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The Evolution of BusinessModels on a Global ScaleTheresa P. BuiDirector, Product Marketing

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IoT by the Numbers in 2020

$1 N

20%

Source: Machina Research, 2014

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0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

2013 2014 2015 2016

Security/Home Automation: Pivotal in IoT(000s)

Total # Connected Devices Total # Security/Automation Devices

and what that all means to you

Source: Machina Research, 2014

30%

31%

29%

By 2022, Security/Home Automation will accountfor almost 40% of all connected devices

33%

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Number/Complexi ty of Rela t ionship s

TSPContentProvider

OEMMobile

Operator

Partner

ContentProvider

OEM

Complex Devices

Vehicle(Few Sensors)

Vehicle(Few Sensors)

# and Complexi ty ofAppl icat ions

Application(Safety & Security)

Network Operator ..nNetwork Operator 2Network Operator 1

# and Complexi ty of Networks

Transport

DevicesApplication(Safety & Security)

Transport(One Network)

ConnectedDevices usiness

Complexity Becomes the Norm

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You are fueling the growth of cellular connectivity

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

2013 2014 2015 2016

Growth of Cellular Connected Devices(000s)

2G 3G 4G

Its not about the number of devices, its about

the reliance of a cellular gateway to the cloud

Source: Machina Research, 2014

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Benefits of Cellular for IoT Deployments

Unlimited area coverage Device data management Remote device management QoS and traffic monitoring Security and access control

Resource optimization Ease and speed of installation

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Jasper customers across industries

Connected Car

Smart Metering

Agri

Home Security& Automation

Phones & Tablet

Manufacturing

Advertising

UBI

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Jasper customers across industries

Connected Car

Smart Metering

Agri

Home Security& Automation

Phones & Tablet

Manufacturing

Advertising

UBI

140 Security customers

9% of customer base 21% of devices on Jasper

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3

1 Enables RemoteSupport 2

Provides Global Scalewith Local Support

3CentralizesManagement

5

OpensReven

Enables RemoteSupport

4

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1 Increases customerexperience and QoS 2

Provides Global Scalewith Local Support

3CentralizesManagement

5

OpensReven

Customer support calls related todevice connectivity average 25minutes to resolve. Customersaverage 7.5 minutes - a 58%reduction in mean time to resolution.

New geographic markets can takemonths to launch, with heavy capitalinvestment. One customer launched the Middle East in less than 6 monthmonths earlier than anticipated.

An average IoT devicerequires 73 real-timeadjustments/year. Onecustomer has implementedzero-touch deployment andmonitoring, from factories inTaiwan to customerinstallation to ongoingmonitoring.

Reduction of avoidable truckrolls increases increases with

each new geographic market.One customer cut on prem

customer support costs by 60%

Enables RemoteSupport

4

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Lessons Learned from Connected Car

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Connected Car Example Model: Sponsored Data/Conte

NetworkOperator

Sponsored Content

VehicleOwner

Sponsorship Revenue

App Provider

2

$3

Cost to OEM

Plan 1 - 200 MB free version (bas

Plan 2 - 1 month free trial, 500 MB

Sample Plans (Offers)

OEM

1

$

Free Access

$$

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Are you equipped to capitalize on this opportuni

Service Types Offer Types

Trials

Subscription

Bundle

Usage based

..

PartnersConfigurations

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SingleManagementInterface

3rd Party

Applications

Partners

ServiceLifecycle

Management

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CREATE

DEPLOY(Launch)

MANAGEMONETIZE

OPTIMIZ

Global SIM

BusinessInsights

CapabilitiesServices

P

3rd Party MobilityServices

Active ADAS

3rd Party AppsOperator Services

Monitoring

Safety &Security

Diagnostics

Access

Service Usage &Engagement Insights

Loyalty &Retention

MaCustomerExperience

Partner Management

Provisioning

PolicyManagement

Metering

PartnerSettlement

Multi-PartyRating

& Invoicing

Deep NetworkDiagnostics

Robust APIs

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Control Center

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Thank you

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Average Security/Home Automation Customer Cost Savings: Software, Support and Network Spend

27%Support cost savings throudiagnostics and preventive

18%Network-spend savings thmanagement and rate plan

17%Software development andmaintenance cost savings

0%

10%

20%

30%

40%

50%

60%

70%

Total Savings

Support

Network

Build, run and maintainso ware