Values in the colors are mostly dark. Blacks and grays mix with whites getting a rang of colors. Blues stay in the dark shades.

A range of hues can easily be found in the peach dresses with the bunchy fabric. Almost tie-die like. Starting off with a light hue of peach and ending in a dark hue of pink.

Jason wu vs. albino

• Jason Wu’s collection is very practical. The clothing is made to be able to wear anywhere without a certain occasion to be worn to. His fabrics are very flowy and voluminous, but his garments focus a lot on slimming the waist.

• Albino is not as focused on slimming the waist, rather he creates a lot of volume by using layers and a-line flares.

• Their color schemes are similar in some monochromatic garments, but while Jason Wu uses bright greens, pinks and yellow on some garments, the brightest Albino gets are his peachy hues.

References

• www.style.com– Jason wu (spring 2012 RTW)– Albino (spring 2012 RTW)