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MAM1010: Managing and Marketing Basics Assignment #4: Marketing Research & Product Development 35 Marks Total Save As: 4_Market_Research_and_Product_Development.doc Due: tba Text Source: Murphy, Terry G., WIlson, Jack, Notman, David. (2001). The World of Buisness: A Canadian Profile , Fourth Edition. Nelson Thomspon Learning 1. Read pages 211 - 215 2. Answer the questions in the chart below. Marketing Research & Product Development INFORMATION CONNECTION EXTENSION 1 a) List and briefly describe the seven types of marketing research. (14) b) Think of a product that is sold today. What do you think marketers discovered when they conducted their research? Consider the product's features, its price, who the target market is, and how the product is advertised and promoted. (7) See CHART 1B c) Using the Internet, Yellow Pages, the library or other resources, locate a marketing research firm. Profile what the firm does for clients, who its clients are, and what research methods it uses. (5) 2 a) What is the difference between primary and secondary data? (2) b) Tell whether information gathered from each source is primary or secondary data: Web sites, surveys, interviews, magazines, questionnaires, and encyclopedias. What other sources off primary data? secondary data? (7) Jasper Place High School [email protected] Computer Technologies Dept. 1
